Originally posted to: www.carnsight.com
Luckily, the “d” word isn’t something we hear a lot. But if it’s something you’re feeling after a PR push, whether it’s one you’ve done in house or worked on with a PR consultancy, it’s really important to look at why it missed the mark. If you’re disappointed in your PR results, and campaigns are leaving you underwhelmed, here’s why that might be, and how it can be avoided in future.
What were your expectations?
You shouldn’t ever be eagerly anticipating coverage in The Economist if your story was only ever destined for a local news portal. That’s not to be disparaging – both publications have their place and both are important in reaching certain audiences. The point is, you should be given an indication of where coverage is possible (and where it isn’t) before the pitch. This conversation can even start when you first start discussing the PR campaign.
No one has a crystal ball, and you could get very lucky or less so. But a good PR agency should have targets in mind when they’re crafting content, and they should be able to share and agree those with you.
Art not science
Building on the point above, PR is an art, not a science. We’ve had BBC filming lined up only for the news to throw us completely off track and for a crew to abandon a shoot to cover a breaking story. Likewise, we’ve had small stories being picked up nationally because they happened to hit the spot and be just what an editor was looking for at that moment.
This is the world of PR! Ensure any PR team you’re working with keeps you abreast of what’s happening at each stage. They can’t control some of it, but they can and should give you as much information as they know at each stage.
Did you understand the journey?
We work with a range of clients who have never done PR before, or have had limited experience. That’s fine, and we can take most of it off their hands. But we do explain what we’re doing at each stage, what’s needed and how long things are likely to take.
If you were expecting something to land that didn’t – did you get given the full picture? Did you understand what was happening, and when? You don’t need to be a PR expert but some knowledge of the process helps to put things in context, in our experience.
Coverage is never guaranteed
We’ve talked about why we never guaranteed coverage in a dedicated piece, but in essence, no one can truly guarantee coverage in a publication, unless that’s a paid-for spot, such as an advertorial.
If you’ve been guaranteed coverage that doesn’t appear, it’s definitely worth asking more about it, and how (and why) it was guaranteed in the first place.
This mindset shift is a helpful step away from feeling disappointed in your PR results, and big a step towards getting it right next time.
Are you targeting the right audience?
If coverage appeared but didn’t hit the right audience – are you sure it was designed to target them in the first place? Some publications are great to appear in from a profile point of view. But some are more likely to hit your objectives than others. Ensure you’re always clear who’s being targeted and why that’s the right target audience for your objectives. Start with the end – what do you want those people reading the coverage to do? And then work back from that.
For us, it’s paramount that everyone understands what’s achievable, what could make the news (and where) and that no one is underwhelmed. We do put a lot of groundwork into explaining what we’re doing, we are responsive, honest and transparent and we partner with clients. That’s what gets the best results for everyone.
B2B and corporate PR and communications specialists, AMBITIOUS PR is celebrating the second year of achieving 50% year-on-year revenue growth.
Now, the agency is setting its sights on £1.65million revenue in 2023, securing its position as one of the largest independent PR agencies in the South West.
The agency’s expansion over the last year came from new retained clients including Acorn Property Group, Albert Goodman, BGF, Lifetime, Neighbourly and Truespeed. Growth also came from the agency’s existing client base expanding their remit.
To drive forward further development, AMBITIOUS is investing in marketing technology to deepen the insight they can provide to clients through data and analysis.
The agency will also be launching a dedicated digital PR offering and an end-to-end content strategy, creation, and marketing service.
Based on client demand for international PR support, AMBITIOUS has joined the IPRN (International Public Relations Network) – the international network for independent agencies. This will provide clients with access to a global network of PR agencies as well as driving new business and international knowledge transfer.
In the last year, AMBITIOUS owners Lis Anderson and Sarah Woodhouse have promoted four team members and have now created four new positions which will represent a 22 per cent growth in headcount, taking the agency to a 22-strong team.
Sandra Hodgson has been promoted to Finance Director, Joe Wright to Strategy Lead, Katy Barney to ESGLead and Joanne Wilson to Office Manager.
AMBITIOUS is now hiring for an associate director, senior PR consultant, PR executive, and bookkeeper. Working with UWE Bristol and The Strive Internship Programme, the agency is also committed to a comprehensive internship programme to support entry level talent.
The agency, which has experienced no staff attrition in the past three years, has invested in a competitive benefits package designed in consultation with employees and created to be industry leading.
Lis Anderson, Founder & Director, AMBITIOUS said: “Our growth has been fuelled by investing back in the business – investing in our employees through personal coaching and development, through our competitive salary and benefits package, through new hires, new software and new technology to constantly develop and move our business forward.”
Sarah Woodhouse, Director, AMBITIOUS said “Many of our recent new business wins have come from large companies based in the South West or companies with a regional office here, procuring the national, regional and sector PR and communications support they need on their doorstep.”
AMBITIOUS focuses on b2b and corporate PR in core sectors including technology, ESG, property and placemaking, professional services, financial services, education and skills, healthcare, and the public sector.
Core services include strategic planning and communications, media relations, digital PR, press office management, thought leadership campaigns, issues and crisis management, stakeholder mapping and engagement, employer brand communications and media training. Content services include content strategy, creation, and marketing.
Female-founded, owned, and run, AMBITIOUS celebrated its first decade in business in 2022.
Interested in working for or with AMBITIOUS? Please email Sarah or Lis at [email protected]
Originally posted on: www.carnsight.com
B2B PR is often overlooked by those considering a career in PR. B2C always seems so much more creative and alluring. But the truth is, B2B PR is more than just B2C PRs boring sister. In fact, B2B PR can be just as exciting, fast-paced and creative!
If you read our blog on the differences between B2B and B2C PR then you’ll know that while B2B public relations typically focuses on technical information and analytical data, emotion is still a key driving force when it comes to B2B campaigns.
In today’s blog, we’re explaining why that’s the case, and why B2B PR can be just as creative and boundary-pushing as B2C.
Cutting through the noise requires creativity
B2B audiences are bombarded with information every day, and so creative, emotionally resonant messaging is necessary to help a company stand out. By using unique and innovative PR strategies, businesses can capture the attention of decision-makers who may very well be jaded by the same-old marketing tactics. Fresh thinking is often what gets the best results.
People buy from people
People buy from people, not businesses, and so while yes, B2B PR does often target decision-makers within a company, it’s important to remember that those decision-makers are still people. By using emotion in B2B PR, companies humanize their brand and create better connections with their target audience. The result – greater brand loyalty and more meaningful business relationships.
Connect with a broader audience
Similarly, remember that businesses, now matter how big, are made up of lots of individual people. By creating messaging that resonates with individuals on an emotional level, B2B PR campaigns can broaden their reach and connect with a wider audience.
Drive engagement
Emotionally resonant messaging better drives engagement and increase the likelihood of your audience taking action. By creating content that inspires a response, businesses can encourage decision-makers to take the next step and move forward with a purchase or partnership.
Even though B2B PR is typically more technical and data-driven, creativity and emotion can play a critical role in creating effective campaigns that stand out, connect with decision-makers, and drive meaningful business outcomes.
To end, here are a couple of examples of B2B PR campaigns that really pushed creatively!
Octopus Group, in partnership with Hectare, launched Tudder, a dating app designed for cattle, as part of a Valentine’s Day-centered PR and social media campaign. The app, which functions similarly to Tinder, allows users to swipe left or right on profiles of cows and bulls. When there is a match, a mooing sound is played, and the interested party is directed to the SellMyLivestock platform for more information. Hectare aimed to raise awareness about “livestock love” through this campaign. Alongside the app, personalized Valentine’s Day cards were sent to targeted journalists, and exclusive briefings were held with media contacts. A comprehensive social media campaign was also implemented.
Slack leveraged the popularity of hit sitcoms such as The Office and Parks and Recreation by producing a humorous, mockumentary-style video advertisement to showcase the superiority of its platform over other professional communication tools.
The video linked below features Sandwich Video, an actual Slack customer, as they introduce the platform to their office. The video serves both as a testimonial-packed case study and a funny piece of media that entertains viewers.
Originally posted to: www.carnsight.com
We’ve written many blogs on press releases and useful tips on when is best to pitch, what to avoid when pitching and crafting a perfect press release. But today we wanted to dive a little deeper into the timeline of a press release. In fact, we’re going to share this blog post using the template of a press release to help you visualise the key layout and style, whilst also helping you understand the process involved.
MARSHFIELD, (DATE): Carnsight Communications is pleased to announce the release of its latest blog post detailing the timeline and process of creating and distributing a press release.
A press release is a crucial part of any company’s public relations strategy, providing a formal announcement of news, events, or updates to the media and the public. The following is a timeline of the process involved in creating and distributing a press release:
The first step in creating a press release is to identify the news or event that is newsworthy and relevant to the target audience.
Once the idea has been identified, the next step is to draft the press release. This includes writing a headline, subheading, body, and boilerplate.
The press release is then reviewed and approved by the relevant team members, including Carnsight Communications, and executives.
Once approved, the press release is distributed to media outlets, journalists, and other relevant parties through email, or other means.
After the press release is distributed, Carnsight Communications will follow up with journalists and media outlets to gauge interest and secure coverage.
Finally, we will measure the success of the press release through various metrics, such as media coverage, website traffic, and social media engagement.
“Creating and distributing a press release is a critical part of any successful PR strategy,” comments, account manager at Carnsight Communications, Georgia Christley. “We hope this timeline provides valuable insights into the process and helps companies effectively communicate their news and updates to their target audience.”
For more information about Carnsight Communications and our PR services, please visit www.carnsight.com
About Carnsight Communications
Carnsight Communications is a PR and communications consultancy based outside of Bath. We specialise in practical, powerful PR for the media and marketing industry, small businesses and entrepreneurs. Carnsight Communications cover everything from social media to SEO optimised web copy, blogs, influencer liaison and award entries. We are straightforward, proven and focussed on results.
Website: https://www.carnsight.com/
Twitter: https://twitter.com/CarnsightComms
Instagram: https://www.instagram.com/carnsightcomms/
Facebook: https://www.facebook.com/carnsightcomms
Georgia Christley
Account Manager
We hope this helps you to understand the timeline involved with a press release and also how to structure your release. If you need further advice, why not get in touch on [email protected] and one of the team will be in touch?
As a copywriter with over 20 years in the business, I got to thinking whether my writing has got better with age (of course it has!) and if so, how. Should companies looking to utilise a good copywriter for their business blogs or feature articles look at how many years’ experience their potential freelance support can bring to the table, or is it null and void?
I think it matters. That’s not to say that people just starting out also aren’t good at the job, but as with many industries (and wine and cheese) writing gets better with age. And here are a few reasons why.
Vocabulary tends to improve the older we get because we have met more people and read more books. Both of which are proven ways to extend your vocabulary.
Self-confidence also gets better with age, which helps in the work environment because you are secure enough to make suggestions, but also have the confidence to listen and take a brief, without feeling the need to prove how much you know.
Experience may be an obvious one to add to the list, but it’s important. The more customers you have worked with, the more situations you have been exposed to, and the more types of writing you have done, the more capable you will be handling incoming work. You may not have experience in a specific field, but perhaps you are well rehearsed in researching topics and knowing where to find the information you need, and how to transform these newfound facts into compelling copy.
Decision making is another trait that improves the older you get. In a study published by Psychological Science, it was found that the insight and life experience of adults led to the ability to make quick decisions. You may think this isn’t relevant for copywriting, but as any long serving copywriter will tell you, writing a piece of copy requires multiple decisions. What is the tone of the piece? Where can I find the best information for this article? How much detail should I include to make best use of this business blog?
Empathy might sound like another odd trait to include in a list about how copywriting improves with age, but employing a copywriter that can truly put themselves in your shoes to understand what you need from them, and more so, in the shoes of the prospects and clients you’re looking to reach with your copy, is invaluable.
Speed is something else a more experienced copywriter can bring to the table. Being able to write quickly, while still delivering on target content with very few if any mistakes, is a difficult skill to foster. It’s something that can only be developed over time as experience helps you produce copy quickly and effectively.
This list is by no means exhaustive, but from personal experience they offer a good overview as to why copywriting gets better with age. I remember when I started writing very basic press releases back in 2001, it would take me quite a long time to put pen to paper, and then I would be so nervous about getting it wrong, I would read and re-read the piece until I couldn’t see the letters on the page! Over time, I have learnt what works and what doesn’t when producing copy, I understand the importance of listening to what clients want and not assuming I know more about their business than they do. I have also learned how to hone the process of writing to ensure I deliver my best work, and I am more confident because of the experience I have obtained over the years.
So, if you’re looking for a copywriter for your business blogs or feature articles, and you want to be guided by someone with a bit more experience, let’s chat!
Visit www.blogwrite.co.uk for more information
Originally posted on: www.carnsight.com
Press releases are a valuable tool for communicating important information about your business to the public. However, all too often, press releases are filled with generic, cliched quotes that fail to capture the attention of readers (are you really “delighted” about this piece of news?) If you want your press release to stand out, it’s important to avoid these common cliches and instead aim to provide quotes that are interesting, informative, and add value to the story you’re telling.
Here are three top tips for avoiding cliche quotes in your business press releases:
One of the most common mistakes people make when crafting quotes for press releases is trying to put words in someone’s mouth. Instead of trying to shape a quote to fit the existing narrative, listen to what your spokesperson or subject actually says and use their exact words in your release. This will make your quote feel more authentic and less forced.
Another way to avoid cliched quotes is to keep your ears open for interesting things people say in other contexts and be sure to note them down. This could be a quote from a book, a movie, or even a conversation you overheard in a coffee shop. By incorporating elements of these unique quotes into your press release, you can add a fresh perspective and make your release more memorable. Remember, it’s not about copying, it’s about taking inspiration and learning from others. When you see or hear a quote you like, ask yourself what you like about and how you can implement that in your own quotes.
Finally, it’s important to think about how your quote can add value to the story you’re telling. Instead of just repeating information that’s already in the release, try to provide insight or a unique perspective that will make the quote more interesting to readers. Your quote is where you can be a bit more salesy and show your enthusiasm (within reason). You can (and should) reinforce your key messages in your quote. Your quote is where you can shine. This could be an anecdote or a new piece of data for example.
By following these tips, you can create quotes that are interesting, informative, and help your press release stand out from the crowd. Remember, the goal of a press release is to communicate important information to your audience, and cliched quotes will only detract from that goal. So take the time to craft quotes that are authentic, original, and add value to your story.
Guest posting as a tactic within SEO has gotten a bit of a bad rap over the past few years with many using it as an exercise to get links and that’s about it. There are a lot of sites out there that offer paid for guest posts and this has contributed to the bad image of this particular tactic of digital PR.
Despite the image issues, we are still a massive fan of guest posts for clients and provided you are doing it in the right way it can help you get some coverage on some amazing websites and drive some great value links for your client.
In this week’s blog we chat about all things guest posting, and how to do it right to leverage good results for your digital PR campaigns.
Guest posting is the act of writing content for another website, it can come in the form of a writer looking to promote their work or a company looking to add to their field through publications. Sites often indicate that they accept guest posts and these are often good places to reach out to if you are looking to get coverage for your website.
When it comes to SEO, guest posting gives you the chance to link back to your site in relevant content form an authoritative and relevant site, this is a good tactic to use early on when your content may not be getting as many links as you would like.
As discussed, this area of digital PR can be tricky to get right, but following the below dos and don’ts will keep you and your rankings on the right track.
Content is the backbone of any website, and it’s what will ultimately attract and engage your audience. By focusing on creating quality content, you can establish yourself as an authority in your niche and those you are reaching out to will appreciate it, increasing the chances of you earning placements through guest posts.
While it may seem like a quick and easy way to build links and improve your search engine rankings, paying for links is a violation of Google’s webmaster guidelines and can result in penalties, including being removed from search engine results altogether.
When reaching out to guest bloggers, be clear that you are after content only placement.
Linking to your target pages can help improve your site’s rankings and drive traffic and SEO value to the pages that matter most. It’s important to ensure that the links you include are relevant to the content and provide value to the reader; this is the key part when it comes to guest posting. Don’t include links if they are not relevant for the reader of the blog.
Exact match anchor text refers to the use of the exact keyword phrase you want to rank for in the anchor text of a link. While it can be helpful in improving your rankings for that particular keyword phrase, overusing exact match anchor text can lead to a penalty from Google for over-optimisation, so make sure you are using logical anchor text that incorporates keywords, but not in a spammy way.
Building long-term relationships with other bloggers in your niche can be incredibly valuable for growing your website. By establishing a relationship with other bloggers, you can collaborate on projects, exchange ideas and guest posts, if you are working in an agency you can also write content for different sites depending on the relevance, and having that pre-existing relationship in place will help massively.
When it comes to assessing the value of a website for your backlink profile, it’s important not to rely solely on domain authority as a metric. While domain authority can provide a general idea of a website’s authority and influence, it’s not always an accurate measure of the website’s quality or relevance to your niche, look at other metrics like Trust and Citation Flow from Majestic and your judgement of the relevance of the website to your niche.
If you are unsure on where to start when it comes to guest blogging then get in touch with a member of the Varn team, Our SEO team have been combining digital PR tactics for years and driving great results for clients, just make sure you focus on content and you can’t go far wrong.
Originally posted on: www.carnsight.com
Awards can provide a great boost to a business’s reputation and can often lead to new opportunities and increased success. Writing an awards entry is an important part of the process, but often, winning an award comes down not just to the quality of the work but the way in which you present it. That’s where we come in. In this blog post, we’ll explore five things to avoid when writing awards entries to help ensure that you put forward the best possible submission.
When writing an awards entry, it’s important to provide specific examples and evidence to support your claims. Avoid being vague and general in your submissions. Provide detailed information about what you did, how you did it, and why it was successful. Use specific metrics and data to quantify your achievements and demonstrate the impact that your work has had.
One of the most common mistakes made when writing awards entries is focusing too much on you or your business, rather than on the actual award criteria. Before you start writing, carefully review the award criteria and make sure that you address each requirement in your submission. It’s important to showcase how your work aligns with the award’s values and how it has made a difference in your field.
This is SO important when submitting an award entry and many people don’t realise this. Spelling and grammar errors can be very damaging to your entry. Make sure that you take the time to proofread your submission thoroughly. Don’t rely solely on spell-check software, as it won’t catch every mistake. Why not ask someone else to review your submission before you send it in.
An awards entry is an opportunity to showcase your personality and unique style. Don’t be afraid to show your passion and enthusiasm in your writing. However, it’s important to balance this with professionalism and avoid coming across as arrogant or boastful.
Writing an awards entry takes time and effort, so it’s important to start early and give yourself enough time to craft a strong submission. Waiting until the last minute can result in rushed writing and a weaker submission. Make sure that you give yourself plenty of time to brainstorm, draft, revise, and proofread your submission before the deadline.
Take a look at a recent article from CEO World Magazine where you can find many useful tips on how to make your awards application stand out.
Get in touch if you’d like to hear about we can help with your awards entries. At Carnsight Communications, we’re experienced at crafting award entries for a range of industries – from legal to advertising to business – to help you tell your story in the most compelling way.
We start by establishing the story – the thread that should run throughout. We pare entries down to their most impactful elements – often working within word limits. And we focus on results, presenting everything in a digestible way. After all, many awards judges only have time to scan each entry. So it needs to stand out.
If you’re shortlisted or win an award, we can also help with media and social media promotion, helping to maximise each entry.
If you don’t know which awards are the most powerful for your business, we can spend time researching, helping to create a database with detailed information on entry details and deadlines.
If you want your business to succeed, you must consider the relationships you have with your consumers.
Creating and nurturing customer relationships has changed in recent times along with client expectations.
Having a physical site was necessary for consumers to shop there. Now almost everything can be bought at the click of a button. So, how do you keep a customer coming back to your website?
Audience members can feel entirely cut off from a company, even in today’s hyperconnected environment. Because of this, more companies are investing in ‘community management’.
Community management definition
Creating a community among brands and customers through online interactions is community management. Brands can recapture the human element of consumer brand loyalty, that technology advancements have deprived them of.
It connects to other marketing and PR aspects, such as social media, content, and search engine optimisation (SEO). It must complement your overarching marketing, public relations, and communications strategy.
Why do businesses benefit from an online community?
For organisations, community management is not only useful but essential. Adopting a community management strategy can improve consumer satisfaction by boosting brand recognition and loyalty. A community management plan that is effective can:
One excellent option for brands to build authentic relationships and get customer feedback is through a community that facilitates actual discussions. Even effective word-of-mouth marketing campaigns may benefit from it. 83% of customers believe that word-of-mouth advertising directly affects their purchasing behaviour.
What distinguishes community management from social media management?
Although there are many similarities between social media marketing and community management, their agendas are significantly different. The focus of social media marketing is on sharing social posts on social media channels. This is done to expand the brand’s client base and increase traffic and interaction.
A community manager will interact with your community across all online channels. The activity incorporates aspects of social listening, customer service, and community rules for participating in online forums. Intimate connections are developed through careful management. They also create communities both inside and outside of social media.
Community management techniques
Customer service is only one aspect of community management. There are, in reality, six main categories of community management efforts. The acronym SPACE makes it simple to recall the methods of community management:
Internal engagement is another method of community building and management that is frequently utilised to create an online community. Your team members, partners, and vendors make up your internal audience. Your consumers, fans, supporters, brand advocates, ambassadors, and followers make up your external audience.
Developing a community management strategy
Building effective networks that foster sincere, lasting relationships requires a solid plan. A successful community manager will organise all of your happy consumers in one space and look after them by encouraging good interactions.
These are step-by-step instructions for creating an online community management strategy:
When it comes to deciding how community managers measure success, there is no right or wrong way. The metrics depend on what’s important to you. Maybe you want to gain more followers on social media, or perhaps you’d like to enhance sales and conversions. Possibly you require greater brand recognition or more website visitors.
Clearly identify your aims and the tactics you need to measure your success by setting goals.
Before developing your plan, you must identify your primary audience. For instance, knowing the demographics of your target audience will enable you to focus your efforts on engaging that group.
Construct customer personas to understand your customers’ interests, preferences, etc. Find out where your audience is and then create content for them; they tend to be more active on one or two social media platforms, sites or forums.
Keep in mind that community management provides opportunities for small and close interactions. With a better understanding of your community’s members, ensure your content will interest them.
A great place to start creating your brand’s reputation and online community is on social media. Your community will know what to expect from you if you consistently release new content on social channels.
Social media platforms are fantastic resources for learning about your target audiences’ demographics and finding out what interests them. Encourage the sharing of user-generated content, a great way to share the love with your audiences and show that you value their interactions with your company.
It may even inspire creativity and generate suggestions for improving goods or services. In fact, 90% of online communities regularly share ideas about how to make changes to products.
Keep track of your progress while you work; test and learn to understand what works and what doesn’t. It will constantly change as your brand grows and your community expands. Adapt your goals and the KPIs monitoring your success to ensure they reflect your community’s continued growth.
There are plenty of analytical tools available to help you monitor and encourage growth of your social media channels. choose the ones that will work for you.
What does a community manager do?
They are experts with the knowledge and qualifications to put effective community management strategies into practice. Four different strategies are used by community managers to manage interaction across numerous platforms, including social media:
As social media becomes more and more important to a company’s success, ensure that you have an active community manager who can help build and grow your audiences.
Originally posted on: www.carnsight.com
Google My Business is a free platform offered by Google to help businesses manage their online presence across Google, including Search and Maps. As a business owner, you likely have already claimed your Google My Business profile when you confirmed your business location with Google (more info here if not), but did you know that having a fully complete and optimised Google My Business profile can significantly impact a business’s visibility and credibility? In today’s blog, we’ll discuss some best practices for maximising your Google My Business profile and making it work hard for your business.
Make sure all your business information, including the name, address, phone number, and website, is accurate and up-to-date. This information should match what’s listed on your business’s website and anywhere else online. Ensure you’ve also added information regarding your business hours services.
Adding high-quality photos of your business, products, and services can help potential customers get a better sense of you and what you offer. Make sure the photos are well-lit, in focus, and showcase your business in the best light possible. Let your business personality shine through in the photos you upload. Don’t be too perfectionist about it, high-quality images of you at work are also great. be sure to keep updating the images on your page. Don’t let it sit stagnantly.
Choosing the right categories for your business is crucial as it helps Google understand what it is your business does. Be as specific as possible when selecting categories and make sure they accurately reflect your business. Many people are tempted to select as many as possible to improve their reach, but this ultimately harms your listing. Be considered in your approach.
One of the most important elements is reviews. Reviews play a significant role in your Google ranking and overall online credibility. Encourage your customers and clients to leave a review on your Google My Business listing by providing excellent service and making the process as easy as possible (you can share a link with your clients/customers to keep everything running smoothly). Respond to both positive and negative reviews to show that you’re engaged and committed to providing the best possible customer experience.
Google My Business posts are a great way to share updates with your target audience. These posts can be anything from an announcement about a new product or service to an update sharing recent behind-the-scenes sneak peeks. Use images and call-to-actions to make your posts more engaging.
Google My Business Insights provides valuable data about your listing’s performance, including impressions, clicks, and actions taken. You can use this data to understand what’s working well and what can be improved to drive even more traffic to your listing. Make your efforts count by using the information provided to steer you in the right direction.
It’s important to regularly update your profile to ensure that all your information is accurate. Keep your business information, photos, and posts current to provide customers with the most accurate representation of your business. You don’t want potential customers to take a look, see you haven’t posted in a year, and assume you’re out of touch or out of business. Regularly updating your profile also signifies to Google that you are active and engaged with your community, which in terms helps your listing’s ranking.
Having a complete and optimised Google My Business profile is essential for any business looking to increase its online visibility and credibility. By following these best practices, you can maximise your profile and drive more traffic and leads to your business.
Get in touch if you’d like to hear about we can help with your Google My Business profile.
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