Join us on Thursday 21st October for a lunchtime Keynote with marketing veteran Anne Thistleton.
We all know that our mind governs the way we see, understand and interact with the world. But until recently we didn’t know how we actually processed all of the incoming data to make sense of the world. Instead, we learned to accept the fact that sometimes we made useful connections and sometimes not.
With the invention of brain scanners in the 1980s and their extensive use for that past several decades, experts have now gained insight into how our mind truly works, how we process information and how we make decisions. Consequently, new marketing concepts from Neuroscience, Behavioural Economics, Neuromarketing, etc. are becoming plentiful. And books, articles, videos, talks, blogs, even neuromarketing consulting and research companies abound. But very few are explaining the basics in simple terms, and very few are clear on the implications for us. What should I do tomorrow to apply this new knowledge to deliver better impact and results for my clients?
Tickets
Tickets are priced at £30+VAT for BCI members and £45+VAT for non-members.
Anne Thistleton is the Founding Partner of LIGHT Consulting and has spent over twenty years as a Marketing Practitioner in the field of Mind Science. While leading strategy for The Coca-Cola Company in South Africa, she pioneered this work to first re-vitalise relationships (and the business) in the South Africa townships then to provide the foundation to the Open Happiness campaign. Since then, she has worked across the world and across industries, developing specific marketing-focused Mind Science applications, and then testing and improving them with multi-national companies, advertising agencies, foundations, even political parties.
Over the years, Anne has worked with many of the world’s leading cognitive psychologists, neuroscientists and behavioural economists all focused on what does it mean to marketers and creatives, and how can we apply it now. By using her expansive marketing experience, she has been able to identify and make practical the most relevant and valuable aspects of Mind Science for consumer and B2B marketers.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Rave On For The Avon | Preview Screening
6pm
-10.30pm
Bristol Aquarium, Anchor Road, Bristol, BS1 5TT
Preview
Bristol-made feature-length documentary ‘Rave On For The Avon’ will have a special preview screening on Bristol’s largest cinema screen, Bristol Aquarium’s former IMAX cinema.
Experience the full beauty of the film before its general release on the largest cinema screen in Bristol!
How to Use Instagram Stories – Part 1
10.30am
-12pm
Online via Zoom
Masterclass
Join Louisa on Thursday 25th April 10:30am – 12pm for her online masterclass How to use Instagram Stories – Part 1.
Creating Instagram Stories is a vital part of your Instagram strategy for your business but first you need to know how to make Stories first – and there’s lots to learn.
This session is all about helping you to understand how to use all the features and functions in Stories so you can confidently make Stories for your Instagram.
Distortion Studios Drinks Reception
6.30pm
-10.30pm
Unit 1, Whitby Road, Brislington, BS4 3QF
Launch Event
Come down to Distortion Studios from 6.30 onwards for drinks and food and to see what Virtual Production is all about!
Distortion Studios is a brand new Virtual Production Studio opening in Bristol. We’re thrilled to be hosting an official launch evening. Come down to our studio, take a look around, meet our skilled team of technicians and Unreal artists and producers, and demo virtual production.