#CRO #Experimentation #UserResearch #Analytics #ABTesting
* Sponsored by Zuko
* In association with Experimentation Elite
* Kindly hosted by Atomic Smash
FEBRUARY’S TOPIC… WHY ARE SOME CHECKOUTS & FORMS SO PAINFUL?!
Come and join us to ask questions and share your own experiences.
HOW TO FIND US: [what3words: ///tile.lawn.saints] Atomic Smash are our hosts, right next to Bristol Temple Meads Train Station (First Floor, Temple Studios, Unit 1.15, Bristol, BS1 6QA). See map below. Come up the stairs on the outside of the building to the first floor and someone will let you in. Or, you can use the lift which is inside the big “double garage” style opening – reception can let you know the access code.
CAR PARKING: Free parking: Spaces 82-88 are visitor spaces for 4 hours. Visitors must register using the tablet in the Temple Studios kitchen. Paid parking: Spaces 1-28 (along the Temple Meads approach ramp) can be booked via RingGo. Cost should work out as roughly £7.50.
INCLUSIVITY: If you’re passionate about Conversion Optimisation we really want you to feel welcome & able to attend. We’d love any feedback or questions to help make it as inclusive, welcoming and accessible an event as possible.
VOLUNTEERS: We have a small group of volunteers helping to organise this Meetup, but we welcome any new volunteers who’d like to join the CONVERT gang to support future Meetups. Have a “no obligation” chat with Ryan
Please sign up below for £5 a ticket: Zuko are kindly paying for the food & drink, but we’re also asking for a small contribution. Any money left over after the event will be donated to a Bristol based charity.
Two of the biggest challenges facing the creative industries right now are a long-term skills shortage and a lack of diversity in the sector. The Bristol Creative Industries Internship Programme is tackling those issues.
In partnership with Babbasa and the OurCity2030 Pathway into Creative & Tech, the scheme gives young people aged 18-30 from underrepresented backgrounds real experience in the creative industries.
Interns complete two three-month paid internships over six months at businesses from the BCI member community in and around Bristol. The interns benefit from training, inspirational talks, networking events, mentoring and opportunities for future employment, with training in equity, diversity, and inclusion, mental health and neurodiversity for the hosting businesses.
Following the big success of last year’s pilot programme, we are looking for brilliant businesses to join us for round two. If you are interested in supporting this innovative scheme and helping to tackle the lack of diversity in the creative sector, join this online event on 1st February to find out more – register below.
We will cover:
There will be a chance to ask questions and hear from some of last year’s participants.
Internship programme manager Clare Leczycki will host the session alongside other members of the BCI team. We look forward to sharing our exciting plans for 2024 and how they can benefit your business.
The deadline to sign up for the 2024 programme is 19 February 2024.
Creative Alliance have the experience to help you develop your workforce with carefully-selected young and diverse talent.
They know how to use the apprenticeship framework to create new opportunities, develop your current staff and expand your business.
If you are ambitious, they are your perfect partner. Sign up for this free session below!
Each month Luan Wise and Andy Lambert host a FREE live online event to walk you all through the latest changes.
You’ll hear us talk about the latest data and trend reports, plus a round-up of all the feature changes for LinkedIn, X (Twitter), Facebook, Instagram, TikTok and more.
To view previous events, check out our playlist on YouTube: https://lnkd.in/dPbqDSD
About us:
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing. In addition to running her consultancy and training business Luan has worked as a LinkedIn Learning course instructor since 2015 and as an accredited lead trainer for Meta since 2019. Luan is author of Relax! It’s Only Social Media, Planning for Success: A practical guide to setting and achieving your social media marketing goals, and Using Social Media for Work.
Andy Lambert has over 12 years’ experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organisations. Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits. In 2016, Andy joined two others as one of the founding team of ContentCal, a social media marketing SaaS product. Over the course of five years, they raised over $10m, grew to be used by multiple thousands of customers in over 100 countries, won numerous awards, and, at the end of 2021 were acquired by Adobe Inc. Andy is author of Social 3.0: How forward-thinking B2B’s can unleash the power of social media.
About us:
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing. In addition to running her consultancy and training business Luan has worked as a LinkedIn Learning course instructor since 2015 and as an accredited lead trainer for Meta since 2019
Professor Laura Chamberlain is an award-winning educator at Warwick Business School and Founder of Think Talk Thrive which empowers professional achievement across career journeys in marketing, business and management. Laura’s research has been published in highly ranked international journals and her passion for marketing education and teaching excellence is internationally recognised. Laura focuses on creating a bridge between academia and industry and works with organisations in a marketing consultancy capacity, develops thought leadership, is regularly a keynote speaker at conferences and events and designs and delivers bespoke CPD.
Join us for an engaging discussion, where our expert panel shares insights into the challenges and opportunities that entrepreneurs face in today’s dynamic marketplace. Whether delving into the impact of AI on scale-up organisations or examining the growing imperative to balance purpose and profit, we’ll explore the key topics influencing founders today.
The expert panel will include Nick Sturge MBE, Caroline Clark, Nick Hounsfield and Rosie Bennett. Read more via the button below!
We all remember our childhoods outdoors; exploring in nature, hitting things with sticks, making dens, seemingly endless days outside with no screens to interfere with our imaginations.
Nowadays, competition for our attention is fierce and we have less time to decelerate, reflect, imagine our futures. We’re driven by our to-do lists, rushing to pursue goals without questioning their value. We spend far too much time inside staring at a screen rather than outside in nature; the space in which we were in fact designed to think best.
Outside, our attention is restored. We have different conversations, create new connections, form new ideas. We sort out our thoughts and we begin to build our own, powerful, imagined futures.
The wintering sessions, dawn till dusk:
Session 1: Monday January 22nd
Session 2: Monday February 5th
Session 3: Monday February 19th
These sessions are organised by Garry Pratt, who is the author of “The Creativity Factor”, which emphasises the importance of creativity in business success and outlines how time spent outdoors can fully harness your creative potential. Garry and his business partner Al Kennedy run the very popular Walk & Talk sessions for BCI so be sure to look out for those upcoming dates too!
Click below to read more information and get in touch. Garry is very kindly offering a discount to BCI members so please mention this when contacting him!
This talk will be suitable for business owners, MD’s, FD’s, Creative Directors etc, as well as anyone responsible for this area within their workplace.
Rebecca Steer is an award winning business lawyer, long-time advisor to tech and creative digital businesses and friend of BCI. She advises many businesses in the creative and tech sectors and has a supportive and pragmatic style. Rebecca is Partner at international law firm, Charles Russell Speechlys.
Tickets are priced at £30+VAT for BCI members and £45+VAT for non-members. Scroll down to book your place below!
In this session, Evelyn Timson, CEO of Aspect Film & Video, will explore the biggest error a brand can make when it comes to deciphering its brand story. An error that will mean it will struggle to hit the 5 key criteria we’ve identified in successful video campaigns.
This session will benefit anyone who briefs, commissions or works with video, whether that’s a one off project, part of always-on video content work or as part of wider omni-channel campaigns.
About Evelyn
From starting her career client side and being a Marketing & Communications Director of a FTSE 100 company – Evelyn has worked with and supported some leading brand teams including Pukka Herbs, Starburst, Capital Radio, Budweiser/Bud Light, Bacardi, Nissan, North Face, Sony and within leading media organisations Dow Jones, Reuters, BBC, Kantar Media and Informa. She’s now CEO at Aspect, a creative video agency that believes all too often the creation and activation of video is left to luck. As a result, despite being told consumers can’t get enough video, brands don’t get the tangible ROI they’re looking for. In this session Evelyn will take you through a common mistake that unites poor performing video campaigns and share 5 things to hold yourself accountable to before you step on set.
These Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
These sessions have been running over the past year and delivered by Rebecca Steer, an award winning business lawyer, long-time advisor to tech and creative digital businesses and friend of BCI. Rebecca has a supportive and pragmatic style and these private sessions will enable you to ask any business or legal queries, which might relate to contracts, liability, data privacy, employment, IPR or anything in between.
These sessions are available to all BCI members FREE OF CHARGE, and are delivered in collaboration with Charles Russell Speechlys. Book below!
> Wednesday 31st January between 2pm – 4pm
> Thursday 29th February between 2pm – 4pm
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only opportunity, you can sign up here. You can also read about the membership perks here.
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