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The Rules of Engagement: Conversion Optimisation and The Future of Social

Talk

26th Mar 2025

6pm

-

7:30pm

DeskLodge Bristol, 2 Redcliffe Way Bristol BS1 6NL

Join for an evening of chitchat about social media, content, and community building.

There will be a couple of talks, as well as time at the beginning for pizza, drinks (soft drinks and 0% beers), chatting & networking. Plus the usual favourites Latest News, Social Sin Bin, Stuff We Like and The Tools of Engagement.

Conversion Optimisation on a budget: : How to mimic the big spenders

Ryan Webb is a Conversion Optimisation Consultant with 25 years of Digital Marketing experience. As part of the team at Bind Media (a Paid Media agency offering Data, Tech, Conversion Optimisation and Performance Creative solutions), he spends his time conducting both Quantitative and Qualitative research on websites to find the opportunities for long-term improvements.

His clients want to generate more leads, sell more products and gain more eyeballs. In this talk he’ll explain how enterprise level clients continually experiment and research to improve their websites’ effectiveness and he’ll show you how you can do the same, on a much smaller budget.

 

Panel Q&A: The future of social

Our panel will be answering all of your questions on social media as it is developing now, and what we think is coming next.

We’ll cover topics like:

– Who the current big players are

– What the upcoming social media networks are

– What the future role of social media will be

– Changes in direction for platforms

Our panelists

Emilia Risso is a freelance Social Media & Content Consultant with a prior career as a Senior Graphic Designer and Brand Director at award-winning design agencies and F&D businesses. Emilia now strives to be a one-stop trustworthy shop for Small Local Businesses that require a strategic content boost, often on a smaller budget, providing professional photography & videography, expert social media management, strategy and branding services.

Liam McKinnon has over 15 years’ experience in marketing and communications in the charity/non-profit sector, including formerly as Director of Engagement at Off the Record Bristol and now at drug and alcohol charity WithYou. Outside of the charity world, Liam has worked on digital marketing projects for high-profile names across a range of industries and recently set up the Instagram community project Frome52. Liam is passionate advocate for mental health awareness and services, and is well placed to talk to us about the positive uses and potential of social media, as well as its negative impacts.

Plum Laws is the founder of Bristol-based social media consultancy Socially Engaging. Her career in marketing spans decades, from old skool retail marketing to publishing, charities to sport and now the digital space.

 

Timings

Arrive from 6pm for drinks, pizza and chitchat. Talks will start at 6:30pm and end at 7:30pm.

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