UWE Bristol has unveiled its new immersive Sound Shower experience at Bristol’s Cribbs Causeway and Cabot Circus. Showing a mesmeric snapshot of campus life, the film was created by Skylark Media.

Filming took place at the university’s Frenchay campus and city with the support of student contributors. Multiple locations include the Atrium cafe, Centre for Sport, student union, library, as well as at the Arnolfini in the city centre.

The UWE Bristol sound shower experience at the Mall at Cribbs.

Stephanie Lee, Marketing Communications Manager at UWE Bristol says, ‘This is a really exciting film project with Skylark Media where we’re creating a film for a specific sound shower unit which will sit in Cabot Circus and Cribbs Causeway shopping centres to promote the university and bring campus life to the people of Bristol, so they can get a real immersive experience and sense of what it’s like to study here on our campuses.’

Skylark Media MD Jo Haywood adds, ‘For a unique out of home experience, we came up with a fully immersive concept using an Insta 360 camera on an extendable pole. It sits within the stitch line which then becomes invisible in post-production. The result is a fully immersive film that mimics a FPV drone – flying around from location to location or locking into subjects for detail. Diegetic sound is added in so that the viewer can eavesdrop into those private moments.’

You can experience UWE Bristol’s immersive Sound Shower at Cribbs Causeway or Cabot Circus this month.

Samaritans is launching an ambitious fundraising campaign to get people talking about the ‘S’ word. The charity’s winter campaign, which runs from November through to January, includes a TV ad created by Skylark Media Bristol and Campfire Agency.

#BreaktheSilence is a fundraising campaign where Samaritans is calling on supporters to donate and share their support with others via their social platforms. The campaign includes a series of short videos featuring callers and listening volunteers and a television advert to run in unison with the campaign. Skylark was appointed to handle creative production which included all live action content and photography for the integrated campaign.

Bristol based Skylark Media MD Jo Haywood says, ‘Talking about mental health and supporting each other is important within the Skylark team. So we are delighted when the Samaritans asked us to deliver their winter campaign, #BreaktheSilence. We hope that the impact of the emotional storytelling in the TV ad, ‘Silence is painful’ and the authenticity of the callers and listeners in our short video series will encourage people who feel isolated to break the silence and reach out to the Samaritans this winter.’

Paul Power, Creative Director at Campfire Agency adds, ‘I know that all of us at Campfire Agency are proud to be working with Samaritans on their Break the Silence campaign – because silence really does cost lives. When you think that someone in the UK dies by suicide every 90 minutes, it brings it home how it important this winter campaign is.

With the cost of living crisis, it’s going to be a tough few months for so many people, so there couldn’t be a better time to launch these powerful communications, from DRTV and direct mail to digital and social.

With distinctive photography, powerful stories and hard-hitting messaging about suicide, we believe this integrated fundraising campaign will create an emotional connection with millions of people across the UK.

If it encourages one person who’s reaching crisis point, to start talking about suicide, then all the hard work will have been worth it. If we can raise nationwide awareness and essential funds for Samaritans on top of that, then we know the Break the Silence campaign has been the success we all hope for.’

Samaritans Executive Director of Income, Sonya  Trivedy says, ‘The #BreakingtheSilence campaign is an opportunity to drive the conversation in these times of continued uncertainty, with issues such as loneliness, isolation and the cost of living crisis, meaning it could be a challenging winter for many people.

“Hopefully this new campaign will reassure people that Samaritans volunteers are here for people to talk to when they are ready to break their silence. Mental health, wellbeing and suicide are things that affect every one of us. With #BreaktheSilence we want this bolder messaging to encourage people to sit up, take notice and be moved to take action so that we can work towards our vision that fewer people die by suicide.

‘Silence is painful’ airs from 9th November on ITV Digital, Sky Media amongst other channels. The campaign runs until January 6th. For more information visit www.samaritans.org.

JonesMillbank, Bristol-based video production company, were commissioned by leading engineering consultancy firm Hoare Lea to celebrate the arrival of the National Satellite Test Facility (NSTF).

As unseen stewards of communication, man-made satellites keep us safe, informed and entertained, and their voyage into space demands phenomenal technical skill at every stage.

World-class science research, expertise and innovative testing transports them from concept to lift-off, and the unique design of the NSTF’s ‘cathedral-like’ facility means the chaos and challenges of space can be recreated here on earth.

Specialist equipment shakes, bakes and blasts satellites in the final phase of their ground development, testing them to their limits and arming them with the best preparation possible before their final journey into the unknowns of the cosmos.

JonesMillbank worked with Dr Jackie Bell, PhD, an aspiring astronaut and theoretical physicist who featured on BBC’s Astronauts: Do You Have What It Takes?, whose own journey through the space industry has tested her in every way imaginable.

The film was shot on location at the facility in Oxfordshire with support from RAL Space.

Visit https://jonesmillbank.com/work/hoare-lea/national-satellite-test-facility to view the film and https://hoarelea.com/2022/11/03/the-national-satellite-test-facility to find out more about the project.


JonesMillbank are a passionate full-service video production company

They work in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.

[email protected]

JonesMillbank, Bristol-based video production company, worked with independent marketing communications agency Golley Slater to bring its campaign for Save a Life Cymru to fruition.

It comes as data reveals that every year in Wales more than 6,000 people will have a sudden cardiac arrest and around 80% of those will happen in the home. New data shows that almost one in four of us (24%) have witnessed someone collapse and possibly need bystander CPR and defibrillation intervention.

Yet, less than half of adults in Wales are confident in performing CPR: however, when people understand that on calling 999, the call taker will talk you through CPR and direct you to the nearest registered defibrillator, 73% of adults said that they would feel more confident to intervene.

Survival rates fall by 10% every minute without CPR or by using a defibrillator, can improve a person’s chance of survival.

Golley Slater developed the campaign strategy and creative for Save a Life Cymru – Help Is Closer Than You Think – which aims to show that if you see a cardiac arrest, there is more support around you than you might realise and commissioned JonesMillbank to produce and create content across the campaign, including bilingual TV commercials, radio commercials and social adverts.

Supporting studio photography was also captured to roll the campaign out across digital, print and OOH.

“Working on the production of such a holistic campaign, let alone one for a good cause, was a fantastic opportunity and allowed us to add a huge amount of value and experience” said Russell Jones, Co-Founder at JonesMillbank.

“We already work with NHS England and a number of individual Trusts and we understand the importance of that value alongside impactful messaging”.

Dave Warfield, Creative Copywriter at Golley Slater said “the team over at JonesMillbank built a fun, creative relationship with us from the off which made treatments of scripts and finding inventive solutions enjoyable and painless.”

Lewis Clements, Senior Art Director at Golley Slater added “being so well organised on shoot days and accommodating in post-production kept the atmosphere upbeat throughout the process and made all the difference in bringing our ideas to life, exactly as we imagined them. Real patience, craft and willingness from start to finish.”

Production was shot on-location in Wales at Little Man Coffee in Cardiff and Firebug Studios in Barry.

Save a Life Cymru is Wales’ national organisation which aims to improve cardiac arrest survival rates in Wales. The Welsh Government-funded organisation promotes CPR and defibrillation within communities and encourages everyone in Wales to learn or to top up their CPR skills. 

Visit https://jonesmillbank.com/work/nhs/save-a-life-cymru to view the campaign and behind-the-scenes stills.


JonesMillbank are a passionate full-service video production company

They work in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.

[email protected]

JonesMillbank, Bristol-based video production company, worked with Matter to help launch a Kickstarter campaign for their product, Gulp; the world’s first microplastics filter for washing machines.

Every time we do our laundry, up to 700,000 microfibres are released from our washing machines and pumped into our waterways.

Gulp captures these microplastics before the ocean does.

It’s the first, sustainable, long-lasting solution, with zero additional filter costs and no disposable parts.

JonesMillbank worked with Matter’s team, including Founder Adam Root and Product Director Lucas Horne to bring Adam’s story and Gulp’s technology to an audience across Kickstarter and social.

“Working closely with the team at Matter was a great experience; it’s always nice to work with a client who are open to and trustful of your ideas” said Russell Jones, Director at JonesMillbank, who was also scriptwriter and assistant director of the production.

“The fact that the story and product is green-purposed and aligned with our strategy and net zero credentials was a benefit to boot”.

Lucas Horne, Product Director at Matter said “JonesMillbank did a fantastic job in pulling together a compelling creative that really told the story of Gulp and Matter’s development in a captivating way and the campaign was fully funded in under 30 minutes.”

You can view and back the campaign at www.kickstarter.com/projects/aroot/gulp-self-cleaning-washing-machine-microplastic-filter and view the campaign content at jonesmillbank.com/work/matter/gulp-kickstarter.


JonesMillbank are a passionate full-service video production company

They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.

[email protected]

Five new recruits, including Business Director and Media Director, join UM, McCann Bristol’s media operation


UM Bristol, part of McCann Bristol is strengthening its media operation with the appointment of five new team members, including a Business Director and Media Director, following a successful first half of the year for the agency.

The media team form part of the overall integrated creative services offer at McCann Bristol and provide media buying consultancy and delivery across all channels.

Georgia Vine-Thomas joins the team as Business Director, bringing with her a wealth of experience working in planning and managing media buying for a number of leading global network agencies across clients in entertainment, automotive, banking, tech, retail and travel. Her experience includes working with blue-chip brands such as P&O Cruises, Netflix, HSBC and Paramount.

Meanwhile, Aled Schell joins as Media Director, bringing over ten years’ experience working at independent media agencies and media owners.

In addition, the agency also welcomes Grace Perrett as Senior Media Manager, Beth Cooper as Media Executive and Shabrina Hidayat as Digital Media Executive.

Managing Director at McCann Bristol, Andy Reid, said: “The Bristol media operation has achieved great things so far this year and these new appointments are a reflection of the success and growth we are seeing in the business right now. It’s great to welcome five new members who will strengthen the Bristol team and drive even more success in the future.”

Georgia Vine-Thomas added: “I’m really excited to have joined Bristol’s media operation. It’s a brilliant opportunity to be a part of a growing media team which is producing excellent work for its clients, whilst evolving with a number of new joiners. Together, there is huge enthusiasm for what’s ahead!”

JonesMillbank, Bristol-based video production company, were commissioned by Cheltenham-based global coffee brand SOHO Coffee Co. to produce a range of brand-level photography.

“Whilst not our primary service, we’ve always supported clients with photographic commissions given the similarity in the disciplines. In fact most of our film crew started their lives as photographers” said Russell Jones, Co-Founder and Director.

“SOHO Coffee Co. are a new client but their values resonated with our own; SOHO actually stands for Simple, Original, Honest, Organic”.

The photography is part of a brand and menu overhaul, utilising bold colours and real people, with large-scale OOH and digital advertising in mind.

The JonesMillbank team worked alongside food stylist Joanna Resiak (www.joannaresiak.com) and makeup artist Naomi Lake (www.naomi-lake.com).

“It’s always a pleasure working with talented specialists. Both were fantastic and Jo made syringing egg yolks onto sausage sandwiches look easy” said Joffie Burt, Head of Production.

Visit jonesmillbank.com/work/soho-coffee/studio-photography for a selection of photos and behind the scenes stills, else keep your eyes peeled at your local SOHO Coffee Co branch and online.


JonesMillbank are a passionate full-service video production company

They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, Battersea, The Royal Mint, IDLES and Randstad.

[email protected]

A dive into video performance from AUK Head of Digital, Adam Connett & Art Director, Nix Boulton.

Video marketing is fundamentally the use of video content to promote and market products and services, increase social and digital engagements, and educate and reach target audiences. That’s a lot of potential uses, which is why video marketing is becoming ever prevalent with our clients and the brands of today. Audiences are also watching more online video content than ever before. This growing appetite in viewership and engagement has made it an ideal channel for performance marketing.

Something that has become crucial to the acceleration of video’s success within marketing is that now it is truly measurable like the other more established performance channels. Marketers and brands are now able to feel more assured by results like Return on Investment (ROI) and Return on Ad Spend (ROAS) offered by video, as we’re able to effectively see its influence on traffic, leads, sales and audience impact. Video is a tried and tested way of driving high performance ads and generating results across a variety of metrics.

What are we trying to do?

Performance-driven creative and creative-driven performance.

What? Well, traditionally campaigns have either been led around an innovative creative idea, but this idea, whilst it may be unique, or eye-catching, lacks value if it doesn’t lead to tangible actions or results. At the other end of the spectrum we see campaigns heavily led by KPIs, but lacking creativity. We believe in finding a sweet spot; we’ve proven that great things happen when you find a balance and believe that brands of today will need to shift their focus from one or the other and merge the two.

Rethinking the way we approach creative to be optimised for performance is not about being less creative or restricting big ideas, it’s about bringing data to the forefront and using that to inform our decisions and learnings. By re-prioritising the way we approach creative, with data-led insights upfront helps ideas reach the audience effectively, resonate emotionally with their needs and drive the desired outcome. By no means should data mean ‘do the same as everyone else’, it should give you the ground to understand what resonates and how to differentiate yourself in your market. Ultimately, performance-driven creative is focused on the end result, the desired action, therefore for the concept to work, it needs to deliver results.

Bringing this back to video, with an ever-changing landscape of video trends and platform capabilities, even on a daily basis, our creative intuition of how to capture attention best can be subjective, emotionally led and provide a narrow view. This is where data helps to steer our vision towards what is proven to be most effective, ensuring that ideas are backed by something more than instinct. As well as steering the idea, it’s also important to be aware of the best practices for each platform with a generic view and specifically for your audience – for example, are the majority of your audience watching on a mobile device or desktop, do they perform better with or without sound, what length is most effective? Each of these data points can inform how to optimise your video content.

Our approach to video marketing

When it comes to optimising channel-specific content, take this example from Mercedes Benz. This YouTube pre-roll concept has really embraced the requirements of this format and engaged the audience in a creative way that directly links to their specs. The ad creative makes clever use of quick video cuts and great sound design of a roaring engine to engage its viewers’ senses. This way, its audience can actually see and hear the intensity of reaching 60 MPH in only 3.8 seconds.

However, from our experience this also works on a much smaller scale, with more agile budgets. Take one of our consumer brands, independent, family-run company Cotswold RAW. We’ve been working with them since they started up and video was a new consideration for them – something we were keen to grow to differentiate them in the pet market and demonstrate their expertise, unique offering and quality of product. Working within a limited budget from a one day shoot, we managed to create two master ads (one consumer focused and one for their retailers) social cuts (for Facebook & Instagram) and cut downs for YouTube pre-roll ads – that’s a lot of content! When it came to results, we managed to get tails wagging. On a limited ad spend over a highlighted month period, this led to an incredible conversion rate of up to 46.6%. Off the success of this campaign, we are now currently in the production process for a new video series.

On the other side of our client roster, Cytel, the largest provider of statistical software and advanced analytics for clinical trial design and execution, looked to us to develop and support their new brand messaging. For this we took a multi-channel approach to video, we utilised LinkedIn to ensure we could reach their defined target audience within the pharmaceutical and biotech industries. We also created additional uplift in awareness by integrating YouTube into our approach, which allowed us to target specific relevant video content to generate the most effective levels of engagement and retention. This gave us a multilayered approach and therefore greater depth to our brand awareness results.

Finally, test and learn, test and learn. A huge part of the success of our campaigns relies heavily on optimisations and an integrated approach to reporting. Feeding back learnings to evolve existing campaigns as well as using them to inform new development of visuals and messaging is a huge part of creative performance. Testing and analysing efficiently is the best way to be effective.

Our approach

Historically video is (generally) approached by the industry as “part of a wider campaign” and often handed to a one-off production agency and director who haven’t been involved in the same brand journey and strategy as the creative agency.

Being fully integrated at AUK, our unique approach helps us to ensure video is ingrained at the heart of our brands journeys and considered as part of a wider marketing strategy, not just a singular campaign activation. We think beyond just making amazing content, we also consider how and where to use it for maximum impact and results.

JonesMillbank, Bristol-based video production company, went stateside with their content last week, featuring on The Late Show with Stephen Colbert.

Last month they captured the session performances of three tracks – CRAWL!, CAR CRASH and THE NEW SENSATION – at The Barrowland Ballroom, Glasgow.

The subsequent edit of CRAWL! was picked up by The Late Show ahead of IDLES’ appearance at Coachella, part of their US-wide tour, with notice and the recording delivered to CBS the day of the broadcast.

“Our portfolio of work across music has developed somewhat alongside the commanding ascent of IDLES” said Rob French, Senior Creative at JonesMillbank.

“We have collaborated with them for a few years now and have established a relationship built on trust and integrity – key when an artist has a distinctive ownership of their brand.”

“The band brought such a beautiful energy to these sessions, bearing in mind it was mid-tour and in the middle of three sold out shows at The Barrowland Ballroom. We could barely communicate or see the stage, the light and sound was so intense but it was such a privilege to capture such raw energy so intimately.”

You can watch the feature and the session at https://jonesmillbank.com/work/idles/barrowland-sessions, with the releases of CAR CRASH and THE NEW SENSATION coming in the following weeks.


JonesMillbank are a passionate full-service video production company

They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, Battersea, The Royal Mint, IDLES and randstad.

[email protected]

B Corp Month (in the year we became a B Corp)

Last month was B Corp month — a time to appreciate what it means to be a B Corp. The B Corporation is a global movement of businesses rethinking what it means to be successful, focusing on regenerative, inclusive, and equitable practices that benefit everybody, not just the people at the top.

B Corp businesses not only listen to the demands of the climate crisis — they’re often leading the way. It’s a huge psychological shift taking place in the business sphere, happening across continents. There’s now over 4,600 B Corps in 78 countries around the world, covering 155 industries. We’re chuffed by how far this movement has grown. Tusko is also growing, and we’d like purpose driven creatives to join us.

We built our agency on the idea that private enterprises have a vital role to play when it comes to climate change, social injustice, and every unbalanced axis that tilts our world away from what’s good for all.

We’ve always wanted to be a part of the wave making a positive difference in the world. Because with the pressures of climate change just getting more intense by the year, we can’t just carry on with business as usual.

Not when the IPCC is warning about the catastrophic effects we will see in our lifetime. Or when freak weather events are starting to make the lives of people around the world more hazardous and uncertain.

With the comprehensive, measurable framework outlined by B Corp practices and value systems — businesses like ours have a defined, guided pathway to becoming a part of the solutions the world needs.

The road to B Corp

In our increasingly socially conscious economic sphere, being B Corp verified is a huge credibility boost for any business. As you may have heard from other companies on their B Corp journey, it’s no small undertaking!

But then again, it shouldn’t be simple.

Our entire economic world is built on a model that has directly resulted in the catastrophic environmental effects we’re beginning to witness all around us, and will have to adapt to over the coming years. So for businesses to become a part of the change we need to see, they need to be solidly accountable for doing things in a better way.

Luckily, it is completely possible to balance profit, and purpose. And as Mark Carney warns, can businesses afford not to adapt, and create those urgently needed solutions?

The journey to B Corp certification has given us an incredible framework to grow with, and we’ve had to ask occasionally awkward questions of our suppliers and our customers.

Our practices as an agency now include…

  1. asking if our associates have a ‘Code of Ethics’ in their business.

  2. enquiring if they have relationships with ‘Sin industries’): Tobacco, Alcohol, Gambiling, Weapons, Pornography, Unfair Trade Practices, Fossil Fuels, Diamonds and precious gems, fast fashion, Pharmaceuticals, and businesses with their workforce in 3rd world countries.

  3. asking if they would be happy to fill in our ‘Sustainability Survey’, to assess performance in this area.

But while we’ve had to make some hard decisions as a result of shifting our business to align with our ethics, we’ve also attracted some exceptional clients along the way too.

We’ve been working closely with a Bristol-based law firm NRG to create their new digital identity, and support an exciting rebrand project. They’re also on the journey to B Corp certification, and as we understand it one of the main reasons NRG wanted to work with us was because we are B Corp certified.

It’s highly rewarding to be able to work together with businesses from other sectors towards a common, essential goal.


Inspired by brands who came before us

We’ve been motivated to begin our B Corp journey by businesses who are already transforming our economy by transforming themselves.

We look to brands like Patagonia, a north star for sustainability in big business for many. They make the coolest outdoor gear, and they’re also a beacon for major corporation ethics, and contributions to sustainability.

Tony’s Chocolate have been making waves too — you might have seen their colourful campaigns against slavery in chocolate production.

We’re constantly inspired by the Future Leap Hub – associates of ours in Bristol running a co-working space that’s “one of the few sustainable and environmental co-working spaces in the South-West”.

And we’re also big fans of Chilly’s, a reusable water bottle with a mission to “accelerate the adoption and everyday use of reusable products”. We bought everyone in the Tusko team a Chilly’s bottle to keep us all hydrated with less single use plastic.

It’s clear that governments, NGOs, and charities can’t do it all when it comes to cleaning up our world. Private companies need to step up. The profits we’re making could be driving the sustainable reinvention of our economies, and the way we live. And with effective, global initiatives like B Corp, we now have a template we can follow to do that.

If you’d like more guidance on how to shop sustainably as an individual, we highly recommend The Ethical Consumer for advice that helps you spend money with companies with strong principles.

We’re looking for creatives to join our organisation. If you’re interested, please email [email protected], telling a little bit about yourself.