How Your Business Can Benefit From Behavioural Science
Networking
Talk
Dr Tom Bowden-Green, Senior Lecturer in Marketing, will briefly explain what we mean by ‘behavioural science’ and some basic psychological principles, before sharing some examples of how behavioural science can improve the effectiveness of marketing activity. He will also summarise some of the recent academic research in this area.
Chloe Foy, Behavioural Strategist at McCann Synergy, will look at how behavioural science principles can help you to engage your employees. She will discuss ways of using insight-driven employer branding, communication and experiences to change employee behaviour.
A light breakfast will be provided and there will be plenty of opportunity for networking. If you would like to attend, please complete the registration form no later than Thursday 29 June.
Please be aware that spaces are limited, so please ensure you complete this as soon as possible to reserve your space.
Book your free place
UWE Bristol is an ambitious university at the heart of one of the UK’s most vibrant cities. Renowned for outstanding learning, world-leading research, and a culture of enterprise more than 36,000 students from across the globe have chosen to study with us
Plugged Series – Social Splash: Dive into Social Media Success and Failures
5.30pm
-8.30pm
Clockwise Bristol
Networking
This is your chance to explore the dynamic world of social media, uncovering the strategies behind successful campaigns and learning from the missteps of others. Our expert speakers will share their unique insights, experiences, and lessons learned in the ever-evolving landscape of social media.
Rules of Engagement: AI Special
6pm
-7.45pm
DeskLodge, Redcliffe Way
Networking
Join for an evening of chitchat about the opportunities and challenges of AI in marketing, plus a panel discussion on AI ethics and uses.
Scaling Diverse Technical Teams
2pm
-3pm
LinkedIn Live
Roundtable
Whilst tech is at the forefront of innovation, it falls short when it comes to Diversity and Inclusion.
That’s why Mustard are putting together their next round-table on Scaling Diverse Technical Teams. Bringing together leaders within the tech industries, to discuss best practices, inclusion, hiring strategies and more. Register for free!