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MyWorld, R&D and the visual future

Talk

21st Oct 2020

17.00

-

18.00

Virtual

News

>by VID Communications

The MyWorld project aims embed R&D in Bristol’s creative industry.  How can you up your R&D game? Ask the experts in creative innovation!

About this Event

THIS MASTERCLASS SESSION IS PART OF BBC ACADEMY DIGITAL CITIES VIRTUAL

https://www.bbc.co.uk/digitalcities/schedule

Bristol has a national strength in the combination of Creative & Tech.

MyWorld is a new project funded by UKRI and lead by University of Bristol and University of Bath. It will build on our AHRC Creative Cluster project to create an international centre for R&D underpinning the creative industries sector – bringing university research into the development process.

How can your R&D work create prototypes ahead of the delivery curve and capitalise on opportunities the minute new technologies roll out?

Producer/chair: Paul Appleby

Contributors:

Prof. Dave Bull – University of Bristol: MyWorld R&D Centre funded by UKRI

Tony Bhajam – Inclusion Producer, Bristol & Bath Creative Cluster R&D funded by AHRC

Catherine Allen – creative R&D practitioner in VR

Jenny Tragner – company R&D and gaining from Tax credits

With video clips and success stories, this expert panel session covers the thinking :

  • The key areas for creative R&D
  • How universities and creative companies best work together – joint projects, shared facilities, real-world learning
  • Managing the timescales : the need for personal passions : embedding R&D in business
  • How is research best commercialised? Does this sit with the research team or need different skills?
  • How microbusinesses can engage with the government drive for increased R&D
  • The value of working with real people rather than early adopters.
  • Commercialising your R&D efforts, and earning from your established Intellectual Property.
  • Taking IP into other fields e.g. health or education
  • Will the R&D Tax Credit eligibility move beyond “science”?

Bring your challenges and questions!

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About VID Communications

VID is a consultancy run by Paul Appleby, developing collaborations in creative technology and promoting the region nationally.

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