The CMO’s guide to conversion optimisation: optimising the customer journey, from click to conversion
Panel Discussion
>by Launch
Our third “CMO’s Guide to…” event is on Wednesday 17 April and will feature speakers from Microsoft, Pinterest and VWO, the world’s leading A/B testing platform.
This time it’s all about converting customers – helping you improve the whole digital customer acquisition journey, from first impression to conversion.
Our talks will cover:
So come to our event and learn how to make your customer journey work harder from the experts! All ticket sales go to Bristol Mind.
The Happy Performance Agency
How to nail TikTok: a workshop with Nat Brereton
9.30am
-11.30am
Online via Zoom
BCI Workshop
Join us for this 2 hour online workshop, where TikTok specialist Nat Brereton will provide an introduction to the platform, explain how it has changed the social media landscape and provide advice on content, how to utilise TikTok and how the organic algorithm works.
SXSW 2024: Beyond the Hype
9am
-10.30am
Origin Workspace, Berkeley Square, BS8 1HP
Talk
This year at SXSW, the world’s largest knowledge-sharing festival, we were struck by the feeling that we’re now on the cusp of what previously felt like a faraway future.
Come join TMW Unlimited and BIMA on 1st May to hear our analysis of what this all means – for human creativity and connection, the planet, and much more.
Wake Up Call: Why a brand is more than just a logo
8.30am
-9am
Online
BCI Webinar
It’s a common misconception that ‘brand’ refers to a logo, or at most, a logo and a colour palette. While this is certainly an integral part of a brand, it is only a tiny component that barely scratches the surface. Register to listen in for free about all things branding with Sarah Lawrence on Friday 3rd May!