Diva Agency Launches New Creator and Community Division Dedicated to Fan Engagement, Creator Partnerships and Community Building

Following a significant growth year within its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team, to lead on fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will form a strategic bridge between its high performing creative and communications teams.

Officially launching in March 2026, the team will be headed up by Creator and Community Director, Charlotte Willis. 

Charlotte has worked at Diva for over six years, with roles across both comms and creative divisions, and has headed up influencer activity at the agency for the past year, growing the influencer business by 300% in 2025.

“Launching this new division is the next step after a standout year of growth for our PR and Comms business” said Charlotte. “I’m so excited to build on that momentum, ensuring authenticity and creativity remain at the heart of how we connect with creators and communities.”

Diva’s new team will help entertainment IP to find their audience, build communities, and engage fans where they hang out, across deeply engaged online niches. 

Diva CEO and Co-Founder, Suzy Barnes said of the new offering: “As creator channels increasingly occupy the space previously owned by traditional media, and the attention economy becomes ever more competitive, influencer partnerships are an increasingly central part of the marketing mix, delivering access to deeply niche audiences and driving the best ROI for brands. 

“When it comes to games IP in particular, building your own community in the pre launch window is essential to help games teams form direct, early relationships with their future fanbase, allowing them to gain early feedback which can even inform the game build itself.”

“By combining our thinking around community building to include creator partnerships and organic influencer outreach, we can help accelerate community engagement in a way that makes fans feel like they are part of the journey and part of the culture,” adds Barnes.   

“Charlotte has been essential in building our PR department from the outset,” says Rick Sloof, PR & Comms Director at Diva Agency. 

“Early success in securing major wins with the likes of Disney, Gearbox, Arc Games, Zynga, Wargaming and PlanetPlay proved that she was ready to lead the new team, and put our approach to community and influencer marketing in the spotlight.”

ABOUT DIVA AGENCY 

Diva is the UK’s leading gaming specialist creative agency. Founded in 2007, the agency client roster includes some of the biggest publishers, games and entertainment brands in the world, including Activision, Sony PlayStation, Square Enix, Bandai Namco, Ubisoft, Netflix, Bethesda, Creative Assembly, Secret Mode and Devolver Digital.

About Diva Agency

The gaming native integrated agency for the world’s biggest games publishers, developers, platforms and entertainment brands.