Video and animation will always be at the heart of Proctors Motion Department. And that’s why we’ve been hard at work continually refining our general expertise. But, over the past year we’ve also expanded our offering, to deliver interactive 3D experiences too.
watch the interactive model video here.
Overview
Panasonic challenged us to visualise how their extensive portfolio of hardware and software could be combined to create highly-specialised, complete, and integrated solutions.
So we proposed an interactive piece (making use of Babylon.js) that allowed users to explore sectors and areas for themselves – rather than a typical static image that acts as a clickable menu.
This all sat in an angular app, offering up relevant information in the form of whitepapers, product links, tech specs, video and imagery.
We developed a solid workflow that allowed us to: quickly design scenes for sign off; optimise geometry by hand and using AI tools (so the 3D rooms downloaded quickly without putting pressure on end users’ devices); create libraries of Babyblon.js code that could efficiently be repurposed for building out interactivity and the look; deliver a front end where content could be loaded in a simple JSON file, rather than buried away in complex code.
View gif in blog here.
Three dioramas for two sectors – manufacturing and education
Explore Panasonic Connect’s solutions in the Manufacturing sector.
Explore Panasonic Connect’s solutions in the Education sector.
With an average dwell time of 5 minutes for education and nearly 3.30 for manufacturing, our interactive models have proven to be a great way of grabbing (and keeping!) potential customers’ attention.
Watch the TOUGHBOOK 40 here.
Delivering a high-octane, high-end product shoot… without the high costs
Panasonic and Proctors go back a very long way, so when the time came to launch their latest flagship device, the Panasonic TOUGHBOOK 40, they knew who to call.
We crafted a concept based around a fast-paced edit of the conditions a truly rugged laptop needs to stand up to. The final film was a mix of 3D, shot footage and visual effects (VFX), recreating the demanding environments where TOUGHBOOK is most at home.
The project could easily have become a very costly multi-location shoot. But we made use of minimal locations, lots of 3D expertise and some heavy post-production work to deliver even more, for a fraction of the time, cost… and carbon.
We demonstrated the TOUGHBOOK 40’s unique features – what sets it apart from the competition – wrapped up in a tight action-packed film.
View the gif in the blog here.
One launch film
Four teasers
All part of a suite of marketing materials.
Watch the TOUGHBOOK 40 video here.
Having worked on the numerous Panasonic product launches, Proctors has become the go-to-agency for new TOUGHBOOK launch films and collateral.
Watch the CSR journey video here.
Fun animation and stop-motion…for good
2022 saw the launch of the first series in ‘P+S Unlocked’ – a new major initiative, designed to help audiences to tap into their full marketing potential with our latest insights, strategies and thought leadership content.
Series 1 took on Corporate Social Responsibility, specifically, how to communicate your progress and demonstrate your accountability.
We riffed on a Terry Gilliam style of animation, using a stop-motion collage approach to demystify explainers, illustrate some easy to implement CSR tips and generally add some humour and fun.
The P+S Motion Department went on a whistle-stop tour of Bristol to see our friends at Calibro and Burges Salmon to find out what CSR meant to them and document their progress in becoming the best citizens they can be.
Read about how businesses can make sure their CSR claims are honest and authentic.
Three videos
A host of ads, gifs and lotties (think responsive vector images that move)
An interactive online model of our offices, highlighting some of our own CSR initiatives.
Watch the sustainability marketing video here.
Lots of shares, new business enquiries and email signups. Now, time to start preparing Series 2 – Branding marketing.
Watch the Thrio brand video here.
Creating a toolkit that allows the client to produce their own slick videos
Meet Thrio. From voice to chat to email, bots and beyond, Thrio’s cloud-based, AI-powered tech helps take the customer experience to a whole new level.
This film was the brand’s first foray into the world of motion design, and we wanted to showcase it simply but powerfully – conveying how Thrio’s offering enables seamless interaction using a calm and collected visual style, communicating clarity in a noisy market.
We developed a graceful motion language to complement their new brand. We conveyed a sense of measured confidence, showing how Thrio’s all-under-one-roof solution simplifies the complex by avoiding the use of multiple vendors. This was elevated with delicate sound design, adding timbre to Thrio’s message in a confident but considered voice.
But this wasn’t their only step into the world of motion. Using the style of the brand film as a guide, we’ve since worked on multiple video projects with Thrio, including a video toolkit – a cost-effective tool that allows the client to produce their own slick branded and social media videos.
Brand film
Video toolkit
LinkedIn adverts
Website
ABM campaigns
Watch the Thrio LinkedIn ads video here.
The full campaign received:
5+ million impressions
300+ thousand clicks
85% website acquisition from paid media
196+ thousand new users on the website
231+ thousand website sessions
Watch the Trelleborg Capital Markets Day video here.
Illustrating highly technical processes… without overcomplicating them
Trelleborg is an engineering company specialising in polymer solutions that seal, damp and protect. From smart anti-slip mattress covers to trenchless pipe lining, it was our job to create several animations, displaying how various Trelleborg engineering solutions work – all in time for their annual Capital Markets Day.
Trelleborg’s products are often hidden within industrial equipment and machinery, so we needed to deconstruct them to showcase each in action.
Because these animations were to be presented at an event, it was vital to ensure the design and animation was effective and easy to follow. It was a great opportunity to explain and illustrate highly technical processes without overcomplicating them, with clear supporting copy.
Five technical animations
The project began with two animations to cover a couple of products, Trelleborg were so happy with the results that the final project was extended to five.
…And that’s just the beginning.
Our team of videographers, animators, motion designers and scriptwriters have been making award-winning, show-stopping video for decades.
We believe each of our clients has something really important to say – from tech behemoths and multi-national market leaders, right down to local, grassroots charities. Whatever story you want to tell, we’ll help you share it with the world. Talk to Proctors today.
At the end of last year, Open AI released ChatGPT, a first-of-its-kind machine learning chatbot. The revolutionary chatbot experienced explosive growth, reaching 1 million users in just 5 days.
In January we posted our blog “How ChatGPT will impact search marketing”, here we explored some possible use cases for ChatGPT across the four core teams at Varn. We also wrote about some of the potential limitations of the technology. Over a month on, we have now had some time to experience using ChatGPT to aid in our SEO work.
As a team at Varn, we have identified three key use cases where we have seen the most value in using ChatGPT.
No matter if you love Regular Expressions or are terrified of them, this tip will help all of you!
Regular Expressions (Regex) can expand the possibilities of important SEO tools like Google Search Console, Screaming Frog and more. For example, we recently wanted to filter out all the URLs in Screaming Frog so that only those containing a query string would display. This is exactly where we would want to reach for a regular expression.
However, with all the rules and complexities, writing Regex is very difficult. Even using documentation, writing a simple regex string can be incredibly time-consuming. This is where AI tools like chat GPT can come in extremely handy. Because AI has an understanding of what a user is asking, and can use this to write the Regex for us.
Here is an example chat log with chat GPT:
As you can see, we simply asked the chatbot (in plain English) how we would like to sort our URLs. Within seconds it gave us the working regex code, along with a handy description of how it works. By copying and pasting this regex into the Screaming Frog filter, we were able to sort URLs so that only those containing query strings were showing.
The true power of this feature comes from its flexibility. As SEO professionals, we could easily be presented with any number of pages or queries that we may need to filter down. But with the analytical abilities of AI, we can convert any written command into a working regular expression in seconds.
This use case has improved the way we use Regex at Varn, but it does come with limitations. ChatGPT will always try to do the best job with the prompt you have provided, but it will rarely ask for more information if it feels your query is inadequate. This means that when writing your prompts for ChatGPT you should always be as specific as possible, leaving no room for a different interpretation.
Additionally, you should be very careful to not just copy and paste this code if it’s being used for something important, like a client-facing Looker Studio filter. Instead, you should use a tool like regex101.com to test the regular expression against any unusual edge cases it may encounter.
One of the most challenging parts of writing SEO-friendly blogs is coming up with an engaging idea. But Chat GPT can help!
Chat GPT is extremely versatile, and it is also able to assist with more creative processes, as well as technical tasks such as writing Regex.
Blogs can be a great way to improve the Search Engine ranking of a site. They also provide value to visitors which helps to keep them engaged. However, we will often find ourselves racking our brains for a blog idea that is both engaging to a user and will also tick all the boxes for SEO.
Here is an example of where we have used Chat GPT to assist in the ideation of new blogs on the Varn website.
Here you can see that as a result of our request, we have been provided with a bulleted list of ideas for potential blogs on the Varn site. It is important to remember to give a very descriptive prompt for chat GPT – In this example, we found that we needed to specifically state that we wanted the answers in a bulleted list. Otherwise, we were presented with completed blogs, rather than blog ideas. We also provided a list of keywords that we could potentially use, but needed to make it clear that using these keywords was optional. Otherwise, GPT would just cram as many keywords as possible into each bullet point. This extreme level of specificity is vital if you want to unlock the true power of chat GPT.
There are a range of ideas in this list of potential blog posts (some of which are better than others), but overall this list could be a valuable resource when coming up with new blog topics. For example, the 8th blog in the list brings up an interesting idea about deciding when to reach for PPC or SEO for your web promotion. There are some ideas in this list that are too broad, or which lack a certain context, but overall there are many good prompts that you could use when creating a future post; They may just need some work to progress them into a workable blog title.
Writing Metadata and headings with SEO in mind can be time-consuming, but Chat GPT can help streamline this process.
In the previous section, we showed how we have been using chat GPT to assist in generating blog ideas. However, we can also use Chat GPT to create content for these blogs.
Here is an example of how you can generate metadata and headings using Chat GPT.
Once again within this section, we found it was very important to be hyper-specific with our prompts to Chat GPT, even going so far as to state the desired length of the metadata we wanted. The results are very interesting, the meta and headings are all well related to the blog topic we gave, and they do a good job of including keywords we might want to optimise for. In addition to this, the content reads well and tells a good story of what kind of content the rest of the blog might include.
Despite the fantastic quality of this AI-generated content, there are some problems. Firstly, the metadata actually exceeded the character limit we provided, this is because GPT cannot directly count the number of characters it is generating. For this reason, the character counts are often not what we asked for, even if it’s usually not off by much.
The biggest limitation preventing us from using Chat GPT to generate content like this is the risk of search engines picking up on our use of AI-generated content. Historically, Google has explicitly given guidance to avoid the use of “automatically generated content”, and this is what makes us so cautious about using AI-generated content on websites.
However, over the past year, Google has been slowly changing their guidance on AI content to appear more in favour of its use. Last month, the company properly clarified their stance on AI-generated content, essentially saying that it doesn’t matter how the content is produced, it will be judged based on the content’s quality. This suggests that AI content could be usable in SEO, provided it is user-friendly and meets the E-E-A-T guidelines set out by Google. Despite this statement by Google, we still tend to air on the side of caution and remember that AI-generated content is not perfect. It is also important to remember that as SEO experts, we have a fully formed understanding of the specifics and will be able to produce higher-quality content than a chat bot. For this reason, we tend to use AI generation as a tool to help inform our own content and will never copy and paste anything directly from Chat GPT.
So far chat GPT has had an extremely positive impact on our SEO work at Varn. It has allowed us to speed up some tedious technical tasks and allows us to put more time into other areas of our work. Even now, we still believe we could find other uses of the technology to better improve our workflow, and we are excited to explore these possibilities.
However, we also believe that it is best to think of Chat GPT as an (albeit very powerful) tool in our toolbox, not a superpower that will do all of our work for us. This means it is still important to have a good understanding of the task you are trying to accomplish, so that you can review the quality of the response and provide Chat GPT with accurate information and context.
Do you know what “user experience” means? It’s a term that’s frequently used in the context of web design, and for many good reasons. A user’s first impression of your company can make or break their perception after they visit your website. The navigation of the website is another crucial component of the user experience. Learn more about the significance of navigation in web design and what to look for in a web design firm that prioritises strong navigation by reading on.
The term “navigation” describes how a user navigates a website. It has buttons, menus, and links that users may utilise to access the site’s various pages and functions. The navigation of a website functions essentially as a map for users.
As you will see in the reasons listed below, navigation should be given priority in web design:
The user experience is important when it comes to web design, as was already established. A professional web development company is aware that effective navigation enables people to quickly access the information they are looking for on a website. If a user is unable to find what they need on your website quickly and easily, they are likely to leave the site and never return to it. On the other hand, users are more likely to interact with the website and perhaps even make a purchase when they encounter smart, user-friendly navigation.
While selecting a web development agency in the UK, search engine optimisation (SEO), which is the process of optimising a website to rank higher in search engine results pages (SERPs), should always be given top consideration. Since search engines utilise it to scan and index the site’s pages, effective navigation is essential for SEO. The navigation of a website can make it difficult for search engines to comprehend the site’s structure when it is disorganised or unclear. The ranking of the website may suffer as a result.
Accessibility should be taken into account while creating websites. When a website provides clear navigation, people with disabilities—like those who use screen readers to navigate the site—will find it easier to use. Always work with a web design company that is aware of how well-organised and labelled websites are simpler for screen readers to traverse.
The amount of visitors to your website that leave without interacting with it is referred to as the “bounce rate.” A high bounce rate frequently indicates that users are having problems accessing the website. Users can locate what they’re looking for more easily when the navigation is improved, which also boosts engagement and lowers the bounce rate.
The basic objective of a website is to turn visitors into paying clients. By making it simpler for visitors to carry out desired actions, such filling out a contact form or finishing the checkout process, effective navigation can play a significant role in this.
A successful website must have effective navigation since it affects a number of variables, including user experience, accessibility, and SEO. It’s crucial to pick a web design company that prioritises and sets a high value on effective navigation.
Learn more about WeAgile, the leading UK app development agency.
Without an excellent website, your business simply cannot develop in the current digital era. It would be simple if all you required was a website, but what you actually need is a strong and effective online presence. Nonetheless, many business owners are still ignorant of this fact today. Some people still give little thought to whether a website’s claims about its goals, its vision, and the services it provides are accurate.
Fortunately, you are not one of them, and you have come looking for information and solutions. You are probably wondering why working with a skilled web development company is the best method to achieve the desired outcome, which is an excellent website.
We are available to you to discuss the advantages of working with a web design and development company like WeAgile when creating a new website or redesigning an existing one.
Let’s start by responding to some often asked queries:
A web development business with expertise may build a website from the ground up. Professional programmers and web designers at WeAgile have a wealth of experience creating digital goods (such as websites, applications, e-commerce sites, and software) for a variety of sectors. In order to find the best solution for you, web designers and web developers work together. They construct frameworks and databases, come up with innovative concepts, and decide on a language for both front-end and back-end development. The task of a web designer is to create the user interface or user experience. The team at WeAgile is skilled in many areas, including testing, deploying, and maintaining digital products.
First off, WeAgile has a team of web developers, web designers, SEO specialists, project managers, testers, and more. As a single freelancer just cannot have all of this knowledge, you will undoubtedly receive a product that is subpar. Not because they are not professionals, but simply because it is difficult for one person to be an authority in so many different fields.
Second, even after the website is launched, the WeAgile team will be able to give you ongoing assistance and maintenance (indefinitely). Many people are unaware that even after the website is launched, it will need to be updated frequently for a variety of reasons. For example, if your website is built in WordPress, there are frequent updates to the platform and plugins; if you want your website to rank well on Google, Google regularly updates its algorithm; etc. You need to stay on top of all of this, and more often than not, a freelancer won’t be able to support you long-term due to other commitments.
Thirdly, clients will obtain the best level of service possible because a web development agency sets a great value on both its reputation and its long-term goals. Because you won’t be able to post a Google review or a Trustpilot rating for an independent freelancer, work is frequently finished a little sloppier and, most likely, no one will ever find out if your website is not functioning as intended. It is not even an exaggeration to say that we work with the best freelancers in the world. They are each true experts in their respective fields, but when it comes to web design and development, it takes a team (designers, developers, project managers, SEO experts, testers) to produce a top-notch outcome.
Fourth, your website will be delivered quickly and efficiently, and it will be a well-rounded final product because many professionals will have had input in the end product, often coming up with innovative ideas that will greatly benefit your company’s digital presence. This assumes nothing completely unforeseeable happens (like a significant change in the scope of work). For instance, if a freelancer you are working with experiences a personal setback (such as illness or a holiday), your project will be completely abandoned.
Let’s add another “layer of safety” for choosing a web design agency over a freelancer if the list above hasn’t already persuaded you. An agency is always a legitimate firm with owners, directors, insurance, etc. They won’t suddenly vanish one day or stop returning calls while the project is still in process.
Certainly, there are platforms like Squarespace or Wix where you can try your best to build a straightforward and appealing website. No matter how much you know about designing and constructing websites, you will never be able to match the experience of a web development business.
Working with a web development company like WeAgile has a lot of benefits. Here is a succinct list of them:
We trust that we have clarified some of your concerns and dispelled any uncertainty you may have had over hiring a web design and development company. However, if you still have any questions about WeAgile, the leading UK Web Design and Development Company, don’t hesitate to contact us, and we’ll get back to you right away.
JonesMillbank, Bristol-based video production company, has successfully won a contract with foodora, who are part of Delivery Hero, the world’s leading local delivery platform.
The project is focused on the foodora brand, promoting their culture, history and future through the stories of over a dozen long standing employees.
Filming is taking place across eight European countries including Finland, Norway, Slovakia and Austria.
“International travel was off the cards for so long and it’s fantastic to be given the opportunity to get back in the air again with a new client, exposing our productions and our team to other cultures” said Adam Millbank, Director at JonesMillbank.
“The project is benefiting from us doing what we do best; telling the individual stories of people from different walks of life, heritages and backgrounds with authenticity.”
Russell Jones, Director at JonesMillbank added: “We’re conscious of the environmental impact of all our productions, let alone ones that require multiple flights and cross-border trains. The nature of this project needed a travelling crew and we’ll be offsetting our impact via our friends at Ecologi.”
Delivery Hero operates its service in over 70 countries across Asia, Europe, Latin America, the Middle East and Africa.
The company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes.
Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is now part of the MDAX stock market index.
For more information, please visit www.deliveryhero.com.
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JonesMillbank are a full-service video production company.
They work in-house with a talented team of multi-disciplined creatives, telling authentic stories for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
jonesmillbank.com
01173706372
[email protected]
JonesMillbank, Bristol-based video production company, has successfully won a contract with University of Southampton to produce their flagship undergraduate campaign video.
The multi-channel campaign will launch ahead of the University’s 2024 recruitment campaign, bolstering and highlighting their existing reputation and global rankings.
JonesMillbank were invited to a competitive pitch for the opportunity, reflecting their growing experience, insight and reputation in the higher education sector. They join existing clients including the University’s of Bristol, Exeter, Winchester and Central Lancashire.
“We’ve worked in the education sector since day one and we absolutely love working with universities; the challenge of engaging and communicating with an ever-changing, dynamic audience is one our strategists and creatives relish” said Russell Jones, Director at JonesMillbank.
“University of Southampton chose us for our bold, creative and impactful concept, and we’re incredibly excited to be given the opportunity to bring it to life.”
University of Southampton is one of the world’s leading universities, placed in the top 100 universities globally in QS World rankings. They are also a founding member of the Russell Group, an organisation of 24 top UK universities committed to maintaining the highest research and teaching standards.
***
JonesMillbank are a full-service video production company.
They work in-house with a talented team of multi-disciplined creatives, telling authentic stories for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
jonesmillbank.com
01173706372
[email protected]
Everyone is now aware that the best way to stand out online is through digital marketing. Businesses are looking for the newest search engine optimisation (SEO) techniques as we enter 2023.
The most important SEO components are still in place. Your starting point should still be keywords, SEO backlinks, meta tags, and organic content marketing.
We’ll talk about five SEO trends you should include in your continuing marketing plan. To find out more about them and how they may help your business, keep reading:
Do you know about Google’s EAT? It reflects how Google evaluates the information on your page. The days of creating a website and using unethical SEO methods to rank in search results are long gone.
Google now expects your website content to demonstrate your subject-matter expertise. In blogs and other written and visual content, it searches for authoritative voices. Finally, it wants to make sure you can be trusted to deliver the good or service you promise.
Although EAT is not brand-new, it is evolving into a potent tool for promoting trustworthy websites.
In SEO trends, long-form content is reemerging. People seek out informative and interesting content of high calibre. Provide useful information on your website if you want visitors to stay there longer.
Strong writers that can write about your products, services, and industry news should be part of your business SEO strategy. Make sure the content is simple to share on social media and via email.
The popularity of video is growing. Many entrepreneurs are using the camera to promote their brands today. That is a fantastic business SEO strategy that will develop further.
In several marketing sectors, video advertising is taking the place of television advertising. Also, there are social networking and streaming services with business plans where you can monetise your video output.
Around 3.7 billion people will use smartphones to access the internet by 2025. Websites must be responsive to mobile devices and mobile-friendly. Following SEO trends involves replicating the user experience that users have on desktops and laptops.
To assist businesses in evaluating the effectiveness of their business SEO, Google provides a mobile usability report.
The way we communicate online is changing as a result of artificial intelligence. If you want to enhance interaction with your digital marketing, you’ll need it for business SEO.
Examining the following AI SEO trends will help you achieve better results:
All three contribute to strengthening connections with present and potential clients. Business SEO should employ AI to enhance their outcomes, much like search engines do.
You’ll be well on your way to a successful new year if you implement these SEO trends. Keep in mind that consistency is crucial. Keep your website and social media current by providing new information often.
Do you want to learn more about SEO? Check out the services BrisTechTonic Bristol SEO Company has to offer.
You know everything there is to know about your area of expertise. Fantastic! Congratulations! But how useful is that if no-one knows that you’re a fountain of knowledge? Part of being an expert in any given field is making that knowledge available and accessible to those who need it. Writing business blogs is a great way to do this, but there’s more to it than that.
Be consistent
You could argue that if you download all the information in your head into one lengthy article, or one comprehensive website, you have demonstrated your knowledge and proven your expertise. I’m afraid it’s not quite that simple. Firstly, how many people will read one long piece of text in one go? Most of us are time poor and when searching for information we need, we want quick answers to specific questions. And even if we did stop and read all of that information in one go, we’re unlikely to remember it, or where it came from, for very long. By publishing content regularly, it keeps you top of mind. The more often people see your name pop up, the more often they will be reminded you know your onions!
Be seen
To position yourself as an expert you need to be seen. This means the more places you can publish content demonstrating your expertise the better. This may sound daunting, but for example if you write a business blog just once a month, you can likely the use the content of that to create several social media posts to dot post periodically each week. If you can secure positions in relevant trade magazines or local publications relevant to your audience, with feature articles about your areas of expertise (not a sales pitch for your business) people are more likely to perceive you as an expert.
Stay relevant
When you know everything there is to know about a particular topic, you might take this knowledge for granted. Don’t! Things change quickly, so make sure you keep up to date with changing technology, systems, suppliers, and trends. If the rest of the market has moved on and you’re still talking about an out of date process or service, your audience will quickly tune out and find another more reliable source of information.
Answer questions people want answered!
Sounds obvious, right? But when you have all the answers, you might assume prior knowledge in your audience that simply isn’t there. It’s often useful to go back to basics, as well as covering more advanced topics and ideas within your field of expertise. To make sure you’re hitting the right note with your audience, ask them what they’d like to find out more about. Or think about what questions you get asked on a regular basis – if a few people have asked you about a certain topic, there are probably many more people looking for the same answers online. If they can find the answers from you when they need them, it helps to build your reputation as an expert.
Ditch the technical jargon
There’s nothing worse than needing to find out more about a subject, landing on a website or finding an article in a magazine on that very topic, and not being able to understand a word it says because it is full of technical jargon. There is always a temptation to prove how much you know by using industry specific terms, technical abbreviations, and acronyms. But trust me, not only is it not necessary, but it will put far more people off than it will ever impress. Perhaps you want to talk in depth about legislation in your field, or the technical aspects of a new product launch. That’s fine to do, as long as you’re explaining it in a way your readers will understand, not just a way that you understand.
Don’t be too pushy
To position yourself as an expert, it’s best to separate the sales pitch from the informative resource as much as possible. if you are constantly trying to push your product or service on people, while answering their questions, they’ll start to wonder about your credibility. For example, if you’re a home improvement company writing a blog about different types of front doors and you only cover the benefits of the products you sell, visitors may not feel you’re offering them an honest, balanced view. If, however you talk about the pros and cons of every available door, whether you sell it or not, they’re far more likely to trust you and eventually buy from you for your expertise.
In conclusion: Generate the right content – generate trust
It’s not an easy balance to strike, to generate content that demonstrates your expertise, without appearing too pushy and without assuming too much prior knowledge from your audience. But when done well, positioning yourself as an expert in your field can generate a level of trust among your existing and potential customers that is truly valuable.
Search engine optimisation (SEO) is the process of raising a website’s visibility and position in search engine results pages (SERPs). Several factors influence how well a website performs in search engine results, but three main factors—on-page SEO, off-page SEO, and technical SEO—are viewed as being the most important.
Enhancing a website’s content, title tags, meta descriptions, and header tags for search engines is known as on-page SEO. On-page SEO is to make a website’s content relevant, beneficial, and understandable for both users and search engines. This entails making the website’s content keyword-optimised, user-friendly, and simple to navigate, as well as making sure that it runs swiftly on mobile devices.
Off-page SEO refers to factors such as the quantity and quality of links pointing to a website, its social media presence, and its reputation online that are out of the website’s control. By building links, off-page SEO seeks to increase the website’s visibility and authority in the eyes of search engines. To do this, you need to build reputable backlinks from other websites, market on social media, and build a strong online reputation through user reviews and referrals.
Technical aspects of a website that may affect its visibility and positioning in search engine results pages are referred to as “technical SEO.” This includes topics like website architecture, security, and performance. Technical SEO seeks to make sure that a website is free of any errors or issues that could negatively affect its visibility and ranking as well as that it is easy for search engines to crawl and index. Making the website’s code and structure more effective, making sure it is swift and responsive, and making sure it is secure from viruses or hacking attempts are all examples of this.
In conclusion, the three fundamental types of SEO are technical, on-page, and off-page. Using on-page SEO, the website’s content is enhanced, making it more user- and search engine-friendly. Off-page SEO raises visibility and authority by constructing backlinks and engaging in social media marketing. A website’s technical optimisation helps make it error-free and straightforward for search engines to crawl and index. This is done with the help of technical SEO.
It’s crucial to remember that SEO requires ongoing work and cannot be finished once and then neglected. To maintain and improve a website’s visibility and ranking in search engine results pages, it’s critical to continuously monitor, evaluate, and improve that website’s SEO performance. It’s also essential to keep up with the most recent trends and algorithms if you want to compete in the search engine results pages. Best practises for SEO are constantly evolving.
Any strategy for internet marketing must include SEO. By focusing on the three main SEO areas, website owners can improve their website’s visibility and ranking in search engine results pages as well as draw in more relevant visitors. With the right strategy and persistent effort, SEO could help to increase website traffic, leads, and ultimately money.
Want to learn more about SEO? Check out the services BrisTechTonic, a Bristol SEO Company, has to offer.
Bristol-based web design and brand agency, Squarebird, have evolved a new look for the biggest player in space sector recruitment, EVONA, to better echo their established impact and vision.
EVONA is disrupting the recruitment scene, a consultancy team of space sector specialists with strong beliefs in the progression of knowledge and unlocking the potential of humankind. As they say, it’s in the name: EVO – to evolve, ONA – people.
Telling the true story of space sector recruitment was vital. As all of us use space every day – to navigate, use our phones, and even watch TV – an optical style was needed to rewrite the narrative and open the industry to all.
Working with their existing branding, Squarebird explored the visual limits they wanted to push through style tiles, helping them move towards a clean, dark, space-inspired look. A tone of voice workshop allowed the team to discover the personality of the brand, bringing the notion to existence. The developed visual style was rolled out across the website using a cinematic, aspirational style – perfectly reflective of their vision and ambitions.
“Developing a strong online presence is central to our Marketing strategy as a space company on the forefront of innovation, so there was a lot riding on getting this right. Predictably, Squarebird have delivered an exceptional website that not only stands out amongst the competition, but functions far better than previous versions. The team got our vision very quickly and worked with us to develop a website to be proud of that was close to the brand direction we wanted to move in.
Working with Squarebird has been a great experience; the team are knowledgeable and their skills diverse enough to handle any of the issues developing websites could throw up.” – Adele Fox, Marketing Director at EVONA
From extensive image manipulation, to editing and icon creation, every aspect of the website worked holistically for a cohesive brand experience. The website was brought to life in a collaborative way, ensuring the visuals, and ever-evolving message, aligned with the technical functionalities of the site. Integrating with multiple recruitment and marketing platforms, the website plays a functional role in streamlining their operations and ensuring a platform that better aligns with EVONA’s growth and maturity.
“Having known and followed the EVONA crew since inception, it’s been amazing to grow alongside them, and be a part of their next stage of expansion. From the USA, UK and beyond, EVONA is – and will continue to be – a driving force within the space sector.
It was a pleasure to take their objectives and messaging and create a visual masterpiece to do it justice.” – Nick Bird, Managing Partner at Squarebird
View the full case study here.
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