How to use content marketing to build brand engagement with Chris Goodfellow (Inkwell)
Webinar
>by Alli.Nicholas
Content marketing creates conversations and helps build communities. It plays a crucial step in today’s sales funnel.
In this Smart Cookies session, Inkwell founder Chris is going to share how to develop a content marketing strategy, from developing ideas and planning different types of content to marketing and SEO.
He’ll give practical examples of campaigns that you can learn from and share tips that you can implement straight away to get better results from the effort you invest in content marketing.
Inkwell creates extraordinary content that shares human stories to build and inspire communities of small businesses. That means working with brands from TSB to SimpleWeb and organisations like Greenwich University to help them grow their audience of small business owners.
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8:30am – Introduction
8:35-8:50am – Expert presentation
8:50-9:00am – Q&A and close
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Each session will consist of a quick introduction, a 15-20 minute expert presentation followed by Q&A, wrapping up at 9am. Grab a coffee, learn a lot and get on with your Friday!
Whether you’re a tech professional, an entrepreneur, freelancer or student, there will be something for you. It’s a great opportunity to learn something new, make connections and join a community of smart cookies.
Come along and be inspired or – if you’d like to share your own experiences – why not contact us about becoming a speaker?
Register via Zoom More about CookiesHQ
Social media trends for 2026: a keynote with Drew Benvie
12.30pm
-2pm
The Station, Silver Street, Bristol, BS1 2AG
BCI Keynote
Each year, leading global social media consultancy Battenhall publishes a review of the major trends shaping social media for brand marketing and communication. In this talk, Battenhall’s Founder & CEO, Drew Benvie, will present the latest Battenhall forecast for the coming months, in order to help the creative community plan their content.
Digital & Creative Business Forum
9:00
-11:00
Bristol & Bath Science Park, BS16 7FR
Forum
Career Surgery with Kate Maxwell
1pm
-3.45pm
Online
BCI Career Surgery
We’re pleased to offer the opportunity to book a free of charge 45 minute 1:2:1 session for career coaching, specifically geared towards the needs of creative, media & tech professionals. When you feel stuck in a rut, having external guidance can be the key to unlocking new perspectives and fresh momentum. Exclusive for BCI members, book your slot with Kate Maxwell on Thursday 22nd January!
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