Inclusive marketing has come a long way over the past few years. This is because for the consumers of today, creating a stellar product or providing a first-class service is not enough to convince them to buy from you.
Customers care about the ethics behind your brand more than ever before and will make purchase decisions based on factors like diversity and sustainability.
And while we are now firmly in the “Age of Diversity”, many brands are still falling short.
We think it’s time to change.
To that end, we’ve put together a new industry guide, “Digital Marketing: The Age of Diversity?” And you can download it free here >>>
The guide addresses the discrimination that still exists across the digital marketing industry, and what we can do as an industry to champion diversity.
In essence, we want this guide to start these difficult conversations and help brands take those first steps towards creating content that is inclusive for all.
The AI and advertising industries have a gender bias problem. And yes, while this bias may not be as obvious as it used to be, sexism still exists within these industries, and we could do a lot more to overcome these bias boundaries.
When we look back at advertising from the mid-1950s, you’ll notice that BIPOC, LGBTQIA+ communities, and people with disabilities were non-existent, and women were only depicted as domesticated goddesses, sexy, slim, with perfect hair and makeup.
You may think that these misrepresentations or lack of representation are a thing of the past… but that isn’t the case.
Billions of people every day use the internet to buy clothes, book holidays, play games, watch videos or search for random trivia.
For a lot of people around the world, navigating the world wide web can be done with a simple touch of a button. However, a huge proportion of the population can find this navigation process a lot more challenging.
The vast majority of websites today are “inaccessible”, which prevents the world’s one billion disabled people – 15% of the global population – from enjoying an easy online experience. So how can we change this?
You can get a free copy of the guide here. And if you have any questions, feel free to drop us a message.
Digital performance marketing, analytics & consultancy for growth-minded brands.