This is a free event. We will be discussing practical ‘place marketing’ approaches to attract visitors and investors, as well as sharing our research into perceptions of the Bristol ‘brand’.
Across Europe and beyond, there is much research on effective and coherent place marketing. Join us as we explore the latest findings in this area.
Led by Dr Paweł Capik & Dr Tom Bowden-Green (Bristol Business School), with Dr Hanne Knight (University of Plymouth) we will outline key steps and discuss the importance of coherence between stakeholders involved with these complementary yet diverse target groups. We will also share recent and ongoing research in this field at Bristol Business School.
Book for free
I am a senior lecturer in marketing and a behavioural science researcher within Bristol Business School at UWE Bristol.
Proactive Client Development – 30% off for BCI members
9:30
-13:00
Online
Workshop
Broadcast to Branded Showcase
15:00
-18:00
Arnolfini Bush House, 16 Narrow Quay, Bristol BS1 4QA
Film
Wake Up Call: How to protect your IP when working with contractors, employees, collaborators and suppliers
8:30am
-9am
Online
BCI Webinar
In this webinar, business lawyer Jessica Bent will discuss the legal issues to ensure your intellectual property (IP) ownership and rights are clear and protected across all the relationships your business relies on. It will help you identify when IP comes into existence and what you need to protect, own and monetise it.
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