Media Archives | Page 6 of 6 | Bristol Creative Industries

National domestic abuse charity, Refuge, has partnered with McCann to launch a new short film starring awarding-winning actor Maxine Peake, drawing attention to the shocking rise in violence against women during lockdown.

Peake stars alongside TV, film and stage actor, Lex Shrapnel, in Surfaces, which is available to view on the Refuge website, – refuge.org.uk/surfaces – and through its YouTube channel from today. To drive traffic to the hard-hitting film, a 30-second teaser trailer will run on Facebook, Instagram and YouTube, alongside a rich media digital display campaign and Spotify audio campaign.

The 11-minute story written by McCann Bristol’s Group Executive Creative Director, Jon Elsom, and directed by Steve Reeves, features characters Alix and Richard. The married couple in their 40s started a whirlwind romance five years ago, which quickly descended into physical and mental abuse towards Alix. Filmed entirely over a real conference call, lockdown has just started – but Alix isn’t at home and Richard is ‘worried’ about her whereabouts.

After two days of unsuccessfully trying to reach her, Richard finally gets through on a video call. At first, his wife seems cool and distant, saying she’s simply left him. But all is not as it seems. The conversation gradually reveals the horror of Richard’s controlling coercion and abuse throughout their relationship. As the story unfolds, we understand that Alix has lived her marriage to Richard in lockdown – isolated and in fear. Ironically, it is the COVID lockdown and her one hour of exercise that provides her with the opportunity she needs to escape to a refuge. Alix has finally found safety and expert support, and is taking the first steps to rebuilding her life free from violence and abuse.

Surfaces sends a clear message of hope to survivors. Whether they have already fled their perpetrator, or are still living in constant fear, it tells them that there is a life after abuse, and that support is available – and that they are not alone. Refuges are still open and the National Domestic Abuse Helpline is still running twenty-four hours a day, seven days a week. The film ends with details of how to get in touch with Refuge and access its Helpline.

Since the PM’s request for people to stay at home in March, calls and contacts to Refuge’s National Domestic Abuse Helpline have recently rocketed by 66 per cent, with visits to its website rising ten-fold.

On the launch of Surfaces, Sandra Horley CBE, Chief Executive of Refuge said, “This short film is a stark reminder of what lockdown has been like, and continues to be like, for victims of domestic abuse. As restrictions slowly lift and an end to lockdown is in sight, it’s important to remember women across the country will continue to experience abuse.

“Women watching Surfaces will not only identify with Maxine’s brilliant depiction of an abused woman, but they will also know that they not alone. Refuge is here around the clock, providing specialist, confidential, non-judgmental support. If, like Alix, you are frightened of your partner, reach out and contact us.”

Jon Elsom, Group Executive Creative Director, McCann Bristol, said, “The insidious menace of domestic abuse is especially heart-breaking right now, with so many women and children trapped during lockdown. I hope this film helps spread awareness that even if things seem normal, you can’t always trust the surface of things. Each of us might know someone being abused, and not realise it. But there is a way out. There is help.”

The film is a follow-up to the spectacularly successful Turn To Us campaign created by McCann Bristol for Refuge in 2019. It featured reversible poems that told two opposing stories depending on which way they were read. Top to bottom, they depicted family bliss. But turned on their head, they reflected the reality of families under siege from abusive men. The campaign collected a Cannes Lion, D&AD Pencil, One Show Pencil and nine Creative Circle awards.

Bristol City Council have commissioned City of Hope, a poem and accompanying film to reflect on Bristol’s time during the first few weeks of COVID-19.

Promoting empathy, positivity, reassurance and above all hope – both for the city and our future – the piece acts as a reminder of the rich and varied communities and cultures that make Bristol so special.

The poem was written and performed by Vanessa Kisuule, Bristol City Poet, with the film produced, directed and filmed by JonesMillbank, a Bristol-based independent video production company.

“It’s a challenge bringing any poem to life and aligning with the writer’s vision and intentions, not least when dealing with a difficult topic and all the production considerations during lockdown” said Russell Jones, Director at JonesMillbank.

“We’re used to working to tight deadlines too, but with a topic so of-the-moment time really was of the essence. In-all we went from commission to final delivery in little over 2 weeks with signoff from multiple stakeholders and council partners, including the Mayor. Fortunately the weather was largely on our side!”

City of Hope is the second film within Bristol City Council’s We Are Bristol series.

“Covering our home city during a state of lockdown was a strange but inspiring experience” added Adam Millbank, Director at JonesMillbank and Co-Director of the film.

“From our initial conversations with the poet, to discovering the incredible efforts being made by people across the city, it’s been an uplifting and eye opening project.”

“It’s not an understatement to say that we witnessed a city pulling together to help everyone in some way.”

With this piece of art Bristol City Council aim to create an open dialogue, show the wonderful times that will come again, and above all remind that #WeAreBristol.

They create award-winning videos, TV commercials, animations and photography, working exclusively in-house with a talented team of multi-disciplined creatives, telling authentic stories long before it was cool.

Aspect is launching a series of webinars, in the coming weeks, taster exercises from our Cinegy video planning methodology to collaborate and share with fellow brand marketers ideas and strategies to address brand role and communications in this changing landscape of Covid19

In the first webinar we’ll look at how the changing landscape affects the role of brands and explore the pitfalls and opportunities when creating video content during lockdown.

Join our free webinar and gain a perspective from brands like Brita, James Villa & dBs Music, as well as a small panel of Aspect video experts, as we consider examples of recent branded content and ask the questions:

· What factors determine the success of some pieces of video content and the failure of others right now?

In 30-40 minutes, get inspired by the best of what other brands are achieving and take away a practical checklist of ideas and opportunities to get rolling with.

Speakers: In each seminar there will be a small panel of contributors including:

Clickbait title aside, JonesMillbank, a Bristol-based video production company, are currently producing a timelapse of a sandwich going moudly over the course of 3-4 weeks.

This timelapse – to be run in reverse – is being created as a promotional asset for an online course on food waste to be run by EIT Food later in the year titled ‘From Waste to Value’.

With EU consumers being the target audience, the themes throughout the course are relatable, with a particular focus on the mass production and resulting waste of one of the world’s food staples: bread.

“As well as videos, animations and video diaries throughout the course, we wanted to bring the title of the course to life, so to speak. Plus we and the academics alike were genuinely interested to see what would happen to a sandwich if left for 3 weeks!” said Russell Jones, a Director at JonesMillbank.

“The resulting reverse timelapse video accompanied by voiceover will give us a bold image to use as a trailer to promote the course.”

“Given the current situation, we wanted everyone to be able to follow the sandwich’s journey, and so the photo timelapse is available to view live along with facts and stats about bread.”

“It’s a bit tongue in cheek – is this what lockdown has brought us to? – whilst actually being genuinely interesting, in a sort of morbid curiosity way.”

You can follow the life of the sandwich at https://sandwich.jonesmillbank.com which refreshes automatically with a new photo every 6 minutes.

You can also learn more about EIT Food, register for updates and find out when the course launches later in the year at foodunfolded.com.

They create award-winning videos, TV commercials, animations and photography, working exclusively in-house with a talented team of multidisciplined creatives, telling authentic stories long before it was cool.

The University of Bristol has commissioned JonesMillbank to develop and produce its 2021 undergraduate campaign content including its flagship brand film.

JonesMillbank have been working with the University since 2017 for a range of departments, faculties and spin-out companies, but this represents the first brand-level commission.

Working alongside the University’s own teams and other agencies, content will attract both a domestic and international undergraduate audience, as well as acting as the University’s flagship brand film for other markets including postgraduate, research and recruitment.

Russell Jones, Director at JonesMillbank, said: “We’re thrilled to be given the opportunity to work with the University on this brand-level content. We know this highly regarded institition and their students well, and we’re equally passionate about the City of Bristol and the benefits each bring to the other.”

“Targeting this young audience is incredibly challenging, with ever-evolving consumption habits, high expectations and a conscientious view of the world, and we’re incredibly excited to help the University reach out and tell their story.”

The project has begun production with initial content being published from early 2020.

JonesMillbank are passionate about creating engaging and effective video content.

They work with a wide range of clients on a vast array of projects including The Royal Mint, Battersea, the NHS, Nestle and University of Winchester alongside over 30 other education institutions.

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Our success is our clients’ success. We know how challenging launching a B2C app is and we bring all our expertise to the table. Get in touch with us now to talk about your app.

VIVERA UNLEASH GIANT COW ON LONDON’S SOUTHBANK TO RAISE AWARENESS OF EMISSIONS AND CLIMATE CHANGE

Experiential production company Inspired are proud to have worked with creative agency And Rising to help kick-start Vivera’s ‘Goodness Revolution’ by unleashing a giant cow on London’s Southbank. The PR stunts’ mission, to highlight cow emissions as one of the biggest causes of climate change. Along with the cow, to help kick-start the Goodness Revolution Vivera served-up thousands of portions of their delicious plant Shawarma kebabs to passers-by.

Willem van Weede, CEO of Vivera Foodgroup said: “We wanted to do something impactful to help people make their change for a huge impact, because we believe life is better when you eat less meat. Everyone is ready for change and eating less meat means less methane, making the world a happier and less smelly place!”

Rob Ward, And Rising Strategy Partner said: “Working with Alex and the team at We Are Inspired was awesome. They made our creative dream a reality with every single piece of the project exceeding our expectations. We can’t recommend them highly enough.”

The beautifully shot three minute film www.uwe.ac.uk/aboutus/realworldfilm uses real students to tell an emotive story of what life is like at UWE Bristol and takes a new approach to promoting a university. The people of Bristol are being called on to support the film and vote for the film by clicking the ‘Like’ button beside the work. The winner will then be featured in the next issue of The Drum (23 July) in the Creative Showcase spread. The next two week’s are particularly special as work shown here will also be displayed at The Drum Live on Wednesday 9 July in a special Blippable Creative Showcase gallery.

Taking a new approach to promoting a university, the film entitled “The University for the Real World”, moves away from the usual factual, prospectus style brand films which often focus on facilities and courses. This film is designed to prompt an emotional connection in viewers and the resulting piece is a powerful representation of life at UWE Bristol, with an emphasis on preparing students for life and careers in the real world as well as access to the great range of social, leisure and lifestyle features of the city of Bristol. The stars of the film, 25 UWE Bristol students, are shown studying and gaining practical experience for their chosen careers in a range of UWE’s excellent facilities alongside their wide ranging leisure interests.

The film aims to highlight to prospective students that UWE Bristol is a top university for passionate people who want to succeed in their chosen career. It has been developed to show what makes UWE Bristol distinctive as a university and raise awareness and the reputation of the University both in the UK and internationally.

UWE Bristol is in the top six English universities for graduate employment and was placed 8^th by The Telegraph in its list of top universities for getting a job in 2013.

94.4% of UWE Bristol graduates are employed or in further study six months after graduating
Awarded National ‘Best University Careers/employability’ service 2014
5,300 undertake work placements each year
1,200 have undertaken paid internships (2010 – 2013)
4,437 part-time jobs advertised through our student JobShop

Commenting on her role in the film, business and management student Ellen Riis-White said: “The film made me feel emotional as I’m proud of the university and everything it has to offer…I truly believe this film is going to attract many to look further into all the incredible opportunities UWE, and the city of Bristol has to offer.”

Vice-chancellor, Steve West said: “UWE Bristol is an ambitious University with a real passion and commitment to transforming futures. We are engaged in ground-breaking projects that are inspiring people and improving lives across the globe. This film showcases some of the advances we are making in high-tech/advanced engineering, for example, the film features one of our business students who through her involvement with the UWE Motor Racing Society did her work placement with the Bloodhound Super Sonic Car project .

“Our top priority is to nurture the confident, agile and enterprising graduates that our society and economy needs – the individuals who will go on to shape our future. That is why it is so important that our students are part of these and many other innovative projects, and that we focus on real world experiences for all our students.”

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