Every B2B founder or sales leader hits the same wall eventually.

In the early days, growth feels personal. You’re the one sending the emails, working the deals, closing on gut instinct and sheer willpower. And it works. For a while.

But then the cracks show up. The pipeline swings from feast to famine. Your best salesperson leaves, and half your revenue walks out the door with them. Your marketing feels like random acts of hope. You’ve got tools, tactics, a CRM full of contacts. But no system. No engine. Just effort.

The core problem? Effort alone doesn’t scale.

That’s what this talk is all about. Ryan has spent 20-plus years helping B2B teams solve this exact problem. Building positioning that lands and demand engines that scale. Ryan has built and exited two businesses of his own. He’s worked with brands like Deutsche Bank, HSBC, Sky, and Vodafone. And across all of that, the pattern is always the same. The teams that win aren’t the ones who work the hardest, they are the ones who build the system first.

In this talk, we’re bringing together two frameworks Ryan’s been refining for years – Demand That Scales and Systems That Sell –  into one blueprint that will help you take control over the way you go to market. We’re going to cover the full journey; how to generate consistent, predictable demand using LinkedIn and email, without relying on referrals, random inbound, or hoping your content goes viral. Then how to build a sales system that actually converts that demand, not through heroics, but through structure. And how to connect the two so your pipeline doesn’t just fill up, it flows.

What will you learn?

By the time we’re done, you’ll walk away with practical frameworks you can put to work immediately, proven plays for top-of-funnel demand generation, and a clear picture of what a real, repeatable revenue engine looks like. One that grows with your business, not against it.

Because the goal isn’t just more leads. And it’s not just more closed deals. It’s a machine that does both, consistently, sustainably, and without needing you to be the hero every single month.

So if you’ve ever felt like your growth depends too much on luck, too much on one person, or too much on sheer force of will. You’re in the right room. Let’s build the engine.

Who is it aimed at?

This talk will be ideal for anyone with an interest and responsibility in new business, this will include founders, leaders, MDs, CEOs, account directors, and new business managers/directors.

About Ryan

Ryan is the founder of Friday Solved, a consulting company that helps businesses solve their sales problems with sustainable solutions. He’s founded and been through two exits, through which his focus has always been about growth through sales. Ryan’s book Don’t Sell is a blueprint to create a scalable and predictable sales engine, maximise sales strategy and put the control of sales back in your hands.

Over the last 20+ years of experience in positioning, proposition design, and sales strategy, Ryan has helped leading global brands such as Deutsche Bank, HSBC, Sky, M&S, first direct, Trainline, Vodafone, The Independent, UBS, Bank of America and The Times buy market-leading solutions.

His passion is to share his expertise and insights with others, particularly founders, CEOs and business leaders who want to create a market position that stands out in a B2B market.

Tickets

> Early bird BCI member tickets are available until Tuesday 24th February at £30 +VAT

> BCI member tickets from Wednesday 25th February are £40 +VAT.

> Non-member tickets are £70 +VAT.

All tickets include a copy of Ryan’s book ‘Don’t Sell’, refreshments, and a buffet lunch from Sandwich Sandwich.

Not a BCI member? Read more about the benefits and join here.

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