How to use content marketing to build brand engagement with Chris Goodfellow (Inkwell)
Webinar
>by Alli.Nicholas
Content marketing creates conversations and helps build communities. It plays a crucial step in today’s sales funnel.
In this Smart Cookies session, Inkwell founder Chris is going to share how to develop a content marketing strategy, from developing ideas and planning different types of content to marketing and SEO.
He’ll give practical examples of campaigns that you can learn from and share tips that you can implement straight away to get better results from the effort you invest in content marketing.
Inkwell creates extraordinary content that shares human stories to build and inspire communities of small businesses. That means working with brands from TSB to SimpleWeb and organisations like Greenwich University to help them grow their audience of small business owners.
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8:30am – Introduction
8:35-8:50am – Expert presentation
8:50-9:00am – Q&A and close
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Each session will consist of a quick introduction, a 15-20 minute expert presentation followed by Q&A, wrapping up at 9am. Grab a coffee, learn a lot and get on with your Friday!
Whether you’re a tech professional, an entrepreneur, freelancer or student, there will be something for you. It’s a great opportunity to learn something new, make connections and join a community of smart cookies.
Come along and be inspired or – if you’d like to share your own experiences – why not contact us about becoming a speaker?
Register via Zoom More about CookiesHQ
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16:30
-17:00
Online
Workshop
Bristol Brunch Meet: How to handle PR in a crisis
10:00
-11:30
The Square Club 15 Berkeley Square Bristol BS8 1HB
Talk
Is your crisis plan up to scratch? Hear journalist Andrew Lynch talk through some of the worst crisis strategies he’s seen when breaking major news stories during 40 years at national and international newsdesks.
This May, we will be joined by seasoned journalist Andrew Lynch, who has served at the likes of the Bristol Evening Post, Financial Times, The Guardian, The Sunday Telegraph, and The Daily Mail, and The Sunday Times.
From working as a night editor during the London Bridge attack, to deputy night editor during the Hong Kong handover ceremony, he is perfectly positioned to explain the process a journalist takes when investigating a story, what is helpful to know from PRs, and what not to do.
Join us for a relaxed 90 minutes of good food, good vibes, and good company, all topped off with critical insight on crisis communications and what you need to do to ensure your strategy is foolproof. Andrew will break down some of the worst crisis responses he’s seen, and what PR professionals can learn from them.
Price: £27.50
Portfolio review evening
17:30
-22:00
Shaped By, Paintworks, Units 4.3-4.4, Bath Rd, Bristol BS4 3EH
Networking
Calling all aspiring creatives! Ready to level up your creative portfolio?
We’re hosting an evening of portfolio reviews at our Bristol studio.
This is an opportunity to meet like-minded people, get real feedback on your creative tinkerings & ask any burning questions to a team of working designers who’ve been where you are.
What to expect:
You’ll rotate through quickfire reviews with our team – Motion Designers, Graphic Designers, Copywriters, Art Directors, and more – and leave with fresh perspectives and practical feedback.
There’ll also be time to mingle with other creatives, chat to the Shaped By team over drinks and snacks.
What we’re looking for:
This night’s for anyone with creative energy and something to share. Whether you’re self-taught, switching things up, or fresh out of uni.
To apply, just:
• Be 18 or over
• Tell us why you’d like to come
• Share at least three pieces of work (digital or printed – finished or in progress, all good)
We’re not expecting perfection. So whether it’s a fully-fledged project, a work-in-progress, or even just initial concepts, we care how you think!
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