Imagine this. Instead of writing a traditional article like this one, we shorten our article to a series of headlines and project them onto a famous skyscraper. Outside an advertising awards show. We tease the event. And we invite you and influencers along to it. You take pictures and film parts of the show. You then post it on social media. We film the entire stunt. Afterwards, we edit the vid into different cut-downs for different channels. That my friends is a brand activation in practice.
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So what actually is the definition of a brand activation? ChatGPT defines it as a ‘marketing strategy designed to actively engage consumers with a brand, creating a memorable experience that drives awareness, interaction, and emotional connection’. It’s a decent definition for this recent advertising phenomenon. But for us, it’s an idea worth advertising. Something for your brand to shout about. And right now, activations are becoming more common. They’re taking full advantage of digital capabilities to propagate ideas online which in turn, amplifies brands organically for free. 30 years ago, a Tango ad on a Saturday night was talked about on a Monday morning in the school playground, or at the water-cooler. Today, it’s instant on Whatsapp, TikTok, Twitter and so on. And great activation ideas that live online, always have the possibility of getting shared time and time again.
Here are some of my favourite brand activations from recent times including an app concept for Toyota that was the no.1 downloaded app in the country it was made for.
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American Outdoor Brand REI Closes For Black Friday
You read right. Sounds bonkers. But it was genius. True to their values, REI closed their doors on Black Friday. Instead of getting caught up in the chaos of the shopping day, they wanted their staff to #OptOutside, have a stress-free day off and enjoy the great outdoors. The feel-good news story was picked up by all the mainstream media outlets in the states, and the brand saw sales, brand warmth and employee retention increase off the back of this one activation.
Xbox made the world’s most dangerous billboard
Xbox wanted the world to know how tough their new Tomb Raider game was so they created an interactive billboard that played out like a live game show. Then they subjected the six people on the London billboard to the extreme weather conditions from the actual game. Fans streamed the show via Twitch, where they could even control the weather via their smartphone. Until only the grittiest contestant was left. The results were off the charts, from 450k+ views on Twitch, 2 million views on Facebook and 18 Cannes Lions.
IKEA created furniture truly for all
How? By flipping disability around and creating ThisAbles. Ikea found 1 in 10 people in the world live with a disability. So they hacked their most iconic IKEA products by developing 13 open-source 3D printed add-ons, each solving a different accessibility issue. Besides the 5M$ worth of earned media from PR, 4,625 people downloaded the 3D models. One of the great brand activations, that intrinsically links to their vision and genuinely make people’s everyday, wonderful.
Human-sized candles battle burnout
Education groups came together to launch Denmark’s Mental Health Day and create awareness about the increase of youth burnout. How? They crafted human sized candles and erected them all over the country to start a nationwide conversation. Each of the statues were made from wax that symbolised inaction leading to an entire generation burning out. They also targeted policy makers with small versions of the burnt-out youth, and produced a series of solutions to help address the growing issue.
Adidas created the world’s first liquid billboard
The global sports brand discovered that 32% of women around the world feel uncomfortable swimming in public. In the Middle East, it jumps to a staggering 88%. So adidas created the world’s first swimmable billboard in Dubai, encouraging every woman in the city to dive in and become ambassadors for its new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women.
Toyota faced down driver distraction
Put your phone down while you drive and pick up rewards. That was the simple award-winning idea for Toyota in Ireland.
The app topped the Irish app charts, received national TV, radio and press coverage worth nearly £350k. But above all Irish people drove over 13 million miles with their phones faced down. And Toyota showed how “built for a better world” made a real tangible difference in people’s lives.
Calm changed how we looked at suicide
People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes. With 125 people taking their own lives each week, long-term partners Campaign Against Living Miserably (CALM) and ITV, the UK’s largest commercial TV station, urgently needed to highlight the fact that ‘suicidal’ doesn’t always manifest the way people expect. So on the happiest day of the year, they created The Last Photo, a hard-hitting campaign that started a vital national conversation and empowered the UK to help prevent suicide.
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Act now on your next brand activation
The next time you brief your creative agency, think about what it is you’re really looking for. If it’s brand awareness, perception, resonance and share of voice, give your agency the license to think bigger. Creativity shouldn’t be squeezed into conventional media formats – let your brand break free and break the mould. That’s what garners coverage, reach and long-term legacy.
It’s where experiential meets content meets stunts meets brand amplification. And in today’s world, that means more bang for your budget. Just remember, the best activation ideas can be summed up in an attention-grabbing headline. If you nail that and get excited about making it happen, who knows? Your brand activation could be talked about for years to come. Building long-term brand awareness and advocacy, that’s some return on investment.
Drop us a line at https://saintnicks.uk.com/contact-us/ and let’s chat about how we can use brand activations to take your brand further.
Originally posted to www.carnsight.com
Today’s blog has been written by Niamh, our lovely intern who’s here with us on her university placement. Studying Media and Communications, we’re giving her the floor to share her thoughts.
We’re only a few months into 2025, but the marketing world has already delivered some standout campaigns. This year, brands are pushing the boundaries of traditional advertising, embracing innovation and finding new ways to connect with their audiences. From AI-generated content to interactive experiences, marketing is evolving rapidly. The standout campaigns of the year aren’t just being seen – they’re being shared, discussed and remembered.
Here are the campaigns that are setting the standard for 2025 so far:
Virgin Media – Switch to the Red Team
Virgin Media’s campaign, ‘Switch to the Red Team’, draws inspiration from Lewis Hamilton’s iconic move to Ferrari. Coinciding with the start of the Formula 1 season, the campaign positions Virgin Media as the fast, reliable choice for broadband services. This campaign aims to capture the excitement of racing and apply it to the speed and quality of Virgin Media’s services.
Beyond Equality – See What She Sees
Beyond Equality’s International Women’s Day campaign, ‘See What She Sees’ highlights the difference in safety concerns between men and women. The campaign encourages men to understand the everyday fears women face by asking them to ‘see’ those experiences. It sparks important conversations around safety and the aims to make it a more active issue.
Dove – These Legs
Dove’s 2025 ‘These Legs’ campaign continues their #KeepHerConfident initiative, focusing on building body confidence in young girls, especially in sports. Research shows that by the age 14, girls drop out of sports at twice the rate of boys, often due to body image concerns. The campaign aims to challenge the traditional beauty standards and encourage girls to stay active and confident. Dove aims to shift the conversation around body image, promoting inclusivity and self-love.
Polly Pocket x Airbnb
In 2025, Polly Pocket teamed up with Airbnb to offer an actual, life-sized Polly Pocket themed Airbnb experience. The nostalgic yet innovative collaboration allowed fans to live out their childhood dreams in an oversized, custom-made Polly Pocket house. It was a blend of nostalgia, fun and unique marketing that captured attention across generations.
Duolingo – ‘RIP Duo’
Duolingo’s ‘RIP Duo’ campaign took a humorous twist by announcing the death of its beloved mascot, Duo the owl, after users failed to maintain their daily streaks. The campaign went viral, with users sharing tributes and memes across social media. The campaign itself combined humour with the brand’s quirky personality, boosting engagement whilst reinforcing the focus on learning.
The campaigns of 2025 have already set a high bar for creativity and engagement. Brands are embracing bold ideas, humour and technology to connect with their audiences in innovative ways. Whether its Virgin Media’s Formula 1 inspired broadband, Duolingo’s ‘RIP Duo’ campaign or Dove’s body positivity message – they’re not just catching attention, they’re fostering meaningful conversations and creating lasting impressions. As they year unfolds, it’s clear the most successful campaigns will continue to drive engagement and inspire change.
It’s been super interesting to see how 2025 is panning out! Have a look at our predictions so see what we’re getting right so far 
originally posted to www.carnsight.com
We’re back at it with our ‘Two Minutes With’ series, this time starring Niamh Brodrick!
Niamh is a student at Cardiff Met, studying BA Media and Communications. She’s joining us for a work experience placement, giving her some insights into our industry. It’s been great to have a fresh pair of eyes, and a new set of ideas!
Here’s all you need to know about Niamh:
Name: Niamh Brodrick
Job Title: Work Placement
Joined Carnsight: 7th April 2025
Why are you interested in PR and Social Media? I find this sector exciting because it is constantly evolving and offers endless opportunities to grow. Plus, it’s a great way to connect with people and share stories that can spark real conversations.
Preferred social media channel: TikTok but I do love an Instagram scroll!
How do you have coffee in the morning: Caramel Iced Latte, very basic!
Dream job as a child: A F1 driver
Sum yourself up in three words: Creative, Calm, Loving
Star sign: Taurus
Grow up and born: Born and raised in Bristol, now based in Somerset
Favourite Movie: Notting Hill
Favourite dog breed: Golden Retriever
Any pets: Yes, 2 dogs and 6 sheep
Favourite word: Lush
Least favourite word: Moist
Playlist: It totally depends on my mood! From Country to Sam Fender to Beyonce
Destination: Australia and New Zealand
Never guess: I’m a black belt in Judo
Name three things make happy: Family, Friends and F1
Enjoying our ‘Two Minutes With’ series? Curious to know who started it all? Read Jess’ story here.
Originally posted to www.carnsight.com
We talk about PR a lot – what it is, why it matters, how it works – but we don’t always break down the different types of PR. So, today, I thought I’d do just that.
If you’ve read any of our other blogs, you’ll know that PR sits under the wider marketing umbrella, alongside things like branding, partnerships, events, advertising, and website development. But within PR itself, there are a few key areas, each with its own purpose and approach.
Media Relations
This is the classic PR that most people think of – getting coverage in newspapers, magazines, TV, and online. It’s all about building relationships with journalists and securing positive media attention for your brand. Think press releases, interviews, and expert commentary.
Crisis Communications
When things go wrong (and sometimes they do), crisis comms is what helps brands handle tricky situations and come out the other side with their reputation intact. It’s about being prepared, staying transparent, and communicating clearly when it matters most.
Internal Communications
PR isn’t just outward-facing! Keeping your team in the loop and making sure they feel connected to the business is just as important. Internal comms helps with employee engagement, morale, and making sure everyone’s on the same page.
Social Media Communications
Social media plays a huge role in brand reputation these days, so having a solid PR strategy for platforms like LinkedIn, Instagram, and Bluesky, is a must. Whether it’s posting content, engaging with customers, or handling any online hiccups, this type of PR keeps your brand looking good in the digital world.
Community Relations
PR isn’t just about media and marketing – it’s also about people. Community relations is all about building strong relationships with the local community, supporting good causes, and getting involved in initiatives that show your brand cares.
So, there you have it! PR is so much more than just ‘getting in the press’ – it’s about building trust, managing reputations, and making meaningful connections across different spaces.
If you want to chat about which PR approach is right for you, get in touch! Or, if you’re not sure if you’re ready to start PR at all, you can check out our what to get right before you start PR blog.
originally posted to www.carnsight.com
When we talk about PR, we often hear the terms proactive and reactive, but what do they really mean? Let’s break it down and explore why proactivity should always be your secret weapon in the world of public relations.
Reactive PR
As the name suggests, reactive PR is all about responding to external events and factors. Think newsjacking, crisis communications, or reacting to something in the news cycle. It’s about being quick on your feet, spotting opportunities as they arise, and jumping in when you need to. Whether it’s hopping on a trending topic or answering a journalist’s call for comment, reactive PR plays a really important role in keeping your content timely and relevant.
Here’s a little example from Carnsight in action:
WPP’s Return-to-Office Policy — When WPP introduced a new office mandate, it sparked global debate. Journalists jumped on the story, and we were able to quickly provide relevant comments to weigh in on the discussion. This is reactive PR – maximizing opportunities in the moment.
Proactive PR
In my opinion, this is where the real magic happens. Proactive PR involves creating stories from the ground up. It’s about digging deep into the business, its people, and the unique angles you can highlight. Proactivity means you’re always looking ahead, thinking strategically, and shaping your brand’s narrative before external events even occur.
Why does proactive PR matter? Because reactive opportunities are out of your control. They depend on things happening outside your brand, which doesn’t always align with your business tone and values. With proactive PR, you’re in charge (as much as anyone is in the media anyway! But that’s an explanation for another day) creating the momentum and crafting the stories that will resonate with your audience.
Proactivity in Action
Even when we’re diving into reactive PR, remember this: As a PR you still have to be in control. As a PR professional, your job is to proactively drive the strategy forward, whether you’re chasing down a reactive opportunity or taking the reins with proactive storytelling. Proactivity is everything in PR. From coming up with fresh ideas, to executing those ideas seamlessly, to pitching and following up – it’s all about taking the initiative.
Take this example. We didn’t just wait for a story to fall into our lap. We actively created and pitched a press release about our new appointments, resulting in coverage like this: Bath Business Net. This is proactive PR- spotting opportunities, creating them, and pushing the narrative forward.
At the end of the day, both reactive and proactive PR are vital parts of the overall strategy, but proactivity is the key. Whether you’re responding to a crisis or jumping on a trend, your role as a PR professional is to make sure you’re always as ahead of the game as possible. It’s about anticipating what comes next and driving the narrative forward — not just reacting to what’s already happened.
To learn more about the ins and outs of PR consider reading our blog on the different strategies and elements of PR covering everything from press releases to thought leadership and comment features.
For a PR campaign to be successful, it requires several things, but above all, it needs to be strategic, creative and data-driven.
Great campaigns come down to understanding your objectives, your audience and your ability to tell a great story, among a few other things!
When building a winning PR strategy, here are eleven things that will take your PR from ordinary to extraordinary.
1. Set clear objectives
Before you start executing, you need to set clear objectives for your campaign. Develop a detailed PR plan that uses the SMART criteria (Specific, Measurable, Attainable, Relevant, Time-bound) to define goals that are big and realistic.
For example, instead of setting a vague goal like “increase brand awareness”, set something more specific like “increase social media mentions by 30% within three months of the campaign launch”. This way, you can track progress and show value to stakeholders.
2. Know your target audience inside out
Understanding your target audience is the foundation of any PR campaign. Use tools like surveys, social media analytics and customer data to create detailed personas and better understand your target audience.
For example, if you’re promoting a new fitness app, you might find that your main audience is health-conscious millennials who use Instagram and TikTok for fitness inspiration. This information would then inform your content and channel strategy. Make sure that your key messages are tailored to the right audience and are going into the right places.
3. Tell a compelling story
A good story is the backbone of any campaign.
It should align with your brand values, resonate with your audience, and be effectively communicated through media relations. Think about the story you want to tell and how it ties in with current trends or societal issues.
For example, you may want to focus on your environmental credentials, leveraging your governance or sustainability efforts. This way, you promote your product and position your brand as one that aligns with your audience’s core beliefs and ethos.
4. Choose your outlets wisely
Not all media channels are equal, and what works for one campaign may not work for another. Choose the platforms and social media channels that your audience uses and loves.
LinkedIn might be a more effective platform than Instagram if your audience consists of business professionals. If you’re targeting a local audience, partnering with local news outlets and community organisations might be more effective than using national media.
5. Create content that’s high-quality and tailored
Once you’ve chosen your channels, focus on creating content that’s tailored to each platform and audience segment. High-quality, engaging content, including social media posts, is more likely to be shared and picked up by media.
Creating compelling content can position a company as an industry authority.
For a B2B tech company, this might mean creating in-depth white papers for industry publications and snackable infographics for social media. The key is to adapt your message to fit the format and expectations of each channel while keeping consistency in your overall narrative.
6. Timing is everything
Timing can make or break a campaign.
Consider industry events, product launches, press releases, and media lead times when planning your campaign timeline. When plotting out your timelines, look for opportune moments in the calendar and be hyper-aware of any periods which may detract from what you’re trying to do.
A good PR strategy also factors in an element of reactiveness when it comes to timing. Recognise that real-world events can have an impact on your efforts. Don’t be afraid to hit pause on your plans should something like this happen. Just because you’ve planned some public relations activity around a certain time doesn’t always set it in stone.
As PR experts, when creating PR strategies, we would always counsel to be reactive to issues at hand. If that means holding fire on a launch moment, so be it.
7. Measure
And finally, set your key performance indicators (KPIs) at the start of your campaign to measure PR success and track consistently. This might be media mentions, social media engagement, website traffic, or lead generation, depending on your campaign goals.
Use tools like GA4, Semrush or Ahref, social media insights, and media monitoring platforms to gather data. Regularly analyse this to see what’s working and what’s not, and be prepared to make real-time changes to your strategy.
Analytics tools are essential for tracking various performance metrics in PR campaigns.
Four more tips to take your campaigns even further
So, those were seven strategic tips for building a winning PR strategy. But here are four more pro tips from PR professionals that can take your strategies to the next level.
8. Building relationships with media outlets and journalists
If you want effective media outreach, building relationships with media outlets is crucial.
Research media journalists who cover topics related to your industry and familiarise yourself with their work and preferences to tailor your pitches effectively. Nothing puts a journalist off more than an ill-considered pitch.
Develop a list of key media contacts and build relationships with them through regular communication and engagement.
Going beyond this, you can even reach out to key journalists before you’ve even drafted any press releases. Including them from the outset with themes and ideas brings them on the journey; you can tap their industry knowledge and create mutually beneficial relationships this way.
By developing relationships with media outlets, you can increase your chances of securing media coverage and achieving your PR goals.
9. Leverage influencers to amplify your message
Collaborating with influencers can significantly extend your business reach.
Identify influential social media personalities in your industry who align with your company values. Partner with them for endorsements, reviews, or joint content creation.
An influencer doesn’t just live on Instagram and TikTok, though there are a lot of them there. The term influencer has become something of an ugly word in recent years as people associate the term with pushy people who get free things. But all an influencer is, is someone with a platform and presence whom an audience trusts.
That could just as easily be an individual on Linkedin as it could be on TikTok or Instagram
Influencers can help amplify your message, increase brand awareness, and drive website traffic. They promote content and build a community. When selecting influencers, consider their relevance, reach, and engagement rates. By leveraging influencers, you can tap into their established audiences and enhance your PR efforts.
Develop an issues management and crisis management plan
Issues management and crisis management are essential for preparing for and responding to unexpected events that can impact your brand’s reputation.
Issues management involves the prediction of potential issues and crises. Crisis management is the steps you put in place to react to said issues. A crisis response should be quick and transparent to effectively manage the situation.
Ensure that you are prepared for any eventuality, so regular training for spokespersons is important for consistent messaging during crises and preparedness with issues management.
Combined, these plans should include protocols, communication strategies, pre-approved messaging, key contacts and such.
Stay up-to-date with industry trends and best practices
Staying up-to-date with industry trends and best practices is crucial for creating an effective PR strategy.
Continuously monitor industry news, research, and developments to stay ahead of the curve.
Attend conferences, workshops, and webinars to learn from industry experts and network with peers. Stay informed about the latest PR tools, technologies, and platforms to optimize your PR efforts.
By staying up-to-date, you can refine your PR strategy, improve your skills, and achieve better results. Keeping abreast of industry trends ensures that your PR plans remain relevant and effective in a constantly evolving landscape.
In summary
A successful PR campaign is a combination of strategy, creativity and data-driven decision-making. By setting clear objectives, understanding your audience, telling a compelling story, choosing the right channels, creating content that’s tailored, timing your campaign well and measuring consistently, you can amplify your PR.
Remember, the best PR campaigns are ones that are agile and adaptable. Listen to your audience, be prepared to pivot and always keep the end goal in mind.
originally posted to www.carnsight.com
When you think of online comments, chances are you picture a keyboard warrior. They’re often found with a lot to say (they’re usually aggressive) and a lot to hide (they’re also usually anonymous). And as social media has developed, there’s been a pull back on commenting, oftentimes being linked to negativity and arguments over trivial topics. People may like and share the content, but commenting makes them one step ‘too involved’.
And that’s where TikTok has changed the game. It’s re-defined the way people view the comment section – not as a battlefield or place for arguments, but as a place for coming together. It’s shaped trends, language and humour for (mostly) Gen Z and even younger generations like Alpha.
Brands: treat your comment section like your own community. These are the people that show TikTok your content is engaging, leading the algorithm to do the rest in promoting your brand to new audiences.
Why do you want comments?
With TikTok, you can’t not join in. The audience is much more engaged, with Social insider reporting an average TikTok post received around 66 comments compared to Instagram’s average of 24 comments.
Having high comment volumes indicates to the algorithm that people are more interested in the content, which will put it on the For You Page. More comments mean more visibility for your brand, which we all know is key in raising your profile.
Why do people comment?
A lot of the engaged comments can be explained through TikTok’s branding. It’s promoted and viewed as a more unfiltered, authentic type of personality. And the comments are an extension of the content. Silly videos attract silly people, all commenting silly language.
“I’m going to miss you when I scroll” is a classic TikTok comment, allowing random strangers to connect over funny, enjoyable content.
“Do you do weddings? Like, as the groom?” is the current pick-up line you’ll seen under videos of those extra-beautiful people.
“You didn’t hold my hand” will be found under a life advice video, showing when content is perhaps on the harsher, more tough-love side.
Either way, this becomes recognised as ‘TikTok language’, an inside joke you only recognise from hours spent in the comment section. By reading the comments alongside watching the content, people are more encouraged to participate in these unfiltered discussions, leading to whole communities developing under a single video.
How to nurture your comment section
TikTok’s comment section has evolved how we look at content. It’s an added space for entertainment, so give your audience something to talk about! Most brands reply to their consumers’ comments on TikTok more than other platform, and having that back and forth is essential for building trust and personal relationships. Keep it authentic – ask your audience for feedback, or give them the floor to share their own experiences. And reciprocity goes a long way – if you engage with other brand’s videos, they will most likely engage with yours.
Of course, not every comment is a positive. Users will tell you when they love the content, but they’ll also tell you when they hate it. And like with any other platform, there is hate speech and misinformation. As a brand, it’s your responsibility to keep your comment section a safe space – actively monitor your account, hide harmful comments, and make sure your community guidelines are visible.
Need more advice? Have a look at our social media strategy tips.
saintnicks has won two awards at the prestigious Transform Awards Europe 2025 for their work with Ascot Racecourse.
Gold: Best Expression of a Brand on Social Media Channels
Bronze: Best Use of Copy Style or Tone of Voice
The Transform Awards celebrate excellence in brand strategy and execution across Europe. saintnicks’ work with Ascot Racecourse brought to life the brand’s creative platform, Elegance at Play – combining social-first storytelling, a distinct tone of voice, and thumb-stopping, jaw-dropping content that captured the attention of both loyal racegoers and new audiences alike.
Speaking on the win, Fraser Bradshaw, CEO at saintnicks, said:
“We set out to create a truly ownable brand voice and world-class social content that matched Ascot’s stature as an iconic British institution. To see that work recognised is a brilliant moment for the team and a testament to the power of brave, collaborative thinking.”
Looking to go further?
If you’re after a creative brand agency that will go the extra mile for your brand, drop saintnicks a line. You can find out more about their brand, campaigns, content and digital expertise here, or reach out to their Client Services Director, Francois d’Espagnac.
We’re back at it for our ‘Two Minutes With’ series, this time starring Hannah Newton!
Hannah is a Freelance Journalist joining us for a few weeks, and we couldn’t be happier to have her. She’s been published in The Times, The Guardian and The Telegraph – to name a few! But aside from her career expertise, it’s been great to have another person on board, and she’s been incredible in sharing ideas and offering support.
So let’s get to know her:
Name: Hannah Newton
Job Title: Freelance Journalist
Joined Carnsight: Freelancing support Feb 2025
Why PR?: Well…I am not officially PR, I am from the dark side, on the other side of the tracks. My curiosity into how PR works from the inside got the better of me, my love of journalism comes from a probing desire to meet people and winkle out their story. It is fascinating seeing how hardworking the Carnsight PR’s work with an agenda that is remarkably similar to mine.
Preferred social media channel: Instagram every time, I love a visual story, but Bluesky is slowly winning my heart, I just hope more Europeans and Brits join the anti-Musk party.
How do you have coffee in the morning: Black and hot, from my trusty Bialetti stove top.
Dream job as a child: Does being a bird and soaring across the sky count?
Sum yourself up in three words: cheeky, curious and compassionate
Star sign: Gemini – which is apt, as I am also a twin mum!
Grow up and born: I was born in Kent and grew-up on a farm on the Kent and Sussex border, my roots are still firmly planted in that soil.
Favourite book to date: anything by Margaret Attwood, Cloud Cuckoo Land, Anthony Doerr, Educated, Tara Westover, Home Going, Yaa Gyasi, Wise Children, Angela Carter, Still Life, Sarah Winman, I could go on…
Best Movie: Bugsy Malone
Favourite dog breed: anything that doesn’t bite or make me sneeze
Any pets: Boba Fett, our fluffy tabby cat who needs a lot of cuddles. Muffin the chicken is in her 6th year and still producing eggs, go: Muffin, plus the regular wild birds, Muffin’s local crew, robins, blue tits, black birds, coal tits, jackdaws, magpies a visiting pheasant and a limping pigeon, oh some gold fish that keep having babies…
Favourite word: democracy
Least favourite word: fascism
Playlist: BBC Radio 6, anything by Giles Peterson, Ezra Collective, Nils Frahm, Kraftwerk, The Beatles, Belle & Sebastian, Jill Scott…
Destination: Cycling round the world
Never guess: I once lived abroad and used a pseudonym
Name three things make happy: friendship, cycling in a remote landscape, sharing a feast with my family
Thanks for joining us Hannah!
And to know more about our team, check out our ‘Two Minutes With’ the Founder herself, Jessica Morgan.
Originally posted to www.carnsight.com – this article was contributed by KH Web Design founder and Wix specialist, Kayleigh.
Why Wix?
With pre-designed templates, customisable elements, and a drag-and-drop interface, it’s no surprise the Wix Editor is so popular. It’s perfect for beginners, allowing you to explore multiple layouts and build your own virtual world. And no – you don’t need to write code!
Here are some of my favourite Wix Editor features:
- Drag-and-drop functionality:
Any elements like text boxes, images and buttons can be clicked and dragged directly onto your website page.
The design is straightforward and easy to navigate, with clear visual cues for editing and customisation.
- Readily available templates:
There are so many pre-designed templates to choose from – no matter what website you’re trying to create, Wix will have something for you.
Wix automatically adjusts your website design to different screen sizes.
Even without any coding, you can still personalise colours, fonts, and layouts to fit your brand – there are so many options to customise.
If you ever get stuck, Wix has a great help section, with lots of tutorials and articles available.
As you go to start your design, Wix will run you through various options, asking you questions around your website goals, website name, and any app features you wish to add:
There are a range of built in apps to choose from, depending on your business needs. And this could be anything – bookings, events, blogs and more. It offers a pre-made template page which will be automatically added to your website along with the apps.
But your website doesn’t have to be based on a template – you can choose a preference on building from scratch, using AI, or a pre-set example. If you’re a total beginner it can be daunting to build from scratch, but it’s important to have something custom to you and your brand. So if you do use a template, make sure to switch it up a bit!
When you start building your website, Wix will have a header, section and footer – you can add elements to all of these. On the left hand side you will see a menu, with ‘Add Elements’ being placed at the top – this is because it will be your main tool used throughout building the website.
So, let’s build!
Step 1: Apply your brand to the site design
This lets you include the colours and fonts relevant to your brand
Step 2: Design your header
This would include your logo, socials & navigation menu if you have more than one page.
Wix already has everything you need to drag & drop in!
Step 3: Design your welcome banner
Who are you? What is your brand? Where are you based?
Choose a heading tag, such as Heading 1, for this banner – this helps your site’s search engine optimisation. Also include a strong call to action: What do you want customers to do when they land on your page?
Step 4: Add a gallery section to showcase your work.
Wix has pro gallery templates ready for you to add your images, so you can drag any template into your gallery section. There are stock images available if you don’t have your own, but the more personal you can make your website, the better!
Step 5: Add a Contact Form so customers can get in touch
Wix has pre-made forms ready to go so you can start generating leads.
Step 6: Design your footer
This would normally include your navigation menu, contact, copyright and policies.
Step 7: Make it mobile friendly!
Wix automatically optimises your screen for a phone layout, however sometimes tweaks have to be made. When you click the small mobile icon, you can edit and shift certain sections to make sure your copy is compatible for both screens.
Top Tip: Make your designs pop by making use of the Wix animation tools – these can be great on buttons and graphics. You can also use the scroll effect on images, making your page feel more dynamic.
The page:
https://khwebdesign.wixsite.com/rutamusclerecovery
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