Join us on Thursday 21st October for a lunchtime Keynote with marketing veteran Anne Thistleton.
We all know that our mind governs the way we see, understand and interact with the world. But until recently we didn’t know how we actually processed all of the incoming data to make sense of the world. Instead, we learned to accept the fact that sometimes we made useful connections and sometimes not.
With the invention of brain scanners in the 1980s and their extensive use for that past several decades, experts have now gained insight into how our mind truly works, how we process information and how we make decisions. Consequently, new marketing concepts from Neuroscience, Behavioural Economics, Neuromarketing, etc. are becoming plentiful. And books, articles, videos, talks, blogs, even neuromarketing consulting and research companies abound. But very few are explaining the basics in simple terms, and very few are clear on the implications for us. What should I do tomorrow to apply this new knowledge to deliver better impact and results for my clients?
Tickets
Tickets are priced at £30+VAT for BCI members and £45+VAT for non-members.
Anne Thistleton is the Founding Partner of LIGHT Consulting and has spent over twenty years as a Marketing Practitioner in the field of Mind Science. While leading strategy for The Coca-Cola Company in South Africa, she pioneered this work to first re-vitalise relationships (and the business) in the South Africa townships then to provide the foundation to the Open Happiness campaign. Since then, she has worked across the world and across industries, developing specific marketing-focused Mind Science applications, and then testing and improving them with multi-national companies, advertising agencies, foundations, even political parties.
Over the years, Anne has worked with many of the world’s leading cognitive psychologists, neuroscientists and behavioural economists all focused on what does it mean to marketers and creatives, and how can we apply it now. By using her expansive marketing experience, she has been able to identify and make practical the most relevant and valuable aspects of Mind Science for consumer and B2B marketers.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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Spring is in the air, and so is inspiration! YGWYG 15 is here, ready to spark new ideas and bring Bristol’s creative tech community together.
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Shake off the winter chill and step into a season of growth, ambition, and bold thinking. With four brilliant speakers on the lineup, YGWYG 15 is your perfect springboard for fresh inspiration, meaningful connections, and a little creative magic.
SPEAKERS
Kerry Harrison, AI Educator
Derek Ahmedzai, The Peeps
Saskia Jury, True Digital
Jon McWee, Havas Helia
Get ready for insights, stories, and practical takeaways that’ll leave you buzzing long after the flowers fade.
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At YGWYG, we’re all about fresh perspectives, a close-knit community, and bold conversations.
So grab a ticket, bring a friend, and let’s embrace the season of growth together. Can’t make it? Release your ticket so another creative genius can join the fun.
See you on 9 April. Let’s make this sprung spring unforgettable!
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