Targeted industry press coverage is worth its weight in gold for new technology brands. When you’re offering a niche software as a service (SaaS) product, there are specific target audiences you want to crack – and for our client BlackDice, we secured coverage in target industry press titles Enterprise IoT Insights and the EC Council before they’d even launched to market. That’s not including the thought leadership syndicated article series secured, reaching over 16m globally.
Talk to us about how we did it.
Quantity isn’t everything. For B2B tech PR it’s not always how many people read about you, but that the right people read about you. The target press titles that you know your audience reads is just out of reach, but we leverage our extensive relationships with journalists throughout the tech SaaS PR industry to get your story out there. It worked for BlackDice:
The successful growth of a technology company is never down to chance: it relies on carefully planning, strategic thought, and leveraging connections in the industry. It’s what we offer, and we do it well.
Whether you’ve launched, are about to launch, or have a new product or service to sell, work with us to land your targeted industry press and reach your customers. Get in touch with us now.
We’re often asked to deliver high quality, consistent, PR coverage for our tech SaaS clients. And so we do. Our client Zeetta Networks has (to date in 2019), been featured in over 100 titles reaching over 147m.
Talk to us about how we did it.
Networking solutions, 5G, network slicing – not topics that make for an easy pitch. Thankfully, our creative pitching strategy and guerrilla tactics has delivered as Zeetta Networks moves into scaleup growth.
Landing press and media coverage for tech companies can be challenging. How much jargon, how much founder – how much is too much?
Our relationships with technology and business journalists removes that uncertainty. We know what journalists are looking for, and we know how to get the stories from your business.
All it takes to get started is one phone call. Pick up the phone and dial 07970233490 to start your journey towards landing coverage (we have email too).
This is the second edition in our featured members series, where we profile our members and showcase the amazing businesses and individuals within our network. In the last edition we interviewed AMBITIOUS PR, if you haven’t seen it, give it a read here.
This month we hung out with Kerry Harrison and Richard Norton from Tiny Giant, here’s what they had to say…
Tell us about Tiny Giant, who are you?
Tiny Giant are all about moving ideas with minds and machines. They’re a studio that wants to create and create and create. They’re a house of ideas, not just a house to inhabit, but to live in and I think that’s what separates them so much…because they’re so passionate about their ideas… it’s very much about feeling like you’re a part of something larger, a part of what’s important.
Well that’s what a neural network would say, but if you asked Kerry and Norts then…
So it’s us, Kerry Harrison, Richard Norton, plus our technical director Derek Ahmedzai. Fun fact, Ahmedzai means the tribe of Ahmeds. Do you notice that the last 2 letters of his name are AI? That’s why we asked him to join our merry jamboree. We also love to collaborate – so if anyone is keen to join forces, give us a call.
What do you do?
We do quite a lot of different things, but I’d say there are 3 main things. We help our clients tell compelling stories with social media, websites and content, we’ve both been doing it for over 20 years. We’re also interested and excited by online bots and smart speakers like Alexa and Google, lately we’ve been playing around with chat bots and voice technology. Lastly, AI, we use it to supercharge our client’s creativity and make headlines with fun things like AI cocktails and cakes.
How long have you been a Bristol Media member?
We’ve both been with Bristol Media for a long time prior to Tiny Giant. Before we took the plunge and set up Tiny Giant, we both worked for other local agencies who were members of Bristol Media. It’s a long history!
What are you most proud of as a business?
In terms of what we’ve achieved so far, creating the first ever AI curator for the Cheltenham Science Festival is a huge highlight for us. It’s been really cool working with them because the person that came in as the coordinator wanted to create some noise and excitement, so she was open to everything. We’ve done some amazing things like live interview with Aida on BBC Radio Gloucester, featured in plenty of blogs, plus an animation is on the cards. It pushed us creatively because we’d never done anything like it before.
What’s your favourite office gadget?
Our Alexa, we can’t even remember a time before smart speakers. Tiny Giant even has its own Alexa skill, Tiny Giant Tales, so you can stay updated on what we’re up to.
Whose work do you admire and why?
In Bristol, we love Fiasco Design, they create beautiful work plus they do an event called Thread which always gets inspiring speakers. Outside of Bristol, a company called Lord Whitney, who create these otherworldly dreamlike sets for music videos and advertising.
What’s your favourite place in Bristol/this area?
[Kerry] The Watershed, I really like what they do there, plus I really love independent films and going to their cinema. A little place out of Bristol I love is the view from the top of Ashton Court, where you can look over the whole of Bristol, it’s gorgeous.
If you could sum up Bristol/this area in 3 words, what would they be?
Welcoming, chilled, collaborative.
What’s the best tip/trick you’ve learnt as a business?
Resilience and positivity. As a start-up it’s not always easy, but it’s much better to DO the thing and think about what could go right rather than what could go wrong. You need to have a positive mindset, keep going and always look on the sunny side.
What exciting plans have you got coming up this year?
We’ve got a few talks coming up, we’ve just finished Social Media Week and K In The Park with the BBC’s Hannah Fry. And there are lots more in the pipeline like the World of Work Conference at the Henley Business School. We’re going to build some storytelling bots, and generally doing a lot of festivals – look out for all kinds of things – bots, AR filters and lots of creative AI.
If you’re interested in collaborations (particularly if your name has an ‘AI’ in it!) get in touch with Kerry and Norts. Thanks to Tiny Giant for getting involved.
We caught up with Marissa Lewis-Peart, winner of the Bristol Media Ben Martin Apprentice Award, two months after her trip to SXSW in Austin, Texas to find out more about her experiences of the festival. Read on to hear Marissa’s story and how she ended up at the world’s largest annual celebration of the interactive industries.
“During Easter 2018 I attended a two-week placement at Epoch Design, after presenting a leave behind in the form of a personalised water bottle label to the CEO at a 3rd year university talk. Later that year, one of the managers told me about the Ben Martin Apprentice Award opportunity and encouraged me to apply for it. I was asked to submit a short video and/or 500 word paragraph about my design strengths. After speaking with studio staff from Epoch, one of them asked me what my ‘why’ was which prompted me to spend the next couple of weeks filming and editing a 40 second video about why I wake up every morning excited to design. One face-to-face interview and a few weeks later, I was announced as the 2019 Ben Martin Apprentice Winner! As part of the opportunity I was able to attend the world’s largest Tech, Media, Music and Film conference festival: SXSW 2019 in Austin, Texas.
My first day at SXSW was International Women’s Day and so it was only right to begin the day with a women’s led panel talk about how adaptive design is transforming brands. The physical ability and racially diverse panel of four women spoke about how brands are becoming more inclusive to cater to all audiences and the possible downsides such as diversity being a ‘trend’ rather than a genuine brand value. I attended 4 more conferences throughout my first day ranging from a Black Women in Tech conference through to a talk by author Laura Otting about Becoming Limitless – How to Live Your Best Life.
That evening I attended the IPA welcome drinks at a local hotel with Chris Thurling, Chair of Bristol Media and my mentor, and a couple of others where I had the chance to network with many people who are established in their industries. By the end of the day, I was shattered!
I attended many more talks over the course of the next few days however one that stood out to me was ‘An Ad Guy and a Psychologist Walk Into an Ad Agency’ where an ad guy and a psychologist deconstructed a few of the most iconic TV advertisements and explained why they were so successful through behaviour economics. I found it really interesting to see how psychology can have a real impact on how an audience engages with creative media and how I can introduce some of the tactics in my own work. Later that day, Chris introduced me to Ann Hiatt who worked in executive positions for both Amazon and Google for 15 years at her talk; Grit, Reinvention & Pivoting for Success, which was inspiring as she spoke about how she grew to end up in her executive positions. On the final evening at SXSW, Ann hosted an open invite dinner where attendees who work in the tech, media, music or film industries could network and build connections, which was interesting as everyone had such diverse experiences.
There were a few pop up buildings scattered around the local area from brands such as Amazon, Sony, Samsung, LG, Snapchat and Twitter, where I could get interactive with their latest tech prototypes like robots and sensory gaming as well as network or listen to smaller talks. As a graphic design student I’m aware of how artificial intelligence and augmented reality are changing how brands communicate with consumers however, before this trip I was feeling confused as to how I can harness this new technology and take my work to the next level. Having the chance to play around with new tech helped to open my eyes to the possibilities and I ended up including augmented reality in a D&AD submission back at university.
Aside from the overall SXSW experience and opportunities to network being huge highlights within themselves, a smaller highlight of SXSW19 was seeing one of my favourite rappers, A$AP Rocky, talking about ‘Using Design Differently to Make a Difference’ with the Chief Design Officer of Mercedes Benz. As A$AP Rocky is an artist and general creative that I’ve loved for both his music and style for years, it was exciting to see him on stage and for once not rapping but talking about something that I’m also passionate about; design.
Thank you to the companies and organisations that came together to give me this opportunity, I’ve learnt so much and now have a clearer vision of the direction I would like to take my career in. As I’m currently completing my final months at university, having this experience and the support has really helped me to feel more confident in getting ready to start my career.”
Tickets for SXSW2020 go on sale 1st August 2019. If you’d like to find out more about joining Chris Thurling and the Bristol & Bath delegation at next year’s event, please email: [email protected]
If you missed our latest Bristol Media event, fear not! Izzy, our Junior Content Apprentice, has compressed all the best bits into this quick blog, read on to hear about the SXSW 2019 experience…
Bristol Media Chair, Chris Thurling, attended South by Southwest Conference & Festival (SXSW) for his 5th year in a row last week. Held in Austin, Texas, SXSW celebrates the convergence of the interactive, film, and music industries. It is hugely successful and was attended by over 280,000 people in 2018!
On Tuesday, Bristol Media hosted a ‘lunchtime digest’ where Chris shared his highlights from the event along with Ann Hiatt (former chief of staff for Google and Amazon and SXSW speaker) and Nicholas Blake (Head of Data and Digital Operations at Armadillo). Here’s what we took away:
After Chris’s first SXSW visit back in 2015, he left the event in a happy tech bubble, excited and optimistic for the future of technology. Fast forward to 2019, and it seems a dominant theme throughout the conference was the ethical concerns now surrounding this industry, and it has people anxious. An eye-opening talk for Chris was Douglas Rushkoff’s, ‘Team Human’. In his talk, Douglas spoke about how the internet was ‘idealistic’ in the beginning, but it now serves the stock market more than us. We have gone from being the user to the used and are close to automating ourselves out of existence.
Ann on the other hand is encouraged by the opportunities AI and machine learning offer and the overarching message she took away from her time at SXSW was to remember the human aspect of technology. In other words, we still need good, thoughtful people to harness all that potential for the better.
As well as a run-down of her own SXSW talk ‘Grit, Reinvention, and Pivoting for Success’, Ann shared with us some of the tips she took from a talk by Susan Fowler, former employee of Uber. You might recognise Susan as the woman who influenced how Uber and other Silicon Valley companies now treat sexual harassment in the workplace. Susan wanted to remind us all of a few things:
Ann then prompted us to ponder on the idea that ‘nothing extraordinary comes from your comfort zone’ and that we need to ask ourselves the right questions when it comes to machine learning and AI.
Nicholas Blake thought it was really interesting to hear what the experts were saying about artificial intelligence and machine learning, now that it is no longer science fiction and is becoming seamlessly integrated in our lives. A talk by Cassie Kozyrkov, Chief Decision Scientist at Google, inspired a different outlook on AI; that it is just a tool, it is as safe as the people who design and monetise it. Nick explains it in an analogy: if you work on something with another person, is that collaboration? If you use a ruler to draw a straight line, is that collaboration? AI is more similar to the ruler than the person, because without us to input the data, it can’t function.
What did you think about our lunchtime digest, are you optimistic or pessimistic about the future of technology? If you missed it, follow us on Twitter and Facebook or subscribe to our newsletter to hear about future events!
Bristol Media Chair, Chris Thurling, is heading off to Austin, Texas this week to attend the world’s largest annual celebration of the interactive industries – SXSW 2019. Whilst at the festival, Chris plans to meet up with Ann Hiatt, former Amazon and Google Chief of Staff and one of the contacts he made at SXSW last year.
Chris has a packed schedule of keynotes, workshops and networking opportunities over the course of the 5-day digital festival and will be joined by Marissa Lewis-Peart, winner of 2018’s Ben Martin Apprentice Award (BMAA). Dubbed as the “premier destination for discovery,” Chris and Marissa will hear the latest news and trends from the world’s leading tech and creative companies at SXSW.
As a seasoned SXSW’er, Chris will be on a mission to make new connections for Bristol Media, as well as absorb all that the event has to offer. Chris and Marissa will be live-tweeting during the event, so follow us on Twitter @Bristol_Media #BristolSXSW to receive the latest updates.
Ann has kindly agreed to come back to Bristol after the festival to join Chris in a ‘hot off the press’ lunchtime digest on 19th March. They’ll share their thoughts and experiences from SXSW plus a roundup of highlights and insights into the latest trends from the festival. Following the talk, there’ll be an opportunity to ask questions in a 20-minute Q&A.
The talk starts at 12.30pm on Tuesday 19th March at Zone, The Brew House, Tower Hill, Bristol BS2 0EQ. There’s a small fee of £10+VAT for Bristol Media members (£15+VAT for non-members), light refreshments will be provided.
Places are very limited so book asap via Eventbrite!
Rebecca Steer runs Steer & Co, a small law firm specialising in the creative and tech sectors. Over the last few years Rebecca has run numerous successful workshops for Bristol Media members. This particular workshop is a must attend for Digital Agencies and developers who are involved in pitching for and delivering digital development and services projects. It will cover the traditional development models of agile and waterfall from a legal and commercial perspective and give helpful hints to ensure your pitch and associated contract negotiations are successful and minimise project risks.
The session will also cover other legal considerations around using consultants, freelancers and third party/open source software in your projects and is brought to you by award-winning lawyer, Rebecca Steer, who specialises in IP, IT and media law.
Who should attend?
Aimed at executives at Digital Agencies and individual developers who are involved in pitching for and delivering digital projects and who are responsible for the contractual aspects of projects.
The workshop will cover:
This workshop takes place at The Square Club from 4-6pm on Monday 4th March and costs £30.00+VAT for members and £50.00+VAT for non members.
Booking is via Eventbrite
Rebecca’s sessions are always very popular so book early to avoid disappointment!
January is traditionally the busiest time of the year when it comes to looking for a new job and with the continued strength of the creative sector, there’s no reason for 2019 to be any different. Why not get ahead and treat yourself to membership of Bristol Media? If you’re a freelancer and you join before 5pm on Wednesday 9th January 2019 we will even give you 3 months FREE so you’ll get 15 months membership for the price of 12.
Creative companies regularly search our online directory and freelance database on SW Creative Jobs to find their next pair of hands for both freelance and permanent roles so give them a chance to find you with an online profile in our member directory. Your online profile is just one of the many ways that Bristol Media can help you connect with creative employers across the region. In addition we hold a variety of networking events and training workshops throughout the year to help inspire you and keep your knowledge and skills up-to-date. And if your CV is looking a little tired and in need of a revamp we can point you in the direction of our recruitment partners who will be more than happy to advise and help get you that all-important interview.
Here’s what some of our freelance members have to say…
“As an independent creative, membership of Bristol Media is a ‘no-brainer’ for me. A valuable asset in terms of the events and support they facilitate, but also a number of clients have found me through the website directory” ~ Carys Tait
“Sometimes being a freelancer can feel a little isolating, Bristol Media does a great job at connecting creative freelancers in the city, it’s a great platform to meet like-minded people” ~ Mark Sharman
“A number of businesses have contacted me after finding my freelance profile through Bristol Media. Happily, most of them are now regular clients” ~ Sam Tarbuck
At just £40+VAT, freelance membership will make you part of one of the UK’s biggest creative networks and could potentially open up limitless opportunities. It could be the best £40 you’ll spend this year! If you’d like to take advantage of this offer just sign up online here and we’ll add on your additional 3 free months and email you confirmation.
Digital Cities is returning to Bristol with a week-long programme of free, inspirational learning and networking opportunities aimed at developing the skills of both the current and next generation of staff working in the creative industries. The project has run successfully in Bristol for five years, bringing industry partners together to boost their region’s digital and production skills and acting as a catalyst for exciting collaborations within the creative sector.
Starting on Monday 26 November, Skills West, a project delivered by Business West and Bristol Media are coordinating a series of free events designed to help your business face a competitive digital future, called Open Doors.
Open Doors
Open Doors is a brilliant opportunity to see behind the scenes of this buzzing industry. Companies from around Bristol will be opening their doors to small groups of guests and sharing an insight into their business which is not normally on show.
This year we have 20 businesses on board who are offering various opportunities, from tours of their workspace and career advice workshops, to question and answer sessions with experts in their field.
All of the Open Doors events are listed here: https://www.businesswest.co.uk/grow/digital-cities-bristol-2018