Marketing and Behavioural Science: An Introduction – FULLY BOOKED
BCI Workshop
Understanding the psychological drivers of human behaviour is a vast and growing area of academic research, broadly referred to as behavioural science. During this full day workshop we will explore some of the latest research in this area and introduce some of the psychology underpinning customer behaviour in a modern, online world. Whether you have a passion for a specific area of digital marketing, or whether you just want to find out why you prefer Nike trainers to any other brand, there will be something in this session for you.
Areas we intend to cover include:
Join Dr Tom Bowden-Green and colleagues from Bristol Business School for this fully funded (free) introduction to marketing and behavioural science, exclusively for BCI members. Your place at this workshop includes refreshments, lunch and car parking.
This workshop is being delivered by Dr Tom Bowden-Green and colleagues from Bristol Business School UWE Bristol as part of the Digital Skills Project, funded through the West of England Combine Authority’s Workforce for the Future (WftF) programme for eligible businesses*. This taster session for BCI members will introduce you to the type of support you can access to develop your digital skills and provide details on how you can register to attend further digital marketing and digital skills workshops and access the wider programme support available.
*Workforce for the Future is free for small to medium sized businesses and their employees with less than 250 employees, based in the West of England. This includes Bath & North East Somerset, Bristol, South Gloucestershire and North Somerset.
PLEASE NOTE – this event is now fully booked, however you can still register to be added to the waiting list.
Register your place Contact for more information
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
The Creativity Factor – Book Launch Party
7.30pm
-9pm
Topping & Company Booksellers of Bath, BA1 1NG
Book Launch
Join Garry on 29th November to celebrate the launch of his book, have a chat with family, friends, like minded people and enjoy a glass of vino!
Wake Up Call: Why the conscious mind is not running the show – human insights from the world of neuroscience to enhance brand and comms
8.30am
-9am
Online
BCI Webinar
Join Dr Andy Myers from Walnut Unlimited in this whirlwind of a session, as we look at how neuroscience has opened a new frontier of how we understand human decision making. Exploring a range of bitesize cases where neuroscience has been applied, we will spark new ways arrive at compelling human insights across different brands and categories, providing for each of them a specific action/takeaway.
A celebration of Channel 4’s 40th birthday and its connections to Bristol
11am
-5.30pm
Arnolfini, Bristol
Open Event
Part of a nationwide series of events, ‘Channel 4 at 40: The TV Revolution in Bristol’ explores what Channel 4 has contributed to UK broadcasting and its close connections with Bristol from the earliest days to the present.