The rapid growth of eCommerce over the past year has presented retailers and brands with a welcome opportunity for success online.
But as we move toward a post-pandemic world the risks also increase. Merchants need to remain visible to be profitable and to consolidate the gains of the last 12 months.
Those selling across multiple channels will know the importance of up-to-date product listings, including prices, descriptions, images, and availability.
The accuracy of those listings, however, is only as good as the data feed. These are the building blocks of onsite and offsite digital sales channels, but they’re often neglected, resulting in reduced product visibility and missed sales opportunities.
In this 60-minute webinar, we dive into the basics of feed management and explore the advanced optimisation tactics that will make your data feeds your key engine of eCommerce growth.
Joined by our partners at Intelligent Reach, you’ll learn about…
DATA QUALITY
– The damaging impact of poor data feeds and its influence in Product Level Advertising
– What a high-quality data feed looks like and its impact on product performance
– The importance of speed, scale and accuracy in product data optimisation
– How to combine performance metrics and product data for optimal success
DATA EXPERIMENTATION
– Dos and Don’ts
– Can a word make a huge difference?
– How to understand your buyers and capitalise on trends/seasonality
Digital performance marketing, analytics & consultancy for growth-minded brands.
Plugged Series – Social Splash: Dive into Social Media Success and Failures
5.30pm
-8.30pm
Clockwise Bristol
Networking
This is your chance to explore the dynamic world of social media, uncovering the strategies behind successful campaigns and learning from the missteps of others. Our expert speakers will share their unique insights, experiences, and lessons learned in the ever-evolving landscape of social media.
Rules of Engagement: AI Special
6pm
-7.45pm
DeskLodge, Redcliffe Way
Networking
Join for an evening of chitchat about the opportunities and challenges of AI in marketing, plus a panel discussion on AI ethics and uses.
Scaling Diverse Technical Teams
2pm
-3pm
LinkedIn Live
Roundtable
Whilst tech is at the forefront of innovation, it falls short when it comes to Diversity and Inclusion.
That’s why Mustard are putting together their next round-table on Scaling Diverse Technical Teams. Bringing together leaders within the tech industries, to discuss best practices, inclusion, hiring strategies and more. Register for free!