Digital Marketing Futures Discusses… International User Testing
Webinar
>by Sian Pitman
Digital Marketing Futures Discusses is a series of in-depth conversations about the future of digital marketing with those creating it.
Continuing a three-part series on the future of Conversion Optimisation, for this session we’re joined by Nicholas Aramouni & Tan Nguyen, both UX Researchers at global remote user testing platform, Userlytics.
Why Conduct International User Testing?
Faced with increasing competition, many more businesses than ever before are going global to achieve their growth ambitions. But what works domestically isn’t guaranteed to deliver internationally, across diverse countries and cultures.
Together they chat about…
• The business impact of international user testing
• The difference between conducting user testing domestically vs. overseas
• Three things you should consider when user testing internationally
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