The CMO's guide to conversion optimisation: optimising the customer journey, from click to conversion

The CMO’s guide to conversion optimisation: optimising the customer journey, from click to conversion

Panel Discussion

17th Apr 2024

9am

2pm

Watershed, 1 Canons Road, Harbourside, BS1 5TX

>by Launch

Want to convert your visitors into engaged, happy customers?

Our third “CMO’s Guide to…” event is on Wednesday 17 April and will feature speakers from Microsoft, Pinterest and VWO, the world’s leading A/B testing platform.

This time it’s all about converting customers – helping you improve the whole digital customer acquisition journey, from first impression to conversion.

Our talks will cover:

How to build a unique customer acquisition strategy by reaching your audience at every stage of their planning journey
How to use behavioural analytics and AI to better understand your users and their website journey
How to maximise the ROI of your online campaigns by optimising the entire online experience along your customer’s journey.

So come to our event and learn how to make your customer journey work harder from the experts! All ticket sales go to Bristol Mind.

9am: Coffee and arrivals
9:35am: Opening talk
10am: First panel
10:20am: Closing the conversion gap: How to stop your website being a revolving door. Joe Johnston, Head of Conversion, Launch
10:40am: Drive your audience from discovery to decision to do on Pinterest. Mairéad Connolly, UK Agency Partnerships, Pinterest
11:05am: Second panel
11.25am: Stop Playing Half the Game in Performance Marketing. Jan Marks, Director of Europe & Latin America, VWO
11:45am: AI meets behavioral analytics. Ahmed Osman, Senior Software Engineer, Microsoft
12:10pm: Finish, networking until 2:00pm

Get tickets More information

About Launch

The Happy Performance Agency

Related Events

- 21^st
- Jan 2025
Feel more confident at work

1pm
-
2pm

Online

Workshop
As a Leadership Confidence Coach, Charlotte is here to share her tips and tricks to help you feel more confident at work.

More information
- 21^st
- Jan 2025
ADHD in the workplace

1pm
-
2pm

Online

BCI Webinar
Join Jason as he gives a brief talk on ADHD before opening up the floor for an informal discussion on the topic. You will learn about the origins, prevalence and some basic strategies for managing ADHD before asking anything you want about the topic – so come with lots of questions!

More information
- 23^rd
- Jan 2025
Growth Leaders Bristol: Taster session

9:15am
-
12pm

Origin Workspace, 40 Berkeley Square, Bristol BS8 1HP

BCI Workshop
This event is designed for leaders exclusively in the digital, tech and creative industries who are looking to increase their clarity, control and confidence, to run their businesses better.

More information