Why reach beyond English?
Everybody sort of knows about translation: books by international authors, certificates and diplomas for immigration purposes, even those cheap electronic gadget user manuals that sound like they were written by aliens from outer space… But what about business?
If your company is based in an English-speaking country, it feels natural to use English in business and to target English-speaking markets. As for creatives, so much of their work is tied with culture and words, that they feel more at ease operating in their mother tongue.
And yet, there is a world out there. So, gaining more visibility, and more customers, is worth the effort to reach beyond English.
Visibility abroad and new client profiles
While still using English in day-to-day business relations, all kinds and sizes of businesses can use translation to reach a bigger audience. Let’s look at a few examples:
An independent travel writer can pitch their articles for publication in more travel and in-flight magazines if they can also include the destination countries they write about.
Video game devs will get more players by having their games localized into key market languages. Or if sticking to English for the in-game content, there’s multilingual community management.
In film and video, foreign subtitles and dubbing open up new audience bases.
For artists, photographers, musicians, production companies, applying for an international award or exhibiting at a festival abroad will be a real visibility booster.
And agencies that are translation-capable are able to compete on a bigger stage: a lot of international groups and global charities need to work with PR, web and marketing agencies that can handle copy in multiple languages.
How best to approach your translation project
Once you’re clear on why you want to use translation, comes the how? question.
Choosing the best fit between a translation agency and freelance translators will depend on your project’s specifics: do you need a lot of different languages or only one/a couple? Is consistency in quality and tone of voice important? Do you need additional services like DTP and graphic design? High volumes translated with a short turnaround time? Or shorter, recurring pieces of copy where a long-term relationship will help?
Whatever the form your translation team takes, keep in mind these three essential tips.
Need translation help?
For help adapting your public-facing content for a French audience, or defining the scope and workflow of your translation project, get in touch for a chat (in English or in French): https://bristolcreativeindustries.com/members/sandra-mouton-french-translator/
Weston College recently delivered a highly successful series of online apprenticeship preparation workshops in collaboration with Channel 4, delivered in partnership with their 4Skills team. These sessions were specifically designed to support learners in advance of the Channel 4 Apprenticeship Programme, which is due to launch in January 2026, and to demystify the application and recruitment process for a highly competitive creative employer.
The workshops were well attended, with over 120 learners taking part from a wide range of curriculum areas, including Media, Creative, A Levels, Digital, Business, The King’s Trust, and SEND pathways. This broad engagement highlights both the strong interest in creative industry opportunities and the accessibility of the sessions across diverse learner groups.
Throughout the workshops, learners gained valuable and practical insight into the Channel 4 recruitment journey. This included guidance on completing high-quality applications, preparing for interviews, and approaching project-based assessment tasks with confidence. Particular emphasis was placed on the importance of values, behaviours, and transferable skills, alongside the attributes Channel 4 seek in aspiring apprentices entering the creative industries.
A key highlight of the sessions was the opportunity for learners to hear directly from current Channel 4 apprentices. Their first-hand experiences provided an authentic and relatable perspective on routes into the organisation, offering honest insights into day-to-day working life, progression opportunities, and what differentiates successful applicants. This peer-to-peer element proved especially impactful in building learner confidence and aspiration.
The positive impact of the workshops has been immediate and tangible. A number of learners have already submitted apprenticeship applications following the sessions, demonstrating increased confidence, motivation, and readiness to progress to the next stage of their career journey.
Overall, this collaboration showcases the strength and effectiveness of our wider Career Excellence employer partnerships and reinforces the value of targeted, employer-led enrichment activity in supporting learner progression into high-profile apprenticeship opportunities. Further collaborative activity with Channel 4 is planned for 2026, ensuring continued engagement and sustained impact for future cohorts.
With an estimated 5.6 billion people using social media worldwide, you’re probably aware that maintaining your brand’s presence across multiple platforms is critical if you want to compete in this ever-progressing digital landscape.
A strong social media presence not only offers new opportunities for leads and sales, but also strengthens customer loyalty, enhances your networking, and opens the door for more partnerships and customer feedback – all the while driving traffic to your website and raising awareness of your brand.
However, the steps needed to assert or improve your presence on socials may feel unclear. Many businesses assume that social media management is easy to take on at first, due to the deceptively simple user experience on most platforms.
But in actual fact, it’s a very different, more intricate experience than managing a personal account. And, if handled incorrectly, it can even have a detrimental impact on your brand.
So here are seven steps that any modern business can take to ensure their brand is making the most of social media.
By monitoring the performance data of your competitors, you can gain insights into what works and what doesn’t, driving smarter decision-making and building a more robust strategy.
Researching and analysing competitor behaviour means you can stay one step ahead and be inspired by new ideas. You can detect any threats to your business by identifying gaps in your strategy, emerging trends, and missed opportunities.
After all, why reinvent when you can circumvent?
There are a number of social competitor analysis tools you can use to do this, including FanPageKarma, Awario, Brandwatch, and Iconosquare. You then need to decide which audience, engagement, and content metrics are useful to you.
Some of those metrics might be percentage of engagement per media, followers gained, follower growth, comments, likes, the most used hashtags, average posts per day and so on – whichever insights will help you define your own goals.
If you don’t know who your social media audience is, how can you serve them the content they want to see? It’s important to learn your audience’s needs and motivations, as well as their behaviours. What social media platforms do they use? When and why do they use them? And what are they looking for?
With the answers, you can tailor your content to ensure you are serving the right message, at the right time, in the right place.
Different audience demographics – for example age, gender, geographical location – will exhibit different behaviour online. So knowing who uses which platform aids your researching, advertising and marketing decisions, and ensures you’re providing the most relevant content to achieve your business goals.
Once you have an understanding of your audience’s needs and preferences, as well as those of your competitors, it’s time to select which social media channels are most suited to your audience, products/services and business needs.
Each social network provides unique delivery opportunities for you to entice your audience. For example, Instagram is a highly visual, creative platform. It can be a great place to showcase your products and services in a more imaginative or artistic manner.
It’s also considered to be less formal than other platforms– perfect for showing off your brand personality and company culture. Similar with TikTok: this is a platform popular with Gen Z, so it’s a great place to share fun, short videos.
LinkedIn, on the other hand, is arguably the most useful social platform for B2B marketing or targeting a professional demographic.
Consider your channel selection carefully to ensure your messaging is broadcast in the most effective way, reaching the right prospects and generating leads.
It’s common for marketers to spread themselves too thin, so bear in mind your staff resources as part of the selection process. If you have only one team member, attempting to establish a brand presence across six different social media channels may be unrealistic.
Your presence on social media is an extension of your brand. It should, therefore, align with all your other brand messaging. Maintaining a consistent voice across every platform helps your brand strengthen its trust and reliability, creating a distinct personality among your competitors.
To help you adhere to this, developing brand guidelines can be a helpful tool when maintaining consistency in your tone of voice. Consider why your brand exists, what its values are, and how you want customers to feel when interacting with your brand.
The overuse of internet terms or trendy slang can actually damage your reputation, making you appear out of touch or ‘cheap’, and subsequently hurting engagement.
In your guidelines, you may consider creating an emoji palette or limit their use if your tone of voice is less playful. Without such consistency, there’s a lot of room for error.
A content calendar is also a good way to ensure you’re maintaining consistency. Viewing all your upcoming posts at once will give you a sense of how they fit together. Plus, it ensures you’re posting regularly enough that your audience (and, importantly, the algorithm) don’t forget about you.
Arguably the most important aspect of social media strategy is your willingness (or availability) to engage with your audience.
Posting regularly and capitalising on customer interest is a necessity in today’s social climate if you want to keep your followers invested in your brand – and it’s crucial for the growth of your business. As we all get more and more used to interacting with generative AI and chatbots, human to human engagement and community building will help brands stand out and retain share of voice.
No one wants to receive an automated message or talk to a robot. So, interacting with customers and responding to them quickly is essential if you want to humanise your brand, nurture relationships and increase customer loyalty.
Ensure your account looks active with real-time updates, through Instagram stories or updated YouTube videos, for example. Avoid cheesy iStock imagery, and instead opt for authentic, original content that reinforces your brand personality and culture.
In order to remain active and engage, you’ll need to monitor your channels as often as possible, at least daily, and post regularly. There are plenty of social media management tools that can help you do just this. Pre-scheduling social posts is a huge time-saver, rescuing you from posting manually at all hours of the day.
It’s also good practice to keep your ear to the ground, through social listening. Social listening is the process of monitoring social media channels for mentions of your brand, product, competitors, and more, providing the opportunity to track, analyse and respond to conversations.
Understanding how people feel about your brand helps you keep your marketing and product/service development efforts on track.
Without social listening, you might be missing out on a big piece of insight about your brand or industry that people are talking about.
It also allows you to outline pain points, and better your crisis management tactics by responding right away to negative posts (should there be any). It can also help you identify social influencers, providing opportunities for partnerships and advertising.
The final step in any digital marketing campaign is measurement. As with your initial data-gathering exercises, measuring the effectiveness of your social media marketing activity will help you to optimise your approach and guarantee ongoing success. And luckily, there are a range of analytics tools you can use to gain these insights.
Social media is a vital tool that all businesses should take advantage of in order to maintain optimum brand loyalty, reach, and engagement.
If you would like to fine-tune your business’s social media activity, boost your reach and get noticed, get in touch with us today at [email protected].
Over the last year Meta has been gradually rolling out their new algorithm called ‘Andromeda’. As of October this should be fully deployed to all active advertisers across Meta.
Over the last year Meta has been gradually rolling out their new algorithm called ‘Andromeda’. As of October this should be fully deployed to all active advertisers across Meta.
Described in Meta’s own terms as “A personalized ads retrieval engine that leverages the NVIDIA Grace Hopper Superchip, to enable cutting edge innovation in the Ads retrieval stage to drive efficiency and advertiser performance.”
The Andromeda upgrade has improved efficiency by 10,000x compared to its predecessor. This allows it to process far more ad creative data and make much more sophisticated decisions about which creative will resonate with each individual.
Meta also mentions sequence learning which “enables our ads systems to consider the sequence of actions a person takes before and after seeing an ad.” This means the system can understand where someone is in the purchase journey, such as (awareness, consideration or conversion).
In practice, this is likely to mean a fundamental shift in Meta’s ad selection process. Rather than selecting a specific winner from a shortlist of ads, the new algorithm offers the potential to serve ads sequentially to lead to a conversion.
This shift is a move from audience targeting to “creative diversification”. This is a new buzzword for the Meta Ads space and refers to “the practice of creating a wide range of ad creatives with different themes, messages, and visuals to cater to diverse audience segments.”
For advertisers, this means moving away from targeting specific demographics, interests and behaviours, and instead focusing ads on different target audiences leveraging Meta’s AI/advantage+ campaign* types to do so. There is still the feature to add traditional audiences such as “interest”and 1st party data into these campaigns as a “suggestion”, but adding audience constraints can prevent learning and hinder performance.
The ultimate aim of this new approach is that advertisers will be able to access broader, more relevant audiences, including potential customers that the previous algorithm may have ignored. This will be delivered through a combination of allowing Meta to control the audience, testing different sorts of creative, with Andromeda being the tool connecting these to the right person at the right time.
*Advantage+ sales campaigns use Meta’s AI to automatically find and target the most relevant audiences, eliminating the need for manual audience setup. The system learns and optimises based on who actually converts.
With Meta Andromeda representing a fundamental change in how ads are delivered across Meta, advertisers need to consider the following.
With Meta claiming real-world results of an 8% improvement in ad quality there are real benefits to be had. However, performance still relies on the quality of your ads and this should remain a primary focus to create audience engagement.
The shift to creative-led Meta advertising requires new skills and strategic thinking. If your Meta performance has declined or you’re unsure how to adapt, get in touch with Fanatic and we’ll have a conversation on how to update your Meta Ads strategy.
Sources:
Bristol… we are coming to meet you! Help us shape the future media creatives for our region. We are looking to engage with TV, film, content media, games, animation and the photography industry on 26th November at the gorgeous St George’s Hall
✅ Discuss key challenges and opportunities in the creative sector
✅ Shape future talent pipelines and influence taught curriculum
✅ Strengthen collaboration between education and industry to drive
Enjoy breakfast and open discussion with representatives from Weston College, University Centre Weston and Business West LSIP team
If you’re an employer in the creative industries and would like to join us, sign up through here
https://www.weston.ac.uk/event/media-production-photography-games-and-animation-employer-advisory-board
In short:
We find ourselves talking about Earned Visibility a lot at the moment, and for good reason. The new world of AI search is as seismic a shift for marketing, brands, and consumer discoverability as moving into the age of the internet was. For those who haven’t been keeping up, Earned Visibility is our approach to discoverability in the new world of AI.
But what is the difference between Earned Visibility and earned media?
The world has changed. At the time of writing, 62% of Brits are now using AI-enhanced search to find information over traditional search engines, and this trend is not slowing down.
Gone are the days of customers looking for a brand via traditional search and being presented with ten blue links. Gone are the days of customers reading multiple sources to get an answer.
Now, whether someone is looking for a complex understanding of a personal health issue or where to find the best holiday deals, instead of scouring multiple sites and running multiple searches, people are increasingly turning to AI-powered search.
The result? If your brand is not included in the answers that AI tools are showing users, then your brand is basically invisible.
In response to this tectonic shift, we have been spending a lot of time and effort working with data scientists, experts, and a variety of platforms to get ahead of things and understand exactly what brands need to do today and tomorrow to be discovered by consumers. We call this Earned Visibility.
Basically, it’s a new way of approaching the world of marketing.
The bad news? If you’re not embracing Earned Visibility and you’re not being recommended in AI answers, then your consumers won’t be finding you.
The good news? One of the upshots of this fundamental shift is that doing the right things to be included in the AI answer closely aligns with brand and marketing best practices in general. Marketing is no longer about tactical silos – it’s coalescing around the future of discoverability. This is Earned Visibility.
If you’re interested, you can find out more about this as well as discover your exact EV score here.
Whilst it may sound fairly similar, there is a huge difference between the meaning of earned media and Earned Visibility. Earned media is a term that refers to brand mentions, social media mentions, customer reviews or media coverage in channels that a brand does not own. Not to be confused with paid media or owned media!
For example, if your brand has carried out a proactive press engagement campaign that has resulted in your brand being included in The Times, The Guardian, or others, this is earned media.
Earned media has, and continues to have, inherent value. Customers are more likely to trust content that is presented to them by a known news or media title than content presented directly by a brand.
Think about it: is your opinion more likely to be swayed by an article presented by British Airways saying “we’re the best airline in the world,” or by an article on the BBC website saying BA has just been voted the best airline in the world?
Whilst earned media has a crucial role to play in the new world of AI discoverability, it is fundamentally different to Earned Visibility itself.
In short, yes! The framework of Earned Visibility includes a range of factors that any forward-thinking brand should be embracing when it comes to getting in front of customers and influencing consumer behaviour.
AI tools absolutely use media coverage as an indicator for brand quality and trust. What’s more, media coverage continues to be incredibly important in terms of influence and consumer behaviour.
In essence, earned media should be a key part of an Earned Visibility strategy.
Both are important, but you should start with Earned Visibility.
Earned visibility is an entirely new way of approaching the world of marketing. A considered Earned Visibility strategy, when implemented properly, will mean that you are doing everything you should be to get your brand included in AI answers – but also everything you should be doing more broadly in terms of reaching and engaging with your customers across the wider marketing mix.
The key here is that activity should no longer be approached in tactical silos, but seen as part of a wider whole.
A great first step is to understand how you are currently performing in terms of your brand’s Earned Visibility score. You can find your own Earned Visibility score here.
Contact the Yours Sincerely team to begin building your Earned Visibility strategy.
Bristol-based period care brand Grace & Green has launched a new TV campaign highlighting the lack of workplace period products in their spot, ‘Caught Short’.
Collaborating with JonesMillbank, Bristol-based B-Corp video production company, the ad was created after Grace & Green was named as Sky’s Local Heroes winner for the South West, securing funded media support through the Sky Zero Footprint Fund.
“This campaign is about making sure every employee can manage their periods at work without stress or stigma, and placing Grace & Green as the go-to period brand for businesses that care about their employees,” said Fran Lucraft, Founder and CEO of Grace & Green.
“Access to period products should be a right, not a privilege. We are so excited to see our brand on the small screen! Being a Bristol-based business, it’s incredible to see our work recognised locally and shared nationally.”
Abbie Howes, rostered director at JonesMillbank, added: “Getting caught short at work is a stress far too many women have endured, so it was really important to get that relatability across – whilst using light humour to highlight how ridiculous it is that it’s still not the norm for workplaces to supply period products.”
“Understandably if you’ve never been in the situation yourself it may never have crossed your mind, so we didn’t want this to feel judgmental or lecturing, but rather an issue that’s very easy to fix.”
The campaign is running across the Sky network throughout September alongside digital. For more information visit www.graceandgreen.co and www.jonesmillbank.com.
***
JonesMillbank are a full-service production company based at Nine Tree Studios, their 10,000sq ft film studio.
Producing branded content, TV ads and social content their clients include local, global and household brands such as Dyson, University of Bristol, DHL, Oxfam, Pukka and the NHS.
jonesmillbank.com
01173706372
[email protected]
Ready to unleash your creative talents but don’t know where to begin?
Gritty Talent is partnering with leading Bristol based Post Production houses to run a part-time 8 week FREE Post Production Skills Bootcamp. The course is aimed at residents of the Bristol, Bath & NE Somerset and South Gloucs areas, who are aged 19+ and wanting to break into Post Production.
You will be introduced to the fascinating world of Post Production through masterclasses in sound, vision and wrangling footage. Alongside formal shadowing opportunities in Post Production Facilities, you will also receive career development workshops and mentoring from the team at Gritty Talent. This bootcamp will fully prepare you to confidently apply for entry level Post Production roles within the TV/Creative Industries.
For full course details including eligibility and how to apply follow this link: https://www.grittytalent.tv/runners-skills-bootcamps
Funded by West of England Mayoral Combined Authority
Delivery partners: Gorilla, Gorilla Academy, Films@59, PictureShop, Doghouse Post Production, One Tribe TV
#skillsbootcamps #skillsforlife #Postproduction #TVRunners #creativeindustries
Earlier this year, Bristol Surf Cinema launched its very first event – a night dedicated to celebrating surf storytelling on the big screen. What started as a small, DIY project to bring people together around meaningful surf films quickly grew into something bigger, with almost 250 people buying for the inaugural screening in April.
The idea was simple: create a space to showcase surf films that go beyond the highlight reels, beyond the big brand edits – stories that dig into the social, political, and environmental threads woven through surf culture.
As a camera assistant working in film and TV and a lifelong surfer, I (Theo) set out to build something that connected those two worlds. In a time when the industry was unusually quiet, Bristol Surf Cinema gave me a creative project to get stuck into and a chance to pour energy into something that mattered. It was also a way to genuinely support filmmakers, every film we screen is fully licensed and paid for, and £1 from every ticket is donated to The Wave Project to help fund surf therapy for young people in the UK.
But perhaps what stood out most from the first event was how the Bristol surf community (and the wider ocean-loving crowd) showed up. Feedback from the night wasn’t just about the films, it was about the feeling in the room. People supported the event and made it clear they would like to see more. They wanted a space where all surf stories could be told, with better representation, better balance, and an even stronger connection to the community.
That’s where our second event comes in. On Saturday 12th July at Watershed Bristol, Bristol Surf Cinema returns with a matinee screening of Point of Change, a powerful documentary by acclaimed director Rebecca Coley. The film tells the story of Nias, Indonesia – a surf paradise that was ‘discovered’ in the 1970s and the environmental and cultural impact that unfolded for the local community as surf tourism in that area grew.
It’s a film that makes you think about the consequences of surf tourism — and we’re lucky to have Rebecca joining us on the day for a Q&A to explore those themes in more depth. Rebecca will be answering questions on her filmmaking process, handling delicate themes within documentary and the impact of tourism on the earth and native communities.
Alongside the feature, we’ll also be screening two UK-made short films:
Surfaced by Paul Stevenson, telling the story of Nick Corkill’s journey through addiction and mental health, and the grounding role that surfing and photography play in that journey.
Seb: A Surf Therapy Journey by Matilda Thompson, a beautifully observed short following a young surfer with ADHD and autism as he experiences surf therapy with The Wave Project Bristol.
For those who can’t make the main event, we’ll also be running a catch-up screening on Wednesday 16th July — same films, just without the Q&A.
Both events will offer the opportunity for networking and drinks at the Watershed bar after the event so you can minglew with like-minded film or ocean enthusiasts.
Bristol Surf Cinema was never meant to be a one-off. The ambition is to keep this platform going – to continue curating thoughtful, story-first surf films and to keep building a space where filmmakers feel supported and audiences feel connected.
Looking ahead, there are exciting plans for a national tour to bring these kinds of surf screenings to other UK cities and coastal towns. The vision is to grow Bristol Surf Cinema into a national platform, while always staying true to the ethos: supporting independent surf filmmaking, elevating underrepresented voices, and creating community-led spaces where ocean & surf centred stories, of all kinds, can be seen, heard, and shared.
Want to come along?
Tickets for the July screenings are available now via the Watershed website: https://www.watershed.co.uk/whatson/13320/bristol-surf-cinema-point-of-change
To stay up to date with future screenings or to get involved, follow @bristolsurfcinema on Instagram.
Walking through the halls of SXSW London this year, I couldn’t help but reflect on how dramatically the conversation has shifted since my last visit to the festival’s original Austin home in 2019. Back then, I was there with Funnel Music, the company I co-founded, and the industry was consumed with one word: copyright. Panel after panel dissected rights management, streaming royalties, and the complex web of music ownership in the digital age.
But here’s what struck me most about 2019 – while the conference rooms buzzed with legal debates, the real magic was happening in the venues. Acts like Fontaines D.C., Black Midi, and Squid were tearing up stages, creating sounds that felt genuinely revolutionary. These artists weren’t just following algorithms or trends; they were forging entirely new paths through raw creativity and human intuition.
Fast forward to SXSW London 2024, and the pendulum has swung dramatically. The dominant theme wasn’t copyright – it was AI. Every other session seemed to explore how artificial intelligence would reshape content creation, marketing strategies, and audience engagement. The enthusiasm was palpable, and admittedly, some of the possibilities are genuinely exciting.
Yet something felt missing. Where 2019 had those breakthrough musical moments that made you stop in your tracks, this year’s festival felt notably light on those serendipitous discoveries. Perhaps it’s coincidence, or perhaps there’s something deeper at play about how we’re approaching creativity in the age of AI.
The Homogenisation Risk
This shift from copyright concerns to AI fascination has me thinking deeply about our industry. As Director of Growth at Mostly Media – a top 50 independent media planning and buying company – I spend my days hearing our team’s strategies that cut through the noise to reach the right audiences with the right message at the right moment.
The promise of AI in media planning is undeniable. It can process vast datasets, identify patterns human analysts might miss, and optimise campaigns with impressive precision. But here’s the critical question we need to ask: if everyone has access to the same AI tools, analysing the same data pools, and following the same algorithmic recommendations, where does differentiation come from?
We’re at risk of creating an echo chamber of strategy. When every media planner is using similar AI models trained on similar datasets, we inevitably converge toward similar solutions. The nuanced understanding of brand voice, the intuitive grasp of cultural moments, the ability to spot emerging trends before they’re reflected in the data – these uniquely human capabilities become our competitive advantage.
The Human Edge in Media Planning
The best media planning has always been part science, part art. Yes, we need the data, the analytics, the performance metrics. But we also need the human insight that recognises when a TikTok trend is about to break mainstream or understands that a particular audience segment responds to authenticity over polish – or spots the cultural moment that makes a brand message resonate.
At Mostly Media, we’re embracing AI as a powerful tool, not a replacement for strategic thinking. We use it to surface insights, automate routine tasks, and optimise performance. But our value lies in the interpretation, the creative application, and the strategic direction that only comes from human experience and intuition.
Learning from the Music Industry
The contrast between those 2019 SXSW breakthrough acts and this year’s more muted musical landscape offers a valuable lesson. Fontaines D.C., Black Midi, and Squid didn’t emerge from algorithmic recommendations – they came from scenes, from human connections, from the kind of organic cultural movements that happen when creative people push boundaries without knowing exactly where they’re going.
Similarly, the most effective media strategies often come from understanding the human stories behind the data. It’s about recognising that behind every click, view, and engagement is a person with complex motivations, cultural context, and emotional needs that can’t be fully captured in a dataset.
Moving Forward
As we navigate this AI-powered future, the key is balance. We should absolutely leverage these powerful tools to enhance our capabilities and deliver better results for our clients – and in truth, we’re on an AI train which is not for turning. But we must resist the temptation to let AI think for us entirely.
The future belongs to those who can combine AI’s analytical power with human creativity, cultural insight, and strategic intuition. Those who can use technology to amplify their uniquely human abilities rather than replace them.
Just as those breakthrough artists at SXSW 2019 didn’t follow formulas but created something genuinely new, the most successful media strategies will come from planners who use AI as a springboard for innovation, not a crutch for conformity.
The question isn’t whether AI will transform our industry – it already is. The question is whether we’ll use it to become more human in our approach, or less.
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