Performance marketing agency Launch, based in Exeter and Bristol, won two accolades at the European Search Awards in Portugal last night (25 May).

The awards included Most Innovative PPC Campaign for Launch’s forward-thinking work with orangery designer and manufacturer, David Salisbury, and Best Small PPC Agency. The latter represents an especially significant achievement – not only for outdoing the stiff competition to take home the coveted prize, but doing so for a second consecutive year.

The event, held at the Pátio da Galé in Lisbon, represented a gathering of some of the biggest and brightest names in search marketing, with categories spanning sectors, campaigns and companies. To win on an international stage is no mean feat, but Launch stood out for its people-centric approach, which benefits both employees and clients alike.

The judges said of Launch: “We were impressed by Launch’s focus on the wellbeing of their team, which is a refreshing approach in this industry. Their commitment to creating a positive work culture, while also delivering great results for their clients, is truly impressive. Their results speak for themselves, and we are thrilled to see their hard work pay off.”

Jaye Cowle, Managing Director and Founder of Launch, said: “These award wins represent our team’s hard work and dedication to our clients. I’m so proud of each of them for the way they work, day in day out, to push the boundaries and find new and exciting ways to get our clients great results. Happy people do great work, and I hope to see more businesses making happiness a key metric of success.”

Originally posted at:

Artificial intelligence (AI) is arguably the buzziest of all the buzz words making headlines right now; it’s starting to feel as though it is literally everything, everywhere, all at once. From the infamous ChatGPT to Tesla’s self-driving cars to Amazon’s Alexa, AI has arrived and it’s here to stay. But what does AI mean for PR, and how exactly can it enhance PR?

A useful tool

As we’ve discussed before, being open-minded is what will get you results in PR, and that includes being open to new technologies that can help you along the way. AI-enabled task automation has been simplifying PR processes for longer than we may all realise. It’s found a particularly useful niche in media coverage analysis tools, like Hootsuite and SemRush. Data insights based on real-time results boast increased accuracy and reliability when it comes to decision making, reporting, and evaluation.

Better still, AI review functions are a great grammatical tool for proofing a PRs work, giving advice on flow or structure. It can synthesise large chunks of information to educate PRs quickly on niche topics. It can also provide speech-to-text dictation for interviewing clients or jotting down thoughts for a press release. AI can even take a PRs to-do list and use data to create an optimised schedule.

What’s ethics got to do with it anyway?

The role of ethics is at play here too. That’s a more in-depth post for another time, but one key take away is that AI should be used positively as a tool and an aid, but it should not take on the role of the individual. Using AI to come up with work rather than merely fine tune it can be critiqued as not genuine. It takes away the human spirit and individuality that grounds good-faith, mutually beneficial PR.

‘A force for good fraught with danger’

AI in PR is definitely a work in progress. For example, the use of chatbots as an additional communication channel can be complicated by bias. Even when programmed carefully, it can still lack sensitivity and human-centred contexts that are critical to managing relationships in PR. AI bots can also compute inaccurate or incomplete data and negatively influence high stakes, potentially escalating a PR problem rather than diffusing it, or creating one where there wasn’t beforehand.

Here at Carnsight, we think it all comes back to balance. Make conscious decisions about how, when, and where to use AI to enhance your PR more effectively. Keep automation for the activities that aren’t people-facing or high stakes, where you can afford to save time and increase accuracy.

PR will always be people focused

The Chartered Institute for Public Relations confirms that 59% of PR skills are predominantly not candidates for AI. People are the heart and centre of what drives PR. While AI may be a handy tool in the working professional’s tool kit, it’s not about to take the wheel.

Whether you’re an employer looking to attract and retain the best talent, or a job seeker looking to negotiate a competitive salary, you’re in the right place. The Digital Tonic salary guide offers the latest salary information for Marketing, Digital and eCommerce roles in the South West. 

Get yours here. There’s no need to input your details in exchange for a copy – just hit the download button to get yours. 

The salary guide covers:


If you’re an employer, this guide will help you to make informed decisions about remuneration.

Job Seekers

And if you’re a job seeker, you’ll be able to better understand the market value of your skills and experience. Plus, it’s pretty interesting to see how your salary stacks up compared to others in your field. 

We are excited to announce our latest campaign launch for Spontex, the UK’s No1 Cleaning Tools brand – ‘Little Wins!’

Spontex asked us to create a digitally led campaign to promote sales across the Spontex range in stores.

The latest campaign is all about celebrating life’s little victories; where something as simple as a freshly cleaned oven, or a clean, sparkling floor can provide that little moment of satisfaction.   It’s often the small things that offer the most joy!

The insight is brought to life through a series of short social films in which various small victories are celebrated by a quirky and eye-catching dancing hand.

To add further joy, the campaign features a promotion with daily ‘Little Wins’ up for grabs, with dozens of little daily prizes to deliver a little bit of joy to each day – just like Spontex products’ cleaning power does.

Throughout the promotion, shoppers will have the chance to win retail gift cards worth up to £100 every day by purchasing any Spontex product over the campaign period.  We think these prizes provide nice little wins to help shoppers in the current climate!

For those Spontex shoppers who aren’t lucky enough to win a retail gift voucher, they will be given a 20% discount code to use on Spontex products online.

The competition runs from the 17th of April up until the 5th of June. So be sure to purchase any Spontex product and enter online with your receipt at for a chance to win.

Mentor Digital has announced the appointment of Dan Watt as its new Digital Marketing Director.

Dan brings a wealth of experience to the Mentor Digital team, having previously worked as a Senior Strategist at Google and Managing Partner at McCann. In these roles, he was responsible for developing and implementing digital marketing strategies for some of the world’s largest brands.

At Mentor Digital, Dan will be responsible for leading digital marketing services and driving growth for new and existing clients. He will also play a key role in developing and executing the overall business strategy for Mentor moving forwards.

Under Dan’s leadership, the digital marketing services at Mentor Digital will increase in scope to become a holistic offering, encompassing all elements of paid digital media, SEO and analytics.

Dan’s team is equipped to provide consultancy across the entire spectrum of digital media: from initial auditing, planning and forecasting through to campaign delivery across paid search, social and display platforms, alongside technical SEO, content strategy and production.  As well as paid media and SEO, the team also offers end-to-end analytics services, from auditing and scoping tracking requirements through to tag implementation, data visualisation and reporting.

Dan is a highly skilled and experienced digital marketing professional, and the team at Mentor is thrilled to have him on board. His expertise and leadership will be invaluable as they continue to expand and grow their business over the coming years.

If you would like to get in touch regarding any digital marketing projects, you can fill out a contact form here or call into their Bristol-based office on 0117 305 8900.

You can visit Mentor’s website here:


We all know that the shorter working week has had proven success in other countries. 86% of Iceland’s workforce, for example, have either moved to a shorter working week or have the right to request shorter hours. So as Bristol tentatively dips its toe into the sea of change with a pilot scheme rolling out across businesses in the city, here we are five years into our four-day working week with some (hopefully) helpful reflections. 

Why did we do it?

Life is short and we want it to be excellent. Every bit of it. We’ve found that since allowing more space for our brains to process, stray, absorb and even rest (what a thought, we know) this has enabled better ideas to flow, calmer attitudes to influence the team and ultimately a higher level of productivity during the time spent at our desks. Don’t get us wrong, we believe in working hard to deliver excellent, refined work – the only difference is that we think it can be achieved successfully within four days. No extra hours, just four normal days.

How does it work for our clients? 

From a client’s perspective, you wouldn’t know any different. At the start of every project we create a timeline that our clients are happy with and that’s the timeline that we work to. Emails are answered from Monday to Thursday and we’re here to chat over the phone on any of those days too!

How does it work for the team? 

Every team member works the same four days which allows for collaboration and efficiency. What each team member does on Fridays is completely up to them. And then after a year of working for Studio Floc, all staff get paid the equivalent of a five-day working week for just four days. It’s our way of saying thank you for the hard work that everyone puts in.

A win-win

Excellence can be achieved in so many ways. For us, a four-day working week helps us accomplish this – and we don’t just mean in the workplace – but in every aspect of our lives. we would consider that a win-win. 

‬Driven by purpose‭, ‬we use creativity to enable the makers‭, ‬equip the innovators and empower the world-changers‭. ‬We specialise in branding‭, ‬print and digital design‭.‬

Have questions about our four-day working week? Looking for help with branding, print or digital design work? Let’s chat! Get in touch at [email protected]

As more and more businesses shift towards digital platforms, data analytics is becoming increasingly vital for ensuring customer retention through a smooth and effective onboarding process.

A well-designed onboarding process, optimised through careful planning, testing, and data analysis, helps customers quickly understand your product or service, leading to long-term success with your business.

How do I begin?

It all starts with Data Analytics…

Data analytics can seem scary at first. But it’s one of the most powerful tools in marketing and will help you generate a strategy that works and keeps on working.

So, here are five brief tips (see our website for them in full) for using data analytics to improve your onboarding process while enhancing your customer retention:

1. Identify key onboarding metrics

It’s all well and good saying analyse your data… But if you haven’t got any to start with, that’s going to be hard.

To begin with, identify which metrics are most important to track, these will be your KPIs (key performance indicators).

2. Use A/B Testing to refine your onboarding process

A/B testing is vital to help you refine your process by allowing you to test different approaches and identify which ones lead to higher conversion rates and engagement.

3. Analyse user behaviour data

Using Google Analytics, you will gain insights into which areas may be causing confusion or frustration, which may lead customers to drop off.

With this knowledge, you’ll find ways to improve the process and make it more user-friendly.

4. Leverage customer feedback

While looking at your numbers is beneficial, so is hearing directly from your customers about their experience. Gathering qualitative feedback, such as customer comments or surveys, gives you insights into specific pain points or areas for improvement.

5. Continuously iterate and improve

It’s important to continuously iterate and improve to keep your customers engaged and satisfied. Keep analysing data and gathering feedback to identify areas that need refining.

If you’d like to see our tips in more detail with examples, head over to our website.


Using data analytics to refine your onboarding process is essential to keep your customers happy and coming back. So be sure to keep improving to ensure a smooth onboarding experience that sets you and your customers up for success.

At Bopgun, customer retention is our bread and butter! If you’re feeling stuck and need some expert guidance, don’t hesitate to reach out to us.

Chancellor Jeremy Hunt delivered the government’s 2023 Budget on 15 March. Here’s a round-up of measures relevant to businesses in the creative industries.

If you’re a Bristol Creative Industries member and you’d like to share your view on Budget 2023, email Dan.

Describing his speech as a “Budget for growth,” Jeremy Hunt referenced the creative industries twice:

“Our film and TV industry has become Europe’s largest, with our creative industries growing at twice the rate of the economy.”

“I also want to make our taxes more competitive in our life science and creative industry sectors.”

In the full Budget document released after the speech, the government references the creative industries as being one of the five sectors it is focusing on for growth. The others are green industries, digital technologies, life sciences and advanced manufacturing.

The document says:

“The government will turn its vision for UK enterprise into a reality by supporting growth in the sectors of the future. There are opportunities to accelerate the progress of the technologies that will define this century by encouraging investment and smarter regulation.”

Budget 2023 measures for the creative industries

In terms of specific announcements for the creative sector, the Budget includes the following:

Audio-visual tax reliefs

The government is reforming audio-visual tax reliefs into expenditure credits with a higher rate of relief than under the current system. This follows the government’s consultation last year.

The changes are as follows:

For the Audio-visual Expenditure Credit, the minimum slot length for high end TV will be reduced to 20 minutes, and applied on an episode-by-episode basis.

The government will put a definition of ‘documentary’ into legislation based on guidance by the British Film Institute (BFI):

“a factual or realistic programme based on real events, place or circumstances and intended to record or inform.”

The documentary definition will apply to the audio-visual expenditure credit and the current high end TV tax relief.

Final wording and exclusions to the definition will be published as part of draft legislation in Summer 2023 for comment.

The £1m per hour expenditure credit threshold for high end TV will remain unchanged.

Eligibility criteria for the Video Games Expenditure Credit will require a minimum of 10% of expenditure to be on goods or services used or consumed in the UK.

The new expenditure credits can be claimed from 1 January 2024, but there will be a transition period to allow companies to adjust:

Full details are here.

Commenting on the change, Ben Roberts, CEO of the BFI, said:

“We welcome the chancellor’s news of the reformed expenditure credits across our screen industries, a testament to how crucial they are to the UK’s economy and growth. Combined with our extraordinary talent, infrastructure and technical and creative expertise, the screen sector tax reliefs – now remodelled as expenditure credits – have super charged our industry on an unprecedented scale.

“The news will ensure the UK remains a truly globally competitive production hub, giving us economic recovery and growth, creating thousands of jobs for people up and down the country and enabling creative talent and storytelling to thrive. It’s good news that the high end TV threshold has been preserved.

“I am particularly heartened to see a much needed boost for children’s television and animation as two areas of cultural and  societal importance in which the UK excels creatively, but that still have significant growth potential.”

Extended tax relief for theatre, orchestras, museums and galleries

The temporary higher headline rates of relief for Theatre Tax Relief (TTR), Orchestra Tax Relief (OTR) and Museums and Galleries Exhibitions Tax Relief (MGETR) will be extended for two years from 1 April 2023

The headline rates of relief for the TTR and the MGETR will remain at 45% (for non-touring productions) and 50% (for touring
productions). OTR rates will remain at 50%.

From 1 April 2025, the rates will be 30% and 35%. On 1 April 2026 the rates of relief for TTR and MGETR will return to 20% and 25%. The headline rates of relief for OTR will return to 25%.

Creative industries review

The government said its new chief scientific adviser, Professor Dame Angela McLean, will oversee a review into the creative industries.

Other research and development tax relief

In the November 2022 Autumn Statement the government said that from 1 April 2023 the SME research and development (R&D) tax relief scheme will decrease from 130% to 86%, while the SME credit rate will decrease from 14.5% to 10%.

This led to criticism from many organisations about the potentially negative impact on UK innovation. In response, the 2023 Budget includes the launch of a new SME R&D scheme from 1 April 2023 although it only benefits around 20,000 businesses. Loss-making companies that spend at least 40% on R&D will be able to claim £27 from HMRC for every £100 of R&D investment.

Among the businesses the government says will benefit are around 4,000 digital SMEs from the computer programming, consultancy, and related activities sector.

AI and innovation

Speaking during the Budget, Hunt said:

“To strengthen our position in artificial intelligence (AI), in which the UK hosts one third of European companies, I’m accepting all nine of the digital technology recommendations made by Sir Patrick Vallance in the review I asked him to conduct in the Autumn Statement.

“I can report that we will launch an AI sandbox to help innovators get cutting edge products to market. We’ll work at pace with the Intellectual Property Office to provide clarity on IP rules so generative AI companies can access the material they need. And we’ll ask Sir Patrick’s successor Dame Angela McLean to report before the summer on options on growth duty for regulators.”

The government will also award a £1m prize every year for the next 10 years to researchers that drive progress in critical areas of AI. It will be known as the ‘Manchester Prize’, named after the world’s first stored programme computer which was built at the University of Manchester in 1948.

Funding for Edinburgh festivals

Creative businesses and individuals from the south west who take part in Edinburgh’s annual festivals may be interested in new government funding of up to £8.6m.

The Budget said the money “could help build a permanent headquarters for the Edinburgh Fringe Festival and create year-round opportunities for local artists and talent across Edinburgh festivals”.

Investment zones

Although none are in Bristol or the south west, there could be some benefits for local businesses with connections or offices in the regions chosen for the government’s new investment zones.

The zone will focus on the government’s “priority sectors”, which includes the creative industries. They will each receive £80m for tax reliefs, improving skills, providing specialist business support, improving the planning system, or boosting local infrastructure.

The English zones will be in:

More details here.

General measures of interest to the creative industries

The following are announcements not specific to the creative industries but are of interest to businesses in the sector.

Corporation tax rise confirmed

The previously announced increase in corporation tax from 19% to 25% for businesses with profits over £250,000 will go ahead as planned from 1 April 2023.

Companies with profits of £50,000 or less will continue to pay corporation tax at 19%. Companies with profits between £50,000 and £250,000 will pay tax at the main rate reduced by a marginal relief providing a gradual increase in the effective corporation tax rate.

There is more advice on what the corporation tax changes mean for businesses in this post.

Energy support

The £2,500 Energy Price Guarantee (EPG) for households in Great Britain has been increased for another three months from April to June.

No new energy support was announced for businesses. The Budget confirmed that the Energy Bills Discount Scheme will replace the Energy Bill Relief Scheme from 1 April. The new scheme, which runs until 31 March 2024, is significantly less generous.

Measures to help people into work

Jeremy Hunt announced several measures aimed at helping the unemployed, parents and the over 50s to get jobs or increase the hours they work.

This includes extending free childcare to working parents of children from nine months old. The changes will be rolled out in stages:

For the over 50s, new ‘returnerships’ will bring together the government’s existing skills programmes. They will promote accelerated apprenticeships, Sector-Based Work Academy Programme placements and Skills Bootcamps to the over-50s.

All the labour market announcements in Budget 2023 are outlined here.

Local Enterprise Partnerships

In a shift to focusing on local authorities having powers to deliver activity such as business support, the government said it intends, subject to consultation, to withdraw all remaining central support for Local Enterprise Partnerships from April 2024.

The Budget said: “The government is committed to empowering democratically elected local leaders at every opportunity.”

Full expensing allowance

The new full expensing 100% first year allowance will be introduced from 1 April 2023 until 31 March 2026. This means that companies across the UK will be able to write off the full cost of qualifying main rate plant and machinery investment in the year of investment.

Pension allowances

The annual tax-free allowance for pensions will increase from £40,000 to £60,000.

The £1.07m lifetime allowance will be scrapped completely. This is the maximum amount of tax relievable pension savings an individual can benefit from over the course of their lifetime.

If you’re a Bristol Creative Industries member and you’d like to share your view on Budget 2023, email Dan.

In this article, we can show you how we create some of our best email newsletters and the process behind them. This blog post will be an organised explanation of how you can grow your business through email newsletters and the services we provide in order to help you do so.

The Importance Of Email Newsletters.

Email newsletters are a great way to advertise and showcase your company’s successes and services while keeping customers updated on any improvements and changes within the company. Nearly 5 Billion people worldwide use email, according to mailChimps blog post on writing email newsletters. Weekly emailing can raise your chances of reaching a higher percentage of these people each week. Whether you want to advertise a new product, service or event, email marketing/newsletters can be an easy and effective way to capture customers’ attention and drive more traffic to your website. Therefore resulting in more sales or higher interaction with your customers.

Keyword research is a practice that professionals in marketing use to use terms, phrases and words that users might enter into a search engine to find information on a particular topic, subject or object. Using words specific to your topic or product within your email newsletters can optimise traffic and reliability, ensuring that people feel you are a source they can trust when looking into a particular topic. Audience research and keyword research is a great ways to kickstart your email newsletter; they can allow you to adapt and change your email newsletter to your specific audience. Ensuring you get the reactions you are hoping for.

Subject Line

The subject line of your email is what is going to be the part that draws attention to your email and catches the attention of your audience. This will be the first aspect of your advertisement that your audience sees. Therefore you will want to ensure you fill it with keywords, and relative content and present it in an inviting manner to ensure it grab their attention. Make sure you include the information of the sender and recipient of the email, the date and any other vital information surrounding the content of the email.

Creating A Header And Introduction To Your Newsletter

Creating a good header and introduction is vital when grabbing the attention of your audience and getting them to stay interested throughout. During your audience research, you will discover how long your clients spend reading an email and gauge how much time people have to spend reading email marketing. If people have busy schedules that involve a lot of email traffic, then you will want to keep your advertisement short but effective. You can do this by ensuring your header is clear and concise and include all vital information quickly in your introduction. Images and infographics can also be a good way of engaging people while also delivering information quickly.

How To Ensure Your Email Content Is Effective

To ensure that your content is going to be useful and effective, you need to ensure you follow some simple steps.

Ensure that the content isn’t overly complicated.

One of the most important things is to create an email that isn’t overloaded with text and information. When advertising a product, service or event, people can get carried away with wanting to give all the information in a dense and lengthy email. People want to have content that is easy to digest, simple to read and full of the necessary information. Try not to go overboard with text unless the information you are writing is vital for your clients.

You can use infographics and images to help show key information in a clear and concise way.

Make sure your content is relevant.

There is no point in making an advertising email newsletter about an event, product or service that was relevant two weeks ago or is happening the day after they receive the email. You want to ensure that your audience has time to react to the information they have been given. Whether it’s a product you want them to buy, an event you want them to be a part of or a service you provide, you want people to have enough time to purchase, sign up, ask questions or react to your email.

Making content personalised

There are some useful methods that you can find on our email marketing page, that show you how you can personalise your email newsletters in order to be sent to specific groups of people. You want the right advertisement to be received by people who are most likely to interact with that content.  This links back to audience research/ keyword research and ensures you know what your audience is looking for.

Check the Tone of your content.

Make sure that the tone of your email newsletter matches the tone of your current website/ online presence and service you provide. Someone advertising days out at a waterpark aren’t going to have the same tone and use the same language as someone advertising Luxury spa days or luxury wine. Know your audience and create a tone that they will understand. Ensure not to use phrases and words that your audience may have trouble understanding while also ensuring to be polite and pleasant with the way you communicate with people.

Images and design content

Imagery and the layout of your content can be one of the first things that grab your audience’s attention.  You can also create content that incorporates important information to make sure your customers can clearly find key information they might need.

Key Takeaways.

Following these steps when creating content can help you get more out of your content and email newsletters overall. Email newsletters are one of the best ways of reaching audiences all over the world. Ensuring that the content you provide is well-designed, personal, relevant, not over complicated and has the right tone can help you get the best results.

How Fanatic Can Help You With Your Email Marketing 

Here at Fanatic, we offer Email Marketing services that include creating engaging, eye-catching written and visual content, and bespoke email flows and we can also analyse email performance to ensure we are doing all we can to optimise your email Newsletter campaigns. For more information, please refer to our email marketing and email newsletters here. Feel free to get in touch to see how we can help you with the services we provide.