Join Neil Sims as he outlines his approach to keep an agency on the front foot in remaining a valued asset to a client marketing team.
The average tenure for an agency client relationship is 3.2 years* and these partnerships are getting shorter (*R3 research)
It takes a lot of hard work to win a new client. How do you maximise that effort and maintain a relationship that can grow and remain profitable over time?
70% of Oakwood clients work on average with the agency for over 7 years.
Neil outlines his approach and some ‘essential’ rules to help keep an agency on the front foot to remain as a valued asset to a client marketing team.
This session is useful for anyone who manages clients in both B2B and B2C sectors and has a vested interest in maintaining and growing existing client relationships and revenue.
About Neil
After starting a career in London and then Bath, Oakwood Agency came to life in the heart of Bristol in 1995.
My role as CEO is to help deliver a creative ‘WOW’ for our clients business and support the team to manage this to the best of their abilities.
From initial strategy to creative application our ideas unite a wide range of disciplines, all under one roof in our studio on Park Street.
I am also be a sounding board for ideas (from all parties) to deliver ‘the creative difference for brand impact’ as our client partnerships continue to grow.
> See Oakwood member profile here
> Connect with Neil on LinkedIn
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.
The DMA Awards 2021 were packed with work amazing work. But what lies behind the brilliance – and what lessons can we learn? Find out alongside Armadillo, Cunard, Edit, Jaguar Land Rover, Join the Dots, McDonald’s, and RSPCA.
This in-person session uncovers the secrets behind the bold thinking and cut-through creative that fuelled the best work in the industry.
Hear first-hand from DMA Awards winners to gain invaluable insight into what makes a Gold-winning campaign.
In particular, you’ll explore how their #GoFurther campaigns are still producing exceptional results today.
Chaired by Caroline Parkes, Chief Experience Officer, RAPP, and Deputy Chair of the DMA Awards Committee, during this event, you’ll:
Plus, you’ll have the opportunity to ask questions to brands ranked best in their respective categories.
The DMA are offering free tickets for all BCI members to attend. Join us as we celebrate great work in all its glory!
Tickets start as little as £110 for a full weekend and can be secured with a £20.00 deposit.
Techno’s leading futurist innovator and a prophetic voice in the advancement of electronic music, Jeff Mills will head up the proceedings at Fields Of Fantasy. He’ll be bringing his energetic, analogue techno setup for a special show rarely seen on the UK festival circuit. Jeff Mills will be joined by Denis Sulta. The Scottish DJ who has risen through the ranks as a DJ/producer into a real club favorite, thanks in no small part to his selection of rowdy, ravey dance music. It’s always a pleasure when Sulta controls the dance floor.
SHERELLE is one of the queens of UK dance music of the moment and is leading the charge for a new generation of artists focused on dismantling and reshaping dance music for the better. She’ll be joined by key players within the global electronic hemisphere including Jaguar, Ewan McVicar, Sally C, Paranoid London Live, Jess Bays, DJ Bone, and more with the full lineup below.
Katie Marshall, Event Organiser says
“We have created a festival lineup that sets us apart from the others, the artists and performers booked we are passionate about. There will be further announcements in coming weeks of extra activities that our performers will be getting involved with when at the festival, offering a unique festival experience is so important to us!
Being our first year we are going to make a statement that shows Fields of Fantasy is here to stay.
Creating the line up really has shown not only to us, but we also hope to others that everyone should and can be welcome on a line up together.”
Aside from music, the team has planned a variety of extra activities. Lucky ticket holders can get lost in the woodland maze, stumble upon a secret party, and be immersed in the stories of walkabout theatre. Themed brunches settings, stargazing experiences, art classes, with loads more activities to be announced soon.
This summer, Fields Of Fantasy will transport ticket holders to a world of pure imagination and wonder. The brand new festival tucked away in a haven of blissful surroundings, will offer something completely different to those looking for a new festival experience.
Line Up:
Being a good leader requires dedication, hard work and self discovery.
This festival is all about hearing stories that will help you learn to be the best leader you can be and your business grow.
At Varnfest 22 business people and thinkers share their stories – honest talks about what they wished someone had told them when running their business, their biggest mistakes and challenges as leaders and what lessons they’ve learned over the years. Learn what went right and wrong, what they would do differently and take away ideas you can use in your own business to develop personally and professionally. At Varn our business focus is fantastic SEO results for our clients and we know we can get websites to rank well. However, we also know there is much more to business than search engine marketing. That’s why we wanted to host a festival of business sharing the journey and path travelled to success – whatever success means to you.
Tickets are available at a price of £250 per person – ticket price includes all snacks, drinks and a delicious lunch.
BCI members get 30% off when booking, please apply the following code at checkout: BCIVARN30
In our final episode before the summer break our guest, Sonja Nisson, will be in the Q&A hot seat discussing how to supercharge your business growth through content.
Sonja is co-founder of the School of Valuable Content and her reputation precedes her, as not only a content expert, but also a highly engaging and interesting speaker.
We’ve been looking forwards to this one for a while now and can’t wait to go out with a bang in our last session until the Autumn.
NOTE: if you’re unable to attend the event on the date/time specified, please register anyway as a recording of the session will be sent around afterwards.
Join local freelance journalist Dan Martin for the latest free Enterprise Nation online meet-up for small business owners in Bristol and nearby areas.
Come along to learn new skills, discover opportunities, discuss challenges, be inspired and make a group of local business friends.
Join the meet-up with a business challenge or need in mind and the always friendly group of fellow founders will help you solve it!
Collaborate Bristol returns as an in-person event for 2022!
Collaborate Bristol is The South West’s leading design conference. The conference returns for the eighth year running, aimed at encouraging sharing, learning and networking within the digital community.
The event returns to the Watershed, offering a unique chance to network with peers and learn from top brands and internationally renowned speakers against the backdrop of Bristol’s floating harbour.
Our full line up and brand new website will be revealed soon!
During the one-hour talk, our experts will delve into why digital transformation is so critical and the benefits to organisations.
Among the key themes will be how digital transformation can improve the customer experience and ways you can leverage it to increase productivity by using business intelligence to monitor and improve KPIs. The talk will also cover the cloud adoption journey and how Assured Digital Technologies can help support digital transformation by making organisations more efficient, scalable, and agile.
During the one-hour talk, our experts will delve into why digital transformation is so critical and the benefits to organisations.
Among the key themes will be how digital transformation can improve the customer experience and ways you can leverage it to increase productivity by using business intelligence to monitor and improve KPIs. The talk will also cover the cloud adoption journey and how Assured Digital Technologies can help support digital transformation by making organisations more efficient, scalable, and agile.
As the world opened up once again, we were keen to offer our members more creative ways of networking, so we teamed up with Outside to organise these networking sessions with groups of 12 people (similar to our members’ lunches) who are keen to don their walking boots and explore the stunning countryside around Bristol and Bath. A great opportunity for members to make some new connections within the industry whilst getting some much needed fresh air!
The location for this Walk & Talk will be the Rowberrow Warren Wood – Dolebury Hill Fort 9km circular loop. We’ll meet in the car park at The Swan Inn pub (BS25 1QL) ready to leave at 9.30am. After the walk, for those that want to stay and carry on chatting, there is the option to grab some lunch (and maybe a nice cold pint!) at the pub.
Over the course of a (roughly) 3 hour circular walk, you’ll get to spend 10-15 minutes chatting to each of your fellow walkers. No agenda as such, just clear open space for thinking, connecting, sharing experiences about your businesses and exploring possibilities. The BCI team will be joining the group too so it’s a great chance to chat to them about getting the most out of your BCI membership.
This event is exclusively for BCI members and registration is required in advance via the button below. For those who are also members of Outside, this event is free of charge. If you’re not a member of Outside, the cost will be £10+VAT.
Our members’ lunches, a long term fixture in the BCI events calendar, are still continuing as normal every month online throughout the year, but we want to keep offering these walking sessions too which will start from different locations around the area on a quarterly basis.
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