Join the next Smart Cookies, where you’ll tackle one of the biggest missed opportunities for businesses – effectively aligning your sales and marketing strategies for maximum growth.
In today’s business landscape, companies are facing the challenge of deciding where to allocate their time and resources most effectively in order to generate leads. Is it sales, marketing, brand or a combination of them all? How can you ensure your sales and marketing teams are working together when historically they work independently from each other? How do you navigate the complexities of lead generation and customer loyalty in 2025?
This panel will dive into crucial questions such as:
– What are the best ways to align your sales and marketing teams for better collaboration and results?
– How can businesses balance outbound and inbound strategies to maximise ROI?
– How do you optimise the sales funnel from lead generation to customer loyalty?
– What are the most effective sales and marketing tactics to focus on in 2025?
Listen to expert panel Ingrid Anusic, Jon Payne and Jack Thompson, as they explore these topics and share actionable insights.
Don’t miss this opportunity to network, learn, and gain valuable insights into how to enhance your business’s sales and marketing performance!
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Creative industry events in and around Bristol
University of Bristol Innovation Showcase 2026
14:00
-18:30
Watershed, Bristol BS1 5TX
Showcase
People Strategy Surgery with Richard Roberts
10am
-12pm
Online
BCI HR Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for people strategy advice, specifically geared towards the needs of creative businesses.
These sessions are an opportunity to ask Richard any questions about your people strategy. These might relate to culture, employee engagement, talent retention or the establishment of best practice HR policies.
Bristol Creative Industries Freelancer Networking Drinks
5.30pm
-8pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
BCI Networking
Come along to our freelancer networking drinks at The Square Club on Tuesday 21st April…. widen your networks, make new connections, discuss common problems, and discover potential opportunities for collaboration. Free for BCI members!
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