Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
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We are working to establish inclusive marketing as the industry standard worldwide.
AI Fundamentals for Creatives
4pm
-5:30pm
Online
Webinar
A practical course for creative business professionals to gain the knowledge and skills to enhance creativity and stay competitive with AI.
Roundtable: Are you ready to grow your business?
8am
-11am
Square Works, 17-19 Berkeley Square, BS8 1HB
Roundtable
If you are looking for new ideas to drive innovation and growth in your business, whilst protecting and evolving you successful culture, this is the event for you.
Promoting a place: Insights from academia
9am
-1:30pm
Watershed, 1 Canon's Road, BS1 5TX
Talk
Join to explore the latest findings in this area and discuss practical place marketing approaches to attract visitors and investors.
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