Across Europe and beyond, there is much research on effective and coherent place marketing. Join to explore the latest findings in this area and discuss practical place marketing approaches to attract visitors and investors.
Led by Dr Paweł Capik & Dr Tom Bowden-Green (Bristol Business School), with Dr Hanne Knight (University of Plymouth) this session will outline key steps and discuss the importance of coherence between stakeholders involved with these complementary yet diverse target groups. They will also share recent and ongoing research in this field at Bristol Business School.
The workshop is first in the planned series of events aimed at developing a dialogue with wide-ranging stakeholders engaged in place promotion, marketing and branding across the South-West and beyond.
Book tickets hereCreative industry events in and around Bristol
Roundtable: Are you ready to grow your business?
8am
-11am
Square Works, 17-19 Berkeley Square, BS8 1HB
Roundtable
If you are looking for new ideas to drive innovation and growth in your business, whilst protecting and evolving you successful culture, this is the event for you.
Promoting a place: Insights from academia
9am
-1:30pm
Watershed, 1 Canon's Road, BS1 5TX
Talk
Join to explore the latest findings in this area and discuss practical place marketing approaches to attract visitors and investors.
IPA Round Up: SXSW Learnings
3:30pm
-5pm
The Distillery, 2 Avon Street, Bristol, BS2 0GR
Talk
Join for your very own window into the highlights of SXSW 2025, and an opportunity to ask all of your South By questions.
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