Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
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We are working to establish inclusive marketing as the industry standard worldwide.
Legal Surgery with Rebecca Steer
9.30am
-11.30am
Online
Legal Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session on the last Friday of each month from January – March. These sessions are with Rebecca Steer, an award winning business lawyer, long-time advisor to tech and creative digital businesses and friend of BCI.
Access Creative College 19+ Access to Higher Education Open Day
4pm
-8pm
Access Creative College Bristol, All Saints' St, Bristol BS1 2LZ
Open Day
If you’re aged 19+ and you want to study for a degree in a creative subject but don’t quite have what it takes yet, we’re here to help. Join us on 3rd April from 4 PM to find out more.
SXSW 2023: Diving into the Unknown
6.45pm
-8.30pm
Origin Workspace, 40 Berkeley Square Bristol, BS8 1HP
Networking
Following their their recent trip to this year’s SXSW festival in Austin, Texas, join TMW’s strategy team as they share their findings and analyse what that could mean for people, brands and society.