The rapid growth of eCommerce over the past year has presented retailers and brands with a welcome opportunity for success online.
But as we move toward a post-pandemic world the risks also increase. Merchants need to remain visible to be profitable and to consolidate the gains of the last 12 months.
Those selling across multiple channels will know the importance of up-to-date product listings, including prices, descriptions, images, and availability.
The accuracy of those listings, however, is only as good as the data feed. These are the building blocks of onsite and offsite digital sales channels, but they’re often neglected, resulting in reduced product visibility and missed sales opportunities.
In this 60-minute webinar, we dive into the basics of feed management and explore the advanced optimisation tactics that will make your data feeds your key engine of eCommerce growth.
Joined by our partners at Intelligent Reach, you’ll learn about…
DATA QUALITY
– The damaging impact of poor data feeds and its influence in Product Level Advertising
– What a high-quality data feed looks like and its impact on product performance
– The importance of speed, scale and accuracy in product data optimisation
– How to combine performance metrics and product data for optimal success
DATA EXPERIMENTATION
– Dos and Don’ts
– Can a word make a huge difference?
– How to understand your buyers and capitalise on trends/seasonality
Digital performance marketing, analytics & consultancy for growth-minded brands.
Feel More Confident At Work
1pm
-2pm
Online
Workshop
Confidence isn’t a given; it’s something we build over time, often behind the scenes. In this session, you will learn more about yourself and ways to boost your confidence at work.
F**kUp Nights Bristol
18:00
-21:00
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
Most people fuck up at some point…and nearly everyone lives to tell the tale.
Fuckup Nights is a global movement and event series that shares stories of professional failure. The event has been running in Bristol since 2023.
Events across the globe get three or four people to get up in front of a room full of strangers to share their own professional fuckup/mistake. The stories of the business that crashes and burns, the partnership that goes sour, the product that has to be recalled, stories like these will all be told.
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At this event we will have three fabulous speakers who are going to share their mistakes. No happy ending for any of these three stories!
Hanna Mepstead – was entrusted with the care of a politician’s daughter – and managed to lose her in London!
Steven Adjei – Steven will share his stories of a failed business, bankruptcy, and moral struggles!
Owen Jones & Fiona Graham will discuss nearly losing a key client following a rebrand.
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Hanna’s story is just one of the stories from her time as a celebrity’s PA. You might find out which one ‘on the night’!
In addition, Steven will tell us how he got duped out of hundreds of thousands of pounds in three continents!
Lastly, what do you do when a premium client hates your rebrand? Fiona from Devonia and brand consultant Owen reflect on a potentially catastrophic oversight.
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Let’s change the narrative, let’s #ShareTheFailure and learn from it.
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What’s Included
All tickets include a glass of wine or beer or two soft drinks plus some canapés (enough to keep your hunger at bay until later in the evening).
Timings
6:00pm – Doors open & networking
6:30pm – Canapés
7:00pm – Presentations start. Each presentation is 10 minutes with 5 minutes Q&A
8:00pm – Networking & drinks
9:45pm – Close
Your host
This event is organised by David Gilroy, Managing Director, Conscious Solutions. A serial entrepreneur David has for the last 30 years worked exclusively in the online space having been part of the early management team at CompuServe, cofounded Sift and for the last 20 years led the team at Conscious Solutions, the UK’s leading digital marketing agency for law firms.
Tickets
Anyone can come to the event. Square Club members get discount, email [email protected] for your discount code.
Crafting connections: How to tell your story and grow your creative business
12:30pm
-1:30pm
Online
BCI Webinar
Hilary Salzman explores how storytelling can help small creative businesses connect with customers, collaborators, and communities. You’ll learn why your unique story matters and how it can shape how others understand who you are, why you do what you do, and how you can help them.
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