Digital Marketing Futures Discusses… International User Testing
Webinar
>by Sian Pitman
Digital Marketing Futures Discusses is a series of in-depth conversations about the future of digital marketing with those creating it.
Continuing a three-part series on the future of Conversion Optimisation, for this session we’re joined by Nicholas Aramouni & Tan Nguyen, both UX Researchers at global remote user testing platform, Userlytics.
Why Conduct International User Testing?
Faced with increasing competition, many more businesses than ever before are going global to achieve their growth ambitions. But what works domestically isn’t guaranteed to deliver internationally, across diverse countries and cultures.
Together they chat about…
• The business impact of international user testing
• The difference between conducting user testing domestically vs. overseas
• Three things you should consider when user testing internationally
Wake Up Call: How to make your website copy less boring and more persuasive
8.30am
-9.00am
Online
BCI Webinar
Do you find it frustrating that so much of your hard-won website traffic just ‘bounces’ without trace?
In this session, you will learn how to marshal the seven elements of a good story (hero, problem, guide, plan, call to action, jeopardy, resolution), to craft copy which engages and compels readers and brings them excitedly with you to all the places you want to take them.
Register to listen in for free on Friday 1st November!
Keeping Score
18:00
-19:30
BBC Bristol, Bridgewater House, Counterslip Bristol BS1 6XB
Panel Discussion
How can productions and composers in the West of England work together to harness the storytelling power of original music across all genres of TV? This panel session will showcase how directors and producers work with composers to tell stories, connect audiences with characters and environments, and brand programmes with standout original scores.
Bristol Business Connections: Networking Drinks
6pm
-9pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
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