The rapid growth of eCommerce over the past year has presented retailers and brands with a welcome opportunity for success online.
But as we move toward a post-pandemic world the risks also increase. Merchants need to remain visible to be profitable and to consolidate the gains of the last 12 months.
Those selling across multiple channels will know the importance of up-to-date product listings, including prices, descriptions, images, and availability.
The accuracy of those listings, however, is only as good as the data feed. These are the building blocks of onsite and offsite digital sales channels, but they’re often neglected, resulting in reduced product visibility and missed sales opportunities.
In this 60-minute webinar, we dive into the basics of feed management and explore the advanced optimisation tactics that will make your data feeds your key engine of eCommerce growth.
Joined by our partners at Intelligent Reach, you’ll learn about…
DATA QUALITY
– The damaging impact of poor data feeds and its influence in Product Level Advertising
– What a high-quality data feed looks like and its impact on product performance
– The importance of speed, scale and accuracy in product data optimisation
– How to combine performance metrics and product data for optimal success
DATA EXPERIMENTATION
– Dos and Don’ts
– Can a word make a huge difference?
– How to understand your buyers and capitalise on trends/seasonality
Digital performance marketing, analytics & consultancy for growth-minded brands.
Race & Diversity In The Workplace
5.30pm
-8.30pm
Narrow Quay House, Narrow Quay, Bristol BS1 4QA
Networking
On Sept 17th, 1963, Raghbir Singh became the first Person of Colour to work as a Bus Conductor following the Bristol Bus Boycott victory. As part of our Talks4Change series of events, to honour his bravery, CIPD and Curiosity UnLtd presents Race & Diversity in the Workplace. On Sept 17th, join Asher Craig, Bristol’s first Black Deputy Mayor, and the Bristol Bus Boycott pioneers, for an evening of inspiring talks, networking and good food.
End to End Project Management training with The Industry School
9.30am
-5pm
Six Agency, The Old Chapel, 16 Oakfield Rd, Clifton, Bristol BS8 2AP
BCI Workshop
This one-day interactive workshop with The Industry School delivers immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.
This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager. Attendees leave armed with new skills, feeling confident and ready to lead projects.
Bristol Business Connections: Networking Drinks
6pm
-9pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Networking
Join for relaxed networking drinks at The Square Club, bringing together all genders in the diverse business community of Bristol. Hosted by the City Girl Network, Bristol Business Connections is a brand new event offering, connecting our 23,000 strong Bristol Girl Community and the wider Bristol Business Network.