Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
Buy Tickets
We are working to establish inclusive marketing as the industry standard worldwide.
People Strategy Surgery with Richard Roberts
10am
-12pm
Online
BCI HR Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for people strategy advice, specifically geared towards the needs of creative businesses.
These sessions are an opportunity to ask Richard any questions about your people strategy. These might relate to culture, employee engagement, talent retention or the establishment of best practice HR policies.
Wake Up Call: How to optimise employee benefits to attract and retain the best talent in 2025
8:30am
-9am
Online
BCI Webinar
In this webinar, Andrew Woolnough will cover the ‘secret sauce’ in creating an engaging and dynamic employee benefits strategy. Join him to find out why employee benefits are so important in building stronger employee engagement with better retention and productivity.
ADHD in the workplace
1pm
-2pm
Online
BCI Webinar
Join Jason as he gives a brief talk on ADHD before opening up the floor for an informal discussion on the topic. You will learn about the origins, prevalence and some basic strategies for managing ADHD before asking anything you want about the topic – so come with lots of questions!
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information