‘Etsy for Food’ Concept Expands Across the UK

20th February 2024

Home-cooks across the United Kingdom now have the opportunity to share their culinary creations with their communities as the online marketplace, All About The Cooks, extends its services nationwide. 

Following a successful launch in the South West, All About The Cooks has witnessed an enthusiastic response from consumers eager to purchase homemade food made by local people. Now, the innovative platform is accessible throughout the UK. 

Often compared to “Etsy for food,” All About The Cooks enables talented home-cooks to sell their dishes and bakes to people who live near them. Founder Claire Ladkin launched the business in Bristol in 2021, aiming to provide passionate cooks with a way to make money from their talent, in a way that fits in with the rest of their lives.  

The platform’s recognition soared after being named runners-up in the 2023 BBC Food & Farming Awards ‘Community Food Champion’ category, with a feature on BBC Morning Live showcasing its mission and impact. 

Claire explains “It’s like having your own website. Our cooks send their customers to their All About The Cooks page to choose, order and pay for their food. They have everything they need all in one place. No more back and forth on social media, WhatsApp groups and so on, or chasing up payments.”  

Aspiring cooks of all backgrounds are invited to join the platform, turning their passion for cooking into something more. Whether aiming for extra income to navigate the challenges of the cost-of-living crisis, or pursuing a full-fledged livelihood, All About The Cooks accommodates various aspirations and commitments.  

Home-cooks like Melissa, who spent 20 years in hospitality before setting up her own food business, Salha balancing cooking Sudanese dishes with caring for her four children, and Mrunal, an Aerospace engineer selling family-inspired Indian curries as a side hustle, showcase the platform’s empowering ethos, enriching communities with unique culinary offerings. 

The process to start is straightforward: interested individuals sign up on the All About The Cooks website, where they receive guidance on setting up their virtual storefronts and meeting the necessary food hygiene requirements. From helping cooks to find their first customers to managing orders and payments, All About The Cooks simplifies the entire selling process. 

Membership is free, with the platform only taking a small commission from orders. New members enjoy a two-month commission-free period to get used to the website’s features and functionalities. By joining, home-cooks can focus more on their craft and less on administrative tasks, while also gaining access to a supportive community of fellow cooks, and valuable marketing resources and tips to boost their businesses. 

For more information, visit the ‘Become a Cook’ page on the All About The Cooks website. 



About All About The Cooks

All About The Cooks is an online marketplace to enable talented home-cooks to sell the food they make in their own homes, to people near them.....a bit like Etsy, for food.

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