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Wake Up Call: How to deliver creative at scale for the increasingly hungry ad platforms

BCI Webinar

13th Feb 2026

8:30am

-

9am

Online

News

>by Bristol Creative Industries

In 2026, the secret to ad performance isn’t through targeting or bid optimisation, it’s with your creative assets. As Meta and other major platforms move toward “black-box” automation, creative diversity has become the single most important lever for driving ad efficiency and growth.

But why is the algorithm so hungry for variety and how can brands keep up without losing quality? In this webinar, Bexley Terell will explain the shift from audience targeting to creative-led growth.

Key takeaways:

  • The algorithmic shift: Understand why “creative is the new targeting” and why platforms now use your assets to find your audience, not the other way around.
  • The AI engine: How to leverage Generative AI to bridge the “production gap” allowing you to scale creative volume without sacrificing quality.
  • The science of persuasion: How to apply proven behavioral science principles to ensure your creative diversity isn’t just “noise,” but a series of calculated psychological hooks designed to convert.

Bristol Creative Industries members can register here

This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.

Who is it for?

Designed for anyone managing digital ad spend, this session explores the evolution of social platforms and why creative has become the key performance lever. This talk is essential for senior marketers, digital specialists, ecommerce professionals and creative leads.

About Bexley Terell

Bexley Terrell is the creative strategy director at Bind Media, a B-Corp certified paid media agency where curiosity results in clarity & impact.

With expertise in paid social, UGC and audience research, Bexley ensures brands have truly engaging & impactful creative by putting the customer at the heart of their messaging. From increasing ROAS to scaling new customer acquisition, his hybrid approach combines data-driven insights with creative storytelling.

> Connect with Bexley on LinkedIn

> See Bind Media’s BCI profile here

More about the Wake Up Call webinars

The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.

The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.

The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.

Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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