Build customer trust and commercial opportunity with a localised government design system
Webinar
>by Nomensa
Join Nomensa’s Head of Design, Will Wellesley-Davies, for our next webinar. As with all our online events, this session will be recorded and shared with all registrants, so please do sign up even if you can’t attend live.
Webinar description
Centralised government design systems and standards provide invaluable functionality, usability and accessibility to local services. They reduce common mistakes and improve cost efficiencies for developing new solutions.
However, generic and homogenous experiences can also challenge service’s abilities to engage and inspire customers, build trust and relevance.
This session shares insight from design research and experience about how to design systems and standards to become an extension of your brand identity, project your culture and personality and match the tone and sensitivity of different service requirements.
Will will share practical steps to improve advocacy with stakeholders and develop a common vision that works for both publishers and customers.
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