In 2022, Google will follow Safari, Firefox and others by disabling third-party cookies in the Chrome browser. This is hugely positive from a privacy-first perspective, but with the potential to cause significant headaches – and a revenue gap – for advertisers.
In this webinar, Tina Lakhani (Head of Ad Tech at IAB UK) joins us in conversation with Ryan Webb (Conversion and Analytics Director at Adapt) to talk about the incoming changes, where we are now and what life after third-party cookies looks like.
Attendees will learn about:
– Why the changes to third-party cookies are coming
– What will be impacted once third-party cookies are gone
– Proposed solutions for a lack of third-party cookies, from Google and the wider industry
– How to make sure your business is fully prepared for life after third-party cookies
About Tina Lakhani | Head of Ad Tech, IAB UK
Tina is Head of Ad Tech at IAB UK, the industry body for digital advertising. Her remit includes facilitating discussion and collaboration among the ad tech community to address mutual challenges, with a current focus on User ID, brand safety and transparency. She is also the UK liaison for the US-based IAB Tech Lab; working to educate and drive adoption of market standards. From a technical perspective, Tina inputs on industry taskforces and the IAB Gold Standard.
About Ryan Webb | Conversion & Analytics Director, Adapt
Ryan is Conversion and Analytics Director Adapt. His team of consultants enhances website measurement and performance through industry-leading Web Analytics and Conversion Optimisation. Ryan has been immersed in the world of cookies for several years, taking the lead within Adapt to liaise directly with Google, Facebook and other third parties, including the IAB, to keep our agency and clients abreast of critical changes to the digital privacy landscape.
Register FREE More about third-party cookies
Digital performance marketing, analytics & consultancy for growth-minded brands.
The Courts – hard hat tour of Bristol’s newest Creative Enterprise Hub
4pm
-5pm
The Courts, Bristol, BS1 2AG
Networking
You are invited to join Creative Youth Network for a hard hat tour of Bristol’s newest Creative Enterprise Hub – The Courts! These will take place on Tuesday 12th December from 4-5pm – get in touch now to attend!
Bristol Business Development Meetup
9am
-10am
Online
Roundtable
A free Meetup for anyone working in Business Development.
Introduction to Unreal Engine – 3 day course in Bath
9am
-5pm
Newton Park Campus, University of Bath Spa, Bath
Training
Are you interested in learning Unreal Engine? Do you want to advance your career in the creative tech industries or are looking to enter the creative tech industries? Do you live or work in the Bristol/ Bath area? Do you identify as being from a group or groups currently under represented in the creative tech industries?
If yes, please check out the details of the new 3 day MyWorld Introduction to Unreal Engine Training course – its free of charge but you need to sign up to be considered for a place by 09:00 on Monday 11 December!