Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
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We are working to establish inclusive marketing as the industry standard worldwide.
The Creativity Factor – Book Launch Party
7.30pm
-9pm
Topping & Company Booksellers of Bath, BA1 1NG
Book Launch
Join Garry on 29th November to celebrate the launch of his book, have a chat with family, friends, like minded people and enjoy a glass of vino!
Wake Up Call: Why the conscious mind is not running the show – human insights from the world of neuroscience to enhance brand and comms
8.30am
-9am
Online
BCI Webinar
Join Dr Andy Myers from Walnut Unlimited in this whirlwind of a session, as we look at how neuroscience has opened a new frontier of how we understand human decision making. Exploring a range of bitesize cases where neuroscience has been applied, we will spark new ways arrive at compelling human insights across different brands and categories, providing for each of them a specific action/takeaway.
A celebration of Channel 4’s 40th birthday and its connections to Bristol
11am
-5.30pm
Arnolfini, Bristol
Open Event
Part of a nationwide series of events, ‘Channel 4 at 40: The TV Revolution in Bristol’ explores what Channel 4 has contributed to UK broadcasting and its close connections with Bristol from the earliest days to the present.