Across Europe and beyond, there is much research on effective and coherent place marketing. Join to explore the latest findings in this area and discuss practical place marketing approaches to attract visitors and investors.
Led by Dr Paweł Capik & Dr Tom Bowden-Green (Bristol Business School), with Dr Hanne Knight (University of Plymouth) this session will outline key steps and discuss the importance of coherence between stakeholders involved with these complementary yet diverse target groups. They will also share recent and ongoing research in this field at Bristol Business School.
The workshop is first in the planned series of events aimed at developing a dialogue with wide-ranging stakeholders engaged in place promotion, marketing and branding across the South-West and beyond.
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