The CMO’s guide to conversion optimisation: optimising the customer journey, from click to conversion

Panel Discussion

17th Apr 2024




Watershed, 1 Canons Road, Harbourside, BS1 5TX

Want to convert your visitors into engaged, happy customers?

Our third “CMO’s Guide to…” event is on Wednesday 17 April and will feature speakers from Microsoft, Pinterest and VWO, the world’s leading A/B testing platform.

This time it’s all about converting customers – helping you improve the whole digital customer acquisition journey, from first impression to conversion.

Our talks will cover:

  • How to build a unique customer acquisition strategy by reaching your audience at every stage of their planning journey
  • How to use behavioural analytics and AI to better understand your users and their website journey
  • How to maximise the ROI of your online campaigns by optimising the entire online experience along your customer’s journey.

So come to our event and learn how to make your customer journey work harder from the experts! All ticket sales go to Bristol Mind.

  • 9am: Coffee and arrivals
  • 9:35am: Opening talk
  • 10am: First panel
  • 10:20am: Closing the conversion gap: How to stop your website being a revolving door. Joe Johnston, Head of Conversion, Launch
  • 10:40am: Drive your audience from discovery to decision to do on Pinterest. Mairéad Connolly, UK Agency Partnerships, Pinterest
  • 11:05am: Second panel
  • 11.25am: Stop Playing Half the Game in Performance Marketing. Jan Marks, Director of Europe & Latin America, VWO
  • 11:45am: AI meets behavioral analytics. Ahmed Osman, Senior Software Engineer, Microsoft
  • 12:10pm: Finish, networking until 2:00pm
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