The rapid growth of eCommerce over the past year has presented retailers and brands with a welcome opportunity for success online.
But as we move toward a post-pandemic world the risks also increase. Merchants need to remain visible to be profitable and to consolidate the gains of the last 12 months.
Those selling across multiple channels will know the importance of up-to-date product listings, including prices, descriptions, images, and availability.
The accuracy of those listings, however, is only as good as the data feed. These are the building blocks of onsite and offsite digital sales channels, but they’re often neglected, resulting in reduced product visibility and missed sales opportunities.
In this 60-minute webinar, we dive into the basics of feed management and explore the advanced optimisation tactics that will make your data feeds your key engine of eCommerce growth.
Joined by our partners at Intelligent Reach, you’ll learn about…
DATA QUALITY
– The damaging impact of poor data feeds and its influence in Product Level Advertising
– What a high-quality data feed looks like and its impact on product performance
– The importance of speed, scale and accuracy in product data optimisation
– How to combine performance metrics and product data for optimal success
DATA EXPERIMENTATION
– Dos and Don’ts
– Can a word make a huge difference?
– How to understand your buyers and capitalise on trends/seasonality
Digital performance marketing, analytics & consultancy for growth-minded brands.
Let’s Talk Dementia
10am
-5pm
Paintworks Event Space
Open Event
This free event from Bristol-based charity, BRACE Dementia Research, aims to get everyone talking about dementia and help tackle the stigma around it. Whether you are currently caring for someone with dementia, experiencing it first-hand, or just want to develop your understanding for the future, this event is for you.
Book Club
6pm
-8pm
Square Works, 17-18 Berkeley Square, BS8 1HB
Book Club
Join us on Monday 2nd October 2023 to expand your thoughts, reactions, habits, and attachments as we come together to discuss one of Eckhart Tolle’s most famous books – A New Earth. A book designed to evolve us and expand our consciousness. A book designed to awaken us. A book dedicated to being in the present moment. Because, being in the present moment is when true change happens.
How to enhance your website so it works harder for you: a workshop with Atomic Smash
9.30am
-12pm
Watershed, 1 Canons Road, Harbourside, BS1 5TX
BCI Workshop
Your website is the central hub for your lead generation, customer experience, sales, marketing, eCommerce, fundraising or onboarding activities to revolve around. And with the right strategic roadmap in place, your website can be continuously improved and evolved so that it brings more and more value to your organisation. But if digital strategy and website evolution is neglected, this will block growth.
Join the Atomic Smash team for this workshop, where you’ll look at how website optimisation and evolution helps organisations within the creative industries to get the most value out of their digital platforms.