Wake Up Call: Don’t be a hero – 5 things that make effective video content
BCI Webinar
In this session, Evelyn Timson, CEO of Aspect Film & Video, will explore the biggest error a brand can make when it comes to deciphering its brand story. An error that will mean it will struggle to hit the 5 key criteria we’ve identified in successful video campaigns.
This session will benefit anyone who briefs, commissions or works with video, whether that’s a one off project, part of always-on video content work or as part of wider omni-channel campaigns.
About Evelyn
From starting her career client side and being a Marketing & Communications Director of a FTSE 100 company – Evelyn has worked with and supported some leading brand teams including Pukka Herbs, Starburst, Capital Radio, Budweiser/Bud Light, Bacardi, Nissan, North Face, Sony and within leading media organisations Dow Jones, Reuters, BBC, Kantar Media and Informa. She’s now CEO at Aspect, a creative video agency that believes all too often the creation and activation of video is left to luck. As a result, despite being told consumers can’t get enough video, brands don’t get the tangible ROI they’re looking for. In this session Evelyn will take you through a common mistake that unites poor performing video campaigns and share 5 things to hold yourself accountable to before you step on set.
These Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
Register for your free place Next webinar
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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