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Strategic client services for growth: a workshop with Mette Davis

BCI Workshop

16th Oct 2024

9.30am

-

4.30pm

Kinneir Dufort, 5 Host Street, Bristol, BS1 5BU

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>by Bristol Creative Industries

There’s so much more to being a brilliant client services professional than responding to briefs and delivering work on time and budget.

In this highly competitive industry, our value lies in the ability to become true client partners, as well as supporting other experts within our own businesses to deliver high quality, impactful work together.

What does this mean?

  • We need to build long-term relationships based on a deep understanding of our clients’ businesses, needs and challenges so that we can do great work that helps them achieve their goals.
  • We need to be able to ask better questions that unlock opportunities for new work.
  • We need to understand and communicate the value of what we do, avoid uncontrolled discounting or giving away our time and expertise for free, and build the confidence to have trickier pricing conversations.
  • We also need to be able to manage inevitable conflict and difficult conversations with our clients and team members, without compromising our relationships or the quality of our work.

This one-day interactive workshop will help participants shift from a more reactive, day-to-day account management mindset and behaviours, into a more proactive approach that drives accountability and action consistently – fuelling growth for the business. The session will be a mix of presentation, discussion, and practical exercises to put what you’ve learnt into practice.

What will you take away?

  • How to develop a strategic client growth plan, what to include and what to do when things change.
  • How to maintain a pitch mindset with existing clients, proactively unlocking opportunities as they happen.
  • Ways to manage conflict and difficult conversations without compromising relationships.
  • How to communicate your pricing and value with confidence, and avoid common pricing mistakes that reduce your profit and motivation.
  • Loads of tools and templates that will help build confidence and put what you’ve learnt into action.

Who should attend?

Senior Account Managers and above, looking to up their game and take a more strategic approach to client servicing, Directors and owners of small businesses looking to build their confidence and develop their existing clients further.

Tickets

> BCI member tickets are £259 + VAT

> Non-member tickets are £399 + VAT

All tickets included refreshments and a buffet lunch.

About Mette

With a career spanning 25 years in the creative and tech industries, Mette has held leadership positions across client services and new business for large global networks. She’s also founded a start-up, worked for an industry association, and has been running her own consultancy and training business for the past 8 years facilitating positive change for companies, teams and individuals.

Throughout her career, Mette has pitched for and led multi-year, multi-faceted relationships for the likes of British Airways, Mars, McLaren Automotive, Barratt Developments and BT with a P&L responsibility of £10m a year across multiple accounts.  She prides herself on her ability to develop brilliant long-term client relationships, enabling businesses to do work that they’re proud of, and that also delivers exceptional results. See Mette’s website here.

Testimonials

“Mette has just delivered fantastic sessions for our Client Services team. Her energy and enthusiasm are boundless along with her very relatable industry stories.  I would highly recommend Mette and her business. You will benefit hugely (and have so much fun along the way). Best training I have had for a long while“. – Tracey Holloway,  ThirtyThree.

“I love a workshop. We were lucky enough to have a really useful, inspiring and fun day with Mette on The Art of Client Servicing. Makes me value all the fab work the A team do here even more. Mette is brilliant – do get her in to spark you up asap!!!!” – Nicky Roberts, Activation.

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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