The rapid growth of eCommerce over the past year has presented retailers and brands with a welcome opportunity for success online.
But as we move toward a post-pandemic world the risks also increase. Merchants need to remain visible to be profitable and to consolidate the gains of the last 12 months.
Those selling across multiple channels will know the importance of up-to-date product listings, including prices, descriptions, images, and availability.
The accuracy of those listings, however, is only as good as the data feed. These are the building blocks of onsite and offsite digital sales channels, but they’re often neglected, resulting in reduced product visibility and missed sales opportunities.
In this 60-minute webinar, we dive into the basics of feed management and explore the advanced optimisation tactics that will make your data feeds your key engine of eCommerce growth.
Joined by our partners at Intelligent Reach, you’ll learn about…
DATA QUALITY
– The damaging impact of poor data feeds and its influence in Product Level Advertising
– What a high-quality data feed looks like and its impact on product performance
– The importance of speed, scale and accuracy in product data optimisation
– How to combine performance metrics and product data for optimal success
DATA EXPERIMENTATION
– Dos and Don’ts
– Can a word make a huge difference?
– How to understand your buyers and capitalise on trends/seasonality
By now we’re all aware of how the global pandemic has – and continues to – change our behaviour online. Indeed, many of our own eCommerce clients saw double-digit growth in 2020, with similar success echoed industry-wide.
Naturally, as an end to the pandemic in Europe appears to be getting closer, the same clients are in search of an answer to one question above all others – is the shift online here for the long term, or can we expect online revenues to snap back?
During this hour-long webinar, we’ll draw on our own experience of the past 12 months, as well as market-leading insight from Google and Facebook, to offer our thoughts on the answer to that key question. Then, we’ll draw on Paid Media and Organic expertise from within the Adapt eCommerce team to provide you with a blueprint for how to flourish in a new era of eCommerce.
Five Years of Growth in 12 Months | Mike Sharp, Media Operations Director, Adapt
How to Flourish in a New Era of eCommerce (Paid Media) | Sally Hunt & Jennifer Harney, Adapt
How to Flourish in a New Era of eCommerce (Organic) | Haseeb Shaik, Director SEO Transformation, Adapt
We are all in the business of persuasion – whether it is persuading clients to buy our work, consumers to buy the products and services we advertise or make, persuading judges that our campaign is worth an award, or convincing colleagues to choose and make our ideas. But very few of us are ever taught how to be more persuasive. We tend to think that some people are just born good at it, but the reality is that everyone can be more persuasive – you just need to know the tricks.
Every day the creative and communications landscape becomes more complex, with media ranging from feature film to quick Instagram story, and from epic installation to two-centimetre-high Facebook advert. Attention spans are becoming shorter and more fragmented. Communications and marketing budgets are being stretched thinner and decision-makers are prepared to take fewer risks. As a result, it has never been more vital to be powerfully persuasive.
Kit Altin’s job depends on her ability to persuade: every day she is selling strategies, ideas and her agency to clients, creatives and colleagues, and she is a pitch master with an 80% conversion rate. This course gives away a ton of her trade secrets.
In this workshop, Kit will teach you how to apply the same focus, rigour, intelligence and imagination to selling your ideas as you do to creating them. Run over two consecutive mornings, the sessions will be fast, fun and extremely practical, based not only on psychological theory but on industry experience of what really works. You’ll learn the essentials of being powerfully persuasive, helping you to sell your ideas, convince your clients and engage your target audience.
Kit will go through the classic and contemporary understanding of how persuasion works, using sources from Aristotle to modern thinkers such as Daniel Pink. You’ll keep applying what you’ve learned throughout the day and at the end, you’ll get to tackle a new persuasion challenge, which will underpin and consolidate your learning.
This workshop will run over two consecutive mornings – Wednesday 9th & Thursday 10th June – from 9.30am-1.00pm each day.
Tickets are £150+VAT for BCI members and £225+VAT for non-members. Places are limited to ensure we have a productive session. Book your place via the link below.
About Kit Altin
Kit is currently Chief Strategy Officer at The Gate and she is a leading member of the D&AD training faculty, designing and delivering some of their most popular masterclasses for individuals and companies, and speaking worldwide on effective communication. Kit was named by the Institute of Practitioners in Advertising as a Woman of Tomorrow for her pioneering work with Change. Alongside her work with The Gate and D&AD, Kit is also a mentor for Bloom, the network on a mission to ensure women have equal opportunity in the communications industry. And she is a judge for the Effie Awards.
Tech permeates nearly every area of our lives, even more so during a pandemic.
While tech products have the power to open up communities and link individuals to modern society, they can also leave people feeling isolated and left behind.
We traditionally think of accessibility as being an issue for developers and designers, but it’s something that needs to run through every aspect of your business.
Romaric will offer an overview of what accessibility means for web development, and how it involves the whole team – from developers to stakeholders, through to project managers, designers, content creators and testers…
He’ll give specific examples of what to look for to help start improving your site or app’s accessibility right away.
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8:30am – Introduction
8:35-8:50am – Expert presentation
8:50-9:00am – Q&A and close
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With the market more competitive than ever, agencies need a special edge to maintain business levels and achieve growth.
Smart and compelling content can give you that edge by demonstrating that you understand and can solve the challenges faced by your clients in this new era – and genuinely make a difference.
But too many agencies are limiting their potential by not understanding how to create great content. And worse, are pushing out quantity over quality, which damages reputation and jeapordises leads.
In this session, we’ll look at the role of different types of content in engaging prospects, clients and other audiences, the common mistakes made, how to stand apart and how to approach planning when it comes to channels, audiences, formats and delivery.
Join us on Tuesday 18 May 2021 at 11am when the team at Tonic Creative Business Partners will share perspectives on what makes great content and provide some practical know-how on what you need to think (or rethink) when it comes to your thought leadership, client stories and more.
Suitable for
This event is aimed at agency founders, senior leaders and those responsible for building agency value by winning new clients and developing existing client relationships.
This event is available to Bristol Creative Industries members only.
About Tonic
We’re the business consultancy to add clarity, colour and confidence to your ambition.
We add our collective knowledge and specialist expertise to help you realise your full potential and value.
This event will be run by the Tonic senior team, who will draw on their experience leading and guiding some of the best agencies through uncertain times.
To find out more about Tonic, click here.
Want to grow your presence on LinkedIn?
Whether it’s your personal brand or your business, LinkedIn can be an extremely powerful tool to raise awareness, grow your audience and ultimately drive leads. In our hour-long masterclass we will cover a full spectrum from some brilliant basics to detailed strategies that will help you navigate LinkedIn’s algorithm and supercharge your social presence.
The Yours Sincerely LinkedIn masterclass is an hour long session with one of our senior social media specialists and is designed to work as a one off standalone course.
What does the course cover?
The Yours Sincerely LinkedIn masterclass will include:
Paul Feldwick worked for over thirty years at the legendary creative agency, Boase Massimi Pollitt, later part of the DDB network. His latest book, Why Does The Pedlar Sing? examines what ‘creativity’ really means in advertising. Although we’ve often been told by the gurus of advertising that ‘selling is a serious business’ and ‘people do not patronise a clown’, all the evidence of history shows this is wrong, and that brands have always achieved fame and fortune by using the devices of popular culture and entertainment.
So, why are today’s agencies apparently so resistant to creating work that’s famous and popular? And what should we do about it? Join us for this lunchtime Keynote on Wednesday 28th April to find out.
In 1974 Paul joined Boase Massimi Pollitt, a rising London advertising agency already famous for several popular campaigns including the Smash Martians and the Cresta Bear. He stayed there for over thirty years, mainly as an account planner. By 1988 he was heading up the planning department and he later became Worldwide Brand Planning Director for DDB (who’d acquired BMP in 1989). Since leaving the agency world in 2005, Paul has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Masters degrees from the University of Bath School of Management (Responsibility & Business Management) and Ashridge Business School (Organisational Consulting).
Feeling uninspired with your marketing? Join the club.
This past year has been a tricky one for in-house and agency marketers to navigate; budgets have been slashed, teams tightened, morale lacking… and yet your boss still expects you to produce the same earth-shattering results?!
This is where Digital Gaggle comes to the rescue.
You’ll learn best practice and get inspired by industry leaders who’ll help you understand how to create even better marketing campaigns which generate even better results for your business.
Don’t expect hours of back to back talks either: there’ll be one on one networking, creative breakout sessions, facilitated discussions AND a cocktail after party. Yeeehaaaaw!!
Starting a business or just started? This event hosted by Dan Martin is for you. Join our experts & learn from inspiring startups.
Join our FREE event to help you overcome the barriers that may be stopping you from starting a business or preventing you from taking that next step.
COVID-19 has changed the way we think, shop, work, interact. Never has it been a better time to start your business. In fact, 2020 was a record-breaking year for new business start-ups.
Starting a business is challenging. You ask yourself many questions:
How can I fund my start-up?
How do I find my first customer(s)?
Can I overcome the fear of failure?
Will I make a profit?
These are important questions to ask yourself, but don’t let them stop you. During our event, we will break down these challenges and turn them into small steps to help get your business started.
Our host Dan Martin is a business journalist and content creator of 20 years.
Whether he is interviewing billionaire Sir Richard Branson, Dragons’ Den investor Deborah Meaden or the founders behind the newest of start-ups, Dan’s been writing about business owners and the issues that affect them since 2002.
Ollie Collard, founder of business start-up consultancy Enterprise Orchard and coach for peer learning community Engine Room, has helped over 200 founders start and grow their businesses. He’s a Virgin StartUp Business Advisor and busy father of two young children.
Learn from inspiring start-up businesses from Enterprise Orchard’s – Engine Room
Banasa Williams – co-founder of Ksoni, plastic-free toiletries
Stacy Munro – co-founder of Myrror, beauty App
Qandeel Zafar – founder of nah, natural supplements
Alice Wu – founder of Peace & Pure, organic beauty products
Our guest founders will give you an insight into how they started, what they would do differently and how COVID-19 has impacted them.
We welcome your questions, learn from others who’ve already taken the leap.
What will you get from attending?
• Clarity on what you need to focus on
• Inspiration from other people who’re already in business
• Motivation to implement your next steps
• A ready-made network to help turn your dreams into reality
Enterprise Orchard has a strong track record of helping people like you start and grow rewarding businesses.
19:00 – Welcome and introduction from Dan Martin
19:05 – Hear from our panel
20:00 – Your questions answered
20:15 – Final thoughts and ‘Golden’ advice
We look forward to meeting you at this FREE event and welcome your questions.
Brought to you by Enterprise Orchard
Areej AbuAli reveals what she has learnt from building a 3,000 strong community of Women in Tech SEO.
She’ll share the story of why she set up the community, how she grew it to the size it is today and provide tips for those looking to build a tribe of their own.
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