Cameron Balloons, a renowned leader in the hot air balloon industry, is proud to announce the launch of their groundbreaking app, Sky Sketcher. This innovative web application empowers users to unleash their creativity and design their very own personalised hot air balloons, revolutionising the way enthusiasts engage with the art of ballooning.
With Sky Sketcher, users can embark on a unique and immersive journey, where they have the freedom to customise every aspect of their hot air balloon envelope. From selecting colours, materials, and artwork to exploring different balloon models, the app offers an unparalleled level of customisation and personalisation.
One of our primary goals at Cameron Balloons is to make hot air ballooning an accessible and interactive experience for everyone,” said Will Offer, Senior Designer of Cameron Balloons. “SkySketcher represents a significant leap forward in achieving that vision. We wanted to provide a platform that allows individuals to turn their imagination into reality and design a hot air balloon that truly reflects their personality and style.”
The features of SkySketcher are designed with user-friendly functionality in mind. The app provides an intuitive interface, ensuring that even those new to ballooning can effortlessly navigate and create their dream aircraft. Users can experiment with colours and patterns, incorporate their own artwork, and find the perfect looks effortlessly.
SkySketcher allows users to visualise their creation in 3D. Adding this extra dimension provides users with a sneak peek into what their custom hot air balloon will look like floating high up in the sky.
“We are thrilled to introduce Sky Sketcher as a game-changer in the ballooning community,” added Offer. “It’s an app that encourages creativity, fosters self-expression, and allows users to engage with the world of hot air balloons like never before. We want to inspire a new generation of balloon enthusiasts!”
SkySketcher by Cameron Balloons is now available, bringing the joy of designing custom hot air balloons to the fingertips of users worldwide. To learn more about the app and start designing your dream balloon, visit https://www.cameronballoons.co.uk/skysketcher or follow Cameron Balloons on instagram or Facebook.
People can locate your website online thanks to search engine optimisation (SEO). By doing it correctly, you can make sure that your website appears prominently on search engine result pages when users enter queries containing the keyword(s) you’ve optimised it for. To perform SEO correctly, you need to comprehend a few essential concepts, with link building ranking as the most crucial one.
When a person clicks on a link, they are directed to another website. The website where the webpage is located may be the same or different. Links fall into two categories: internal links and external links. One of the first things anyone learning about SEO as a newbie should grasp is these types of links and how and when to use them.
There are primarily two sorts of links that connect different domains. Backlinks, also known as inbound links, come first, followed by outbound links. Outbound links are links on your website that connect to other domains or websites, whereas inbound links are links posted on other websites that point to your website.
The majority of debates in SEO centre on inbound or backlinks. The rationale is that they are a significant ranking element. Google has confirmed that, assuming other SEO best practises have been followed, having a large number of high-quality backlinks results in higher rankings.
We’ll cover all you need to know about outbound links in this post, including how to use them effectively and how they affect SEO.
There are do-follow and no-follow links for outbound links. You’ll be able to choose which to employ and when, once you comprehend their distinctions.
These are external links that provide the websites they point to PageRank. To help their respective search engines index and rank these websites, they direct search engine crawlers or spiders to other web pages on the internet.
SEOs conclude that these links convey PageRank to the linked pages by making your website a “bridge” between these crawlers and the linked domain.
No additional coding is needed because do-follow links are the default type formed when you create a link.
Some examples of places you would use do-follow links include:
In contrast to a do-follow link, a no-follow link does not send PageRank to the website it links to. These outbound links used to have no SEO advantages for either the connecting website or the website being linked to. Google’s perception of them, however, changed in March 2021.
According to Google, the algorithm has been modified to treat no-follow links as a suggestion for crawling and indexing rather than a directive, as it does with do-follow links. In this way, if Google’s algorithm determines that a no-follow link is valuable for ranking and indexing, it may still pass PageRank.
There are different types of no-follow links, including:
If the website or domain you are connecting to is reputable and trustworthy, and you want to transfer your PageRank to it, you should only employ do-follow links. For sponsored, compensated, dubious, and user-generated material or web sites, no-follow links should be used.
Create a no-follow link if you are unclear about the type to use. By doing this, Google will not penalise you if the website is suspect or ought to have been designated as a no-follow according to its policies.
Outbound links enable visitors to your website to explore information or content you believe is important for them to read or consume on other websites. You can link to other websites to provide readers with extra information, support claims and data, help users check the accuracy of material, and uncover other crucial resources, among other things.
For other types of marketing, such social media or affiliate marketing, outbound links are also crucial. In the first instance, they connect to your social media channels, enabling visibility and discoverability.
In the second instance, they direct visitors to websites where they can make purchases from companies and brands with whom they have collaborated. Such use cases make them a crucial component of your monetisation strategy.
It could seem counter-intuitive to employ outbound links to direct readers away from your website in addition to linking to your other resources, such your social media accounts and affiliate pages.
The one thing that many people overlook is the impact outbound links have on your SEO. In other words, not included them could significantly harm your SEO.
For your website and content to be more relevant, outbound links are essential. Outbound links act as a trail that search engine crawlers can follow to evaluate your content, determine the industry or niche you are in, and learn more specifics about your website and its contents.
These links can also aid search engines in comprehending the issues you are attempting to address, the information you are attempting to offer, your rivals, and related content.
When Google is aware of all of this, it will know which keywords, subjects, and search terms to rank your website and content for—even if it means ranking it alongside stuff that your rivals already rank for.
When used properly, outbound links have several benefits:
Backlinks are the most effective approach to raise authority, as is commonly believed, and this is accurate. Outbound links, however, are also a fantastic method for doing this. Metaphorically speaking, Google tends to arrange webpages according to who they are associated with. Google likes to give websites with authoritative outbound connections a higher authority rating, which improves their SEO position.
People adore companies that direct them to the resources they require at the appropriate time.
Finding high-quality and highly pertinent websites and material can be difficult for most people, especially while conducting research. If you can direct them in the proper direction, your reputation will grow and they will see you as an authority.
This is related to giving your customers a better user experience. A better user experience will encourage visitors to remember and return to your website in the future.
Because they now regard you as an authoritative source that provides them with the information they need, there is also a higher possibility that they may convert on a second or third visit.
Smart marketers and SEO specialists constantly evaluate their traffic sources to improve their tactics. You may be sure that their marketers and SEOs will take notice if you link to enough websites. When they do, they may go to your website, determine that it is beneficial to them and their audience, and then link to you.
This kind of organic link building is significantly more advantageous. One reason is that you are aware that the other website wants to link to you because you did not ask for the backlink. Second, because you two have an interest, you are more likely to attract quality visitors.
How do you pick the links to include on your website now that you are aware of what outbound links are and why they are crucial? There are a number of things to take into account, with relevancy maybe being the most crucial.
These are websites with audiences and content that are comparable to yours. For instance, linking to a beauty website does not help you much if your website is a tech one. In this case, the likelihood that the beauty website will connect to your tech website is far lower.
The second factor to take into account is semantic significance. The links you provide should be pertinent to the content of your page. The wording immediately around the outgoing link and the location to which it directs should be closely related.
Lastly, you should avoid pages that have:
Keep in mind that Google groups websites together, so you do not want yours to be among those that Google considers bad or unsuitable for ranking.
While the majority of SEOs and marketers place a strong emphasis on backlinks or inbound connections, outbound links also have a lot to offer. There are hyperlinks leading to other websites that are pertinent to the content to which the hyperlink is pointing and the readers of the information. Outbound links should therefore be a crucial component of your link-building strategy.
As we celebrate our 14th birthday this week, we’re looking back on 2023 to date. As always, we’ve been doing everything we can to help our clients thrive and survive in the current economic climate. We’ve helped clients launch new products and services, expand into new markets and to new audiences. We’ve also adjusted work and media spend to suit changing price points and profit margins. We pride ourselves on being with our clients through thick and thin, and 2023 has been no different.
Our clients have seen some great successes in 2023. In many instances we’ve helped clients to exceed target ROI and hit KPIs, showing that businesses are still thriving in today’s climate. Our managed Google media spend is up 80% year on year – a testament to our team and their ability to keep delivering strong results. To learn more about recent successes, see our case studies here.
It’s been a strong start to the year for Loom, too. We’ve had six new businesses join our client portfolio, We’ve achieved some fantastic accreditations and our team continues to expand. And while we’re also adapting to current circumstances, we’ll continue to work hard and help our clients get through even the toughest of challenges.
A big thank you to all our loyal clients and our extremely capable team, who have made all of this possible. Below, we take a look at some of the key changes in 2023 and reflect on the progress we’ve made.
We’re delighted to be working with a number of new clients this year. From gardening and cooking to education and kitchenware, we’ve teamed up with a variety of B2B and B2C businesses in 2023, which include:
Representing a diverse range of industries, we’ve already helped them get closer to their business goals with our digital marketing strategies.
And it’s not just new clients. This year we’ve also had three new digital marketing experts join the team; Tegan, Hugh and Daniel.
Our new additions have already been invaluable in ensuring Loom delivers the best possible service to our clients, and we’re delighted to have them onboard.
As well as returning from maternity leave myself, we’ve also welcomed Tommy back from parental leave. He’s dived back into work and is already making us wonder how we survived without him.
“After a few months off to spend time with my little girl, I was so excited to return in February. Nikki and the team did an incredible job whilst I was off. It’s not been an easy climate in which to run a business over the past year, and I’m really proud of how committed the team are to clients and their success. Whilst we love celebrating strong results with clients, we also pride ourselves on being able to navigate through the tricky times with them.” Karen Pearce
2023 also saw a milestone Loomiversary for Tom Spooner, marking ten years as part of the team! Since joining Loom back in 2013, he’s made an undeniably huge impact on Loom, creating and implementing market-leading digital marketing strategies . Anyone who has had the pleasure of working with Tom knows the level of thought, understanding and strategic input he has on accounts. A real marketing force and we’re proud to have him.
“It’s been a genuine pleasure to mark a decade at Loom and reflect on the evolution of our industry and Loom as an agency. I firmly believe that we’re currently delivering the best service to our clients with an incredibly talented team. I’m immensely proud to be a part of Loom and look forward to helping existing and future clients overcome challenges to succeed.” Tom Spooner
It’s always nice for achievements to be recognised. We’re proud to have three new accreditations this year for our performance and employment practices.
As always, we couldn’t have achieved any of these without our clients and team. We provide all the support we can and are grateful for those who support us. We’re 14 years young and we still have clients from day one.
“It’s been a great start to 2023 at Loom. We’re so proud to now be awarded the Great Place to Work accreditation, as well as being part of the Google Employment Charter South West. Both accreditations are a testament to the culture, values and team here at Loom. We’re always looking for ways to make it an even better place to work and have lots more planned for our 15th year.” Vicky Hockley
As our team continues to expand, we needed a new office to accommodate everyone. Fortunately, we didn’t need to move far. We’re now on the second floor of Temple Studios, located just by Temple Meads station in the heart of Bristol, meaning we’re still easily accessible for both our clients and team members travelling from further afield.
Each quarter we book an evening as a social for the Loom team. In March, we took part in a pottery evening hosted by local potters Pottymouth Workshop at The Star and Dove pub in Totterdown. While we might not be quite ready for The Great Pottery Throw Down, everyone enjoyed the opportunity to get together as a team and take their handiwork home with them.
In June, we went on a glamping trip to the Wye Valley. After canoeing down the river Wye, the team took part in guided foraging lessons and farm tours and played games at the campsite, with refreshments provided by a mobile pizza oven and cocktail bar.
The weather can make or break a camping trip, and fortunately, we were blessed with sunshine (which also helped dry out the occupants of a capsized canoe). It was a great opportunity for everyone to relax and bond, and for our new Loomies to meet the rest of the team.
Keep up with life at Loom by following us on Instagram.
Our Illoominate initiative aims to deliver digital skills to the next generation of professionals in Bristol. As part of this, we have advised charities on how to improve their digital marketing strategy through Media Trust and also offered work experience internships at Loom for all ages.
This year, we’ve already welcomed two Loom interns, Tyler and Jazmine, who were given an introduction to digital marketing at Loom and did a great job getting stuck in with some tasks set by the team. Find out how they both got on here and here.
As well as dealing with tougher circumstances, there have also been some huge changes to the digital marketing industry in 2023. Notably, the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has meant a huge amount of work collecting as much data as possible and ensuring the transition went smoothly for our clients. We have invested in GA4 training for all our Loomies and have supported this with regular sessions for personal development and team knowledge shares, ensuring we were well prepared to guide our clients through this process.
Find out more about GA4 in our guide.
At the tailend of 2022, Google updated their Quality Rater Guidelines, expanding the concept of E-A-T (‘Expertise, Authority and Trust’) to include ‘Experience’. This update was designed to tackle poor-quality content, which, of course, wasn’t a problem for clients using Loom’s SEO and Content services! With AI tools and boilerplate content quite common on the web, it makes sense that Google made this change to promote valuable content written for users, rather than search.
Find out more about the EEAT update in our blog.
Speaking of AI, the rise of artificial intelligence continues to make waves in the industry, as content generation becomes more sophisticated and accessible. We explored what it can offer and its limitations but concluded it’s no match yet for the skills, expertise and human touch of the Loom content team.
Given the challenges our clients have faced this past year, it’s more important than ever to keep on top of the latest marketing trends in order to help our clients adapt. We’ve been pivoting our work to accommodate both industry developments and the external factors businesses are currently facing, creating intricate strategies that build and maintain strong online visibility.
To stay up to date with the ever-changing digital marketing industry, explore our Insights section.
It’s not easy running a business right now. With so many challenges to navigate, 2023 hasn’t been the easiest year for everyone. Saying that, we’re here for our clients every step of the way and are proud to be sharing our journey with them.
We’re delighted with all that we’ve achieved this year and look forward to seeing what the next one brings. We’d like to give another big thank you to our clients, partners and our team for all that they’ve done to make 2023 such a success.
“We’re really proud of what our team has achieved in our 14th year, doing what they can for our clients and taking our strategies from strength to strength. Our next year is all about focusing on building a more purposeful-led agency, and understanding how we can embrace machine learning to achieve even more for our clients and build on the successes of this year.” Nikki Ellison
If you’d like to find out more about our digital marketing services, whether that’s PPC & Biddable or SEO and Content, then browse our website or get in touch today.
Having started the process in 2021, they join around 70 other companies in the region who are committed to making business a force for good.
B Corp Certification is holistic, not exclusively focused on a single social or environmental issue. To achieve certification, a company must:
saintnicks achieved a score of 88.9, but as with any company to gain the certification, they acknowledge that this is just the beginning of a commitment to do even more.
“We’re incredibly proud of the work we’ve done to become B Corp Certified, but we’re just getting started. We’re committed to continually reviewing our standards across the board, to not only maintain our efforts, but improve them.” said company Director, Chris Price.
“We’re very proud to be working with some brilliant clients, who are also committed to making positive changes to their business, so it’s a journey we’re going on together.” Price added.
Read more about the journey to becoming B Corp Certified on the saintnicks website.
Marketers everywhere understand the importance of having a blog on a business website, either for SEO purposes or to provide a valuable information resource for customers and prospects, but one of the biggest barriers to business blogging is finding the time to come up with content and write copy.
Copywriting for a consistent business blog requires time – something most businesses do not have in abundance. Even marketing agencies are often so busy looking after customers, including writing copy for their client’s business blogs, that they don’t have time to update their own. It’s not easy! But it is possible with a little help from a freelance friend.
A great solution for the time-poor is to employ a freelance copywriter. They offer a cost-effective solution to generating consistent copy for your business blog, and the flexibility to tailor a solution to your business. But what do you need to think about before you take this step? What do you need to have in place before employing freelance help?
Implement one point of contact
To get the most out of freelance support, appoint an in-house contact to manage the process. This doesn’t have to be a time-consuming role, in fact with the right freelancer it shouldn’t be, but there does need to be one consistent person to liaise with. And only one! Too many and communication could get messy. With one internal person liaising with the copywriter, all ideas from within the company can be managed and filtered to ensure clear priorities are passed on. It also means the copywriter is clear who they need to supply the finished work to and who to direct any questions to.
Work out an internal process for managing the freelancer
Following on from the idea of having one individual for freelance support to deal with in the company, there should be a clear process in place too. Who is going to come up with the ideas for the blog – internal staff, the freelancer, or both? How will this process be managed – who will the ideas go to and how will they be prioritised? What will happen to the copy supplied? What will the approvals process be and how will you let your copywriter know their work has been signed off? These are all things to think about prior to engagement.
Set communication preferences
It’s worth considering how you want to work with a freelancer before you hire one too. Do you prefer to speak to people on the phone, or would it suit your other commitments better to interact mainly by e-mail? Thinking about this up front will help establish a better relationship and might even help you find the right freelancer for your business in the first place. Clear communication channels are a must for any successful business relationship, and interacting with a freelance copywriter is no different.
Talk about the money up front
As well as considering how the relationship is going to work day-to-day, it is also worth thinking about the payment process up front too. If you want regular work from your business copywriter, you may be able to agree a monthly budget and regular invoicing system for work completed in the previous month. If, however, you are looking for a one-off project, you can expect to pay a deposit up front, with the rest of the payment due on completion. (Read more about ad-hoc Vs consistent blogging here). Whichever path you choose, it’s important to think about your needs, the freelancer’s requirements, a budget for the work you want completed, and discuss payment terms openly before embarking on a relationship to avoid any difficult conversations further down the line.
Employing freelance support of any kind can require a bit of a deep breath if you’re used to doing everything in-house, or if you haven’t used external resources in this way before. But with a little forethought, utilising a flexible third party to pick up the slack from your busy workload can be hugely successful.
Bristol-based branded podcast production company 18Sixty is pleased to announce that senior marketing business leader, agency founder and podcaster David Maher Roberts (pictured left) has been appointed as Board Advisor.
This announcement comes off the back of three years of solid growth for 18Sixty where they’ve established themselves as a renowned player in the branded podcast space, working with big name brands, talent and picking up major award wins and nominations for their premium quality podcasts.
Founder and CEO Gareth Evans (pictured right), who launched the business in early 2020 after a decade-long career in commercial radio (Virgin Radio, Absolute Radio) has his sights set on further growth over the next two years. Evans says, “I’ve been aware of David’s reputation in the marketing agency and digital content spaces for some time, having over 20 years experience in board-level roles within PE and VC-backed companies and, impressively taken digital marketing agency Dialect Inc. from a $4m to $30m business in 5 years.” He goes on to say, “having worked closely with David professionally over the last few months, I’m really excited by the prospect of having him on board to help take 18Sixty into the next stage of our growth. Our mission continues to be helping world-renowed brands reach new audiences with podcasts they love listening to whilst having a positive impact on people and planet, pushing the creative boundaries where brand meets audio and to further establish our place as one of the world’s most creative branded podcast producers.”
In addition to his marketing agency expertise, Maher Roberts also has a deep passion for the podcast space, having produced and co-hosted Podworld (a podcast that celebrates the craft of great podcast-making) with journalist and BBC podcaster Louise Blain. Maher Roberts says “I really believe in the unique power of podcasts to engage audiences and provoke thoughtful conversation. 18Sixty has already made a significant impact in the industry and I can’t wait to help further the exciting work Gareth and the team are doing.”
Driving Bristol’s growth as a leading audio hub in the UK and empowering the local economy
Bristol has emerged as a thriving audio hub, fostering numerous globally renowned podcast businesses and housing exceptional audio production talent. In this dynamic soundscape, 18Sixty stands firmly committed to amplifying the audio industry’s impact on the economy of Bristol and the wider South West region.
The surge in demand for exceptional branded podcasts continues unabated. Recent data from hosting platform Ausha revealed a remarkable 17% audience increase for this category in 2022. Notably, brands embracing podcasts as a medium experience significantly higher levels of engagement compared to other forms of media, such as video.
“By nurturing Bristol’s audio landscape, 18Sixty is committed to drive economic growth whilst capitalising on the rising appetite for quality branded podcasts,” said Gareth Evans, Founder and CEO at 18Sixty. “Our mission is to leverage the region’s exceptional audio production talent, supporting their creative endeavours and propelling Bristol as the go-to destination for groundbreaking audio content.”
Whether you’re an employer looking to attract and retain the best talent, or a job seeker looking to negotiate a competitive salary, you’re in the right place.
How do the salaries in your workplace compare with industry averages? Take a look into the average pay packets for jobs across Events, Marketing, CRM, Digital, PR and Sales – download the Henry Nicholas’ 2023 salary guide here.
At JMP, are delighted to welcome Matt Joy to our growing team, joining as Managing Partner.
Matt has a wealth of industry experience, having spent more than 10 years in the sports industry, and most recently four years at a strategic brand agency.
His previous roles have included five years as Marketing Manager at Stoke City during their Premier League golden years, before moving south and helping create the Marketing team at Bristol Sport during the rebuild of Ashton Gate. Following that, he spent four years at Mr B & Friends in Bristol.
In regards to his responsibility at JMP, Matt will be a crucial cog in our ability to excel as an agency, offering additional strategic insights and creative campaigns to our clients.
Managing Director Joe Meredith expanded on this.
“It’s a significant role, the biggest addition we’ve ever made to the business,” he said.
“It’s something that I feel we’ve both wanted to happen for a long time. Everything just needed to align. Matt is in a position to elevate the offerings of JMP and I’m really excited to work with him to take JMP to the next level ”
Matt expressed his excitement about what lies ahead, for both himself and JMP.
“I’m really looking forward to it,” he said. “I’ve known Joe since I initially moved to Bristol and how he has grown the agency in that time has been great to see. It’s an exciting time to now get involved and add to the recent successes.
“My role is going to be quite broad but ultimately I will have a real focus on the growth of the agency. First of all to define who we are, our offerings and identify where we can add real value to our clients, both current and new.”
Matt joins our newly-formed Senior Leadership Team, alongside MD Joe and Operations Director Vicki Theobald.
We’re all a little bit obsessed with acquisition; it’s drilled into us from birth and stays with us until the day we die. From Pokémon cards and soft toys to clothes, art and tech – we progress through a natural arc of ownership in our lifetime. The truth is, we usually look to upgrade our belongings before we’ve squeezed every bit of value from our existing ones.
And we’re guilty for doing the same in the marketing bubble: often, we prioritise growing eCRM databases before we engage the contacts that are already in reach. But when acquiring a new customer costs five times more than retaining an existing one, there’s a compelling case for making the most of what we already have in front of us (Invesp, 2018).
It’s easy to forget that existing customers are the ones positioned deeper in the sales funnel. These are the contacts who have already experienced your brand in some capacity; they know the role that you can play in their life. Which begs the question: why have my contacts lapsed? Often, customer apathy is the primary reason for inactivity.
An overworked cliché, but a true one nonetheless, is that your database is a flowerbed, and you’re holding the garden hose. So, for dramatic purposes, let’s imagine we’re in the second week of drought. Your flowers are wilted, and the soil? Bone dry. In your absence, your contacts have become idle and unenthused. Any avid gardener knows that chucking buckets of water on a flowerbed in this state will cause the soil to repel it, instead you should sprinkle the surface lightly to encourage gradual absorption. The same applies for your marketing, if you relentlessly continue to push hard sales-led messaging upon your lapsed eCRM contacts, they will only reject it.
Take a more considered approach. Whether it’s a virtual gift card, an email to a live event, or a simple message to say we haven’t heard from you in a while, a softer approach is the most likely to warm inactive customers to your brand, ahead of overt promotion.
If you’re in a position where you have a chunky list of email addresses, and not a lot else, then it’s time to start building. Whether it’s a poll or survey with a gift or promo code for their next order, this is a great opportunity for you to understand how users are interacting with your brand. But first, you need to be sure of your objectives. Do you want to understand how satisfied customers are with your product? Are you trying to establish the customer pain points to optimise your service offering? Knowing the purpose of your research is fundamental and will help you to structure your questions and analytics accordingly.
Once you have constructed and sent your re-engagement email, the next step is analysing the results. Pay attention to any clear patterns and use them to tag specific customers with common themes. In case you’re not convinced, MailChimp research shows that segmented email campaigns have an open rate that is 14.31% higher than unsegmented campaigns.
Using historic data, it becomes possible for brands to track browsing behaviour, purchase history, and previous engagement to tailor communications from specific customer actions. And doing so holds impact. Over 59% of customers claim that personalised content impacts purchase decisions. In the long run, this can help brands to grow stronger relationships with their customers, increase loyalty, and ultimately drive revenue growth. By identifying and segmenting different groups within your database, it becomes possible for brands to fine tune the content within email sends to resonate more clearly with the audience at hand.
Take Nike, for example, a global conglomerate operating in more than 30 major markets: from sports to lifestyle. A track runner from Osaka and a fashion enthusiast from New Mexico will engage with the same brand in two very different ways. While the runner will be most invested in the performance-related benefits of the garments, the influencer will likely be drawn in by aesthetics, limited edition colourways, and exclusive brand collaborations. This can be reflected in granular segment-specific sends, with tweaked products, ranges, visuals, and tone.
This isn’t to say that marketers should forget about scaling mailing lists. Growing your current book of eCRM contacts and delivering content to your existing audience should happen in tandem, in fact, it’s beneficial. When you are making efforts to re-engage existing contacts, and growing a database simultaneously, you can be safe in the knowledge that you’re doing everything in your power to increase acquisition and retention.
When it comes to customer acquisition, engagement, and retention, we’re experts in the field. Drop us a line today to see how we can leverage email to maximise the value from your contacts, no strings attached.
Discover more industry insights and opinions at saintnicks.uk.com/insights
In the current digital era, a successful online presence is essential for any e-commerce business. However, having an online store alone is insufficient. Your e-commerce website needs to be highly ranked in search engine results to draw in potential clients and increase sales. E-commerce SEO can help in this situation. In this article, we’ll examine the best methods for optimising your online store for search engines, which will ultimately boost its exposure and boost sales.
E-commerce search engine optimisation (SEO) is the process of improving the website and content of your online store to increase exposure in SERPs (search engine results pages). Your e-commerce website will be more visible to potential clients who are actively looking for the goods or services you provide the higher it ranks in search results. Increased visibility results in more qualified leads, increased organic traffic, and eventually, better sales and revenue.
Any effective SEO plan for e-commerce must start with rigorous keyword research. When a person searches for a certain good or service on search engines like Google, they enter terms and phrases known as keywords. You may begin optimising your website to rank for these particular search queries by choosing the appropriate keywords that are pertinent to your e-commerce firm.
Make a list of prospective keywords associated with your products or sector to start. To obtain information on search traffic, competition, and related keywords, think about utilising tools like Google Keyword Planner, Moz Keyword Explorer, or SEM Rush. Aim for a mix of broad keywords with bigger search volumes, coupled with extremely relevant and particular long-tail keywords.
Not got the time? Check out our affordable SEO packages.
The following stage is to optimise the on-page components of your online store after you’ve created a list of target keywords. When it comes to user experience and search engine rankings, these factors are crucial. The following are a few key on-page components to pay attention to:
For e-commerce enterprises, it’s essential to pay attention to technical SEO aspects in addition to optimising your site’s on-page components. Technical SEO makes sure that web crawlers can successfully access, index, and comprehend your website. The following are some important technical SEO issues for online stores:
When it comes to enhancing e-commerce SEO, content is crucial. High-quality, pertinent, and interesting content not only increases organic traffic to your website but also motivates visitors to browse around and make purchases. To improve e-commerce SEO, some content methods are as follows:
To increase your e-commerce website’s authority and search engine rankings, you must build high-quality backlinks to it. But it’s crucial to concentrate on obtaining natural, pertinent backlinks from reliable sites. Among the tactics for link building that work well are:
For continued optimisation and improvement, regular monitoring and analysis of the results of your e-commerce SEO activities are crucial. Track critical performance indicators like keyword rankings, conversion rates, organic traffic, and bounce rates using programmes like Google Analytics and Google Search Console. Key areas to think about include:
Putting into practise efficient e-commerce SEO methods is essential for improving your online store’s exposure, bringing in visitors, and generating sales. We are aware that not every online retailer has the time or knowledge to pull this out. To learn more about how we can help you improve SEO for your e-commerce site, get in touch with us right away.
Want to learn more about SEO? Check out our beginners guide to SEO or sign up for it below!
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