How to use content marketing to build brand engagement with Chris Goodfellow (Inkwell)


18th Jun 2021





Content marketing creates conversations and helps build communities. It plays a crucial step in today’s sales funnel.

In this Smart Cookies session, Inkwell founder Chris is going to share how to develop a content marketing strategy, from developing ideas and planning different types of content to marketing and SEO.

He’ll give practical examples of campaigns that you can learn from and share tips that you can implement straight away to get better results from the effort you invest in content marketing.

Inkwell creates extraordinary content that shares human stories to build and inspire communities of small businesses. That means working with brands from TSB to SimpleWeb and organisations like Greenwich University to help them grow their audience of small business owners.

8:30am – Introduction
8:35-8:50am – Expert presentation
8:50-9:00am – Q&A and close

Each session will consist of a quick introduction, a 15-20 minute expert presentation followed by Q&A, wrapping up at 9am. Grab a coffee, learn a lot and get on with your Friday!

Whether you’re a tech professional, an entrepreneur, freelancer or student, there will be something for you. It’s a great opportunity to learn something new, make connections and join a community of smart cookies.

Come along and be inspired or – if you’d like to share your own experiences – why not contact us about becoming a speaker?

Register via Zoom More about CookiesHQ

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