Join the next Smart Cookies, where you’ll tackle one of the biggest missed opportunities for businesses – effectively aligning your sales and marketing strategies for maximum growth.
In today’s business landscape, companies are facing the challenge of deciding where to allocate their time and resources most effectively in order to generate leads. Is it sales, marketing, brand or a combination of them all? How can you ensure your sales and marketing teams are working together when historically they work independently from each other? How do you navigate the complexities of lead generation and customer loyalty in 2025?
This panel will dive into crucial questions such as:
– What are the best ways to align your sales and marketing teams for better collaboration and results?
– How can businesses balance outbound and inbound strategies to maximise ROI?
– How do you optimise the sales funnel from lead generation to customer loyalty?
– What are the most effective sales and marketing tactics to focus on in 2025?
Listen to expert panel Ingrid Anusic, Jon Payne and Jack Thompson, as they explore these topics and share actionable insights.
Don’t miss this opportunity to network, learn, and gain valuable insights into how to enhance your business’s sales and marketing performance!
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Creative industry events in and around Bristol
Candid Conversations with The Self Hood & Natalie Brereton
7pm
-10pm
Le Vignoble, Hawkins Lane, Bristol, BS1 6JQ
Talk
Join Daisy Morris, Marketing Strategist and Founder of The Selfhood and Natalie Brereton, a Bristol Digital Marketer and TikTok Expert, for an evening of honest and actionable insights on how to be your full self online!
Understanding agency finance & forecasting
9am
-12:30pm
Armadillo CRM, 1 - 2 The Distillery, Avon Street, BS2 0GR.
BCI Workshop
In this workshop, you’ll develop a solid understanding of the financial principles that make an agency profitable, from building an agency annual budget, to forecast planning, income recognition and project commercials.
The Arena x Outlaw Speed Mentoring
6pm
-8:30pm
Outlaw, Bristol, BS16JQ
Networking
Join on Thursday 24th April as The Arena break down barriers to the creative industry and give traditional ‘mentoring’ a fun twist
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