Appointment marks a new chapter for DNA, with a focus on growth, innovation and expanding client partnerships.

DNA, the creative communications agency, today announces the appointment of Eoin Rodgers as Managing Director. As part of the transition, founder and current Managing Partner, John Tarrant, will move into the role of Chair, focusing on the agency’s long-term strategic direction, culture and growth opportunities. The appointment marks an important milestone in DNA’s evolution, strengthening its leadership team as it invests in the next phase of growth and development.

Eoin brings more than 20 years’ experience helping agencies grow through stronger propositions, commercial leadership and client development. Having held senior leadership roles at Atomic (Dublin) and TMW Business (formerly DirectionGroup), he has built high-performing teams, led business transformation and delivered award-winning work for clients including Microsoft, Citrix, Fujitsu and Avaya.

The appointment comes as DNA continues to evolve its proposition, investing in new products and strategic capabilities, expanding its international reach through the Worldcom network and strengthening its leadership team to support the agency’s next phase of growth.

“After 16 years leading the agency day-to-day, this is the right time for me to step into a Chairman role and focus on the bigger-picture opportunities ahead. Bringing Eoin into the business gives us the leadership capacity, fresh perspective and energy to accelerate our ambitions while maintaining the values that have made the agency successful.” John Tarrant, Founder and Chair. 

“What attracted me to DNA was the combination of genuine expertise, ambition and a team that’s built an outstanding reputation with clients. The business already has a strong foundation, and I’m excited to work alongside the team to build on that success, strengthen client partnerships and help shape the agency’s next chapter.” Eoin Rodgers, Managing Director. 

DNA

DNA is a Bristol-based creative communications agency helping organisations attract, engage and inspire the people who matter most. Combining strategy, brand, digital experiences and content, DNA works across employer branding and marketing to help organisations communicate what makes them valuable and create meaningful business impact.

About DNA

DNA is a Bristol-based creative communications agency helping organisations attract, engage and inspire the people who matter most.