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BIMA Breakfast: The fight for footfall

Talk

14th Nov 2024

8:30am

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10:30am

The Square Club, 15 Berkeley Square, Bristol BS8 1HB

Whilst much of the world has returned to normal since the COVID-19 pandemic, one area of life remains completely transformed: the way we spend our leisure time. Pubs, restaurants, cinemas, shopping centres, and tourist destinations have all struggled to recover their levels of footfall.

Against that backdrop, true’s ‘Fight for Footfall’ research combines brand-new survey data with commentary from industry experts to explore how hospitality, leisure, and entertainment brands can adapt to meet our changing habits and priorities.

It includes:

– Original insights into our priorities and attitudes towards leisure time

– Inspiration from brands who have managed to buck the trend

– Personas representing target audience segments

– Tips for creating effective digital marketing and customer experiences

Join us for this breakfast session where true’s Head of Strategy, Dave Jones, and SEO and Media Lead, Nikita Mohide who will be sharing insights from True’s latest Marketing Week whitepaper – ‘The Fight for Footfall’.

Book free tickets here
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