Does the customer base you’re building truly offer sustainable growth?
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers.
As marketing leaders, you know it: not all customers are equal. Not all leads are equal. 80% of your revenue comes from 20% of your customers. Why is that 20% more fruitful? They spend more, buy more frequently, advocate for your brand, and make fewer returns and complaints.
This event will help you redress the balance – to reclaim the time and resource you need to reach those most valuable customers.
Hosted by Launch’s award-winning team, the event will also welcome high profile speakers from the marketing industry including Pinterest and Icelandair.
This is a discussion you’ll want to be in on.
The agenda
09:00: Arrival & Coffee
09:30: Introduction, Molly Rush, Head of Growth, Launch
09:40: Happiness Hypothesis – Redefining Performance Marketing for Sustainable Growth, Jaye Cowle, CEO and Founder, Launch
10:10: End-to-end Performance Marketing: Unpacking the Pillars for Success, Amy Budd (Client Services Director) and Paul Bentley (Managing Director), Launch
10:40: A Fireside Chat: End-to-End Performance Lessons from Icelandair
Danny Ireland (Head of Performance Media, Launch) and Nicolas Olivier (Marketing Specialist Europe, Icelandair)
11:10: Coffee Break
11:30: Performance content – scaling creative for results, Molly Rush (Head of Growth, Launch) and Becky Herbert (Head of Performance Creative, Launch)
12:00: Pinterest keynote – speaker TBC
12:30: Lessons from the Field – Learning Programs & Experimentation, Joe Johnston, Head of Conversion, Launch
13:00: Closing remarks – Jaye Cowle
13:00 – 14:30: Networking Lunch
Ticket prices (suggested charity donation of £25 with all tickets)
Launch client ticket – free
Agency Ticket – £100.00
CMO or In-House Marketing Team – £45.00
General Admission – £55.00
Limited number of free tickets for BCI members – enter the code BCI at checkout – be quick!
Buy your ticket
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