JonesMillbank, Bristol-based video production company, were commissioned by leading engineering consultancy firm Hoare Lea to celebrate the arrival of the National Satellite Test Facility (NSTF).
As unseen stewards of communication, man-made satellites keep us safe, informed and entertained, and their voyage into space demands phenomenal technical skill at every stage.
World-class science research, expertise and innovative testing transports them from concept to lift-off, and the unique design of the NSTF’s ‘cathedral-like’ facility means the chaos and challenges of space can be recreated here on earth.
Specialist equipment shakes, bakes and blasts satellites in the final phase of their ground development, testing them to their limits and arming them with the best preparation possible before their final journey into the unknowns of the cosmos.
JonesMillbank worked with Dr Jackie Bell, PhD, an aspiring astronaut and theoretical physicist who featured on BBC’s Astronauts: Do You Have What It Takes?, whose own journey through the space industry has tested her in every way imaginable.
The film was shot on location at the facility in Oxfordshire with support from RAL Space.
Visit https://jonesmillbank.com/work/hoare-lea/national-satellite-test-facility to view the film and https://hoarelea.com/2022/11/03/the-national-satellite-test-facility to find out more about the project.
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JonesMillbank are a passionate full-service video production company
They work in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
jonesmillbank.com
01173706372
[email protected]
Eight new recruits, including Business Development Director, Marketing Manager and Medical Writer join Create Health.
Bristol-based healthcare marketing agency Create Health is strengthening its team across the board with new appointments across departments, welcoming eight new team members in total.
Carys Richards brings a wealth of experience from the Pharma sector to the Create Health team as Business Development Director.
Meanwhile, Sean Quay joins the team as a Medical Writer. He comes from a clinical background, with time spent in pharmacy and primary care working on regional level pharmacy projects like driving medicine optimisation and public health campaigns.
Junior Graphic Designer Amelia Horner initially joined the agency as an intern, taking advantage of Create Health’s apprenticeship scheme to secure a full-time role.
In addition, the agency welcomes, Charlie Culverhouse as Senior Account Manager, Kate Wells as Junior Art Director, Jasmine Freeman as Marketing Manager, Joe Wilson as Motion Graphics Designer and Rhi Wheeler as Account Executive.
Managing Partner Ed Hudson said “The Create Health team growing at such a rate signals the exciting times ahead not just for the agency but for the healthcare communications industry. We’re thrilled to have brought on board a roster of talented individuals who will help us to push the boundaries of creativity and make a positive difference to healthcare professionals and patients alike.”
Medical Writer Sean Quay, added “Healthcare communications is booming and being part of Create Health feels like I’m aboard a rocket about to launch.”
Most wealth management firms have an ageing client base, predominantly those over 60 years old (baby boomers) and over 75s – the silent generation. To combat this, they target their acquisition activity to wealthy investors of 45 years old (generation x) and over.
The conventional thinking is that 45-55 is the age when people have already established their own wealth and are likely to start inheriting from their baby boomer parents.
Conventional thinking also dictates that millennials (26-41 year olds) are mostly too financially squeezed to meet the threshold of an attractive prospect for wealth management services.
This conventional thinking has held true for the past 100 years.
But these are unconventional times.
“…the number of UK millennial and generation Z millionaires has doubled in the past year…”
Research by the Bowmore Wealth Group in February 2022 reports that the number of UK millennial and generation Z millionaires has doubled in the past year. The research also shows a 28% increase in millennial and Gen Z taxpayers declaring income over £150,000. This is largely due to a surge in pay for workers in tech/fintech and a boom in millennial entrepreneurship. The number of younger high-earners working in areas such as sport and social media influencing is also rising.
Much has been said about the projected intergenerational wealth transfer. The narrative is that globally baby boomers will pass on between $30tn and $68tn (depending on which report you read) of their wealth to their millennial children within the next 10-20 years.
But there is growing evidence that the wealth transfer is skipping a generation. The silent generation are passing their wealth to their millennial grandchildren, and Gen Z are inheriting from their baby boomer grandparents.
And this wealth is dropping on a generation that seems to have a greater propensity to invest than their parents, according to surveys by Finder.com and the Royal Mint.
View image in blog here.
You’d think that wealth management companies are well positioned to capitalise on this opportunity. Surely they can parley their long-held relationships across to the inheriting generations? Apparently not.
“…only 13% of affluent investors choose to work with the same advisor their parents used…”
Research by Cerulli Associates reports that only 13% of affluent investors choose to work with the same advisor their parents used. Among the remaining 87%, a whopping 88% of them said they never even considered doing so. The impact of this is seemingly dramatic. Accenture reports that wealth managers expect to lose, on average, one-third (32%) of their client’s wealth at the point of succession. That’s an estimated outflow of $1.5tn per annum.
It’s little wonder that the wealth management sector is struggling with this tide of change. Industry figures show that the average age of wealth advisors is rising to around the high 50s, with only 11.7% under the age of 35.
“…the average age of wealth advisors is rising to around the high 50s…”
The received wisdom about millennial and Gen Z prospects, meanwhile, is that they’re more self-directed than older generations, and demand technology that enables them to take control over their finances. They have a wealth – pun intended– of information at their fingertips, and in many respects consider themselves more knowledgeable than their advisor (in 64% of cases, according to Accenture research).
An Accenture poll of millennials highlights the stress this generation gap places on trust, which is essential in a relationship-centric business. 57% of respondents perceived their advisor to be motivated by their own earnings alone – as opposed to the client’s financial success – and less than a third of them felt their advisor took the time to get to know them. Combined with the fact that 51% of them agreed with the statement: “I try to avoid situations where people tell me what to do,” it’s clear advisors have their work cut out for them.
So, can wealth management firms ride the storm? Or is the writing on the wall? Recent research suggests the former – and the storm may not be as overwhelming as it seems.
In 2022 Natixis surveyed 8,550 millennials globally with a minimum of $100,000 in investable assets. The results ran against prevailing perceptions, showing that robo-advice has only captured a small percentage of the market.
See image in blog here.
The research concludes that a primary reason for this lies in the fact their lives become more complex as they turn 30, and they look for personal advice, either as a sole source, or as part of a blended approach to their finances.
Technology is a core enabler of these relationships, providing ease of access and transparency of information combined with multi-channel lines of communication between client and advisor.
While, according to Accenture, most millennials are confident in their own knowledge of holdings and investments, 59% of them want education on financial basics like cashflow and budgeting, with an equal focus both on short-term and long-term goals.
Millennials will also be experiencing one of the most dramatic periods of volatility they’ve seen as investors, with 48% of respondents focused on risk management over a fund’s ability to beat the benchmarks (26%) when selecting investments.
The generalisation that millennials are champions of impact investment is also challenged. While 78% considered their wealth as an extension of their values, and 52% said they were interested in ESG (environmental, social and governance) investments, only 27% said they were currently invested in ESG funds. And though a Schroders study shows that the majority UK millennial investors are driven by their personal beliefs, 20% of them would actually compromise those beliefs if the returns were high enough.
Time to advertise outside the box?
These statistics combine to show that it’s risky to approach millennials using commonly held generalisations and assumptions about generational differences. They’re just like any other investor, just at a different life-stage. Indeed, Accenture segment their millennials-focused research panels into very recognisable attitudinal personas.
“…it’s risky to approach millennials using commonly held generalisations and assumptions about generational differences…”
Sure, millennials can be driven by values, but not all of them are. And their parents are just as likely to make ESG investments as they are.
Yes, the research shows that, when asked, millennials don’t like being told what to do. But who does? A good wealth manager works together with their clients – something that UBS reflect so well in their core proposition as we saw in our first article.
Certainly, a large proportion of inheritors sack their parent’s advisor. But that’s not because they want specialist millennial-tailored advice. It’s because they were excluded from the conversation – ignored – just as we found women were in our previous article.
Millennials are information-hungry, goal-driven and ask a lot of questions, as do women. But is that so different to the rest of the investor population? Again, goals and questions are central to the well-considered UBS narrative. It certainly doesn’t marginalise anyone. It’s an inclusive and contemporary attitude.
And as for that old trope that millennials are different because they’re digital natives – well, we’ve actually reached a point of societal digital maturity. We all expect digital service. There’s no such thing as a digital offering that’s just for millennials.
Good digital communications and experiences are effective when they work with the strengths of the medium and are driven by common heuristic behavioural principles.
The key, we believe, to attracting a millennial audience is to apply the same approach UBS has successfully applied to attracting women:
In our opinion, Schroders Personal Wealth comes the closest to achieving this.
The use of the word ‘dreams’ in the opening narrative of the website is clever. Dreams are more emotive than ‘goals’. They’re less pragmatic and dry. You dream about the future. But it’s an inclusive word – and not a sole preserve of the young. Our dreams may change as we get older, but they become no less potent.
There are some digitally savvy touches too. The online profiling tool and Trustpilot rating should appeal to millennials. But again, they won’t exclude the wider audience– these are things we’re all familiar with. They’re very appropriate for the medium, but their use on a wealth management site makes the firm feel fresh and down to earth in its approach.
See image in blog here.
Scroll down the homepage and you’ll find the succinctly put proposition. Unlike most wealth management propositions which steadfastly talk about what they do, Schroders project the way they think. Their attitude. Their purpose. This makes them feel distinctive, fresh and contemporary. It will certainly resonate with a millennial audience, but again it’s inclusive of other generations.
See image in blog here.
All of this is quite subtle and, taken at face value it could be seen as the application of afresh image for a generalist wealth management firm. But dig a little deeper, and you can see that the firm has definitely included millennials as an integral part of their strategy.
MoneyLens is a website from Schroders aimed specifically at millennials and Gen Z. It provides jargon-free articles about investing and saving money, all written and run by a group of young professionals working at Schroders. This crucially gives the site credibility and helps it avoid any hint of patronising cynicism – which tends to be another product of conventional thinking.
See image in blog here.
We covered Schroders in our first article in this wealth management marketing series, in which we analysed the effectiveness of a number of brand advertising campaigns. The campaign we looked at didn’t reflect the proposition and tone that Schroders more recently achieves. Our analysis concluded that this campaign likely had very little effect on brand awareness due to its messaging, reach and frequency.
In our opinion, the current messaging would work well for Schroders if they decided to put some advertising weight behind it, positioning them effectively in the mid-market with added millennial appeal.
With Schroders at the premium end with an inclination towards women, and ABRDN catering across the board to the mass-affluent, there’s certainly room in the market for more a millennial-centric approach – and it’s sure to deliver a solid return on investment.
Don’t miss the next part in our wealth management marketing series, coming soon.
In the meantime, if you have any queries about marketing to millennials – or anyone else for that matter – don’t hesitate to get in touch with our team at [email protected]
JonesMillbank, Bristol-based video production company, worked with independent marketing communications agency Golley Slater to bring its campaign for Save a Life Cymru to fruition.
It comes as data reveals that every year in Wales more than 6,000 people will have a sudden cardiac arrest and around 80% of those will happen in the home. New data shows that almost one in four of us (24%) have witnessed someone collapse and possibly need bystander CPR and defibrillation intervention.
Yet, less than half of adults in Wales are confident in performing CPR: however, when people understand that on calling 999, the call taker will talk you through CPR and direct you to the nearest registered defibrillator, 73% of adults said that they would feel more confident to intervene.
Survival rates fall by 10% every minute without CPR or by using a defibrillator, can improve a person’s chance of survival.
Golley Slater developed the campaign strategy and creative for Save a Life Cymru – Help Is Closer Than You Think – which aims to show that if you see a cardiac arrest, there is more support around you than you might realise and commissioned JonesMillbank to produce and create content across the campaign, including bilingual TV commercials, radio commercials and social adverts.
Supporting studio photography was also captured to roll the campaign out across digital, print and OOH.
“Working on the production of such a holistic campaign, let alone one for a good cause, was a fantastic opportunity and allowed us to add a huge amount of value and experience” said Russell Jones, Co-Founder at JonesMillbank.
“We already work with NHS England and a number of individual Trusts and we understand the importance of that value alongside impactful messaging”.
Dave Warfield, Creative Copywriter at Golley Slater said “the team over at JonesMillbank built a fun, creative relationship with us from the off which made treatments of scripts and finding inventive solutions enjoyable and painless.”
Lewis Clements, Senior Art Director at Golley Slater added “being so well organised on shoot days and accommodating in post-production kept the atmosphere upbeat throughout the process and made all the difference in bringing our ideas to life, exactly as we imagined them. Real patience, craft and willingness from start to finish.”
Production was shot on-location in Wales at Little Man Coffee in Cardiff and Firebug Studios in Barry.
Save a Life Cymru is Wales’ national organisation which aims to improve cardiac arrest survival rates in Wales. The Welsh Government-funded organisation promotes CPR and defibrillation within communities and encourages everyone in Wales to learn or to top up their CPR skills.
Visit https://jonesmillbank.com/work/nhs/save-a-life-cymru to view the campaign and behind-the-scenes stills.
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JonesMillbank are a passionate full-service video production company
They work in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
jonesmillbank.com
01173706372
[email protected]
JonesMillbank, Bristol-based video production company, worked with Matter to help launch a Kickstarter campaign for their product, Gulp; the world’s first microplastics filter for washing machines.
Every time we do our laundry, up to 700,000 microfibres are released from our washing machines and pumped into our waterways.
Gulp captures these microplastics before the ocean does.
It’s the first, sustainable, long-lasting solution, with zero additional filter costs and no disposable parts.
JonesMillbank worked with Matter’s team, including Founder Adam Root and Product Director Lucas Horne to bring Adam’s story and Gulp’s technology to an audience across Kickstarter and social.
“Working closely with the team at Matter was a great experience; it’s always nice to work with a client who are open to and trustful of your ideas” said Russell Jones, Director at JonesMillbank, who was also scriptwriter and assistant director of the production.
“The fact that the story and product is green-purposed and aligned with our strategy and net zero credentials was a benefit to boot”.
Lucas Horne, Product Director at Matter said “JonesMillbank did a fantastic job in pulling together a compelling creative that really told the story of Gulp and Matter’s development in a captivating way and the campaign was fully funded in under 30 minutes.”
You can view and back the campaign at www.kickstarter.com/projects/aroot/gulp-self-cleaning-washing-machine-microplastic-filter and view the campaign content at jonesmillbank.com/work/matter/gulp-kickstarter.
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JonesMillbank are a passionate full-service video production company
They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
jonesmillbank.com
01173706372
[email protected]
South West performance marketing agency, Launch, has been named the best paid media agency in the UK at the national Agency Awards.
Launch was recognised as the Best PPC Agency and won Best Campaign for its work to drive global revenue for an ISO provider based in the UK.
The UK Agency Awards took place in London at the end of September. The awards celebrate large and small agencies working across all verticals, from creativity and design to digital and technology, from marketing and advertising to public relations and media.
In the last year, Launch has grown dramatically, with thirteen new recruits to the team and over fifteen industry awards achieved for its work driving online revenue for its clients. Its own revenue this year has grown by over 50%, a new office in Exeter has been opened and the Bristol office expanded to accommodate its burgeoning team.
The judges praised Launch for its focus on their people. “Launch is clearly a happy agency with great team morale. It is an agency that cares about the human element first and has big ambitions which they are delivering on in return on investment for their clients.”
Jaye Cowle, Founder of Launch was delighted with the awards; “Our mission is to be the happiest performance agency. I believe that happy people do great work, and by empowering our team to do their best, we can get great results for our clients. So, I am absolutely thrilled that as we enter the final quarter of the year the whole team is recognised for their hard work.”
ENDS
6 Oct 2022
Pictures:
L-R, Host Tori Campbell, Jaye and sales director, Steph Iles, accept the Best PPC Agency in the UK Award.
The Launch team.
About Launch
Launch is the paid media agency for ambitious businesses. We provide online advertising, data insight and conversion optimisation services to clients, helping them take their digital marketing to the next level with fresh thinking and a transparent, strategic approach.
We’re a Google Partner and Verified Amazon Advertising partner, and have been recognised as a Top 10 UK Digital Agency for 2022 by The Drum.
Visit us at https://www.launchonline.co.uk/
In episode 13 of WithinDigital, Adapt’s Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa.
Together they discuss…
Some people seem to be under the impression business blogs are a little yesteryear. But don’t be fooled. Just because there isn’t the same level of hype about them when they were a brand spangly new phenomenon, doesn’t mean they’re not working away in the background earning the clever businesses that are utilising them well, excellent value for money. Business blogs are now an integral part of content strategy in mainstream marketing campaigns, so if you’re not yet writing a business blog of your own, you should be.
There are lots of reasons your business should get blogging, but here are 5 to get you started.
A well-written business blog allows you the time and space on your website to tell visitors everything you want them to know.
Writing website copy isn’t easy. You want to tell visitors everything about you so that you don’t miss a single potential lead. But here’s the rub, unless your offer is spectacularly unique for a very niche audience, you can’t speak to everyone with every word you write. Web copy needs to be short and snappy to grab attention quickly before visitors click away to another site.
That’s where a business blog can come in very handy. You can have an entire section of your website dedicated to the nitty gritty. Blogs can be populated with more information about you, your business, your customers, your opinions, and your industry. Even if you feel you don’t have enough to say to fill a blog, believe me, you do!
And it’s not overkill because readers that land on your blog are likely looking for specific answers to a problem, or a question they have, and will select the blog most relevant to them.
A blog is your chance to share more of your personality with your audience than you ever can in a few short pages of snappy copy that make up the body of your website.
2. Offer advice, training, and tips online
Whatever the service or product you’re selling, people buy from people they trust. A well-written business blog allows you to show off your expertise to potential customers, without flooding the body of your website with words. Some companies I have worked with are nervous at first about giving too much away for free, but they soon see that by building credibility and trust online, they are encouraging more enquiries that lead to valuable and long-lasting relationships.
And no amount of words on a page will ever be the same the same as them buying your product or service. For example, home improvement companies might share some top DIY tips for the simple jobs around the home, but there will always be people that will prefer to employ someone to come and do it for them, and they’re more likely to pick up the phone to you if they have found you open and honest online. In this same example, there will also always be home improvement projects that are too big for people to take on themselves, so they will want to outsource.
3. Create a community or network
One of the best ways to generate leads is by building a network of like-minded people. When we feel like we are surrounded by similar people in a similar situation to our own, we’re more likely to engage in the conversation and act on the issues at hand. A business blog on your website that encourages people to share their views, and perhaps includes contributions from relevant third parties, can provide a safe space for everyone to share ideas, problems, and solutions. By being the creator of this network, you put your business at the center of a hub of activity. Playing on the Fear of Missing Out phenomenon, people won’t want to miss what you have to say and won’t forget the company that brought them this community.
4. Reach further than your locality
All I have known in my working life is marketing and I honestly believe in using a range of marketing tactics for best results. But different mediums have different benefits and downsides and offline techniques do have a more limited reach. For example, a feature in a trade magazine might hang around in an office of your relevant target market for a couple of months if you’re lucky but will soon be filed or recycled. An advert in your local paper might speak to just the right person when it lands, but if the need isn’t there at that moment, it will be missed and never referred to again. Online activity on the other hand is here to stay.
Blogs especially tend to be used as more of a resource for people doing research, and it doesn’t matter whether they know you or not, whether they are directly involved in your industry or not, or whether they are local to you or not. It also doesn’t matter if a particular blog post is a couple of years old – if it answers their query, it gets used.
When you think that 85% of people research online before making a purchase, you start to see the far-reaching scope for publishing more content on your website and making the most of this first step in the customer journey
5. Boost your business
Last, but certainly not least, blogs are good for business! It can be difficult to buy into blogging when the results aren’t always a direct click of a button to buy, but building your online reputation holds a lot of value. A well-written and consistently produced business blog commands interest and will generate more enquiries in the long-run. The statistics speak for themselves.
There are a whole host of benefits to having a business blog but even if you are totally sold on the idea of producing regular content for your website, it’s not always easy to do. The day to day running of the business gets in the way, and with the very best intentions, it slips down the priority list. If this sounds like you, outsourcing a copywriter to write your business blog could be a good option to allow you to have your cake and eat it!
South Bristol charitable organisation, Heart of BS13, has been announced as the first winner of the city’s newly launched ‘Noble Deeds’ programme. The initiative will see Heart of BS13 receive a £12,000 package of digital marketing support. This will help it develop its social enterprise work to further support a healthy, thriving community in Hartcliffe and Withywood.
Already well established in North America, the Noble Deeds programme was launched at an event in Bristol in June by the Noble Performs UK team. Local charities and not-for-profits were invited to attend and hear more about the programme before crafting their entries.
Despite receiving entries from a number of extremely worthwhile organisations, the Noble Deeds UK committee had to select a winner. Heart of BS13 was chosen due to the crucial role it plays in the community to support people through the cost-of-living crisis and to improve health equality in the area.
Lorenzo Campbell, Noble Performs and chair of UK Deeds committee explains; “It was of course a tough decision to make with so many deserved Noble Deeds winners. However, after seeing the amazing work they are doing and how we could help them really engage people in the local community to build on this, it became an obvious winner.
“Not only does Heart of BS13 strive to become self-funded through social enterprise initiatives such as selling produce from its flower farm, on-site kitchen ready meals and unique outdoor event-hire space, it puts the benefit gained directly back into the community. The community fridge, outdoor volunteering and social opportunities are all focused on improving the health and wellbeing of the local community. There’s also a climate action and community stewardship of the local environment element to Heart of BS13, which really resonates with our own values at Noble Performs.”
The digital marketing support from the Noble Deeds programme comes at pivotal time for Heart of BS13 as it accelerates is social enterprises to offer more to the community.
Georgina Perry, chief executive, Heart of BS13 explains; “We are all thrilled to be the first UK community organisation to become part of the Noble Deeds programme. The past couple of years have seen us take stock of what we’re doing and which of our initiatives will help us most efficiently achieve the health outcomes we want in our local community. There’s so much passion and support for what we’re doing, the next stage in our evolution is about how we harness that and focus our efforts for maximum positive impact.
“Working with outside digital marketing experts will really help us to sharpen up our thinking around this and where we should focus our efforts to promote what we are doing. It’s also a great opportunity for our team here to build their digital skills through working with the Noble Performs team. We’ll be able to retain these skills for the future and make more informed decisions when we’re considering marketing activities.”
Helping clients such as Adobe, Rolls Royce, Air Asia and Yosemite with their international digital presence, Noble’s ambition is to replicate the scale of its Nevada Noble Deeds programme in Bristol as its UK footprint grows.
To find out more about Noble Performs go to https://nobleperforms.co.uk, to find out more about Heart of BS13 please visit https://heartofbs13.org.uk/
From misleading collection names to outright lies about production processes, the fashion industry has long been known for greenwashing. And in a world where fast fashion brands hire reality stars to become the face of their ‘sustainable’ practices, it can start to feel like there’s no ethical or sustainable way to top up our wardrobes.
Which is just one of the reasons that Yvon Chouinard, the owner of outdoor clothing brand Patagonia, took global headlines by storm when he announced that he would be giving away the brand in an attempt to tackle the climate crisis.
Patagonia, which has an estimated worth of £2.6 billion, has long been known for its climate-aware campaigns. From its B Corp status to the famous ‘Don’t buy this jacket’ Black Friday ad, the brand has always invested its profits back into sustainable programs and focused its production on sustainability and long-lasting, good-quality clothing.
So in essence, Patagonia has always been a trailblazing inspiration for brands that truly care about the environment and staying true to its sustainable ethics. But giving away 98% of a multi-billion dollar business’ shares to ‘Earth’ (actually: the newly founded Holdfast collective, which will receive the excess profits) is a groundbreaking step that defines the idea of putting your money where your mouth is.
Obviously: we love to see it. 83 year-old Chouinard has owned Patagonia for 50 years, instilling his personal values into everything the brand does. And the remaining 2% of his shares will be held in a trust that ensures the brand sticks to these values long into the future.
Chouinard says he doesn’t ‘respect the stock market at all,’ which is aimed at making a few people rich at the expense of the population and the planet. And though that might sound like a controversial stance for a business to take, it’s one that will prove to be fruitful for Patagonia – and hopefully other brands that follow in its footsteps.
Some smaller-scale examples of this kind of values-driven brand behaviour includes TOMS, the footwear brand that started out by donating a pair of shoes to in-need communities for every purchase made. Now, TOMS reinvests profits into mental health charities and other causes that help people and the planet. Similarly, brands like Phase Eight and Anthropologie that have signed up to Royal Trinity Hospice’s ‘nearly new’ donation scheme.
Let’s break down the benefits of making a decision of this magnitude, which on the surface might seem detrimental to the owner.
So, if you run a green brand and are looking for ways to make a splash, or just to make your true values known, take a leaf out of Patagonia’s book. Okay, you might not be ready to give away your entire business to the Earth just yet. But maybe one day?
Want to get your sustainable brand in the headlines? Speak to the OggaDoon team today about how we can help you develop ground-breaking campaigns and get your green business in the public eye.