Join us on Thursday 21st October for a lunchtime Keynote with marketing veteran Anne Thistleton.
We all know that our mind governs the way we see, understand and interact with the world. But until recently we didn’t know how we actually processed all of the incoming data to make sense of the world. Instead, we learned to accept the fact that sometimes we made useful connections and sometimes not.
With the invention of brain scanners in the 1980s and their extensive use for that past several decades, experts have now gained insight into how our mind truly works, how we process information and how we make decisions. Consequently, new marketing concepts from Neuroscience, Behavioural Economics, Neuromarketing, etc. are becoming plentiful. And books, articles, videos, talks, blogs, even neuromarketing consulting and research companies abound. But very few are explaining the basics in simple terms, and very few are clear on the implications for us. What should I do tomorrow to apply this new knowledge to deliver better impact and results for my clients?
Tickets
Tickets are priced at £30+VAT for BCI members and £45+VAT for non-members.
Anne Thistleton is the Founding Partner of LIGHT Consulting and has spent over twenty years as a Marketing Practitioner in the field of Mind Science. While leading strategy for The Coca-Cola Company in South Africa, she pioneered this work to first re-vitalise relationships (and the business) in the South Africa townships then to provide the foundation to the Open Happiness campaign. Since then, she has worked across the world and across industries, developing specific marketing-focused Mind Science applications, and then testing and improving them with multi-national companies, advertising agencies, foundations, even political parties.
Over the years, Anne has worked with many of the world’s leading cognitive psychologists, neuroscientists and behavioural economists all focused on what does it mean to marketers and creatives, and how can we apply it now. By using her expansive marketing experience, she has been able to identify and make practical the most relevant and valuable aspects of Mind Science for consumer and B2B marketers.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Shared Cycles: Why Reproductive Health Is Everyone’s Business
18:00
-20:30
Victoria Street Bristol BS1 6AA
Masterclass
We think that without community, no one would get very far.
Whether on a global or local scale – showing up for those around you helps to build positive connections and outcomes. We can create impact whether international, local, at home or at work.
As an agency, we looked at the workplace. As the collective fight for equality for women at work pushes on, we asked ourselves where else can we add value?
We got together to talk about the issues that were impacting us. And high on the list was the impact of the reproductive life cycle at work. It’s not surprising when 23% of UK women have considered quitting due to the impact of menopausal or menstrual symptoms (Simply Health, 2023).
So, join us for an evening of learning and discussion as we centre in on all things periods, PMDD, peri-menopause and beyond. Equip yourself with the facts and the figures, and crucially, learn why reproductive health is not just a women’s issue but is a business imperative.
Agenda:
6:00 – 6:30: Drinks and networking
6:30 – 6:40: An introduction from some of our Great Women, Victoria and Jinny.
6:40 – 7:00: A ‘cycles of self-love’ masterclass from Hazel at The Bristol Menopause Clinic.
7:00 – 7:30: ‘Why reproductive health is not just a women’s issue but is a business imperative’, from Sophie from HeyFlow.
7:30 – 8:00: Questions and discussion.
8:00 – 8:30: Drinks and networking
We’ll be joined by Sophie, Co-Founder of HeyFlow; an organisation that exists to unlock the unspoken reality of your female workforce. And Hazel from the Bristol Menopause Clinic, which works hard to provide comprehensive, compassionate and evidenced-based healthcare for the women of Bristol.
This is an event about women, but it is not just for women. Whether you’re a ‘shout it from the rooftops’ type of ally, or want to build momentum by upskilling, sharing knowledge and supporting when you can, it’s showing up that matters the most.
You don’t have to be the expert – learn with us – we’re facilitating a conversation that will benefit us all.
About HeyFlow
HeyFlow are a charity working to create meaningful change for women at work globally. They believe that businesses need to understand how to support women during key reproductive health moments. Improving the employee experience for women at work, resulting in retaining talent, promoting talent, boosting profitability, and creating an equitable future of work.
About the Bristol Menopause Wellness clinic
The Bristol Menopause Clinic has a mission to provide holistic, compassionate, comprehensive and evidence-based healthcare services that support each woman’s individual needs provided by British Menopause Society registered specialists.
Is ChatGPT killing the penguins? And other AI considerations
6.30pm
-8.30pm
Gather Round, Trinity Church, 14A Queen Square, Bath, BA1 2HN
Panel Discussion
How do you balance the opportunities that AI presents with the risk it poses to privacy and sustainability? Join us for a panel discussion.
Bath Digital Festival – Day two
8:30am
-5pm
Various venues
Conference
Bath Digital Festival is returns from 13 – 15 May 2025, showcasing innovation, creativity, and cutting-edge technology. Get ready to explore, learn, and celebrate advancements in the digital and tech industries.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationNotifications