Vegan charity Viva! has launched its first-ever TV ad, with a brave concept by Bristol video production agency, Skylark Media.
The renowned vegan charity hopes to raise £40,000 to screen the advert to more than 16 million people on Channel 4.
The ad follows a meat-eating couple ordering a takeaway online from ‘Just Meat’, a fictional delivery app. They order ‘pulled pork’ and are shocked to discover a small piglet, with the delivery driver holding a butcher knife. Voiced by actor Peter Egan, the ad centres around the lost connection between animals and our plates – and leaves the viewer with a dilemma: would you kill the pig?
Skylark worked collaboratively with Viva! founder Juliet Gellatley and Canpaigns Manager Laura Hellwig. Skylark’s concept took its inspiration from the popularity of food delivery apps, and the disconnect between the nation’s love of pets and farm animals. Juliet says, ‘We worked with Skylark on some smaller projects and we were so impressed that I felt really comfortable going forward with this bigger project. Ultimately Viva! is about saving animals and Skylark completely get Viva! and what we’re about, and that’s been really important to us too.’
‘We wanted to reflect the passion behind the Viva! brand with an impactful creative,’ said Skylark’s MD, Jo Haywood. ‘Once we had talked to our advisors at Clearcast and got the script cleared for broadcast we could get into production, the hardest part of which was definitely casting the pig!’
The project was awarded to Skylark following the creative production of Viva!’s Vegan Recipe Club and This Is Fine campaigns this year.
For more details of Viva!’s crowdfunder: https://viva.org.uk/tv-ad/
Bristol Institute of Performing Arts
Our team is made up of industry professionals from all corners of the creative industries. Performers will be put through their paces by our academic team of performers, directors and choreographers which is supported by our Student Experience and academic support teams.
Our Purpose Built Campus
The Bristol Institute of Performing Arts is based at the SGS WISE Campus a £17.5 million pound campus designed for sporting, performing and visual arts excellence.
Olympus Theatre
The Olympus Theatre based at the Bristol Institute of Performing Arts/SGS WISE Campus has been producing and receiving theatre on a local and regional scale for almost 15 years. Since opening in 2005, the cultural and creative significance has exceeded expectations, making The Olympus a premier destination for theatre performance and education in the South West region.
Our Students perform in our 250 seat auditorium which holds over 35 productions a year through our in house production team.
Studio 22 Theatre
The Studio 22 Theatre is our most diverse performance space, kitted out with fully flexible seating which allows a variety of production design styles. Students will be immersed into a space designed for intimate productions, showcases and cabaret performances. The Studio 22 theatre can accommodate an audience of up to 80.
10 Studios & Workrooms
All our dance studios are equipped with sprung flooring, mirrors, barres and a speaker system. Our rehearsal rooms also feature a range of equipment and speakers
Studio 1 – Dance StudioStudio 2 – Rehearsal StudioStudio 3 – Dance StudioStudio 4 – Dance StudioStudio 5 – Dance StudioStudio 6 – Rehearsal StudioStudio 7 – Rehearsal StudioStudio 8 – Rehearsal StudioStudio 9 – Rehearsal StudioStudio 10 – Practice RoomWorkroom 1 – Scenic Design WorkshopWorkroom 2 – Technical TheatreWorkroom 3 – Costume & Scenic Store
JonesMillbank, Bristol-based video production company, have been appointed by VisitBritain/VisitEngland to their marketing production services framework.
The multi-supplier framework is made of 190 creatives across 8 lots spanning disciplines such as research, photography, editing, casting, styling, illustration and copywriting.
JonesMillbank are one of 15 suppliers appointed as video production professionals, requiring a proven experience of managing small to large scale video briefs that require a detailed level of planning, casting, producing and production.
The framework will be an enabler of VisitBritain/VisitEngland’s strategy to “make tourism one of the most successful and productive sectors for the UK economy.”
“Like many video production companies we’re passionate about travel and tourism, not just because it’s a privilege to travel with our work, but because of the real impact and influence our films can have on destinations and their audiences” said Russell Jones, Co-Founder at JonesMillbank.
“We already travel across the UK with our work – we’ve literally filmed in all four corners – and so to be appointed by VisitBritain/VisitEngland as one of a select few video production companies is a fantastic opportunity to show off what the UK has to offer to a global audience, particularly as a rebound following COVID-19.”
Running for an initial period of 1-4 years, the framework will be accessed by VisitBritain/VisitEngland staff and partners, and follows JonesMillbank’s work with VisitBristol and other independent travel brands.
***
JonesMillbank are a passionate full-service video production company
They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, Battersea, The Royal Mint and IDLES.
jonesmillbank.com
01173706372
[email protected]
Partnerships with TVPlayer and NetGem build momentum for Go See TV innovative interactive tech for content creators, streaming platforms and ad networks
LOS ANGELES – SEPTEMBER 1 – Go See TV’s mission to revolutionise the way consumers engage with and view content on television and mobile devices has taken leaps forward through recent partnerships with global platform providers including major connected TV platforms such as TVPlayer and NetGem, the company announced today.
Content creators, streaming platforms and advertising networks are using GSTV’s interactive technology to increase viewer engagement and accelerate revenue over streaming devices. In an increasingly mobile-first world, GSTV makes it easy for partners to have multi-screen e-commerce interactivity across platforms including Free Ad Supported Television, IPTV, OTT, streaming networks and social content platforms.
“We are lifelong content creators, so we’re sensitive to the challenges of maintaining creative integrity while leveraging modern monetisation and content consumption opportunities,” said CEO David Greener. “GSTV and our proprietary iCON technology transforms how brand, platform and syndication partners distribute and monetise content.”
Greener noted that GSTV has closed recent deals with major platforms including TVPlayer and NetGem reaching more than 20 million active devices. GSTV has also inked agreements with a growing list of content creators and brands such as The Film Detective, Lonestar and Sportsgrid.
Go See TV is in discussions with dozens of content creators and additional global platforms and anticipates launching 10-plus channels by Q3 2021 and expects to surpass 50 million active devices by the end of 2021.
Greener says the company’s growth and momentum comes from the growing market interest in the iCON platform, which provides a one-stop-shop to manage, distribute and monetise your content.
ENDS
About Go See TV
Go See TV (GSTV) is revolutionising the ways in which audiences engage with and consume content. Harnessing the power of storytelling in more ways than one, Go See TV offers creators, brands, platforms and agencies new revenue and monetisation opportunities while delivering a seamless and highly interactive experience for viewers across multiple devices. Our interactive platform is built for today and tomorrow’s streaming universe and multiscreen consumers. We transform traditional TV advertising into engaging content and mobile-ready e-commerce activity across Free Ad Supported Television, IPTV, OTT, streaming networks and social content platforms.
Develop your narrative skills and write rich, engaging games.
A strong story is key to engaging and retaining players in video games. Held over 7 weeks, this online course teaches the story-structure essentials that will help you craft richer and more compelling games.
This is a professional development course for anyone who works – or aspires to work – in the gaming industry as well as writers and designers seeking to develop their interactive storytelling skills.
The course has been created by the UK’s foremost expert on narrative structure John Yorke and Caroline Marchal, founder of British studio INTERIOR/NIGHT and Lead Designer for Heavy Rain.
In this training course, you’ll investigate the relationship between player and protagonist, discover how to merge story and gameplay, and find ways to use those skills in a real-world development team. Working in a small group, you’ll receive weekly one-to-one feedback from the tutor team.
By the end of the course you’ll have written an industry-standard story treatment for an original game.
On successful completion of the course, you will receive a certificate of completion evidencing your learning and study hours. You will need to set aside 4-5 hours per week to complete the assignments.
Read a review of the course on Polygon.
Exclusive 25% discount on the £1,200 published course price. Just £900 to Bristol Creative Industries members for 35 hours of intensive learning.
MORE INFORMATION HERE or email [email protected]
The leading homeopathy group in the UK, 4Homeopathy, is celebrating a successful campaign to raise awareness of the benefits of homeopathic practice. The engaging video campaign was created by independent brand consultancy Mr B & Friends and has seen over 13,500 people view the films within the first month of launch.
Founded in 2011, 4Homeopathy brings together ten of the UK’s largest homeopathic organisations to promote the positive impact of homeopathy. Through the website findahomeopath.org people can find a wealth of information about how homeopathy works, registered practitioners and training courses.
For Homeopathy Awareness Week (10-16th April), 4Homeopathy appointed Mr B & Friends to create a campaign to increase their profile and to encourage people to visit their website to find out more.
The agency designed a video-based campaign comprising a main film with testimonials from several people who have successfully used homeopathy, plus three shorts that focus on individual experiences. The video was designed to be a teaser – recounting personal experiences but only revealing the subject matter right at the end, in a bid to provoke interest and encourage further exploration of homeopathy. Built around the proposition that you can ‘Turn your life around in a moment’, the campaign shares the stories of people with a range of conditions who have had life-changing results from homeopathic treatment.
Kate Gorringe, Creative Director at Mr B & Friends, says, “We wanted to share the stories of some of the individuals who have quite literally had their lives turned around because of a homeopathic approach. As homeopathy is based on working with the body’s natural healing abilities, we created a hand drawn animated illustration that reflected the thoughts and feelings of the contributors.”
Due to ongoing Covid restrictions the interviews were all recorded remotely, with equipment sent out to the homes of those featured. Combined with the bespoke graphics, the end result is an emotive and authentic campaign that takes the viewer on a journey from problem to resolution.
In addition to featuring on the website, the campaign has been distributed by the various member organisation and is being supported by advertising on Facebook and Instagram plus Google ads.
Mani Norland, Principal of The School of Homeopathy, says, “Homeopathy provides so many benefits to both people and animals through its patient-centred approach of individualised medicine. The remedies come from nature and work in line with nature. We’re on a mission to raise awareness of the profound difference homeopathy can make to a person’s health and wellbeing, we want to help people see the choices they have in healthcare, and this video campaign will help us take another huge step forward in achieving that.”
Bower Films today re-launches as Octopus Films: https://octopus-films.co.uk. Founded eight years ago as a full-service video production company by Giles Edwards and Ellie Edwards, the re-brand reflects the company’s ethos and problem-solving abilities.
With clients such as BBC’s Countryfile Live, the British Council and Dyson, Octopus Films helps businesses connect emotionally with their audience through explainer videos, event documentation, TV adverts, testimonial videos and corporate films. Experienced in working across a range of industries, its clients span financial, IT, medical, charity and education sectors, both locally and nationally.
Octopus Films also prides itself on delivering real value to much smaller organisations whose goals are to communicate their offering effectively. These include the BCRM in Bristol, Nelson Hall and Medical Detection Dogs. Leading every project, creative producer Ellie Edwards has 14 years’ of broadcast and corporate experience, while [technical director] Giles has worked across both the corporate and TV industries for more than 30 years.
“We set out to refresh our name and logo to accurately reflect our company’s values – creativity, adaptability, agility and also, great problem-solving skills. The octopus was the perfect emblem – they are nimble, flexible creatures and famed for their smart approach,” comments Ellie Edwards.
“We love producing vibrant, engaging and unique video content for businesses that are keen to show their best side. We can always promise a personal service and our senior team leads the entire production process.”
Giles Edwards adds: “We believe in real stories well told. We draw on our years of documentary experience to get beneath the surface every time. By combining crafted, truthful films with refined editorial values, we tell stories that accurately reflect our clients’ lives and businesses.”
As its new name suggests, Octopus Films is highly adaptable and flexes the size of its team depending on the scale and budget of the task in hand. For larger projects it assembles a team of trusted, former BBC production staff and crew.
Pictured: Octopus Films on location in Bath filming with presenter Jamie Lowe.
It goes without saying, 2020 was just a small departure from the norm for most of us. But there were a few silver linings peppered throughout the year.
Here at Proctors, for example, our video department experienced the highest growth we’ve ever seen. We’ve been moving into new markets, offering entirely new products and generally adding more polish.
So better late than never – yes, we know it’s a quarter of the way into 2021 – here’s a look at some of 2020’s more notable projects.
Cast your mind’s eye back to the heady days of January 2020. After months of planning and strategic plotting, we’d just begun to organise a full contact rugby-inspired shoot for Panasonic TOUGHBOOK. What could possibly go wrong?…
We’ll let you fill in that particular blank.
Not to be defeated, we turned to industry union BECTU’s superb COVID webinars and guides to get ourselves up to speed on how to plan and run a COVID-safe shoot.
Shooting under COVID restrictions comes with its challenge, but that doesn’t have to mean bloating up a lean budget. So, we set a small, tight-knit group to work. Clear communication is key, and after a quick socially-distanced scrum we formed a new plan: turn the shoot into a training day, and put ex-British and Irish Lions Captain and all-round rugby legend, Sam Warbuton, through his paces, alongside our leading Panasonic TOUGHBOOK tablet.
One risk assessment, a few tracing forms and a quick change into PPE later, we were ready to go. Shot across two days, we produced a huge amount of video content –enough for a full, multi-channel campaign showing how TOUGHBOOK and Sam ‘Lead from the Front’.
Fourth-best performing Panasonic landing page ever
Outperformed main TOUGHBOOK website
After getting to grips with COVID shooting, we met our next challenge: to produce a TV ad which would promote Daikin’s range of eco-friendly heat pumps.
This time, we had a number of parameters upfront: A list of features we needed to advertise, a total run length to the frame, the need to push content through Adstream and Clearcast to ensure it was TV-ready, a Mosaic profile of consumers to target, plus the need to make the ad look like it was shot in the winter months, whilst filming it on one of the hottest days of the year.
Oh, and did we mention we had just four weeks to turn it all around?
A solid team effort pieced the ad together in record speed: it was written, prepped, casted, shot, edited, titled and graded, ready for delivery in just under four weeks. The result is testament to our team’s perseverance and the great relationships which allow them to accomplish huge amounts, together.
Second most-viewed Daikin YouTube video ever
630,000 page views from 216,000 visitors
How do you make a film about software that’s akin to a Mary Poppins’ magic bag of employee training – without losing your viewers’ attention by explaining every last detail?
Bud’s training management platform is built to solve the pain points that training providers are up against. But with online attention spans sitting between the 2 to 3-minute mark, our challenge was to wrap up the platform’s benefits into a succinct, engaging video and encourage people to book a demo for more info.
Luckily, we had the Bud team’s great branding to work with as a jumping-off point. Their bold, clean appearance meant we could use some technicolour flair to design an equally bright and brilliant visual style. We extended Bud’s multi-coloured logo form into a visual suite of colourful geometric shapes and key lines which would simply and elegantly represent the simplicity of the platform. We then brought these shapes to life with various motion techniques and sound editing, interspersed with shots of the platform in action.
The resulting video echoes the vibrancy, enthusiasm and enjoyment Bud’s users rediscover in their work with the help of this all-in-one platform. It’s not just any old, animated infographic. It’s a masterclass in engaging video.
Bud have only just launched their film, so right now we can only wax lyrical about how chuffed they were with our work. But watch this space for soon-to-come results…
2020 was the year of video calls and streaming. The working day became a flurry of Zoom calls, Teams meetings, Skype sessions, webinars and virtual conferences – not to mention the evenings spent helping your nan figure out FaceTime.
But there was something missing: a way to professionally and consistently brand your self-generated videos, ready for recording, live-streaming and sharing. So we put together a video toolkit for our clients.
These toolkits pull some of the most commonly required and useful assets into one package; from lower thirds, to intro and outro sequences, title screens and transitions, along with a few extra, bespoke assets depending on what our clients need. We provide them in an editable format, so they work with pretty much any software you use, meaning you’re always on-brand.
They’ve proven truly cost-effective – both to produce, and for our clients to deploy. Meaning less room for errors (like accidentally becoming the world’s first Lawyer Cat).
A comprehensive Video Toolkit for Panasonic, Sanlam and P+S
Fully-branded virtual conferences for Panasonic and UKHO
2020 was a struggle for any business. But some services were hit harder than others.
Rather than produce our typical Christmas video of jolly japes, we donated our time and resources to local charity, Caring in Bristol. Their amazing work includes providing hot meals, shelter, medical care and support to people experiencing homelessness within Bristol. But donations often suffer during times of national hardship, so we needed to rally the local troops and call them to donate to this well-deserving cause.
So we created a film. But don’t expect your typical ‘pulling on the heartstrings’ donation message. We wanted to celebrate Bristol culture: the edgy, vivacious spirit of our city, calling our Bristolian family to action, and secured their much-needed donations in the run up to Christmas. But with COVID restrictions meaning we weren’t able to film the city and its people in action, we had to get creative.
We went full force with a script and art direction that entertained, with plenty of nods to local celebrities, inventions and fabulous quirks, while delivering the cold hard stats about people experiencing homelessness. Using graphics and animation to make the message as uplifting and entertaining as possible, we were able to create a powerful film which called for an end to homelessness in our city – for good.
Over £20,000 funds raised in under two weeks
60% of all social engagement in December
At Proctors, our team of videographers, animators, motion designers and script-writers have been making award-winning, show-stopping video for decades. And we believe each of our clients has something to say.
From the tech behemoths and the multi-international market leaders, right down to local, grassroots charities changing the world one view at a time. Whatever story you have to tell, we’ll help you share it with the world. Talk to Proctors, today.
JonesMillbank, Bristol-based video production company, marked their 10 year anniversary last week. Having collaborated together since 2008, Co-Founders Russell Jones and Adam Millbank founded JonesMillbank in February 2011 and have become a mainstay of Bristol’s creative community.
“It goes without saying that the last year has certainly been the most interesting and challenging of the last 10. It’s somewhat odd that we found ourselves forced into the freelance world following the financial crisis of 2008, and now 10 years after founding the company we’re adapting to the next one” said Russell.
“It’s been an amazing 10 years, and like most anniversaries it’s gone both fast and slow; some elements of our work have changed dramatically whilst others have remained remarkably similar.”
“That’s particularly true of equipment vs content; we used to film on magnetic MiniDV tapes where you’d have to capture footage in real-time by playing the tape back like a VHS, and now we’re shooting in 8K raw on 1TB solid state drives. And yet what’s in front of the lens is still predominantly people and their stories”.
“The last year has certainly been interesting, but way more successful than we ever thought it would be when the proverbial was hitting the fan and projects were getting postponed and cancelled left, right and centre back in March 2020.”
“In fact September 2020 turned out to be our busiest month on record. We managed to adapt rapidly; we directed two music videos for IDLES, a new sector for us, our animation capabilities flourished, and we helped our clients continue communicating through virtual tours and live streams alongside ‘traditional’ video content.”
JonesMillbank boast a broad range of cross-sector clients, with recent projects for The Royal Mint, University of Bristol, Universal Music, Toshiba, NHS, Bristol City Council and Battersea.
Adam added: “Graduating into a recession and then marking ten years in lockdown has bookended the last decade of working interestingly. Despite all the changes, the challenges, the highs and lows, what’s been constant is the absolute love for what we do. Telling stories will always be the most interesting and engaging thing I can imagine doing and to have been able to do it with the friend I graduated with has been nothing short of a privilege.”
“I think what’s ensured that JonesMillbank has had such a solid foundation throughout the last decade is the fact that although both myself and Russell are quite different people we understand each other so well and can make joint decisions on what we do. Just like any good long term relationship!”
“We’ve always pushed ourselves to get the most value out of budgets and when I think back to the very first pieces we created the attitude was just the same. It wasn’t easy back then to get a company to take a chance on two individuals with no real portfolio or experience so we can appreciate all the risks people took with us in the early days”.
“We’ve traveled the world and met the most interesting people along the way and who knows what the next decade has in store. Seeing the team grow, the projects get more ambitious and the pure enjoyment that we all get from being creative every day is something I’m hugely grateful for.”
On the 10-year anniversary, Russell said “we usually try to make the most of things like this, with previous Christmas parties seeing us spend a few days in Athens, Bucharest, Warsaw and Bruges. So we’ve decided to delay our party until the summer when we can celebrate and commemorate properly with the whole team and their families. Everyone was bored of Zoom a long time ago!”
***
JonesMillbank are a passionate full-service video production company
They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, Battersea, The Royal Mint and IDLES.
jonesmillbank.com
01173706372
[email protected]
Sought after indian themed jewellery from Emma Chapman from Frome and Jaipur was again the highlight of London Fashion Week. This short film explored her story and sources of inspiration.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information