Fearless Girl: How to make your brand famous and why that matters – a keynote with Pete Bracegirdle

BCI Keynote

9th Feb 2023




Foot Anstey LLP, BS2 0EL

However big or small your business, nothing has more commercial impact than fame. Pete will share the story of ‘Fearless Girl’ and what she can teach us about how to make your brand more famous.

Pete Bracegirdle led the McCann NY team that helped transform the gender diversity debate in corporate America by finding a way to place a statue of a Fearless Girl in front of the Charging Bull of Wall Street. She became the symbol of International Women’s Day, an inspiration to Women and girls everywhere and one of the most effective and awarded marketing campaigns of recent years.

What will you learn

Simple lessons that can be applied to any business, big or small, to help build fame amongst their audience and accelerate growth. There will also be opportunity to ask questions towards the end of the talk.

Who is it for

Business owners, marketing leaders, and the agency teams who help them build their brand and deliver growth.

About Pete

Pete is a Brand and Communications leader with over 30 years experience in the UK, US and NZ.  He has led global and regional agency teams for some of the world’s most famous brands including Nike, Adidas, PlayStation,Twitter, Mars and Nissan. Along the way he has picked up a few awards including 7 Cannes Grand Prix, a Grand Effie, a Black Pencil and an Emmy nomination. He co-founded Creative Coalition in 2020 to offer businesses and NGOs big agency expertise without the big agency.


Earlybird BCI member tickets are available at £30 +VAT up until 31st Dec. From the 1st Jan, BCI member tickets are priced at £40 +VAT. Non-member tickets are £60 +VAT. This ticket includes a buffet lunch and refreshments.

This event will be held in the conference suite at Foot Anstey LLP. Join us from 12.30pm for lunch, with plenty of opportunity to catch up with old friends and make some new connections too. The talk will begin at 1pm.


About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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