Gritty Talent’s Skills Bootcamp – Inclusion Accelerator, launches on the 14th January 2026 in the South-West of England. Book early to avoid disappointment….
Engaging, practical and designed for change, the Inclusion Accelerator has been thoughtfully developed to turbo charge inclusivity in the creative industries.
The Skills Bootcamp is open to 20 leaders, hiring managers & EDI leads within creative sector organisations and companies in the West of England Mayoral Combined Authority (WEMCA) region. This dynamic, guided learning bootcamp, with the outcome of creating a company specific implementation plan, will be delivered by Gritty Talent’s own senior leaders who are creative industry professionals and EDI specialists.
What’s more it’s HEAVILY subsidised by WEMCA, who fund up to 90% of the cost for learners
For full information on funding, eligibility criteria and application details. Follow the link below.
https://www.grittytalent.tv/skills-bootcamp-inclusion-accelerator
UK digital agency, Torchbox, delivers major website transformation focused on environmental responsibility and inclusive design
Bristol, UK – 14th October 2025 – Torchbox, the digital agency behind open source content management system Wagtail, has developed a new website for World Wildlife Fund-US that demonstrates how sustainable web development practices can work hand-in-hand with improved user experience.
The project helps one of the United States’ leading conservation organisations share its critical conservation message with its nearly 10 million annual users by rebuilding its digital platform.
“Working with a conservation organisation like WWF-US meant sustainability couldn’t just be a talking point, it had to be built into every technical decision,” said Gabi Mamon, Client Partner, Torchbox. “We’ve created a platform that performs better whilst reducing its environmental impact through thoughtful technical choices at every level.”
The new platform runs on Cloudflare’s renewable energy infrastructure and employs modern web development practices, including optimised image formats, efficient content delivery networks using caching to serve all content. These improvements deliver faster page loads whilst reducing the data transfer required for the site’s 30 million annual pageviews.
Accessibility features are integrated throughout the platform, including enhanced keyboard navigation, improved colour contrast, proper semantic markup, and screen reader compatibility. The rebuild also involved thoughtfully reorganising 6,000 pages of conservation content to create clearer user journeys.
“Our website is where millions of people come to learn about global conservation and how it helps both people and nature thrive,” said WWF-US Vice President of Digital Projects Diane Querey. “It’s important that it welcomes users in a way that highlights the important role nature plays in all our lives while conveying the urgency and importance of our mission.”
The project required tight deadline management, with Torchbox working closely with WWF-US’s internal team to migrate and reorganise content whilst building new functionality.
For WWF-US, the new platform provides a foundation for long-term digital growth. The successful delivery demonstrates Torchbox’s capability to meet the complex requirements of large international charities working under demanding timescales.
Visit the new site at https://www.worldwildlife.org/
saintnicks has been shortlisted in two categories at The Lovie Awards 2025, recognising the agency’s standout work in Digital, Content, and Social Media. The nominations come off the back of a flurry of other nominations, including four at the UK Social Media Awards, two at the Sports Business Awards, and one at the Digital Impact Awards.
The Lovie Awards recognise European Internet excellence in the fields of culture, technology & business. In addition to traditional judging, each category has a People’s Lovie Award, voted on by the public.
You can support saintnicks by clicking the links below and placing your vote ahead of the deadline on Thursday October 16th:
Email Newsletter – LIV Golf
Events & Livestreams in Social Media – Ascot Racecourse
Regarding the nominations, Callum Joynes, Head of Content at saintnicks, said:
“We’re over the moon to be recognised at The Lovie Awards this year. It’s a celebration of the creativity, ambition and craft that our team pours into every project for our clients at LIV Golf and Ascot Racecourse, and we’re proud to see that work shine on a European stage.”
The Royal Navy needed recruits. But the old playbook wasn’t working on Gen Z.
The Royal Navy’s success depends on recruiting thousands of 16–24-year-olds each year. But Gen Z’s changing expectations and behaviours were making that target more elusive than ever. Digital-first, aesthetically driven and authenticity-focused, this generation demanded an experience that a bloated and unfocused website couldn’t deliver.
The mission was clear: engineer a user-centred experience that inspired the next generation to get onboard. Alongside the client, we mapped a watertight site strategy based on doing fewer things better.
Success starts with understanding your audience. From our deep audience research, we knew half of Gen Z valued content they can’t get anywhere else. They’re less driven by patriotism than previous generations. They need to see themselves in the action.
Working closely with experts at the Navy, we defined benefits that few others could offer, such as on-the-job qualifications, seeing new horizons, and world-class equipment. Through rapid prototyping and continuous testing, we put these in front of potential recruits to shape the experience around their needs and expectations.
A digital brand refresh required bold decisions, including using a monochrome logo, a new font sharing angular characteristics with modern ships, and colours drawn from real-world naval touchpoints such as radar screens.
Content was also reimagined for Gen Z, including Stories – a new, bite-sized mobile-first format providing an outlet for unvarnished, real-life insights. It answers Gen Z’s most human concerns like ‘What’s a typical day like?’ and ‘Will I fit in?’
A new technical architecture delivered flexibility, scalability and military-grade security. The process involved migrating to Sitecore Managed Cloud – possible because of our experience with strict security requirements. Complete with headless content delivery and composable page composition, the Royal Navy can now meet short-term goals and long-term ambitions. And as Gen Z’s needs evolve, we can reshape the experience to match.
The impact? Immediate. The new experience naturally filtered candidates, increasing qualified applications while reducing ineligible ones. Industry validation followed, with 11 awards including a Webby, a Lovie and the Digital Impact Awards Grand Prix.
This wasn’t just a website redesign. It was a new blueprint for digital-first recruitment. By putting authentic experience at the heart of every decision, we created a five-star experience connecting with a new generation – on their terms.
From a structural perspective, success might look like this: smooth client onboarding, a fully scoped project, clear timelines, and budgets securely locked in.
Sounds like a recipe for success? But, here’s the catch — even with all these components in place, projects can still derail from time to time.
It’s rarely the project process or workflow tools that fail (especially with AI and automation accelerating efficiency). More often than not, it’s the human side, such as communication gaps, mismatched expectations, or even rising frustrations that throw things off track.
That’s why emotional intelligence and soft skills are essential to project management alongside your planning, processes and workflows. Examples such as communication, empathy, adaptability and self-awareness provide the glue that holds projects together, especially when deadlines loom and pressure rises.
In our experience, projects succeed because of the tools we use, and even more so because of how well we connect with clients, stakeholders, and teams, while staying aligned on the outcomes that matter.
Emotional intelligence isn’t just a buzzword, it’s a practical skill set that helps project managers deliver stronger outcomes for both teams and clients.
Here are a few ways emotional intelligence shows up in day-to-day project management:
For small businesses and creative agencies, where teams often juggle multiple priorities, these skills make all the difference. Strong emotional intelligence leads to stronger collaboration, clearer communication, and ultimately, better project outcomes.
Now that you’re aware of emotional intelligence, here are a few soft skills that complement it, providing further clarity and structure across the project cycle:
Soft skills like these may seem small, but in practice, they can determine how projects feel, and how successful they become.
To conclude, projects don’t succeed because of perfectly polished timelines or automated tools. They succeed because of the people involved — from project managers and internal teams to contractors, stakeholders, and clients.
Soft skills and emotional intelligence aren’t just extras; they are the foundation of clear communication, resilient teams, and smoother project delivery.
That’s the core of what we do at Tell ’em Mo: combining both skill sets to deliver people-first project management that creates clarity and structure, so businesses, creatives, and founders can thrive and hit their goals.
Need help with an upcoming project this Autumn/Winter? Let’s have a chat about what you need and how we can support you.
saintnicks has been nominated for ‘Best Community Development’ at the Digital Impact Awards for their work across social media with POSCA UK.
The Digital Impact Awards set the benchmark in digital stakeholder engagement, celebrating the best digital communications from brands. This nomination recognises the creativity, strategy, and measurable impact of saintnicks’ partnership with the Mitsubishi Pencil UK team.
Inbound activity to POSCA’s social media channels has quadrupled, and the brand’s own response actions have increased more than tenfold. The brand was sent and tagged in over 10,000 pieces of social content in just the first four months of 2025.
Cath Eaton, Social Media Manager at saintnicks, said:
“In just a short time, our partnership with Mitsubishi Pencil has built a vibrant, engaged community on social media, that delivers real results. This nomination for the Digital Impact Awards is a fantastic recognition of the dedication and collaboration behind our work – something the whole team is incredibly proud of.”
If you’re looking for an agency that truly gets social media, content, and community management, explore saintnicks’ brand, campaigns, content and digital expertise here, or reach out to their Client Services Director, Francois d’Espagnac.
saintnicks has been shortlisted for the second year running in two categories at the Sports Business Awards 2025, recognising the agency’s standout work with Ascot Racecourse:
Outstanding Social Media Strategy
Excellence in Content Marketing
The Sports Business Awards celebrate and reward the achievements of the teams working behind the scenes to enable sporting excellence through sports marketing – championing creativity, resilience, adaptability, and resourcefulness.
Callum Joynes, Head of Content at saintnicks, said:
“We’re incredibly proud to be shortlisted at the Sports Business Awards among the best names in the sports industry. These nominations are a recognition of the strategy, creativity, and collaboration behind our work across brand and social media with the team through Royal Ascot and beyond. Proof that incredible results can be achieved when a brand and agency share the same vision.”
Delivering a project on time can be a rewarding experience but often than not, it can be very stressful if deadlines are missed or delays occur. Fortunately, with the right project planning and management tools available, you can get your projects over the line without the late nights and last-minute panics.
Here are five easy ways to help ensure clarity, structure and support to your projects:
Before you start your project, define exactly the ins (and outs) of your project scope, including any deliverables that need to be included and a timeline indicating when each deliverable or phase will be completed. This helps to ensure and avoid any “additional requests” that could eat into your delivery time.
A clear project scope provides clear focus which leads to on-time project completion.
A larger-scoped project lasting 10-12 weeks for example can feel overwhelming if you only see the finish line. Break down your project plan into smaller milestones and deadlines so your team is aware and knows what’s coming next and that progress throughout the project cycle feels tangible.
Whether it’s an in-person catch-up at the start or end of the week, a shared project tracker, or a quick Teams call; consistent updates throughout your project, especially with multiple stakeholders involved will keep everyone aligned and prevent last-minute surprises. No news is not good news in project management!
There are multiple project management tools that are easily accessible at little to no cost. The likes of Trello, Jira, and Notion are great for tracking your progress with very simple features to keep your tasks, files, timelines and feedback all in one place. A clear view of what’s completed, what’s outstanding and identifying blockers means you can act before things slip behind or delay your project’s delivery time.
Things will change during the project cycle, that is inevitable. Whether that’s receiving feedback later than planned, various teams being away on annual leave or sudden shifts in resource planning. That’s why it’s important to plan ahead and factor in extra buffer time during key stages of your project to allow for such circumstances when they occur.
By doing this, even with the hiccups, your project will cross the finish line on-time and within schedule.Delivering a project on time is more than just ticking boxes, it’s about building trust, providing direction and letting your best work shine.
Need help getting your projects over the line? Let’s have a chat and we can talk through what you need and how we can support you.
We also have Tell ‘em Fridays, our free 30-min project check-ins every Friday to help identify any blockers, prioritise next steps or just get a fresh pair of eyes on any projects you may be working on at the moment. Limited to just four slots so secure your spot.
If you want your content to stand out, you need more than just great writing. You need to demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E E A T) every step of the way.
Google’s evolving algorithms and search quality raters prioritise content that genuinely serves users, rewarding those who build credibility and trust. But E E A T also goes deeper than just Google.
We’re now seeing the influence of E E A T show up in AI search results. So, that means the likes of GPT, Perplexity, Gemini are pulling and pooling sources it deems to be valuable and trustworthy,
Here’s a practical guide, with real-world examples, to help you implement E E A T best practices in your content strategy.
First things first, E E A T stands for:
Now Google uses these criteria to assess content quality, especially for topics where accuracy and trust are critical, such as health, finance, and legal advice.
But what we’re finding, in the age of LLMs and ChatBots, is that these nascent tools are doing the same. AI-generated content uses these parameters to shape and guide its outputs.
You might have heard this referred to as ‘helpful content’, but you might be thinking, how do I actually create helpful content?
This is how you can ensure you’re creating content that suits search results, quality raters and newer AI tools.
When it comes to creating helpful content, E E A T doesn’t happen overnight. It’s a sum-total game.
The cumulative impact of multiple sources, backlinks, and referrals all adds up; it all starts with the experience of the individual.
Assigning content to qualified, relevant authors is the first step. From a PR perspective, this works in two ways.
If you’re creating your own content, be it blogs, LinkedIn posts, videos or whitepapers, then, whatever subject matter expertise the author or presenter must have adequate expertise in order to make this content fit the parameters of E E A T.
For example, if you’re creating content around bridge design, then an expert engineer who has successfully built many bridges would be the prime candidate to front up that piece of content.
The same applies for a studio manager talking about workflow process, a tax advisor talking about making tax digital or a surgeon talking about cutting-edge medical developments.
Experience should be the bedrock of your content.
Add author bios and bylines. You need to make it eminently clear who the author is and why the reader, or listener, should trust in their voice.
A byline or summary, which compiles their experience, their qualifications and achievements, serves to achieve this. Even more so, linking the content out to other relevant pieces of content they have contributed towards is a good thing.
It’s even better if you can supply links and references to third parties like media outlets. More on that later!
Go beyond surface-level advice. Support your arguments by citing essays, papers, peers and industry experts.
By demonstrating that your thought leadership is grounded in reality, not just opinion, you’re showing to Google’s quality rater guidelines and LLMs that you’re offering actionable insights and that you should be seen as an authoritative source.
Also, keep up the cadence of content. The more accurate, relevant and timely content you can produce, the better you’ll fare in standing out.
Trust is an outcome. Not an input or a tactic. Building trust requires commitment to the process, and true quality content comes at a frequent pace, and you achieve trust by doing all of the above.
One blog or a couple of YouTube videos does not make you a trust magnet.
Commit to creating a regular cadence of content across multiple platforms and channels, and you’ll see, over time, that your content starts to show higher in search engines. Your insights and knowledge are being used to generate outputs within LLMs and ChatBots.
Now, everything we’ve covered above is primed in the theory of creating quality content that you, or your business’s own.’
But ‘owned content’ isn’t the sole way to build authority and expand your expertise, authoritativeness and trustworthiness.
One way to supercharge your expertise, authoritativeness and trustworthiness is through media engagement. Having your experts appear in reputable and relevant media is huge. It really can’t be understated.
This is a really broad church. There are a lot of opportunities out there, if you know where to look.
Start with something as simple as commenting on the pressing issues in your sector. These are the building blocks of reputation building. The more you appear in your sector press, the more you position yourself as a voice to be trusted.
Then, with enough of an industry profile, you can begin to explore what opportunities may exist in a national sphere. National news commentary is competitive, and what helps distinguish you as a trusted voice is a back catalogue. Producers and news editors are cautious by their very nature. They have to ensure that their programmes are consistent, factual and valuable.
A great way to prove this is a back catalogue of quotes, interviews and appearances. This reassures them that, as a guest or contributor, you are both valid and valuable. As you start racking up these national opportunities, you’ll start to notice the reputational effect it has on how you appear in search engines.
Then there’s the wealth of opportunities that exist within ‘new media’. So, exploring where you might be able to contribute towards PodCasts, YouTube appearances, even a TikTok channel or Reddit thread can all prove to be incredibly valuable in the long term.
This approach is reinforced by Rand Fishkin, one of the most esteemed voices in the world of search, who recently said:
“If you ask ChatGPT or Gemini to recommend a plumber in Seattle, it is going to look for plumbers who frequently come up in all the documents where Seattle and plumbing are talked about and PR makes sure that your plumbing business is mentioned in as many places as possible that talk about Seattle plumbers.
“In other words: if you want to show up in AI results, you need consistent, high-quality, relevant coverage… and PR is how you get it.”
AI can help create content, but it requires human oversight and review to ensure accuracy and relevance.
Outright AI content will only work against you.
Google’s guidelines emphasise the importance of human review and editing of AI-generated content to ensure that it meets E E A T standards. Also, media outlets are becoming more and more aware of AI-generated content.
Solely relying on an AI tool to generate content will only work against you. It’s a reputational risk that simply should not be take;. Google’s search algorithm and the search quality raters will know!
To keep both happy, creating quality content should always be led by human experience.
Building E E A T isn’t a one-and-done task. It’s an ongoing commitment to quality, transparency and value.
By consistently applying these principles throughout your digital marketing and broader PR and communications strategy, you’ll improve your search rankings and increase the chance of appearing in LLM searches.
But most importantly, it’ll help you build lasting trust and authority with your audience.
So when approaching E E A T, remember:
Features that enhance user experience and website functionality. Features that are accessible, easy to use and make managing a site less of a hassle.
And right now, artificial intelligence is undoubtedly the game-changing technology shaking up the digital world.
So how is Drupal keeping pace with the rise of AI?
Drupal was introduced to the world as an open-source content management system (CMS) in 2009 but has now evolved into the central component of a digital experience platform (DXP). A DXP is a software platform that includes a range of tools to support the management, delivery and optimisation of digital experiences.
While a traditional CMS platform focuses on managing content, primarily for websites, a DXP goes beyond website content and is capable of much more, such as data management, customer journey and digital touchpoint tracking, and personalisation and automation.
Drupal consists of a core website hosting platform, with multiple modules that can be added as an extension to its functionality. Modules that are increasingly appealing and relevant to digital designers, including the team at Proctors, are AI modules that can be installed and configured to add value to a site straight away. As AI has transformed the digital space, these are tools that offer many advantages for website hosting and marketing automation.
So, let’s take a look at some of the potential use cases for Drupal’s AI integrations.
Drupal’s AI capabilities include the integration of Large Language Modules (LLMs) which can be used to analyse data, generate content and even assist with image creation. An LLM is a type of artificial intelligence that uses deep data processing to understand and generate human language. These AI modules can be accessed via Drupal’s user interfaces or integrated into the code of the site, meaning content editors and developers alike can use them.
Below are some examples of Artificial Intelligence modules that can be added to your Drupal core platform and utilised as extensions to your team:
1) AI Assistants API + Chatbot modules provide a way for all users, including the creators, of the site to interact with a chatbot. This functionality can either be specific modules or integrations with third-party tools such as OpenAI or ChatGPT. The AI API module allows developers and content creators to generate content quickly, translate content into multiple languages and change existing content to match desired tones. On the other hand, chatbot integrations can be used as a 24/7 virtual assistant, allowing users to receive personalised and accurate responses to queries. Chatbots have proven to be a highly valuable tool for improving user experience, with around 55% of companies who use chatbots for marketing experiencing a rise in high quality leads.
2) AI Search module enables content of a Drupal website to be indexed and allows for more relevant and accurate search functionality. Search can be combined with the chatbot functionality, allowing users to search the site via a chat interaction. The search module is highly beneficial for large enterprises, such as banks, consulting firms and software companies, who have large amounts of internal documentation and resources that need to be easily searchable. This tool can also offer search insights that track what users are looking for to improve content strategy and UX.
3) AI CKeditor module is a specific text editing module that can fix your spelling, summarise your content and adjust your tone of voice. This function involves simply adding a button to any What You See Is What You Get (WYSIWYG) text field to create content via an LLM and change the tone. It’s a great tool for non-technical users or editors as it gives the flexibility to rapidly adjust and manage content as and when it’s needed.
4) With AI Translate, pages can be translated with one click, cutting down the time and expense it takes to hire someone to manually translate content on a site with a lot of pages. This tool is particularly useful for organisations who are running websites in multiple languages – reducing translation costs and maintaining consistency across tone and terminology.
As the use of AI is becoming the norm online, it’s clear that Drupal has embraced artificial intelligence through its latest modules, showcasing the platform’s commitment to integrating AI capabilities and leveraging its functionality. These advancements demonstrate the powerful possibilities AI brings to web development.
For our clients, this means faster project turnaround, more personalised experiences and smarter automation.
At Proctors, we’re continuing to develop our skills and expertise across AI technologies including across Drupal modules. By leveraging AI, your existing Drupal site can deliver more relevant content, tailored tone and language, and an improved search experience – all with minimal effort.
If you’d like to explore how our team of Drupal experts can help you leverage Drupal’s platform and powerful functionalities, get in touch with us at [email protected].
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