SEO stands for Search Engine Optimization. It’s used to promote organic traffic to your webpage via SERPs (Search Engine Results Pages). The importance of this is that it increases both the quantity and the quality of page viewers, which results in more attention from prospective clients or customers. SEO also helps your website and web pages appear higher up in SERPs. This is very important as studies show that 75% of users do not look beyond the first page of search engine results.
This may seem a little obvious, but the way you choose to word the title of your blog post is essential for SEO. Your title must include target keywords (without overdoing it), be interesting enough to capture the attention of potential viewers, and convince them to click onto your page. It is recommended that your title is 55-60 characters long so that it’s shown without breaks in SERPs. Good title examples include “How to… “ or “A step-by-step guide to… “
It is important to use headings to your benefit when writing an SEO-friendly blog. Headings help search engines grasp your main topics and rank your page appropriately. You should try to use keywords in some of your headings, but not all of them! If it doesn’t sound natural, there is no issue with skipping this step. Keep in mind that long, in-depth posts give more clues to search engines which allows a more organic flow of traffic onto your page. Aim for a minimum of 300 words but remember to keep paragraphs short. Many readers are on their mobile devices and larger chunks of writing may be off-putting.
Using appropriate keywords throughout your post helps search engines identify your page as relevant to users who are searching for specific information. It promotes organic exposure to your webpage and draws in potential clients/customers. A tip is to always keep your audience in mind. It may seem like a good idea to cram as many keywords into your posts as possible, but this is not necessary. Remember that at the end of the day you are writing for human beings, not search engines.
Using appropriate links gives search engines hints on your page content and allows the discovery of new pages on your website. Links also encourage users to branch off onto other posts on your blog that they may also be interested in, resulting in more time spent on your website. An important tip is to only use links when it makes sense to do so.
A Meta description provides a brief summary of your blog and appears on SERPs. They should be short but stand out. Make sure your meta description includes 1-2 keywords and is informative as well as interesting. The more users you can get to click onto your webpage, the more exposure your post will get.
Proofreading is a crucial step that cannot be overlooked when writing an SEO-friendly blog post. Search engines favour quality over quantity so do make sure to have someone else read through your work and give you their input before you post online. It’s easy to overlook typos and grammatical errors when you’ve spent a long time typing away in front of a screen. Make sure your piece is polished and always aim to post a better piece of writing than what is already available on SERPs.
For more information on this, you can read our blog post containing our top tips for avoiding typos.
With Facebook announcing the rebrand of Meta in 2021 and the push towards the metaverse many have looked to the social media platform with a fresh pair of eyes whilst newer platforms like Snapchat and TikTok have been taking the limelight.
Facebook is maturing as a business and whilst some view it as an older form of social media it still has a very large user base that spans across different platforms and message services including Messenger, Instagram, Whatsapp and more.
SEO on Facebook follows similar patterns to the best practises outlined in our article on Instagram SEO and many of the same basic principles may apply as we look at ‘Metaverse SEO’ in the future. Here we share our guide to getting found on Facebook both in terms of the search feature of the site and the timeline.
As a side note, we will continue to refer to the platform as Facebook for the purposes of this article, however, we appreciate we may need to update in the future to keep up with the SEO best practice of keeping content up to date!
The Business page of your Facebook profile is essential for marketing purposes and getting the correct information on there will help you optimise the page and your profile from an SEO perspective.
Having a profile with all of the correct information around business specialisms, opening times and contact information will help your customers find you and provide the best possible user experience.
Additionally, having relevant keywords and concepts in your profile descriptions will increase the overall effectiveness of your Facebook SEO efforts.
Adding backlinks to your Facebook profile from your website and other areas will help increase the visibility of the page on other platforms and search engines. This will increase the chances of your page being viewed and potential customers getting in touch.
If you have other information you would like to share on your Facebook page then make sure you include custom tabs within your page architecture. This is a powerful tool to leverage when it comes to Facebook SEO and can be used to add sections on content, job listings and much more.
If you want to increase the awareness of your onsite blog content then adding links to the pieces from Facebook will help you to increase coverage. This can drive social visits to your site and increase the overall reach of your website and Facebook profile.
As previously mentioned using keywords on your business profile page will increase the chances of searchers finding your business when they are using the relevant keywords that you are targeting. Make sure that you are not too spammy and the keywords are relevant and organic.
One of the quick wins that you can get on your Facebook SEO is optimising your vanity URL. This will give you better brand control over your page and make it appear a whole lot more polished. To optimise this go to your page settings and change your username.
The jab, jab right hook methodology popularised by Gary Vaynerchuck is a good principle to follow when it comes to your Facebook content strategy and indeed all of your marketing communications. If your users feel they are getting something of value then this will increase the chances of them buying your product or service further down the line. Great content will also improve your Facebook SEO, so it will definitely be worth pursuing.
Get in touch with the expert SEO team at Varn to find out more about using SEO on your website and social channels, we can help if you want more guidance on getting found in a Google search.
First published on Carnsight.com
Working in PR, we are constantly networking – making connections through meetings, conferences, social events or social media. It really is one of the most crucial factors of working in Public Relations.
But, the last two years have proven tricky. We couldn’t network in person with a pandemic thrown into the mix, which has meant many of us have been left working from our homes and feeling a bit isolated.
Though networking was previously based mainly on face-to-face exchanges, the birth of social media and the pandemic has meant online networking is rising faster than ever.
Have you ever questioned why networking is important? In this blog, I want to share with you a little more about the importance of networking and why we should value it.
Working in PR, you can never have too many contacts. Building key relationships with other PR professionals, journalists and clients can all assist in obtaining the best results. Through networking, we build connections with people from all kinds of different industries. These contacts are great and can be mutually beneficial. Even if we don’t have a direct contact, people in our network will often know the person we need to reach. By having a good relationship, we are often able to help each other out and lift other businesses and professionals. This also increases our reach and exposure.
Through networking, we often meet new clients. By connecting with these contacts online, we are able to develop our relationships which often leads to further collaborations.
It’s inevitable that the more connections and contacts you have, the more exposure you will get. Creating ties with journalists alongside other influential business leaders opens up opportunities to reach new audience members that you haven’t been able to reach previously.
Another key advantage of strong networking is that it opens up opportunities to learn about other businesses and their industries. The more knowledge you have on current affairs and key industry players, the easier it is to appeal to journalists and your contacts.
As PR professionals, we pride ourselves on building great relationships. The give-away is in our title… Public RELATIONS. There is no denying that building strong relations is one of the biggest components of what we do.
Networking is hands down an essential part of our day to day lives. It’s important that we maintain a healthy relationship with our contacts. It’s also really important that we give back to our network and not just benefit from what they offer us. We must remember to interact often with others to develop and build on our existing relationships; whilst helping others where we can.
Ask others about their projects and show a genuine interest in what they are working on. Where you are able to, offer your help and if you don’t have the knowledge of that particular topic, share your contacts instead. Just by sharing this information you are helping them yourself.
Remember that relationships are two-way. If you are supported by your network along the way remember to be appreciative. Show your gratitude to them.
Are you thinking of starting out on your PR journey? Why not take a look at Seven things every small business should know about PR
A recent Deloitte study into consumer attitudes to environmental and ethical sustainability revealed that more people are voting with their wallets when it comes to backing brands with a conscience. Nearly 1 in 3 of us have stopped buying certain products or dealing with certain companies because we had concerns about their ethical merits. Whether we have changed our buying habits yet or not though, most of us are in search of more authenticity in our shopping experiences.
Delve a little deeper
The question is, as a business owner, how do you show consumers you are ethical? A business blog allows you to tell your customers and prospects everything they need to know about you and your enterprise. While your company website is supposed to be a bit more sales-focused and therefore concentrate on the key features and benefits of your business, your blog can delve a little deeper and explore your thoughts, opinions, and feelings about wider issues and current market trends.
Blogs allow readers to gather information on a business or brand straight from the horse’s mouth. Over time, with a consistent and considered blog, you can show visitors to your site the real personality behind your offering. If it stays true to your core values and those values are on target, you will come across as authentic and someone they would like to do business with.
That is not to say you must always present a perfect persona. Authenticity is about being genuine with your readers and not many of us are perfect all the time. It is about admitting mistakes as and when they happen and explaining how you are going to fix them. It’s about putting your story out there, warts and all, and having faith that people want to work with people they feel are honest and believable – people they like and trust.
Stay true to yourself
I come from a background of Public Relations, which has a variable reputation itself. My personal experience has been a very fact-based approach, specifically using real facts, statistics, and accurate details to share knowledge and position companies as leaders in their fields. The PR industry has worked hard to overcome some of the negative perceptions and in fact, the industry body, the International Public Relations Association, has updated the very definition of PR to reflect this:
“Public relations is a decision-making management practice tasked with building relationships and interests between organisations and their publics based on the delivery of information through trusted and ethical communication methods.” IPRA
Don’t miss an opportunity
With consumers placing more emphasis on ethical and authentic action for companies big and small, business blogs should have renewed importance in any communications strategy. They provide a fantastic opportunity for you to engage with your audience in a truly authentic way and talk about a far more diverse range of topics than the rest of your website allows.
First appeared on Brand You Magazine
Jessica Morgan, founder, Carnsight Communications
Firstly, get ready to celebrate the coverage you achieve for your product. There’s no reason you, your business or your product can’t be featured in the media and even as a one-woman band you can still make an impact if you have an interesting story to tell. Read on for my seven top tips.
You should be incredibly proud of your product, but it’s time to look at it objectively. What does your product offer that others don’t? What makes your product or range so special? Why should someone choose it over all others? Establishing this and distilling it down into a line or two is essential to be able to pitch it effectively, but it’s not always easy to do.
Whereas you might have space and time to talk about it online or on social media, you have less time to pitch a product in to a busy journalist. Getting to the crux of it quickly can be really powerful.
If you’re struggling with this, try explaining it out loud or discussing it with a friend or partner. Sometimes it’s easier this way, and they may also have ideas about the most impactful way to phrase it.
PR is all about telling stories. So, the background or story behind a brand or product is as important as the brand itself. How did you start your business or begin selling your product? Was there a lightbulb moment?
Think about some of your favourite online brands. One of mine is Abel and Cole, whose founder started off selling a farmer’s surplus potatoes door-to-door with his mum, before realising there was a market for full organic boxes.
As another example, a client’s business, Limewedge, was started by Chris Mead, who left his job in finance just before the pandemic hit. Realising his life was about to take a different turn, he thought back to his passion for cocktail-making and decided to create lockdown cocktail boxes which he started selling online. We were able to secure coverage for him in The Telegraph, Olive magazine and The Mirror based on his interesting story and strong product.
A good, high-resolution image can be the difference between being included in an article or not. Try not to skimp on images and always use a professional photographer if you can. It doesn’t have to be very expensive but it’s always a good investment. Beautiful, high resolution (which means 300dpi) colour images of the products as cut out shots (just the image with a plain background) and lifestyle shots (images of the product in situ) are really important.
As are images of you – either just you or the team, if you have one. If you can pay for some professional images that you like, you’ll be in a great position to promote yourself alongside your products, tell your own story and open yourself up to even more media opportunities.
Understanding who you’re trying to attract is fundamental for your PR targeting. Identifying some general demographics is helpful – such as 40 – 60-year-old men, based in the South West. Going one step further, personas can bring your audience to life. These are pen portraits of your target/s – such as “Sue is a 50-year-old teacher from Liverpool. She has a cat called Bob and two grown up children…” Once you have these, you can get a feel for what kinds of media your targets consume.
Also think who tends to buy your product – is it your end user or could it be a parent or partner? If so, always keep them in mind when you think about publications you’d like to appear in. A useful tip – search for “media packs” for a publication online. These are aimed at advertisers, but they also include audience information, including male/female split, circulation and geographical areas covered.
As a product business, you might immediately think of appearing in gift guides and product round-ups, which could be great opportunities. But how about a double page spread interview on you and your products in a local glossy magazine? We recently helped floral wreath creator, Bramble & Velvet, to secure a lovely interview in a Cotswold glossy title and the images of the wreaths founder Belinda creates – alongside images of her – made it a particularly attractive piece for the editor.
There are a range of opportunities to promote what you do – from news stories, such as a new product launch, to being involved in a feature, which is a more in-depth piece around a particular subject. Don’t discount the business pages, which are still about telling stories. A large increase in sales of a particular product could be newsworthy not just locally but nationally. We saw this recently with toy retailer client, bopster, who we sold into the BBC to talk about Black Friday sales.
And understand that the journalist is interested in a good story, rather than in selling your product – so you may have to meet in the middle and talk about one aspect of your business or personal story if that’s what they’re writing about. For example, they might be interested in talking about the fact you’re a family business, rather than your full product range.
You may have a publication in mind, or you may be open to ideas. A good way to get some inspiration is by looking where your competitors have been featured. And, don’t overlook local press. Being a local retailer is an angle in itself, giving journalists a reason to write about you.
National glossies often work up to six months in advance (that’s why the industry talks about Christmas in July – when journalists typically get invited to Christmassy press shows). Whereas online publications can have very quick turnarounds, so think about seasonality.
Email could be the right way to make contact, but bear in mind journalists get hundreds of emails a day, so you can always stand out by sending information through the post. That’s also a good way to provide samples, which could be a great investment if you’re sending to a national publication.
Always try and find the right person to pitch to rather than emailing a general newsroom address, if you can. A good way to do this is to find editorial contacts and look at what kind of things they’re writing about. While a reporter is interested in news stories, a features writer is interested in more in-depth, longer pieces. In smaller publications the editor might cover everything.
When you find the right person, check they’re still active by searching for recent news or looking on LinkedIn or Twitter. Journalists move around frequently. And when you’re pitching, keep it short and to the point. Include what’s unique about the product and a summary of your story. You can embed a small image but try and send large images through a link, as journalists may not trust attachments from people they haven’t heard from before.
So there’s the steps to take to make your product famous. Don’t lose heart if it doesn’t happen straight away. Research and persistence pays off. Good luck!
Click here to learn how to make the PR process work for you.
Global education service provider and brand owner of TopUniversities.com, QS Quacquarelli Symonds (QS) have appointed AgencyUK as social media partner. QS is the world’s leading provider of services, analytics, and insights to the global higher education sector and famed for its university rankings, which have become the annual benchmark for universities around the world.
AgencyUK were appointed following a three-way pitch, in response to a social strategy and brand awareness brief set by the QS marketing team. AgencyUK will develop the organic social media strategy for the higher education and student communities around the world and launch a new programme of social media content off the back of it.
The pitch was overseen by Tim Edwards, Chief Marketing Officer at QS. Its purpose was to find an agency team who can support, unite, develop and promote their mission – to empower motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility and career development.
The first wave of activity undertaken by AgencyUK includes strategy and creative that is based on education sector insights gathered from their world-leading independent market research and data analysis. The strategy will extend into the development of a global strategy and social media content plan rolled out in partnership with the QS global marketing team.
Tim Edwards, CMO, QS, said: “We were looking for an agency with strong strategic and creative capabilities and a track record in disrupting competitive markets. QS has grown rapidly through a combination of new product development and corporate acquisition, but we remain focussed on maintaining our market leader position, and to do so means being closer to our target audiences and continually investing in channel marketing.’’
Amy Stobie, Commercial Director, AgencyUK, said: “We are absolutely delighted to have been appointed by QS. They are a well established brand with a host of well known digital properties and a continuing ambition for growth. Our social and creative teams are well placed for reaching out to these target communities and we’re keen to get going.”
AgencyUK are an independent brand communications agency with 32 staff based in the UK. The company has demonstrated 200% growth over the pandemic period, largely attributed to the expansion of their healthcare portfolio. QS is the fifth global account win in the past 12-months.
Every January the digital marketing industry is ablaze with talk of new trends that will shake up how we do PPC. 2022 is no different.
And the pace of change is, almost unbelievably, accelerating. 2022 is set to be a big year for PPC – keeping up with Google’s new-and-improved policies, like the removal of expanded text ads (ETAs), and the world domination of TikTok can seem near impossible.
So, to help 2022 feel a little less daunting, we’ve picked the top 5 trends you need to focus on this year and how to integrate these into your PPC campaigns.
Google Analytics 4 (GA4) is the latest analytics tool from Google, and it’s better equipped for the future than the previous model, Universal Analytics.
This is because GA4 has more advanced tools and reporting such as predictive insights, cross-device measurement capabilities, deeper integration with Google Ads, and more granular data controls.
Google’s plans to phase out third-party cookies by 2023 shouldn’t be news to you. In a cookieless world, it will be even harder to track consumer activity. So, in response to this, Google is offering “Enhanced Conversions“, which will improve your conversion tracking.
If you haven’t been focusing on offline conversion tracking, now is the time to do so. Most brands today run both on and offline, and some businesses forget that customers still make purchases offline.
If you just use traditional conversion tracking methods, then these offline purchases would not be linked to your online ad campaigns. Without this knowledge, you won’t be able to accurately measure the success of your campaigns.
In 2022, Google will continue to create and promote AI, so it’s vital you keep up with these changes. One of the big changes we will be touching upon in a moment is the changes to expanded text ads.
AI and automation are still quite new to the digital marketing world, but they will be at the forefront of PPC over the next few years. They are particularly useful for those of you looking to automate certain menial tasks to free up your time.
AI combined with automation can help you create impactful advertising campaigns while also improving your conversion rates. These concepts can dynamically create your ads based on user intent and website content, automating the bidding process, and automating ad success reports.
The world of PPC will experience a big change in June 2022. When June arrives, you will not be able to create or edit ETAs in the Google Ads Interface.
Google’s solution to this change is responsive search ads (RSAs) and dynamic search ads (DSAs). These will become Google’s default search ad type.
The role of machine learning in automation is the cause of this change. And this is where Google’s RSAs and DSAs come into play. As you would expect, both these ad types rely on automation.
Google will take the reins and determine the most effective headlines and assets supplied by you. These choices will be based on an extensive amount of data collected by Google from advertisers.
June is not that far away, so you need to learn how to use RSAs and DSAs now. Once you allow automation and AI can take control, you’ll have more time to craft new ad campaigns.
When you use RSAs you are handing over a great deal of control to Google, and this can feel scary… especially if you haven’t trailed this type of ad before. So, test what works for your brand now while you still have time.
You need to provide Google with accurate information to choose the best ads for your campaign. And to do this, test and discover the data you need to run an effective ad campaign.
We’ve touched upon this lightly already, but it needs to be explored properly. One of the biggest trends for the whole of the digital marketing industry is the departure of third-party cookies.
Google is planning to ban all third-party cookies by 2023, and this is going to dramatically impact the digital advertising landscape…
Up until now, marketers have been complacent with how they collect their data, seeing as third-party cookies made the process of collecting data so easy.
The thought of advertising without third-party cookies is daunting. But you need to think of this as a great opportunity. It’s one that offers great rewards for those of you who have already been prioritizing privacy throughout your customer service strategy.
Today, first-party data has never been so valuable, and the success of your digital advertising will rest on how you obtain your own first-party data.
And you can start using first-party data as an integral part of new algorithms for Google, Facebook, and other large eCommerce platforms.
Right now, TikTok is the fastest growing social media network with more than 1 billion active users per month. And its reach will only continue to grow in 2022 and beyond.
Advertisers can’t rely on one form of advertising anymore; they need to diversify their ads. And TikTok is the perfect platform to experiment with.
The world of advertising is always changing, and you need to move with the times and adapt your strategy if you want results. In 2022, you need to look beyond paid ads and explore other avenues.
Today, influencer marketing is one of the hottest trends in marketing, and TikTok is the leading platform bringing influencers and brands together.
Organic content posted by influencers tends to be successful. For users today, videos are more engaging, and they are more likely to trust an influencer’s opinion over yours.
However, there’s more to organic marketing than just influencer marketing. Take the time to improve your Search Engine Optimisation, or explore the world of digital PR. It’s also worth diversifying your content marketing strategy and promoting user-generated content.
This year is set to change the world of PPC as we know it. So, if you want to be at the forefront of these changes, you need to start adapting your PPC strategies now.
Audience numbers are growing, and you need to innovate your offering to meet this audience’s needs. And now you have new tools to play with, you can experiment and implement new and effective strategies in 2022 and beyond.
The Green Claims Code has come into force, meaning companies making sustainability announcements should review their claims. Marketing and PR teams will need to take notice of what the Green Claims Code means for their communication work.
The code has been introduced to stem the tide of greenwashing, the process of conveying a false impression or providing misleading information, presenting a company’s products as more environmentally sound than they truly are.
Companies that are found to be greenwashing may end up in the firing line of the Competition and Markets Authority (CMA). They are breaking consumer protection law.
It’s therefore imperative that sustainability information distributed by your company is accurate and true.
Development of the Green Claims Code
The Code comes after the CMA’s discovery that around 40% of businesses’ claims around their environmental work were misleading for consumers. More and more companies are adding green or positive environmental claims to their products and services.
Claims include suggesting a reduction in packaging pollution or that your item was produced more sustainably than your competitors’ product. Consumers have seen these announcements in all areas, from cleaning products to tech services to beauty supplies.
The CMA has found that these statements are often unsubstantiated or inflated.
This video from the CMA has more information about the Green Claims Code.
The Green Claims code guidance
The CMA’s is focusing on fashion and fast-moving consumer goods to start. Don’t think that other businesses can wait. The Green Claims Code guidance applies to every company. Non-consumer facing and services businesses also need to check their claims that relate to sustainability. Every business should review their green claims and ensure that they are meeting their obligations.
What does the Green Claims Code mean for my business’ PR campaigns?
CMA’s criteria states that all environmental claims must be truthful and accurate; unambiguous; substantiated and consider the full life cycle of the product or service.
If businesses are comparing themselves to similar companies, then any comparisons of services and products must be fair.
Your business cannot fall foul of the CMA’s requirements. Here are some steps that could be helpful as companies seek to change their operating models and principles to become more sustainable.
Look inwards and understand just how sustainable your business really is. Review the claims made by your company relating to the environment, sustainability, carbon emissions or socially responsible actions.
This should be thorough and cover every part of the company, from packaging, marketing materials, website copy and encompass visual representations as well as text. If you use a recycling icon to illustrate a product when the entire product is not recyclable, the icon could be an infringement as it creates a misleading effect for the consumer.
B2B companies should be wary of using words such as ‘green’, ‘sustainable’ or ‘eco-friendly’. The Code states that terms such as these may suggest that a product or service has a positive environmental impact or “at least no adverse impact”. To meet the Green Claims Code, words and claims such as these must be true and can be proved. Otherwise, the company might not meet legal obligations.
Once you understand how sustainable your business is, ensure the information shared with your audiences uses the right language. As mentioned above, all claims must be substantiated. Add a single click-through link to provide clarifications for the claims.
Review all links in your business’s communications that relate to sustainable and environmental work, products or services. Proof points are needed to substantiate all the claims made and so this may require new designs, marketing materials and potential retractions.
Ensuring compliance with the Green Claims Code is not a one-off process. Across any sector, the number and nature of references to sustainability will change over time. Invest in training for all employees and check they understand the requirements regularly. It is not enough for senior leadership to understand the importance. Marketing, communications, compliance, product development teams should understand it too.
Preparing for the CMA’s Green Claims Code may appear daunting. However, consider this as part of your wider ESG and Sustainability strategy, as well as part of legal compliance. Accreditation via cross-sector schemes such as BCorp and membership of industry-specific organisations can help you to ask the right questions about your green claims.
The introduction of the Green Claims Code is also an opportunity to refresh your ESG & sustainability messaging, so also consider outside ESG communications support to ensure your PR strategies are fit for purpose.
Find all resources and relevant information about the Green Claims Code here.
One of the big benefits of Bristol Creative Industries membership is the ability to self-publish content on our website. We’ve seen lots of great content published in 2021 including some brilliant business advice. Here are the 20 most popular posts of the year.
Chase Design Group examines the legacy that COVID-19 will leave for brands, and what newly adopted trends and ways of communicating should stay with us. Read the post here.
Having a strong organisational structure in place is key to growing your digital agency. Janusz Stabik explains your options and how to know which structure will guarantee employee and customer satisfaction and allow you to scale your marketing agency. Read the post here.
Carnsight Communications is one of the most prolific BCI bloggers so it’s no surprise that the business has made the top 10. In this great post, company founder Jessica Morgan outlines what her previous career in marketing taught her about public relations. Read the post here.
After the couple of years we’ve all had, the mental wellbeing of employees is increasingly concerning. Armadillo explains how the approach to mental health in the workplace needs a culture change. Read the post here.
Janusz Stabik makes his second appearance in the top 10 with tips on how digital marketing agencies can attract high-quality clients. Read the post here.
In another post from Carnsight Communications, learn five key things to remember when looking to secure engagement on LinkedIn. Read the post here.
Looking for your business to make headlines? OggaDoon shares top tips on how to write the perfect press release. Read the post here.
Brands can’t lead the conversation on social media, says AMBITIOUS in this great post. Read the post here.
“As joint leader of an independent agency, 2020 meant sleepless nights. But it provided opportunities to inspire others and galvanise our team,” says Andy Brown, chief financial officer at Armadillo, in this post outlining leadership tips for 2021 that will also serve us well in 2022. Read the post here.
How can an entrepreneur attract the perfect investor? Gravitywell outlines six qualities investors look for in tech startups. Read the post here.
Want to post your own content on the Bristol Creative Industries website? Become a member.
Some B2B brands find social media a challenge but there’s lots that you can do as this post by AMBITIOUS shows. Read the post here.
The winning agencies will be the ones with an uncompromising focus on their culture, looking at how they can support their people to be their best selves and do era-defining work, says Tonic Creative Business Partners. Read the post here.
If there’s anyone who knows about being successful at blogging, it’s Helen Savage from Blog Write Ltd. She shares some great tips. Read the post here.
OggaDoon shares a list of 10 essential features you didn’t know you could use with Google Ads. Read the post here.
Sparro House Creative Ltd outlines three tips to improve your content marketing. Read the post here.
If your primary audience is other businesses, then case studies are the perfect tool for creating authority, building trust and delivering social proof. George Devane shares some tips. Read the post here.
The phrase ‘SEO; now covers optimisation strategies and techniques on a wide range of different websites including Instagram. Varn outlines how to improve your SEO on the social media platform. Read the post here.
Leaders and managers have often received little to no training in how to have a ‘difficult’ conversation and so we end up avoiding the situation altogether until it becomes really serious. That can mean getting into performance management, grievance procedures or even worse. Jonathan Rees shares advice. Read the post here.
Chris Thurling from Armadillo provides his advice on what to consider when seeking out a marketing agency that’s suitable for your business. Read the post here.
As you prepare to hit send on your latest business mailing, ask yourself whether it would pass the ‘hover test’. Here are five easy ways, shared by Carnsight Communications, to make sure it does. Read the post here.
Please respond to our new survey about the creative industries in Bristol and Bath. It will help us design – and advocate for – future support for the creative economy in our region.
Having worked closely with the Epilepsy Society for the past few months, we’re delighted to announce the launch of unFlash, an AI-powered tool that detects and helps prevent the spread of flashing images on social media that in turn could trigger seizures.
The first-of-its-kind plug-in allows specific users to report examples of flashing images that appear on their Twitter feed, which are then captured as part of a dataset used to train a Machine Learning model.
unFlash’s aim is to eventually teach the AI how to effectively detect and block media that falls within the photosensitive range. This would prevent harmful imagery with the potential of triggering a seizure in people with photosensitive epilepsy from being shared online.
“Social media is a global platform, and the only true way to protect people from seizure-triggering content is to turn off the tap at its source. That’s why we are so grateful to the team at Gravitywell for their commitment to developing unFlash. We are hopeful for what the AI can contribute to the protection of people with epilepsy online.
However, small companies such as Gravitywell who have donated their time to protect people should not burden the responsibility of protecting Twitter’s users; the social media giants must be held accountable for protecting vulnerable people with disabilities on their platforms.” — Epilepsy Society
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