Are you curious about what a social media executive role involves? In today’s world, most of the population have some sort of social media presence. Social Media is a great way to stay connected with friends across the globe, as well as stay up to date with both local and global news.
It’s no surprise that businesses have embraced social media as part of their marketing strategy, with 57% of the 5.8 million small businesses in the UK having a social media presence (Socialbuzzing, 2019.) As this figure continues to grow, social media roles are in high demand with businesses looking to up their social media game. In today’s blog, we’ll go through what a social media executive job involves and what they can bring to the table.
Brainstorming to generate creative content
Social media executives are responsible for suggesting ideas that are tailored to both the specific audience and social media platform. This part of the role involves a lot of chasing in order to get clients to send over suitable photographs, whether from a work outing, a few office shots or photos of team achievements. It’s important to keep content fresh and varied, with a mix of media and as well as topics.
Tracking relevant awareness days
Tracking awareness days that are relevant to a business is a great way to generate both social media posts and blog ideas. A social media executive will create a tailored content calendar for each business they manage which will help in scheduling content appropriately. With the help of social media scheduling platforms such as planable or loomly, social media executives can optimise posting times to reach as large an audience as possible. Scheduling ahead of time also ensures that a business has posts lined up and ready to go, guaranteeing consistency.
Editing blogs and posts using keywords
It is important that businesses focus on the use of keywords when writing blogs and posts. By integrating keywords in text, you will strengthen SEO, allowing your content to reach a larger audience. A social media executive will work on weaving keywords into both new and older blog posts, which will also increase organic traffic onto your business’s website.
Reporting and providing analysis
Social media roles involve monitoring the level of engagement posts are receiving and producing reports on a regular basis. By collecting data in the form of page visits, likes, shares and comments, we can find out if our strategy is working or not and adjust to improve. Content can also be tailored better to the needs of the business’s specific audience.
We hope these points have helped you decide if your business would benefit from having a social media person on the team, or feel free to read our blog post on how social media analytics can help your business here.
JonesMillbank, Bristol-based video production company, worked with Matter to help launch a Kickstarter campaign for their product, Gulp; the world’s first microplastics filter for washing machines.
Every time we do our laundry, up to 700,000 microfibres are released from our washing machines and pumped into our waterways.
Gulp captures these microplastics before the ocean does.
It’s the first, sustainable, long-lasting solution, with zero additional filter costs and no disposable parts.
JonesMillbank worked with Matter’s team, including Founder Adam Root and Product Director Lucas Horne to bring Adam’s story and Gulp’s technology to an audience across Kickstarter and social.
“Working closely with the team at Matter was a great experience; it’s always nice to work with a client who are open to and trustful of your ideas” said Russell Jones, Director at JonesMillbank, who was also scriptwriter and assistant director of the production.
“The fact that the story and product is green-purposed and aligned with our strategy and net zero credentials was a benefit to boot”.
Lucas Horne, Product Director at Matter said “JonesMillbank did a fantastic job in pulling together a compelling creative that really told the story of Gulp and Matter’s development in a captivating way and the campaign was fully funded in under 30 minutes.”
JonesMillbank are a passionate full-service video production company
They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
What comes to mind when you think of Gen Z? Tech-savvy influencers? Social justice warriors? Instagram addicts?
In reality, 2022 data published by the Pew Research Center shows that Gen Z is the only generation that has seen a decline in social media usage since 2019. This excludes TikTok, which has seen positive take-up within the age bracket. There are several theories as to why this could be the case, with most attributing the demise to over-regular app updates wearing down younger users’ trust. Which begs the question; what cuts through the noise, and resonates with the “anti-social youths” of today?
#1 Video-centric platforms like Instagram, TikTok, and YouTube.
It’s no secret that there’s a clear correlation between age and attention span. Those born into Gen Z have had access to a whole arsenal of technology from the get-go, which could explain the 8-second average attention span versus millennials’ 12 seconds. Now, we’re not talking NFT birth certificates, or Oculus Rift headsets in the highchair, but rather unlimited exposure to social feeds from an extremely young age.
With so many like-minded platforms competing for Gen Z’s ears and eyes, the content that resonates tends to be delivered on a shiny silver platter, requiring minimal thought power to process. With 96% of people immediately turning to videos to learn more about a product or service, animated or video content has always taken less thought-power to consume compared to text-heavy alternatives. So, when “Entertain me in 5 seconds” is the brief, TikTok delivers. Weekly trends, dynamic transitions, user generated filters and ranked audio libraries create the perfect storm for undivided Gen Z attention. And the oldies are playing catch-up. Instagram Reels and YouTube Shorts effectively provide the same platform, among their original format types.
#2 Personalised shopping experiences
Data capture can be dystopian as hell, but frankly, the internet would be a much tricker terrain to navigate without cookies – try working in Google’s incognito mode for a day and tell me otherwise. The same rings true for younger audiences online, where personalised shopping is now the norm. For them, trading personal data for an improved online experience is a no-brainer. Because of this, Gen Z can’t be fooled by generic ads with exhausted creative. Instead, marketers need to consider using guided quizzes, self-segmentation surveys, and on-site behaviour tracking to gather higher quality data on the details that matter most. Favourite brands, sizes, categories and colours are the specifics that mean the most when delivering the tailored content that they need. In turn, we can fine tune ads displaying similar products, offers and recommendations that they actually care about.
#3 Authentic ambassadors
Gen Zers can sniff out branded content from a mile off. Having been targeted by social media start-ups, drop shipping sites and 30-day free trials* (*£59.99 pcm post sign-up) for the past decade, it’s fair to say they’re wise to the ins and outs of shameless paid placements. Which is why it comes as no surprise that, in order to win their trust, brands need to demonstrate integrity.
The obvious workaround for brands looking to build trust, and ultimately advocacy, is to work with influencers to develop less corporate, and more authentic comms. But when 44% of Gen Zers claim that comparing their lives to the unrepresentative lives of content creators has negative effects on their mental health, brands must be selective with their ambassadors. Influencer fatigue is real, and we need to adapt. The creators succeeding are those combining their aspirational regime with real-life causes they honestly care about. Why on earth would a vegan food influencer have a deep-rooted passion for carpet cleaner? Gen Z are fully awake to unrealistic brand partnerships, so always seek authenticity when developing an influencer strategy.
#4 Raising a smile
As some brands seek out authentic influencer partnerships, others are beginning to let down their hair a little on social. While an airline provider would traditionally designate their Twitter feed to more service-orientated content, Ryanair gravitate towards pop-culture, communicating entirely through memes. By recognising and owning the typical inferences that come with budget airlines, there’s no limit for Ryanair’s internet fame. Whether it’s quote tweeting ridiculous customer complaints, or commentating on the recent F1 drama, they frame their services in a relatable, almost charming way. Frequently nodding to ‘the admin’, they’re unafraid to remind the audience that there is indeed a human behind the account – encouraging interaction on a much more personal level.
Social feeds might serve the primary purpose of entertainment, but who said learning can’t be fun? From fashion to food, there’s no denying that social media can act as a source of education. YouTube is now the second largest search engine in the world, with over half of Gen Z internet users having watched a how-to video, tutorial video or educational video on the platform in the past week alone. Social now acts as the immediate solution for those everyday problems, while providing a dose of the good stuff that we didn’t realise we needed to know.
Mob Kitchen x Aldi’s Instagram Reels, Tifo IRL’s meticulous dissection of the beautiful game and Grace Woessner’s TikTok sofa flipping are all prime examples of social subcultures that can land with a Gen Z audience. Nothing is too niche; and if you’re posting about a relatively unknown area, make the content accessible and engaging for all.
Gen Z was always going to be a tough nut to crack. Behaviour on socials is evolving so quickly, it can be hard to keep up. We recommend taking the time to learn about Gen Z’s preferences and prioritise building long-lasting relationships that benefit all parties involved over those quick wins. Ready to optimise your marketing? Drop the saintnicks team a line here to get the ball rolling.
Originally posted on: www.carnsight.com
Are you making the most of the coverage you’ve achieved through PR? Can you lay your hands on it quite quickly or is it languishing on a link, in an email, on a spreadsheet (or even a shelf)? As with any part of the marketing mix, PR works best when you use it in conjunction with other channels, and there are a range of ways you can maximise any coverage achieved to real effect. Read on for our top tips on making the most of your media coverage.
Firstly, why do more with media coverage?
Of course, media coverage will reach people as that’s its job, but what if you can extend its reach? Just look at what publications themselves are already doing – sharing their news on Facebook, LinkedIn or Twitter as that’s where they can reach even more of their audience. Not to mention individual journalists doing it themselves on their social channels. There’s a lot you can do to make coverage work harder.
So, how can you use your coverage?
1. Newsletters
Email newsletters (or even paper newsletters, as one of the brands we work with uses) are a great way to update clients, prospects and peers on your latest services, offers and news. They’re also an ideal place for you to share media coverage achieved. Sharing published pieces – not just blogs – demonstrates the authority of your opinions and your profile.
The best newsletters are short, succinct and blend news and opinion – you can even just have a small “in the news” section at the bottom with headlines and mastheads of publications. We have more top tips for email newsletters.
2. Sending to prospects
We tie in our PR plan with your new business focus, so if you’ve had a piece published that’s relevant for a prospect, why not share it with them? Some people do this through LinkedIn or some via email. It can work well if you’re already in dialogue with them about the issue, but it can also work as a cold contact. Perhaps it’s relevant to something they’ve said publicly that you can refer to.
Sharing a link or reproduced article (“have you seen our piece in Business Leader on the topic?”) has more authority than sending a link to a company blog (although those definitely have their place, as you’ll understand if you’re reading this!)
3. On social media
Are you sharing your coverage on your social channels? A comment and tagging the publication and journalist are a really good idea, too. Reshare and like the original as well as considering summarising the key points in a post. You can share the same piece in a few different ways at relevant times. If you’re stuck, have a look at our quick social media guide to comments, shares and tags.
Different channels work in different ways, but LinkedIn and Twitter are generally popular and give you different options for sharing. Instagram is much more visual so ensure the image is right.
4. Sharing on your website
You can link to articles from your website or use published pieces as inspiration for blogs. This is a great way to get two bites of the cherry and potentially help your SEO efforts. Just be careful not to duplicate content completely, word-for-word.
5. On industry sites or trade bodies
There are plenty of industry trade bodies and organisations that welcome member news. Make sure you’re maximising them! It doesn’t take long to share press articles with them. They may share online and on their own newsletters and they often include links, that other publications may not, depending on their editorial policy.
6. In an annual summary
It’s handy to keep track of coverage achieved each year and it’s a good reference for a new PR consultancy or team members. You can quickly see what you’ve been communicating that year and where. You can even use it as part of a welcome pack to your company.
7. On your slack or intranet – or the humble pinboard
Your internal audience is also really important. I remember how it felt to not be part of the PR process when I worked in marketing – the senior people seemed to be featured in articles and I had no idea about the strategy or what it meant for the company. Actually, good company PR can be really good for team morale, amongst other benefits.
An easy way to get your team on board is to share media coverage wherever they’ll see it – even if that’s a page cut out and displayed near the coffee machine. Your PR consultancy or PR agency could also offer to come in and share the PR strategy and results with the company, as we often do.
Sharing correctly
It’s also important to say that there are rules surrounding what coverage you can and can’t share without buying a licence – but these don’t apply to every publication. Please refer to The National Licensing Authority for full details.
Some people seem to be under the impression business blogs are a little yesteryear. But don’t be fooled. Just because there isn’t the same level of hype about them when they were a brand spangly new phenomenon, doesn’t mean they’re not working away in the background earning the clever businesses that are utilising them well, excellent value for money. Business blogs are now an integral part of content strategy in mainstream marketing campaigns, so if you’re not yet writing a business blog of your own, you should be.
There are lots of reasons your business should get blogging, but here are 5 to get you started.
Let peoplein
A well-written business blog allows you the time and space on your website to tell visitors everything you want them to know.
Writing website copy isn’t easy. You want to tell visitors everything about you so that you don’t miss a single potential lead. But here’s the rub, unless your offer is spectacularly unique for a very niche audience, you can’t speak to everyone with every word you write. Web copy needs to be short and snappy to grab attention quickly before visitors click away to another site.
That’s where a business blog can come in very handy. You can have an entire section of your website dedicated to the nitty gritty. Blogs can be populated with more information about you, your business, your customers, your opinions, and your industry. Even if you feel you don’t have enough to say to fill a blog, believe me, you do!
And it’s not overkill because readers that land on your blog are likely looking for specific answers to a problem, or a question they have, and will select the blog most relevant to them.
A blog is your chance to share more of your personality with your audience than you ever can in a few short pages of snappy copy that make up the body of your website.
2. Offer advice, training, and tips online
Whatever the service or product you’re selling, people buy from people they trust. A well-written business blog allows you to show off your expertise to potential customers, without flooding the body of your website with words. Some companies I have worked with are nervous at first about giving too much away for free, but they soon see that by building credibility and trust online, they are encouraging more enquiries that lead to valuable and long-lasting relationships.
And no amount of words on a page will ever be the same the same as them buying your product or service. For example, home improvement companies might share some top DIY tips for the simple jobs around the home, but there will always be people that will prefer to employ someone to come and do it for them, and they’re more likely to pick up the phone to you if they have found you open and honest online. In this same example, there will also always be home improvement projects that are too big for people to take on themselves, so they will want to outsource.
3. Create a community or network
One of the best ways to generate leads is by building a network of like-minded people. When we feel like we are surrounded by similar people in a similar situation to our own, we’re more likely to engage in the conversation and act on the issues at hand. A business blog on your website that encourages people to share their views, and perhaps includes contributions from relevant third parties, can provide a safe space for everyone to share ideas, problems, and solutions. By being the creator of this network, you put your business at the center of a hub of activity. Playing on the Fear of Missing Out phenomenon, people won’t want to miss what you have to say and won’t forget the company that brought them this community.
4. Reach further than your locality
All I have known in my working life is marketing and I honestly believe in using a range of marketing tactics for best results. But different mediums have different benefits and downsides and offline techniques do have a more limited reach. For example, a feature in a trade magazine might hang around in an office of your relevant target market for a couple of months if you’re lucky but will soon be filed or recycled. An advert in your local paper might speak to just the right person when it lands, but if the need isn’t there at that moment, it will be missed and never referred to again. Online activity on the other hand is here to stay.
Blogs especially tend to be used as more of a resource for people doing research, and it doesn’t matter whether they know you or not, whether they are directly involved in your industry or not, or whether they are local to you or not. It also doesn’t matter if a particular blog post is a couple of years old – if it answers their query, it gets used.
When you think that 85% of people research online before making a purchase, you start to see the far-reaching scope for publishing more content on your website and making the most of this first step in the customer journey
5. Boost your business
Last, but certainly not least, blogs are good for business! It can be difficult to buy into blogging when the results aren’t always a direct click of a button to buy, but building your online reputation holds a lot of value. A well-written and consistently produced business blog commands interest and will generate more enquiries in the long-run. The statistics speak for themselves.
Businesses that blog get 67% more leads monthly than those that don’t (DemandMetric)
Blogging is the third most common content marketing strategy after video and e-books (HubSpot)
Blogs can result in a 434% increase in indexed pages and 97% increase in indexed links (DemandMetric)
Businesses that blog get 55% more website visitors than businesses that don’t (HubSpot)
80% of internet users interact with both social media sites and blogs (DemandMetric)
There are a whole host of benefits to having a business blog but even if you are totally sold on the idea of producing regular content for your website, it’s not always easy to do. The day to day running of the business gets in the way, and with the very best intentions, it slips down the priority list. If this sounds like you, outsourcing a copywriter to write your business blog could be a good option to allow you to have your cake and eat it!
Originally posted on: www.carnsight.com
If you’re wondering if it’s time for your business to start a newsletter, this post is for you. You might be thinking ‘I’m nailing it with my social media channels and have been consistently putting out quality content in blog posts, so why would I need a newsletter as well?’ There are countless benefits that come with starting a newsletter that you don’t get from other forms of media and communications. Read on for three top reasons why you should create a newsletter for your business.
A newsletter can help you stay connected
A monthly newsletter helps you connect with your current audience. Let’s face it, not everyone chooses to spend their time scrolling through social media endlessly – but everyone has an email address. Emails are a key means to directly connect to your existing audience. And unlike social media which requires constant upkeep through engagement, newsletters are a simple way to share important news and keep your audience informed. With the click of a button, your news will be instantly distributed to your mailing list.
Newsletters are also an important way to keep your business fresh in the eyes of those who have already done business with you. This encourages clients who have already used your services to either do so again and/or keep them reminded of your brand, which may lead to more business from those they have recommended you to.
Increase audience trust and business’s credibility through your newsletter
Sharing consistent and credible information through a newsletter will increase your business’s authority, allowing you to come across as a professional in your field. Make sure to provide readers with information that they can learn from or take and use in their own way. Showing personality is equally as important in your newsletters, so be sure to include team news, fun pictures of outings or office shots. By showing the more human side of your business, you will be able to build trust with your audience as people are more likely to find connections with other human beings than with a brand or business.
An important tip to keep in mind is quality over quantity. You do not want to send content out just for the sake of it. If you have nothing valuable to share, bombarding your mailing list with bad content is not a good idea and you will probably scare off people who have previously shown an interest in what you do.
Learn more about your audience
Newsletters work in a way that adds to the other content your business is putting out. For example, you can link to your website and social media channels from your newsletter, encouraging an increase in website traffic. You can also use newsletters to collect data on your audience such as, who’s reading which newsletter, how many click-throughs you’re getting and the most popular reading times.
You can then use this data to provide more tailored content to your audience, which further encourages traffic to your pages. Remember that at the end of the day, it’s never about you – how successful your business becomes is always in the hands of your clients or customers.
There are a lot of words and phrases businesses use internally that don’t work so well when it comes to PR. Writing for publication in the media is very different from writing for your business website or internal comms. While creative and enthusiastic language is often encouraged when it comes to writing for yourself, the media doesn’t always appreciate that kind of flowery language. In this blog, let’s discuss why this is the case and how you can ensure your language is fit for PR.
Words are precious
Think of it this way – journalists are writers. They’ve worked hard to hone their craft and in their profession words are precious. Every word has to serve a purpose – to ensure the piece has the desired effect on the reader, to maximise that effect within a very tight word count limit etc. Because of this, clarity is paramount. The problem with flowery language is that it’s often unclear.
What does it mean really mean?
So, let’s get specific here. What unclear language am I referring to?
Words and phrases like innovative, out-of-the-box, game changing and state-of-the-art sound great and all, but what do they really mean?
These are the kinds of words and phrase to avoid.
It comes down to showing not telling; state-of-the-art how? Innovative how? It’s not that there are blanket bans on these words, simply that they have to be justifiably used.
The proof is in the pudding
Ultimately, if you’re going to use grandiose words and phrases then you better be able to solidly prove they are applicable.
This also applies to words and phrases such as best, biggest, first of its kind. These superlatives should only ever be used if you can definitively prove that they are true of what you’re saying. Journalists will do their research. If there is bigger, they’ll find it. If it’s been done before, they’ll find it. Don’t try and make a bold claim that you can’t back up.
Keep it simple
The best way to ensure you’re being clear and concise is usually to keep it simple. Simple language is powerful when used correctly. If what you’re taking about is exciting, clarity is the best way to communicate it. If what you’re taking about needs to be made fuzzy to sound interesting, then it’s probably not a story the journalist will cover anyway.
PR isn’t about adding big bold claims that can’t be backed up to sound impressive. PR is about finding the interesting part of every story. It’s a PRs job to dig through to the good stuff, and if a story truly isn’t newsworthy, it’s their job to be honest about that.
In my 20+ years in marketing, I have heard my fair share of reservations from clients about outsourcing copywriting for their business. They know they need an external resource to get through the work, and they know someone else out there can probably do a better job than their already stretched internal resources. But they worry that their website, feature article, or business blog won’t sound like them if it’s written by someone else.
This is an important point to address, particularly when talking about blogging because your business blog should be an accurate reflection of you and your brand. One of the major benefits of a blog should be that existing and potential customers can get to know you better.
How can this be achieved if it’s being written by anyone outside of the company?
The answer: because that’s what copywriters are trained to do.
A good copywriter won’t insist that you adopt their style of writing in your marketing communications. They will take time to understand your business values, learn your voice, and adapt their style to suit your company. Of course, they will need your input up front on the topics you wish to cover, and the tone of voice you want to portray. For example, are you looking for a serious and authoritative business blog, or are you looking for something a bit more casual and fun? But once these ground rules have been established, they should be able to be left to their own devices to create the glorious content you’re looking for.
The outcome is advice and information for your clients that sounds like you, but better.
I am very grateful to have received feedback from clients many times to say that a piece of writing I have completed for them was exactly what they wanted to say but more eloquently put, or that I have phrased something in a way they wouldn’t have thought of. This is a benefit I can offer as a result of over 20 years of writing copy for different clients, multiple PR & Marketing courses, qualifications, and being able to dedicate all of my working hours to the one task of writing.
Shock, horror, I’m losing control!
Sometimes people are simply nervous of the loss of control. Which as a complete control freak myself, I understand! So, bear in mind that it doesn’t have to be an all or nothing partnership. While I wouldn’t recommend physically collaborating on a piece of writing and having more than one writer producing the bulk of the content (that would just get messy), I would always encourage clients to work as closely as they feel comfortable with their writer.
For some this means downloading content ideas and leaving their copywriter to it, but for others for whom this is a new concept, they offer up ideas for the blog but might also offer feedback on some initial bullet points during the planning phase, and work together on the editing process once the work is complete. We don’t always know what we like or don’t like until we see it. If you’re honest about your likes and dislikes in a piece of writing, your copywriter will continue to tweak the style until they are supplying copy that you are completely happy with first time, every time.
I can do it myself
You may be reading this thinking that employing a freelance copywriter is nice in theory, but that you are able to write your own business blog. You’ve done it before, you can do it again. But as your business grows the issue isn’t talent, it’s a lack of time and thinking space. You need time and space to allow the creative juices to flow sometimes, and often you need to research a topic to make sure you have your facts straight. All of this takes time, which becomes in shorter and shorter supply as your business grows.
Shoehorning your business blog into someone else’s role in the organisation won’t work.
Many companies that try to maintain control over their blog content internally end up with an inconsistent blog that doesn’t sound like them anyway because the posts that do make it through, have been rushed. It’s not negligence on the part of the internal writer, but if there are customers to serve, you and your employees will rightly put these customer facing tasks above a blog post.
It can feel counter intuitive at first to spend time recruiting a freelance copywriter but handing over your business blog to a third party is a fantastic way to save time, guarantee the consistency of your business blog, and ensure it continues to sound like you. Because it isn’t rushed. It can remain a well thought out and considered blog, with enough time spent on each piece to sound like the quality focused company you want to portray.
Originally posted on: www.carnsight.com
Have you ever been criticised for hopping on the bandwagon of the latest trend? While there’s definitely a time and a place – this can actually be an incredibly effective communication and marketing strategy. It’s called newsjacking!
Newsjacking is essentially when you take advantage of a current event or trend in an attempt to generate media attention and boost brand exposure. There are endless examples of newsjacking out there from big-name brands in all sectors. The recent England win in the UEFA Women’s EURO is just one example of a news story that brands have capitalised on:
Leading pizza chain Domino’s rebranded one of its stores to honour one of England’s European championship winners who once worked at the outlet.
There are definitely pros and cons to newsjacking, but when done well, it can be a great way to give your business a little publicity boost.
When you can and can’t newsjack?
The important thing to remember is that you can’t and shouldn’t newsjack every story. There are some factors that are vital to consider:
Tone – What’s the tone of this piece of news? Is this a suitable story to comment on? Is it controversial? Is it your place to speak? Is it sad news not to be taken lightly?
Brand Messaging – You have to know your brand well enough to know what stories will work and what stories won’t. Can you create content that both fits this news story/trend and is in line with your brand messaging? Is it in character for you to hop on this particular piece as a brand?
Relevancy – The last thing you want to do is hop on an irrelevant bandwagon too late. Act in a timely manner and always ensure that all other of these listed factors apply.
Purpose – Newsjacking usually fulfils the purpose of being entertaining or educational. Think about what you have to offer with these things in mind and think about that from the perspective of the everyday layman, not your business.
Social media and newsjacking
The news and social media come hand in hand now. Newsjacking doesn’t have to just mean traditional newspaper, or broadcast coverage stories. It also applies to trending memes, hashtags etc. ‘Memeification’on social media is one of the most popular ways you can tap into trending conversations. Getting into the nitty gritty of what a ‘meme’ even is is probably a whole other blog post, but do drop us a DM on socials if that’s something you’d like us to delve into.
In conclusion
Newsjacking provides brands with an incredible opportunity to get involved with popular conversations and get their brand personalities noticed. That said, a note of caution for those tempted to give newsjacking a go: Feeding off a news story, depending on the nature of it, can seem insensitive or exploitative if done incorrectly. Newsjacking is a strategy that should be thought through clearly before acting. Speed is also key and so companies who have the systems and processes in place to put quality content out there quickly are the ones who will be able to reap the reward.
Originally posted on: www.carnsight.com
PR is a fast-paced yet rewarding career. We’ve all heard the saying that ‘life is too short’ right? So why waste your time in a career that doesn’t make you happy?
Being happy at work and loving what you do is an overall productivity booster. It’s a known fact that when you love what you do and feel happy at work – you tend to see a boost in your productivity and it enhances your staff’s performance. People who enjoy their job will more likely be motivated and produce a higher quality of work! Carnsight Communications recognises the need to ensure a healthy working/life balance.
PR: Why Carnsight?
For those of you who know the team at Carnsight Communications – it’s quite likely you will know that we all enjoy our roles. Carnsight Communications is a great company to work for with a flexible approach to a work/life balance.
Did you know, according to a 2021 survey, that more than a fifth of UK employees (21%) like their job or employer less than they did pre-pandemic? And nearly half of those employees (42%) also said that their job had become boring, repetitive, or dull. While a further quarter of these people believe their job had lost all meaning!
PR can definitely not be labelled as boring – that’s just one of the reasons why people like me, love our work so much!
Why is working in PR so rewarding?
Here are some of the key factors that play a part in keeping us all happy at work at Carnsight Communications;
In PR, we work on a variety of topics and sectors
Firstly, we work on a variety of topics and sectors – each day is never the same! We are able to work on many different campaigns from product launches to crisis management. The role brings so much variety and is fast-paced which doesn’t allow for boredom!
The joys of a Coverage Buzz
Coverage Buzz – there is nothing more rewarding than getting coverage for our clients – the buzz never gets old! If you’ve ever experienced the excitement of securing coverage, then you will know exactly how exciting this is. The buzz is always heightened when sharing with supportive team members or clients and they share the coverage too.
There is always something to learn in PR
The ever-changing nature of the industry means we as PR professionals have to stay on top of trends and must continually evolve with the times to stay ahead of the game – keeping us busy and our minds active! What’s not to love about learning and self-development?
The Dream Team
We learn from the inspiring team around us – each member of Carnsight Communications brings their own expertise and skillset to the company. We are all able to learn from each other and work together as a team to create the best solutions for each project.
Proactive and empowering
Having worked in PR for a couple of years now, I can positively say that PR is not for everyone. A career in PR is fast-paced and there is always work to be done. You must be proactive and find solutions to problems rather than hoping that things may blow over or pass. This can be empowering.
PR involves so much variety on a day to day basis
There is always a number of projects to work on . This includes managing clients’ teams and ensuring you balance your time across them all can be challenging. PR professionals usually keep many plates spinning at once and that certainly keeps us on our toes!
If you are one of those people who said you now find your job dull or boring, why not have a think about starting a role within PR? Take a look at some skills needed for a career in PR and media here.
Or look further into the expectations versus the reality of Public relations here.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
