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Agency growth in the age of AI: a keynote with Robin Bonn

BCI Keynote

4th Nov 2025

12.30pm

-

2pm

Foot Anstey LLP, 2 Glass Wharf, Bristol, BS2 0EL

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>by Bristol Creative Industries

Growth is always a priority for agencies. But now AI is rewriting the rules when it comes to differentiation, selling and pricing. In this provocative session, Robin Bonn shares what the world’s most progressive agencies are doing to stay ahead.

Wherever you are on your AI journey, this talk offers powerful reframes and practical takeaways, including:

  • A reality check on the commercial headwinds you can’t ignore
  • Why traditional ‘best practice’ has become a liability
  • Five principles that power the world’s leading agencies
  • How to build your own lasting competitive advantage

Who is it for?

If you’re serious about standing out and charging what you’re worth as AI reinvents the industry, then this session is for you. Expect bold thinking, tough love and plenty of space to ask the questions that matter.

About Robin

Robin Bonn is the CEO of Co:definery, a specialist consulting and coaching practice that helps agencies accelerate growth, command a premium and attract the best talent in the market. Over the last ten years, he’s advised close to 150 agencies, from global networks like DDB, McCann and UM, to leading independents like VCCP, AnalogFolk and MSQ.

He’s also the author of the international bestselling book Market of One, host of The Immortal Life of Agencies podcast, a Marketing Week columnist, the co-chair of BIMA’s CEO & Leadership Council and a mentor for SheSays, supporting women and non-binary people in the creative industries.

Tickets

> Early bird BCI member tickets are £35+VAT (available until 30th September)

> BCI member tickets are £45+VAT (available from 1st October)

> Non-member tickets are £85+VAT.

When purchasing 4 tickets or more, use the code SAVE15 to receive a 15% discount on your booking.

All tickets include a copy of Robin’s book ‘Market of One’, lunch and refreshments.

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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