Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45Buy Tickets
We are working to establish inclusive marketing as the industry standard worldwide.
Winning new business with words: the critical role of content strategy
Stratton Craig are delighted to share their first FREE online event of our 2024 #WinWithWords series: ‘Winning new business with words: The critical role of content strategy’.
Legal Surgery with Rebecca Steer
BCI Legal Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for legal advice in January, February and March 2024. These sessions are with Rebecca Steer, an award winning business lawyer, long-time advisor to tech and creative digital businesses and friend of BCI.
How to Make Reels Masterclass – Bristol
Artists Residence, Portland Square, Bristol
Lou chudley is running her How to Make Reels masterclass in person at Artists Residence in Bristol on Thursday February 29th from 10am – 1pm
This masterclass is all about helping you to gain confidence with making Reels and so you can leave focussed on how to make the Reels that will work for your business.
In the masterclass you’ll be learning the practical side of making Reels. All the technical know how of how to edit your Reels in the Instagram app.