Clubhouse is the social media network that’s taking the world by storm. Despite only launching in April last year, the app had 8.5m downloads at the end of February 2021 and users including the likes of Elon Musk (@elonmusk) and Mark Zuckerberg (@zuck23).
Drew Benvie (@drewbenvie), social media expert and founder of Battenhall, joined a Bristol Creative Industries event to share tips on how entrepreneurs, marketers and other creatives can use the app to grow their profile.
Here’s a summary of his advice.
With 8.5m downloads compared to Facebook’s 2.8bn active users, Clubhouse “is teeny weeny as a social network”, Drew says, but due to the high profile nature of its users “it’s really starting to turn heads”.
Drew believes Clubhouse sits in a space between social networks such as Twitter, Facebook and Tik Tok and audio/video platforms like YouTube, Spotify and BBC Sounds. “At first I thought this is going to change social media,” he says, “people are going to start listening to things instead of writing or reading, but actually the data suggests it’s increasing use of other social media, and it’s also not really cannibalising mainstream audio or video. It’s kind of complementing that too.”
Drew says what excites him about Clubhouse is that “anyone can rock up, it’s really them and it’s unscripted”. That includes high profile people. Drew was hosting a room (we explain what that is below) about social media and Damian Collins MP (@damiancollinsmp), the former chair of the Parliamentary committee that grills big social network bosses, showed up to listen and then asked to speak. The next day he joined again.
Clubhouse is an app on which users host, listen to and participate in audio groups, known as rooms, where typically one or more moderators host live discussions.
Clubhouse is currently only available on iPhones and iPads. You also need an invite to get access. Speak to someone you know who’s on Clubhouse and ask them for one.
Once you’re in, set up a bio. You can add whatever you like including links to your Twitter and Instagram accounts. You can follow people on Clubhouse but there’s no messaging functionality within the app.
In terms of what username to pick, Drew recommends your real name as Clubhouse is all about real people having conversations.
The Clubhouse algorithm is still “a bit ropey”, Drew says, so to find interesting people to follow select topics that you’re interested in and look for interesting people talking about those topics.
Clubhouse connects with your phone address book so it will show you your contacts already using the app.
When you follow someone, click on the alarm bell icon in their profile and you can select to be notified always, sometimes or never when they speak on the app.
Rooms (sometimes known as events – see below) are where the conversations take place. All rooms are live and they are not recorded so you can’t replay them (although lots of people are secretly recording rooms and uploading videos to YouTube such as this one with Facebook founder Mark Zuckerberg). At this point in Drew’s talk, an attendee said she was in a room with Brad Pitt!
To get used to the app, join rooms that look interesting to you. A room has three tiers; a stage with the people speaking (some of whom are moderators), people being followed by the speakers and everyone else.
Everyone not on the stage is muted and you can’t speak. If you want to speak, you can raise your hand and a moderator can invite you to the stage. Moderators can also remove people from the stage or from the room completely.
It can be nervewracking to speak for the first time but hang out in rooms that appeal to you and when you’re ready and have something to say, raise your hand and speak succinctly.
Your followers can ‘ping’ you to join a room. Exit a room with the ‘leave quietly’ button.
Rooms can be:
The app will show you rooms based on who you follow and the topics you’ve selected.
If you click ‘start a room’ and select the type, it will go live instantly.
If you want to schedule a room for the future, Clubhouse describes that as an ‘event’. Create one by clicking on the calendar icon at the top of the app.
Clubs are anchors for your activity on Clubhouse. They are like what Facebook business pages are to your personal profile. It allows people to follow a theme. There are thousands of clubs covering all sorts of topics including social media, artificial intelligence, movies, public speaking, comedy and start-ups. Within a club, individual rooms are created to have live conversations. When a room goes live, you’ll be notified.
When you get on the app, click the magnifying glass icon top left and you’ll see lots of clubs to follow.
To set up your own club, click on your profile image at the top right of the app and then the + next to the icons of clubs that you are a member of.
When starting a room or a club, Drew recommends planning with other people to maximise exposure. When someone is co-hosting with you, make them moderators.
Listen to rooms to pick up best practice moderator skills such as introducing the show/room/event (they are called all those things!), welcoming people to the stage and keeping the conversation flowing.
To build momentum, it’s a good idea to host a room at the same time every day, week or month.
Drew says speaking in a room tends to grow your following by around 10% of the room’s total participants. You’re also likely to pick up followers on other social networks if you’ve included links in your bio.
You can’t send someone a link to your profile on Clubhouse but you can send them a link to an event you’ve planned.
People are also using other social networks to promote events such as this Twitter account for The Good Time Show, which is part of Good Time, one of the most high profile clubs on Clubhouse. An event with Elon Musk in that club broke the app!
In Clubhouse, you’re talking to strangers and you’re listening to strange conversations. There have been reports of trolling and harassment so Drew advises being safe by not allowing random people to speak in your rooms or letting them be moderators.
Other social networks are already taking on Clubhouse. Twitter Spaces is live and Facebook is rumoured to be building an audio product.
“A wider brand audio strategy on audio is something I would absolutely recommend you start considering if you think Clubhouse is interesting for you,” Drew says.
Think about why your audience would want to engage using audio and harness influencers across Clubhouse.
Drew Benvie runs ‘Trending’ which has a room discussing the latest social media trends every Tuesday and Thursday at 11am GMT.
He also recommends ‘9am in London’ created by Abraxas Higgins (@abraxas), one of the most followed UK Clubhouse users. His club hosts a daily “no agenda” room at 9am GMT.
You can follow Drew on Clubhouse at @drewbenvie and members of the Bristol Creative Industries team, Alli Nicholas, Dan Martin and Chris Thurling, at @allinicholas, @dan_martin and @christhurling.
If you’re a Bristol Creative Industries member who’s on Clubhouse, let us know by following us or sending us a tweet.
As a PR agency, we often talk about the importance of building the profile of a business or an individual, but what does that really mean? Here we cover the basics about building a profile – why it’s important, how it helps with day-to-day PR and where to start.
When we talk about having a profile, we mean being known for something – often for a specialism. For a PR agency, our client having a profile will either mean that, when discussing you with a journalist they might know you by name, or by company. Or we will be able to quickly demonstrate your profile by sharing articles and coverage that proves it.
Equally, you or your company might be given a quick Google at some stage. Generally, a range of pieces appearing, not just from your website, demonstrate what you stand for. The same goes for prospects or potential customers or connections – if they search for you, they should ideally see a good range of pieces that represent you and your area of expertise. (We’ve also written more about the benefits good PR brings across your business).
Being known for something in particular will mean you’re more likely to be featured in an article about it. You might become a go-to person on the topic. You could appear on a podcast or at an event all around it. Even if you feel you’re an expert, it’s much harder to convince a journalist to feature your commentary or news if they’ve never heard of you and can’t find much about you online. Especially if you’re up against competitors with ready-made profiles.
Remember, journalists need to be sure they’re speaking to an expert, rather than someone who could be talking a good game without much substance behind it. They can’t risk spending time on an interview otherwise. And, if they do find a good source with a decent profile, they will come back again, and could even remember you if they move positions or publications.
Two main things are important: the consistency of what you’re saying and the regularity of you saying it. Consistency comes back to your key specialisms or areas to push. And it’s not just about talking – it’s also about demonstrating. As an agency, you can do this through sharing creative work to prove your proposition, for example, or, as a business, through your output or your products.
We are happy to work on one-off pushes or launches, or on ongoing PR. But, to build a profile, you need regularity. It’s important to be providing what publications need frequently and consistently. That’s also key if you want to get into a particular publication. We will help you to understand what to target them with and we will keep them on our radar and discuss you with them at every appropriate opportunity. We can only do this with an ongoing relationship.
We often work with people who have never promoted themselves or their business, or worked with a PR consultancy before, so we’re experienced in starting from scratch. It’s an opportunity – a clean slate. But it’s also important to understand that it’s the start of a process of building a profile. PR isn’t about going from zero to hero overnight.
Take Joe Wicks, as an example. He wasn’t really on my radar until his brilliant PE With Joe initiative this time last year. We’re now faithful Friday home PE fans (fancy dress and all!) and you can hardly move for seeing another article or cover story about him. So I could be forgiven for thinking he was an overnight sensation.
But actually, he’s openly talked about his 10 years of hard work behind the scenes, leading to that event. If he’d have hired a PR company 10 years ago (and maybe he did) there’s no way he would have been so in demand. He worked hard on his product, captured the zeitgeist and now his profile is sky high.
OK, so we don’t all have Joe Wicks ambitions (although some might!), but we may want to become a sought-after speaker within our sector, or the go-to professional in our field within our local area. And it’s great to start with a clear objective.
As PR pros, it’s our job to help you define that objective – that’s why we kick off with our Three Lens Messaging Session. And from that, we create a plan which will have clear steps to build towards that ambition.
We’ve landed some great pieces for clients relatively early on in working with them – be that an interview with the BBC, the Evening Standard or The Times. Fantastic. But one piece – even a brilliant piece in a top tier publication – does not make a profile.
Having a profile is about momentum and consistency. Top tier titles might be part of that, but probably sector press will be as well. More about the importance of trade and local press here.
Two final points – it’s not about having advertorials or paid-for pieces. These aren’t always viewed in the same way as editorial. Advertising is part of the mix, but it’s not the same as having an earned profile. And lastly, timing is also crucial. It’s great if you did some activity five years ago, but if there’s nothing since that, your profile isn’t a current one.
For further advice on this, we’ve also written about what you can do to support profile raising through your own channels.
You’ve probably heard of the term ‘evergreen content’, but what does it really mean and how do you make the most of it? Evergreen content is basically content that keeps on giving. It is something that remains relevant over a long period of time (so is not time-sensitive), has good search engine optimisation, and continues to drive traffic long after it’s first posted.
Though all of your blogs and other online content aren’t likely to disappear after posting, evergreen content is content that people will always need, want and search for. Typically lists, industry resources, how-to guides, top tips and product reviews lend themselves well to evergreen content, but ultimately to make content that’s ‘evergreen’ you must ensure it remains fresh and of interest to your target readers.
Now you know what evergreen content is you might be asking why it matters. Here are some important reasons why you absolutely need it:
Evergreen content ultimately saves time and energy while still achieving great results. It is a necessary part of maintaining website traffic and coverage views.
Despite what you may think, even the biggest and best publications rely on this content and not the splashy, fleeting news headline.
Now let’s talk about how to write evergreen content and how to make that content work hard for your business:
Get to writing up your evergreen content now and save yourself a lot of stress and energy later. Go forth and provide constant value to your reader, while your evergreen content provides constant value to your business.
Sought after indian themed jewellery from Emma Chapman from Frome and Jaipur was again the highlight of London Fashion Week. This short film explored her story and sources of inspiration.
We’re all far too familiar with the term “crisis” after everything this year’s thrown at us. Crisis communications is a key area of PR that may play out in a reactive way, but actually, is something that companies can and should plan ahead for.
Once the preserve of big multi-nationals, this year has shown that even small companies can be propelled into the spotlight, so it’s worth discussing what might need to be in place. I gave my comments in a crisis PR feature in this month’s South West Business Insider. As I said in the article, there’s no one-size-fits all response as your communications approach should vary with the kind of crisis you’re facing. However there are some golden rules as I’ve outlined below:
Please feel free to get in touch to find out more about the kinds of PR support we offer small and medium-sized businesses.
At Carnsight Communications we’re very excited to share that this January we’re celebrating five years of business and having worked with over 50 happy clients!
Founded by Jessica Morgan in 2016, Carnsight is built upon 20 years’ of industry experience in London and now Bath and has a strong grounding in media relations.
We’ve been through so much change in the last five months, let alone the last five years, so it’s brilliant to pause and look back on what’s been achieved. We’re sending a big thank you to every one of the 53 clients we’ve worked alongside, to the media we work with day to day and our partners and mostly, to our amazing team.
2020 marked the expansion of the permanent team at Carnsight. Jessica and Account Executive Leigh-Ann welcomed new Account Manager, Georgia, to the business in September. We were also joined by Intern, Megan in November and have continued to work alongside trusted freelancers throughout the year.
2020 also saw Jessica featured on Insider’s South West 42 under 42 list upon which the publication profiles 42 young entrepreneurs and business leaders who should be on your radar.
We will be celebrating this 5-year milestone through a series of five different charity fundraising challenges determined throughout the year and have chosen two charities that mean a great deal to us personally: Target Ovarian Cancer and the British Heart Foundation. Due to some of these challenges involving getting active outdoors, we have put things on hold for a short while during lockdown, but have committed to carrying out all five challenges by the end of 2021.
We never could have predicted the challenges and successes of the past year or so but we are incredibly proud of what we and our clients have been able to achieve. We’re very excited to see what the future holds for Carnsight Communications.
The premise of influencer marketing is pretty simple. Choose someone with clout in your target market – someone trusted, admired or looked-up to – and associate them with your brand, product or service. Awareness goes through the roof, positive perception is sent soaring, and you achieve cut through that’s otherwise hard to find.
Although not a new strategy, influencer marketing is growing and has been proven to be effective: a survey by Mediakixs revealed that 80% of practitioners have found influencer marketing to be an effective tool. And it’s a real money-spinner – according to Influencer Marketing Hub’s 2020 Benchmark report, Influencer marketing is estimated to be worth $9.7 billion, with the market growing by 50% each year since 2016.
The same report reported that brands are recognising this growth, with 66% of respondents saying they will increase their Influencer marketing budgets next year. Although most commonly used for B2C markets, we’ve all clicked on a social post or read an article simply because we recognise the face in the thumbnail, so why shouldn’t it work in a B2B environment too?
We had the opportunity to put this theory to the test last year. Our clients at Panasonic TOUGHBOOK (the world leader in rugged computing) wanted some means of elevating their brand beyond its already-lofty position, and we believed an influencer strategy could be the way to go.
As we were approaching a B2B market, it was clear from the start that this wasn’t a campaign to be built around the audience reach an influencer has. What was more important was finding somebody who was a perfect fit for the TOUGHBOOK brand, and someone we could build a credible, engaging story around.
We needed someone who matched the ruggedness and strength of the TOUGHBOOK devices, someone who could match the brand status of TOUGHBOOK as world leader in rugged IT, but also someone that could offer more than just audience reach. Luckily, we were able to secure the services of global rugby icon, former Wales and British and Lions captain and absolute giant of a man, Sam Warburton.
We used the formidable (but endlessly friendly) presence of Sam to create a multi-channel campaign, incorporating the more traditional B2B marketing channels, such as LinkedIn and display ads, but also exploring newer territory, such as YouTube ads. Using a combination of campaign keywords and razor-sharp targeting, we ensured that our ads would capture the attention of a new audience for TOUGHBOOK, as well as engaging with the more typical audiences in a different way.
Despite a month or two of delay due to the pandemic and national lockdown, we figured out a way to finally come together for some socially-distanced filming days. This allowed us to capture some amazing footage of Sam doing his thing on the rugby pitch, but also displaying his well-honed studio skills, discussing leadership and parallels between sport and business leadership with Panasonic TOUGHBOOK MD, Kevin Jones.
In five short weeks, following the film shoots, we were ready to go live with a whole range of assets; a mini-series on Leadership, seven videos for YouTube pre-roll ads, a campaign specific landing page, blog content, downloadable digital guide, a selection of display and LinkedIn ads, and social material for Sam to share on his Instagram and Twitter feeds.
As with most things Sam Warburton touches, the end results have been pretty impressive. We set ourselves a simple goal of raising awareness of the TOUGHBOOK brand, which we achieved very quickly. The landing page is the fourth-best performing landing page Panasonic have ever created, with over 18,000 visits in the seven weeks that the campaign has been live. Over the first three weeks, we were even outperforming the main TOUGHBOOK site in terms of website sessions.
This was an experimental campaign, with the simple goal of gaining increased brand exposure in a niche market, made possible by the courage of a client who was willing to push boundaries and try something different. And from such a positive start, we’re looking forward to more of the same in 2021, building on the high levels of awareness we’ve established and turning that into a raft of bottom-line boosting sales leads.
Let’s just hope Sam keeps his boots clean for us…
If you’d like to find out more about how we can help your business reach its potential, get in touch with us today at marketing@proctors.co.uk.
It’s almost five years since Carnsight Communications opened its doors, over ten years since I switched to PR and almost twenty years since I started in marketing. It’s a time for reflections, so here’s one of mine. Looking back, working in marketing was a fantastic grounding for great PR. It continues to be as the two roles move ever closer.
One of the things we regularly get asked is ‘what is the difference between PR and marketing?’ In simple terms, PR is about earned media – earning your place in publications. Whereas marketing is generally about paid-for placement – such as adverts, sponsored pieces or what we used to call advertorials.
But the lines are continuing to blur. It’s no secret that the media sector has struggled this year, with publications closing their doors and a number of job losses. There are far fewer staff roles (permanent positions) and many more freelancers. We try and do our part as a PR agency by subscribing to many of the publications we pitch to. We’ve also given support by donating and contributing this year, as well as working with journalists as freelance consultants.
We pride ourselves on pitching in quality editorial content and products to relevant titles. But we also know that alone is not enough to keep publications up and running. So, we also encourage clients to get involved by subscribing, considering sponsored opportunities if the opportunity is right, and getting involved with events and awards.
We also work closely with marketing and media teams to see if they’re planning to run ads and where they might be placing them. This is particularly pertinent for local press and smaller publications where editorial and commercial are more closely aligned. We wouldn’t ever expect editorial placement purely because of advertising, but it’s important to understand how it all fits together. And that’s not to mention the rise in influencers which takes this to a different place again.
Starting out in marketing gave me a great grounding for understanding commercials. Managing budgets and managing spend comes in a lot earlier – especially if you’re in client services. In my experience, commerciality isn’t a big part of PR training, but I think it should be – especially now.
Understanding messaging and brand and campaign propositions has also been key. Advertising campaigns start with a brief and key message: a line or two that everything can be boiled down to. What’s the essence of the product or service? That is something that’s at the very heart of PR, which is why we often start with a Three Lens Messaging Session in our client work.
A journalist once asked me to give my pitch to him in 10 seconds during a phone call. Scary, but actually a really excellent idea. If you can’t get across what you’re trying to say in that time, how can you expect it to be an idea they can buy into? We spend a long time crafting press releases and accompanying emails to make sure the essence can be communicated quickly and simply. We use that approach over the phone or in person, too (or we used to!)
Working closely with marketing agencies such as Sharp Thinking Marketing and Rapport Digital makes for a really effective, joined up process. For example, PR and marketing often work to different timelines, and while messages could be led by advertising, they’re likely to be interrogated more in the PR process.
So, being able to understand marketing’s role and approach and ensure it fits alongside ours makes for the most successful campaigns. We can also share resources, such as information on the target audience, tone of voice and good, high res photography.
PR is very much about relationships. Relationships with your team, your clients, journalists and influencers. It’s about building trust, being respectful, delivering and helping each other out. The power of building relationships was definitely something I first learnt in the world of advertising. It’s relationships and connections which make for the best results.
We work with a range of creative and strategic marketing agencies, helping to promote their work and profile their key people. I still have a very special place in my heart for the advertising world. And having worked with the sector press for over 10 years, it’s a landscape I know very well.
Advertising is something I’ve loved since I was little – I actually used to fast forward programmes on my VCR to get to the adverts! I remember the great campaigns from Levi’s, Guinness and even the Green Cross Code (!) word-for-word to this day. I hope I’ve passed that on to the wider team. As we’ve seen this year, good advertising can be pivotal to creating movements and changing lives.
So, starting in marketing and advertising has been invaluable for me, and continues to be as we move into a brand new year. I can echo everyone’s thoughts in saying I’m hoping for much better things for us all in 2021.
AMBITIOUS has recently delivered a national campaign for PillTime, working with Dr Hilary – securing 11 TV and radio interviews, with the total reach of the campaign over five million.
About the campaign
PillTime is an NHS certified online pharmacy and their mission is to make life more manageable for people who take multiple prescriptions every day.
They do this by providing pills in a pouch with the time of day stamped on the packet. This prevents people from taking the wrong medication and most importantly not taking too much.
The aims of the campaign were to raise awareness of the added pressures on non-professional carers as a result of the Covid-19 pandemic and inform the public about the tools offered by PillTime to make caring for loved ones easier.
Our activity started by commissioning a piece of research amongst unpaid or non-professional carers to see how they were feeling – and if they felt they were getting enough support. We set about creating a news story to primarily secure broadcast coverage because we wanted to get people talking about unpaid carers on International Carers Rights Day – a key awareness day we had identified as an platform to secure media coverage, an opportunity for newsjacking and a PR platform to use these findings to create newsworthy earned media content.
PillTime already had a working relationship with the nation’s favourite GP – ITV’s Dr Hilary Jones – and AMBITIOUS were able to offer interview time with him to radio and TV stations. With his medical background, Dr Hilary was able to articulate the stressors on unpaid carers and highlight how people who are worried about a loved one taking the right medication might be able to get some peace of mind.
AMBITIOUS launched the campaign on International Carers Rights Day to further highlight the worry, stress and anxiety carers in the UK are facing. PillTime also wanted to show support of the awareness day in a meaningful and genuine way and offer people who are worried about taking the right prescriptions a solution.
Campaign results with national reach
AMBITIOUS introduced PillTime to a range of regional and national media platforms and were able to secure some fantastic interviews with Dr Hilary talking about the research on a day of significance for the brand.
Quality earned media coverage was achieved across 11 TV and radio interviews, with the total reach of the campaign over 5 million. The flagship coverage on International Carers Rights Day was ITV Borders who used the interview in their early evening bulletin which reaches close to 100,000 viewers per week.
Paul Stonuary, Head of Marketing, PillTime, added: “AMBITIOUS are not only a team of great minds and fantastically creative thinkers, they are also an endearing group of people to work with. They took the time to really understand my business and what I hoped to achieve. The results were far beyond what I might have expected.”
For more information about this campaign or our PR, content, social media or digital marketing services, please contact AMBITIOUS via our website or at hello@ambitiouspr.co.uk.
Welcome to the third and final blog in our series on Augmented Reality (AR).
In case you missed it, our first segment introduced AR technology and its impact on markets across the globe, while our second blog explored AR’s potential when it comes to marketing, today. Today’s final instalment delves deeper into the practical use-cases for AR today, along with some of the loftier examples of where its tech could take us.
If you had one, you were of course, lucky enough to be able to afford an extortionately expensive high-end smartphone. You were also probably unlucky enough to be pestered by people who wanted to ‘have a go’ for themselves.
Arthur C. Clarke said, ‘Any sufficiently advanced technology is indistinguishable from magic.’ And touchscreens certainly had enough magic to magnetise the masses. Now, AR is taking a similar step from the realm of the mystic, into reality. And the timing couldn’t be better.
From the everyday, to the extraordinary: there are opportunities for the world’s biggest brands, most digital-savvy marketers and forward-thinking businesses.
In the age of the smartphone, you could be forgiven for thinking business cards have largely become redundant. But if the line ‘Are you on LinkedIn?’ doesn’t set you on fire, an AR business card could be a stronger opener when encountering potential business contacts in the wild.
Upon scanning your business card, the recipient could be greeted by a showreel video of your products, a short introduction to your business, a tour of your office locations or even live and up-to-date special offers – in fact, there’s limitless potential.
And best of all, creating an AR business card could be a lot simpler than you think. Prototypes already exist which simply work by the recipient scanning a QR code on the card with the camera on their smartphone – no special apps or software necessary!
It goes without saying: this tech doesn’t need to be contained to your business card. Product catalogues, service leaflets and even your quarterly reports can all be brought to life with some clever AR, making your brand not only more appealing – but more engaging, too.
For those of us who treat clothes shopping like a competitive sport, aiming for a new P.B. each time we hit the rails, life could become simpler with the introduction of augmented reality.
One option, which many of us will already be aware of, is ‘virtual try on’ – both online, with the assistance of your laptop or smartphone camera, and in-store through specially-AR-activated mirrors.
L’Oreal was one of the first businesses to introduce AR ‘smart’ mirrors at beauty counters, offering consumers the option to try on cosmetics with ease – and my guess is this will only become more prevalent after the hands-OFF-your-face impact of the pandemic.
Virtual try-ons aren’t just for people, either.
If you’ve visited the Ikea website recently (who hasn’t during lockdown?) you can now ‘try on’ furniture, wallpaper, tiles and more to visualise products in your home. And the same principles can be applied to commercial premises, too.
So if you’re selling high-end office furnishings, commercial signage, or even an air conditioning unit, you can easily make your products more impactful by introducing them directly into your customers’ lives – even if it’s virtually.
This doesn’t need to be just about chasing Pokemon. You can create a treasure hunt for adults which introduces a new level of interactivity between your brand and your customers anywhere you have a physical presence.
For example, if you’re attending an expo, you can place AR locators around your exhibition stand to deliver information about your individual products and services. You’ll stand out from the other exhibitors at the event, and be able to engage your visitors more effectively, keeping them attentive for longer so your employees can follow up the conversation too. And, again, it’s a great conversation starter.
If your business has a retail presence, you can replicate this experience in your showrooms – or even choose to implement an AR window display which could be used to great effect on social media, too.
So imagine this. You hear the clunk of your letterbox and head to collect the post. There’s a small, shallow cardboard box with a bold message printed on top.
GRAB YOUR PHONE AND GET READY.
You open the box, and a leaflet drops out: SCAN ME. Opening your phone’s camera app, and capturing the QR code, you’re taken straight to a video, introducing a teaser on an Amazing New Productᵗᵐ.
Upon further inspection, the leaflet introduces you to the brand behind the ANPᵗᵐ – you even watch a video about the team and see they’re local. In fact, their interactive office location map shows they’re just a mile away, where you can pop into their showroom for even more information.
It might sound otherworldly. But at Proctors, we’re making virtual, reality today. We can help you to create an irresistible campaign, whether it’s wowing shareholders with your next quarterly report or enticing new customers with clever interactive artwork in a viral social campaign.
Talk to us, and let’s discuss your possibilities at marketing@proctors.co.uk.
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