On the evening of April 3rd, students from a range of fashion and creative courses at Weston College came together to showcase their talent at Elevate, a spectacular fashion show held in the Regency Suite on the Grand Pier.  This event gave learners the chance to present their work on a professional catwalk in front of friends, family, and the public.  Also, the £321 raised from ticket sales will be donated to Weston Hospicecare. 

The show featured collections and designs from A Level Fashion and Textiles students, Extended Diploma Fashion, Business and Retail students, and Fashion, Theatre, Special Effects and Media Make-Up students. Hair and makeup were also provided by learners from the HE Hair, Makeup, Prosthetics and Production course. We also had a range of volunteer models from across different subject areas, showcasing the amazing collaboration of the entire college.  

Each collection was the result of months of creativity, research, and technical skill, developing initial ideas, conducting visual and factual research, experimenting with illustrations and media, and refining their concepts before constructing their final garments in chosen fabrics.  

The Extended Diploma in Fashion, Business and Retail students explored themes such as Contrast, Refabrication, and Nostalgia, allowing for various interpretations and unique outcomes. Some examples include explorations of the architectural contrast within the National Trust’s Tyntesfield House, designs focused on the healing potential of flora, and investigations into the psychology of nostalgia through brain scans and synaptic imagery. Others took a more cultural approach, drawing on rock music from the 1970s to early 2000s.  

A Level Fashion and Textiles students brought an equally diverse range of ideas to life, exploring cultural heritage, mental health, and ethical issues in fashion. From intricate Sashiko-inspired patterns to visual critiques of the denim industry’s environmental impact, these students demonstrated powerful, individual visions that reflected deep personal engagement with their themes.  

The creativity didn’t stop at the garments. Students from the Extended Diploma in Fashion, Theatre, Special Effects and Media Make-Up created stunning looks that carried strong environmental messages. Their work responded to themes such as climate change, the ozone layer, California wildfires, and human impact on the planet—resulting in dramatic, thoughtful, and visually compelling headpieces and makeup designs.  

Pat Jones, Principal and CEO of Weston College, expressed her gratitude to both the students and the community for making this event possible, adding, “The Elevate Fashion Show was a true celebration—not just of the incredible creativity and talent of our fashion learners, but also of the community spirit that made it all possible.   

“Thanks must go to Michelle Michael and the team at the Grand Pier for so generously providing the Regency Suite free of charge, giving our students the unique opportunity to showcase their work in a truly professional setting. Thanks to this support, every ticket sold will go directly to Weston Hospicecare. We’re also grateful to St John’s Church for their kind loan of a lighting system that helped the show come to life. This event is a great example of what happens when education and community come together to lift up the next generation of creatives.”  

Elevate is a great example of how Weston College’s Career Excellence Hubs give our students the career-preparing opportunities to gain first-hand experience in presenting a collection within a professional setting, developing their confidence, communication skills, and understanding of the production and logistics behind a runway event. The evening also offered invaluable exposure to peers, industry professionals, and potential employers which is essential for anyone pursuing a future in fashion or performance industries.  

For many of the student models, walking the runway was a transformative experience. Stepping out of their comfort zones, they rose to the challenge with bravery and confidence, contributing to the energy and spirit of the event and supporting their peers on a night that celebrated creativity, courage, and collaboration.  Elevate was an amazing reflection of the talent and dedication of our Weston College students, enhanced by community to bring this event to life for a great cause.  

Well done to all our students who got involved in designing, creating, and modelling—this night wouldn’t have been possible without your efforts! Also, a big thank you to our fantastic Photography students: Harrison, Ethan, Cerys, Annabel, Taylor, Ellen, Toby, and Cameron for capturing the night perfectly! 

Following a competitive pitch, SIM7 has been selected by the British Council as a key agency on its framework to supply services over the coming years.

SIM7 will work in partnership with the British Council’s international marketing teams, creating strategic messaging, copywriting and content to drive the organisation’s global initiatives.

This work will involve developing digital and OOH campaigns, creating assets across all channels, and supporting the British Council’s extensive international outreach.

SIM7 will join a handful of leading UK agencies selected to support the British Council’s strategic goals.

About the British Council

The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities. Operating in over 100 countries worldwide, the British Council builds connections, understanding, and trust between people in the UK and other countries through arts and culture, education, and the English language, reaching millions of people annually.

Says SIM7’s Simeon de la Torre, “As an agency with extensive international experience, this is a perfect partnership for us. We’re excited about working on some of the most significant cultural and educational initiatives globally, and empowering the British Council by delivering the effective messaging that we’re known for.

“Our capabilities closely align with the British Council’s mission to promote and uphold the English language worldwide. Our expertise will enhance the British Council’s efforts to make English accessible to learners across diverse cultures and backgrounds. Through innovative campaign strategies and engaging content, we’ll support the British Council’s role as a global leader in English language teaching and assessment.

“We’re looking forward to connecting with the international communities that the British Council fosters and supports.”

“The British Council is one of the best names in the industry for cultural exchange and educational opportunity, and the SIM7 team are all keen to help them deliver their mission of building connections between the UK and the rest of the world.”

SIM7 is an award-winning creative agency that uses language to empower design. We drive growth by creating brands, campaigns and strategy – for marketing teams around the world. Our experience in international education extends to universities, leadership organisations, business schools and more. For more information, contact Simeon de la Torre [email protected]

This article has previously appeared on the ADLIB Blog.

In this Women In Design feature, we caught up with Vee Rogacheva, Head of Product Design at Go.Compare which is part of Future Plc.

Vee emphasizes the importance of empathy, accessibility, and diversity in her work. She also highlights the unique contributions women bring to design, the need for mentorship, and the importance of owning your career to unlock opportunities for growth and success.


Could you please introduce yourself as well as your background? 

Hi, I’m Vee Rogacheva, and I’m the Head of Product Design at Go.Compare which is part of Future Plc. I lead a team focused on building experiences that help millions of people across the UK save money.

Go.Compare is a regulated business and the design team is responsible for helping users achieve their financial goals. Our solutions are informed by deep understanding of users, grounded in research, and from the synergy between cross-functional teams and experts.

Before joining Go.Compare, I worked in the Education Technology sector, where I gained valuable insights into creating impactful experiences for users from different parts of the world. Prior to that, I was a user-centered design consultant, working with clients such as The Samaritans, Drinkaware, and Guide Dogs. These experiences helped me develop a deep appreciation for designing with empathy and purpose, focusing on accessibility and the diverse needs of different user groups.

At Go.Compare, I’m passionate about creating solutions that have a real impact on people’s lives, while nurturing a team culture that values creativity, inclusivity, and continuous learning.


In your opinion, what unique perspectives or contributions do you think women bring to the design industry? 

As women we often have to challenge stereotypes and bring diversity into design thinking itself. By being in leadership positions, we can also influence the way products are shaped—ensuring that design is not just for a single type of user, but for a wide array of individuals with different backgrounds, needs, and expectations. This results in products that resonate more deeply with a broader audience, fostering inclusivity.

Women are also in a unique position as they, willingly or not, serve as role models for other women in any industry and design is no different. That means that female designers are often expected to not only perform at the highest level but also represent and pave the way for others. This dual role can bring added pressure and can be very tiring, no wonder so many women quit.

I’m passionate about unlocking opportunities in design for other women, which is why I got involved in co-organizing Ladies that UX Bristol, a community that supports women and under-represented genders on their design journey. We get together once a month and it’s a great opportunity to network and learn.


In an attempt to capture some of the Wisdom you’ve gained as a woman in the design sector so far, what is the 1 thing that you’d like to pass on to your peers as well as the future generation of talent within your sector?

I can’t emphasise enough the importance of owning your career. It’s crucial to proactively seek out opportunities for growth. A great example of is the story of my team member, Monica. She previously worked in another team here at Future and reached out to me, expressing her interest in design and her desire to transition from marketing to a UX role. Her initiative not only showcased her passion but also opened the door for her to explore new possibilities in her career. She has been a great addition to the team, bringing in all those skills she already had and quickly gaining new ones as she is now taking on bigger and bigger projects.

If anyone reading this is thinking about reaching out, I can’t promise you a job but I’ll always find time for people looking to break into design or wanting to become better designers. It’s essential to reach out, seek advice, and gather insights from those who can help you navigate your journey. Connecting with peers and mentors helps build your confidence and unlocks valuable opportunities to craft a fulfilling career in design.


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If you’re inspired by the stories and wisdom shared in our ‘Women In Design’ series and would like to contribute your own experiences, we’d love to hear from you. Creatives at all levels, please email us and your story could be the next we feature.

saintnicks has won two awards at the prestigious Transform Awards Europe 2025 for their work with Ascot Racecourse.

Gold: Best Expression of a Brand on Social Media Channels
Bronze: Best Use of Copy Style or Tone of Voice

The Transform Awards celebrate excellence in brand strategy and execution across Europe. saintnicks’ work with Ascot Racecourse brought to life the brand’s creative platform, Elegance at Play – combining social-first storytelling, a distinct tone of voice, and thumb-stopping, jaw-dropping content that captured the attention of both loyal racegoers and new audiences alike.

Speaking on the win, Fraser Bradshaw, CEO at saintnicks, said:

“We set out to create a truly ownable brand voice and world-class social content that matched Ascot’s stature as an iconic British institution. To see that work recognised is a brilliant moment for the team and a testament to the power of brave, collaborative thinking.”

 


Looking to go further?

If you’re after a creative brand agency that will go the extra mile for your brand, drop saintnicks a line. You can find out more about their brand, campaigns, content and digital expertise here, or reach out to their Client Services Director, Francois d’Espagnac.

This article has previously appeared on the ADLIB Blog.

We caught up with Samantha Merrett, Senior Accessibility Specialist at the Ministry of Justice (MoJ).

She shares her journey into accessibility, the role inclusion plays in her work, and how small design changes can make a big impact. Samantha also offers practical advice for designers looking to create more accessible experiences and highlights key resources to stay ahead in inclusive design.

The purpose of the series ‘Design For All’ is to demonstrate the importance of inclusivity in design and share knowledge on how to create more inclusive and accessible design experiences.


Can you please introduce yourself, what you do and tell us about your experience?

Hi there, my name is Samantha Merrett, and I am a Senior Accessibility Specialist working at the Ministry of Justice (MoJ). I have been at the MoJ for nearly a year now and I have worked in the Civil Service for more than 8 years.

Before joining the team at the MoJ, I was Accessibility Lead at the Food Standards Agency and GOV.UK Managing Editor at the Ministry of Defence (MoD). Whilst working at the MoD, I managed a small team of editors editing and publishing content on GOV.UK. The introduction of the Public Sector Bodies Accessibility Regulations (PSBAR) in 2018 required us to upskill quickly to understand how to ensure our content was accessible.

However, there was one specific moment that made me realise that accessibility was the career for me! I spent time working on the Armed Forces Pension forms to try and make them more user-friendly and accessible. We ran focus groups with users to understand the problem areas and then worked to fix the issues. We then presented the improved forms back to the focus group and the attendees was so thankful that they could now independently claim for their pension.

It was that moment for me that made me realise how important accessibility is. I might have only helped one person in that room but that was enough for me! What we do matters and it can have a profound impact on the users that we serve.


How important is accessibility and inclusion to your work?

For me accessibility and inclusion go hand in hand, if we make things more accessible, they should be more inclusive for all. In my current role, we encourage all colleagues to consider accessibility from the start, whether you work in design creating digital products or write emails and documents, accessibility should be front and centre.

Adding accessibility in at the beginning makes it much easier to ensure the final product or design is accessible. Addressing accessibility early in the design process is more cost-effective than retrofitting a product later.

Designing for accessibility can lead to innovative solutions that benefit all users. For example, adding captions to videos benefits not only those with hearing impairments but also for users in noisy environments.

Fundamentally, accessible design can enhance usability for everyone not just those with disabilities. This promotes equal access and prevents exclusion.


How are you promoting inclusive design through your work and what are some of the challenges you’ve faced?

Promoting inclusive design is a core aspect of my work. I strive to ensure that the information and tools I provide are accessible to everyone. This involves using clear and concise language, offering alternative text for images and ensuring all interactive elements are keyboard accessible. I also never stop learning; I continuously keep up to date with standards and best practices to provide the most relevant and effective support to my colleagues.

One of the main challenges I face is designing visually engaging content whilst making it accessible. I like to ensure that complex topics are explained in an understandable way. Infographics and visuals are often avoided when it comes to accessibility, but this overlooks the benefit they can provide for those who are visual learners or neurodivergent. If graphics are designed using the appropriate colour contrast, accessible font types and use clear and consistent layouts they should be accessible to users. Of course, to make the content accessible you must also provide an appropriate, equivalent text version of the content so users can read through the text if they prefer.


What are 2 tips you’d share to other designers trying to design in a more accessible way?

First, you need to understand your users. Take the time to learn about the different ways people with disabilities interact with digital products. This might include using screen readers, keyboard navigation or using voice commands. Talk to people with access needs about their experiences, specifically in the area that you are working in. It is important to truly understand your users and acknowledge that not everyone’s experience is the same. We are all individuals with our own needs and preferences, and we all deserve to have these needs considered.

Never stop learning and make sure you invest time and energy into your own self-development. Continuous learning helps you to stay up to date with the latest news, technologies and best practices making them more effective in your role. Accessibility is an ever-evolving topic, and it can sometimes feel difficult to keep on top of all the latest trends. If you can prioritise your own development, you not only advance your career but also help to contribute to the overall success and adaptability of your team and organisation.


What are some of the resources you’ve found helpful to develop your understanding of accessibility and inclusion when it comes to your design work?

There are so many amazing resources that I could share but these are a couple that I refer to time and time again.


Accessible Design Resources
Following the insightful recommendations from our Design For All participants, we’ve curated an extensive collection of tools, guides, articles, books, blogs, and videos. This resource is specifically designed to support accessibility and inclusion specialists at every stage of their journey.

View Accessible Design Resources

This article has previously appeared on the ADLIB Blog.

Introducing Franca Wade, a talented designer in the Brand and Creative team at the National Trust. With a background in graphic design and illustration, she has navigated a career across publishing, marketing, and communications before finding her place in design.

In this chat, she shares insights on the role of women in design, the impact of creativity on future generations, and advice for those forging their path in the industry.


Could you please introduce yourself as well as your background?

I’m Franca, a Designer in the Brand and Creative team at National Trust. I studied graphic design and illustration in Bath before working in a few creative sector jobs, mainly in publishing. I joined the Trust a little over 9 years ago in Marketing and Comms, then the Images team, finally landing in the Design team 4 years ago. Being part of a conservation charity keeps me motivated – I’m passionate about helping to make the National Trust accessible to everyone, and the power of nature to improve health and wellbeing.

From social media designs and fundraising packs to children’s activity sheets and concepting for seasonal campaigns, no two days are ever the same. My favourite project was wrapping trams with designs of giant flowers, insects and birds for our Blossom campaign last spring. Hopefully they made people’s days a little brighter!


In your opinion, what unique perspectives or contributions do you think women bring to the design industry?

As a woman I see empathy, compassion and emotional connection as a thread running through my work. Designing for a charity with a meaningful cause – restoring nature, making nature, beauty and history accessible to all, and inspiring future generations to care for nature and heritage – reminds me that creativity can be used a tool to inspire people, unlock emotions and bring about positive change.

I’m a strong believer in the impact creativity can have on future generations and I love working on projects that are aimed at young people and children. That’s the work that excites me the most.


In an attempt to capture some of the Wisdom you’ve gained as a woman in the design sector so far, what would you like to pass on to your peers as well as the future generation of talent within your sector?

My thoughts are around motivation and intention. For anyone starting out, I’d say do what you enjoy and believe in. Figure out what kind of creativity you’re interested in and pursue that – whether it’s motion design, illustration, graphic design, UX, creative direction, photography or film. If you’re passionate and excited about what you choose to do, that’s what will give you the most energy and be sustainable in the long run. It’ll also allow your unique skills, vision and ideas to shine through. Don’t try and force yourself to work in a certain environment or style that doesn’t naturally fit because that’s a good way to kill creativity or burn out.

And as a woman, don’t be afraid of setting yourself up for success. Make yourself visible, find your voice, be clear about what you want and don’t be afraid to ask for it. Take time each week to recognise your successes, big or small, and celebrate the successes of women around you along the way. Be intentional about your priorities – if you’ve got clearly defined goals, you’re more likely to get to where you want to be.


Have you encountered any specific challenges as a female designer, and how did you overcome them?

In my experience, hard work can be a foundation for success but it’s not usually enough on its own. As a creative you need to become comfortable making yourself visible to attract opportunities. It can feel counter-intuitive because women are often taught from early on to be modest or not to speak up. But those patterns can be overcome with practice – being seen and heard is important because your ideas matter. The more you do it, the easier it becomes!


What is your take on the importance of role models?

I’m lucky to be surrounded by female role models at National Trust. I see strong, intelligent and creative women in specialist and leadership roles across the organisation; it’s inspiring to work alongside women succeeding in careers that they love and making real change. I’m a strong believer in the power of building connections between women and sharing our wisdom and insight. Outside of the Trust, my most recent role model has been Lauren Currie, who runs Upfront BOND confidence courses for women. I was lucky enough to take part in her Charity Bond last year and I follow her online for all things confidence and female power.

For anyone starting out in their design career I’d say find someone you see as a role model, reach out to them and try and understand their journey. Mentoring is a great opportunity; if you can find someone to mentor you, go for it! I’ve been a mentor in the past and it was rewarding to share my experience with someone getting started on their journey. Role models are important no matter what stage of your career you’ve reached – seeking out inspiration and different perspectives helps me to keep developing as a designer. Creativity is a continuous process.


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If you’re inspired by the stories and wisdom shared in our ‘Women In Design’ series and would like to contribute your own experiences, we’d love to hear from you. Creatives at all levels, please email us and your story could be the next we feature.

JavaScript plays a key role in modern web development, powering interactive features like animated buttons, dynamic text, and responsive forms. With the rise of JavaScript libraries, building complex and engaging websites has become easier than ever. In fact, an estimated 99% of all websites now use JavaScript in some way. But here’s the problem: AI-powered search bots don’t always process JavaScript properly. This means if your website relies heavily on JavaScript to display key content, there’s a risk that AI crawlers won’t index it correctly. And if AI-powered search engines can’t read your content, it becomes much harder for users to find you in AI-generated search results.

Why does this matter?

Traditional search engines like Google have developed ways to process JavaScript over time, but AI search bots, such as GPTBot, aren’t as advanced in handling JavaScript-heavy sites. This can create a visibility gap, where websites that depend too much on JavaScript lose out on AI-driven search opportunities. So while JavaScript can enhance user experience, too much of it can make your site unreadable to AI-powered search engines—potentially costing you traffic and visibility.

How to keep your content AI search friendly

The good news is that there are three key steps you can take to ensure your content remains accessible and easy to find in AI search results:

1. Use server-side rendering

Instead of relying on JavaScript to load everything in the browser, ensure that key content is processed on your server and included in the initial HTML version of your web pages. This allows AI crawlers to access important information immediately, rather than relying on them to execute JavaScript (which they may not do effectively).

3. Use JavaScript sparingly for core content

JavaScript should enhance your site, not control the display of essential information. Make sure critical content—like headings, body text, and key navigation elements—are accessible even if scripts don’t load properly.

Balancing functionality with search visibility

For businesses that want to remain competitive in AI-driven search, finding the right balance between modern web functionality and AI crawlability is essential. Moving away from a ‘JavaScript-first’ mindset and ensuring your content is accessible in HTML will help future-proof your website as AI search continues to evolve. If need some help with any of these insights we can support you in optimising new search platforms like SearchGPT. Get in touch with our expert team here. You can watch Tom Vaughton discuss ‘Is JavaScript killing your AI search visibility?’ in a short video here.

2. Take an HTML first approach to development

Many web developers default to a JavaScript-heavy approach, but for SEO, especially in the AI era, structuring your site with HTML first is crucial. AI crawlers prioritise HTML content over JavaScript-rendered elements, so ensuring your most important text and data are available in the HTML improves your website’s discoverability.

3. Use JavaScript sparingly for core content

JavaScript should enhance your site, not control the display of essential information. Make sure critical content—like headings, body text, and key navigation elements—are accessible even if scripts don’t load properly.

Balancing functionality with search visibility

For businesses that want to remain competitive in AI-driven search, finding the right balance between modern web functionality and AI crawlability is essential. Moving away from a ‘JavaScript-first’ mindset and ensuring your content is accessible in HTML will help future-proof your website as AI search continues to evolve. If need some help with any of these insights we can support you in optimising new search platforms like SearchGPT. Get in touch with our expert team here. You can watch Tom Vaughton discuss ‘Is JavaScript killing your AI search visibility?’ in a short video here.

This article has previously appeared on the ADLIB Blog.

Introducing Ana Grigorovici, a talented brand identity designer and the founder of Design Bench Studio, a creative practice based in South London.

In this conversation, we dive into her journey, thoughts on the role of women in design, and advice for those coming up in the industry.


Could you please introduce yourself as well as your background?

I’m a brand identity designer and founder of Design Bench Studio, a creative practice based in South London. My background is in graphic design. I currently focus on working with local communities, tech-for-good entrepreneurs, and social change businesses.

We help clients define their voice and visual identity and work with the them at the very start of their ventures or business ideas. The “bench” in the studio name reflects the horizontal and open design approach, which has helped us build meaningful partnerships and create work that is purpose-first. Our studio values are designed to mirror the values of the people we work with.


In your opinion, what unique perspectives or contributions do you think women bring to the design industry?

Anyone working in design will have unique contributions to bring into our industry. It would be hard to define this according to gender alone without looking into cultural norms, access to education and resources. As in many industries where there is still a gender pay gap we will need to address a few issues before we can quantify fair contributions.

In terms of perspective, women will certainly have their lived experience lens to add to the industry, and this will be the same for people who identify as women and non-binary people. From my experience with working with all-women teams in design I have seen a more intentional focus on inclusivity and empathy across creative outputs as well as in the ways of working and workplace culture. I have felt more supported and influenced to grow mindfully in all-female teams.

It’s also worth asking—what unique perspectives do men bring? That’s not a question I hear answered a lot by men in design.


What’s one thing you’d like to pass on to your peers and the next generation in your sector?

Start before you feel ready. Waiting for the “perfect” moment can hold you back, and the truth is, you’ll learn more by doing—even if it’s messy. Mistakes are inevitable, but they’re also where the best lessons happen. You’ll grow more from an imperfect starting point, as long as you adapt and learn along the way, correcting and owning your mistakes. A little embarrassment goes a long way.


Have you encountered any specific challenges as a female designer, and how did you overcome them?

The biggest challenge has been tackling my own self-doubt and limiting beliefs—questions like, “Do I deserve to be here?” or “Have I done enough to prove my worth?”. This is, in part, the female experience overall in the work environment, I feel.

I have (somewhat) overcome this with support form a coach and by learning to ask for what I really want from a workplace. Building confidence is hard and I believe we all need some external help and support from mentors and peers to face those challenges.


What’s your take on the importance of role models?

Role models are hugely important – they show us what’s possible and that success can take many forms. Seeing women lead authentically in the creative industry has been so inspiring and was a big reason for starting the ffsc.club. The club is structured around soft networking events and story-sharing for women in the creative industries.

Role models can help us draw strength from their stories in order to carve out your own path.


Ana is the founder behind Female Founders Sharing Circle, an open-source directory and initiative designed for knowledge exchange between female founders in the creative industries and beyond.

Their next ‘soft networking’ event is scheduled for 20th of March in the CIC space at the Bussey Building, Peckham for a 7PM start.

Check out the event and community here.


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If you’re inspired by the stories and wisdom shared in our ‘Women In Design’ series and would like to contribute your own experiences, we’d love to hear from you. Creatives at all levels, please email us and your story could be the next we feature.

Bristol-based design studio Rhombus is proud to have supported the launch of Noods Levels CIC’s Two Step Programme, a unique initiative aimed at empowering local music businesses and emerging creatives. 

The initiative combines a structured business accelerator with a unique creative placement scheme, providing practical tools and structured support to drive sustainable growth across the city’s thriving music scene.

Why Two Step Matters

The Two Step Programme addresses two significant challenges in the city’s creative sector. Currently, 60% of UK startups fold within their first five years (Forbes, 2024), while only 1 in 10 UK workers in the creative industry come from working-class backgrounds (The Guardian, 2024). By providing targeted resources for music businesses and opportunities for early-career creatives, the initiative seeks to help participants overcome these barriers, equipping them with the skills and connections needed for long-term success.

For Rhombus Studio, this project was more than just a branding opportunity, it was a chance to give back to the creative community that helped shape the studio’s journey. With the founders’ deep roots in Bristol’s music scene and a passion for supporting grassroots initiatives, the collaboration felt like a natural fit. 

The studio aimed to create a visual identity that not only captured the essence of Noods Levels’ DIY spirit but also provided a professional, flexible design suited to the programme’s potential growth beyond the music sector. 

Crafting the Visual Identity

The brief called for a bold, simple, and flexible brand that could resonate with both businesses and individuals. The design needed to reflect Two Step’s dual mission: supporting local businesses while fostering creativity among young talent.

Colour was key in shaping the visual identity, crafting a vibrant palette with limes and oranges to symbolise creativity and optimism for young creatives, while blue and purple represent collaboration and innovation for businesses. This energetic palette was paired with bold, chunky typography that delivers a clear, impactful message while maintaining a friendly tone.

At the heart of the visual identity is the ‘two-step’ frame, which became the focal point of the brand. It symbolises the programme’s twofold mission: supporting local music businesses while creating pathways for new creative voices from diverse backgrounds. The frame serves as a flexible design element, adaptable across various formats from digital assets to printed materials. 

A Bold Identity for a Promising Future

The final visual identity is bold, clean, and perfectly aligned with Two Step’s mission. It speaks to both businesses and creatives while leaving space for the programme to grow into new areas. Rhombus Studio is honoured to have played a role in an initiative that strengthens Bristol’s music community and creates meaningful opportunities for the next generation.

More info on Noods Levels site.

This article has previously appeared on the ADLIB Blog.

Here’s our conversation with Samantha Merrett, Senior Accessibility Specialist at the Ministry of Justice (MoJ).

She shares her journey into accessibility, the role inclusion plays in her work, and how small design changes can make a big impact. Samantha also offers practical advice for designers looking to create more accessible experiences and highlights key resources to stay ahead in inclusive design.


Can you please introduce yourself, what you do and tell us about your experience?

Hi there, my name is Samantha Merrett, and I am a Senior Accessibility Specialist working at the Ministry of Justice (MoJ). I have been at the MoJ for nearly a year now and I have worked in the Civil Service for more than 8 years.

Before joining the team at the MoJ, I was Accessibility Lead at the Food Standards Agency and GOV.UK Managing Editor at the Ministry of Defence (MoD). Whilst working at the MoD, I managed a small team of editors editing and publishing content on GOV.UK. The introduction of the Public Sector Bodies Accessibility Regulations (PSBAR) in 2018 required us to upskill quickly to understand how to ensure our content was accessible.

However, there was one specific moment that made me realise that accessibility was the career for me! I spent time working on the Armed Forces Pension forms to try and make them more user-friendly and accessible. We ran focus groups with users to understand the problem areas and then worked to fix the issues. We then presented the improved forms back to the focus group and the attendees was so thankful that they could now independently claim for their pension.

It was that moment for me that made me realise how important accessibility is. I might have only helped one person in that room but that was enough for me! What we do matters and it can have a profound impact on the users that we serve.


How important is accessibility and inclusion to your work?

For me accessibility and inclusion go hand in hand, if we make things more accessible, they should be more inclusive for all. In my current role, we encourage all colleagues to consider accessibility from the start, whether you work in design creating digital products or write emails and documents, accessibility should be front and centre.

Adding accessibility in at the beginning makes it much easier to ensure the final product or design is accessible. Addressing accessibility early in the design process is more cost-effective than retrofitting a product later.

Designing for accessibility can lead to innovative solutions that benefit all users. For example, adding captions to videos benefits not only those with hearing impairments but also for users in noisy environments.

Fundamentally, accessible design can enhance usability for everyone not just those with disabilities. This promotes equal access and prevents exclusion.


How are you promoting inclusive design through your work and what are some of the challenges you’ve faced?

Promoting inclusive design is a core aspect of my work. I strive to ensure that the information and tools I provide are accessible to everyone. This involves using clear and concise language, offering alternative text for images and ensuring all interactive elements are keyboard accessible. I also never stop learning; I continuously keep up to date with standards and best practices to provide the most relevant and effective support to my colleagues.

One of the main challenges I face is designing visually engaging content whilst making it accessible. I like to ensure that complex topics are explained in an understandable way. Infographics and visuals are often avoided when it comes to accessibility, but this overlooks the benefit they can provide for those who are visual learners or neurodivergent. If graphics are designed using the appropriate colour contrast, accessible font types and use clear and consistent layouts they should be accessible to users. Of course, to make the content accessible you must also provide an appropriate, equivalent text version of the content so users can read through the text if they prefer.


What are 2 tips you’d share to other designers trying to design in a more accessible way?

First, you need to understand your users. Take the time to learn about the different ways people with disabilities interact with digital products. This might include using screen readers, keyboard navigation or using voice commands. Talk to people with access needs about their experiences, specifically in the area that you are working in. It is important to truly understand your users and acknowledge that not everyone’s experience is the same. We are all individuals with our own needs and preferences, and we all deserve to have these needs considered.

Never stop learning and make sure you invest time and energy into your own self-development. Continuous learning helps you to stay up to date with the latest news, technologies and best practices making them more effective in your role. Accessibility is an ever-evolving topic, and it can sometimes feel difficult to keep on top of all the latest trends. If you can prioritise your own development, you not only advance your career but also help to contribute to the overall success and adaptability of your team and organisation.


What are some of the resources you’ve found helpful to develop your understanding of accessibility and inclusion when it comes to your design work?

There are so many amazing resources that I could share but these are a couple that I refer to time and time again.


Accessible Design Resources
Following the insightful recommendations from our Design For All participants, we’ve curated an extensive collection of tools, guides, articles, books, blogs, and videos. This resource is specifically designed to support accessibility and inclusion specialists at every stage of their journey.

View Accessible Design Resources