Dr Tom Bowden-Green, Senior Lecturer in Marketing, will briefly explain what we mean by ‘behavioural science’ and some basic psychological principles, before sharing some examples of how behavioural science can improve the effectiveness of marketing activity. He will also summarise some of the recent academic research in this area.
Chloe Foy, Behavioural Strategist at McCann Synergy, will look at how behavioural science principles can help you to engage your employees. She will discuss ways of using insight-driven employer branding, communication and experiences to change employee behaviour.
A light breakfast will be provided and there will be plenty of opportunity for networking. If you would like to attend, please complete the registration form no later than Thursday 29 June.
Please be aware that spaces are limited, so please ensure you complete this as soon as possible to reserve your space.
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Wake Up Call: How to make your website copy less boring and more persuasive
8.30am
-9.00am
Online
BCI Webinar
Do you find it frustrating that so much of your hard-won website traffic just ‘bounces’ without trace?
In this session, you will learn how to marshal the seven elements of a good story (hero, problem, guide, plan, call to action, jeopardy, resolution), to craft copy which engages and compels readers and brings them excitedly with you to all the places you want to take them.
Register to listen in for free on Friday 1st November!
Keeping Score
18:00
-19:30
BBC Bristol, Bridgewater House, Counterslip Bristol BS1 6XB
Panel Discussion
How can productions and composers in the West of England work together to harness the storytelling power of original music across all genres of TV? This panel session will showcase how directors and producers work with composers to tell stories, connect audiences with characters and environments, and brand programmes with standout original scores.
Bristol Business Connections: Networking Drinks
6pm
-9pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
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