Mastering The Value Conversation: Making Value-Based Pricing Real

We’re delighted that Blair Enns will be back in Bristol in January 2019 to deliver a one-day workshop.

About the Workshop

‘Mastering The Value Conversation: Making Value-Based Pricing Real’ is a one-day workshop designed to help creative professionals increase their prices and their impact on their clients’ businesses through a shift to value-based engagements and pricing. The hands-on, exercise-driven workshop combines pricing theory with facilitator Blair Enns’ Win Without Pitching approach to new business development to deliver a unique learning experience designed to lead to immediate pricing wins.

“You cannot be an effective pricer if you study pricing alone and eschew some of the complementary skills of selling and negotiating,” says Enns, author of Pricing Creativity: A Guide to Profit Beyond the Billable Hour. The barrier to pricing success in the creative professions, he says, is not knowledge but skill. “You can intake most of what you need to know about pricing in about 90 minutes,” says Enns. “Then you need to apply it firsthand and practice having the conversations.”

Pricing Knowledge + Selling Skills = Value-Based Pricing Success

This workshop is relevant to any creative or marketing firm professional with P&L responsibility or the authority to set or negotiate price.

You will learn:

What better way to kick off 2019 than by mastering the value conversation within the first couple of weeks of the year!

This workshop will take place on Tuesday 15th January in the beautiful new offices of one of our Approved Legal Suppliers, Foot Anstey, 2 Glass Wharf, Bristol BS2 0FR and is priced at £595+VAT for Bristol Media members and £795+VAT for non-members.  Email [email protected] to book your place.  A 50% deposit will be taken at the time of booking with the balance payable by 8th January 2019.  

About Blair Enns

Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder and CEO of Win Without Pitching, the sales training and coaching organisation for creative professionals, and the author of two books on selling and pricing for creative professionals. He is the cohost, along with David C. Baker, of 2Bobs, the podcast on creative entrepreneurship.

Blair lives in Kaslo, British Columbia, Canada and lectures throughout the world. He has spoken to dozens of conferences and organisations on five continents.

winwithoutpitching.com | pricingcreativity.com | 2bobs.com

Bristol based communications agency Wonderland has collaborated with letterpress design god Anthony Burrill to produce a limited edition set of prints in time for the festive season, with 100% of proceeds going to Kindly Collective, a charity set up by Wonderland’s founder Alison.

Kindly’s mission is to help create a kinder world. The charity funds and supports grassroots projects with huge hearts, but little voices, focusing on three areas: women, kids, and creatures.

The Wonderland X Anthony Burrill collaboration – done in his signature bold letterpress style – aims to encourage a wave of kindness to sweep across the country, both in its message and its fundraising.

Anthony says: “There’s always room for people to be kinder to each other in the world. I hope this print helps people recognise the power of kindness, while raising money for Kindly and all the incredible grassroots charitable projects it supports.”

Wonderland founder Alison says: “We’re massive fans of Anthony’s work so we’re humbled and beyond happy to be collaborating with him on this piece – and supporting Kindly in the process. We hope that the print serves a beautiful reminder that it’s cool to be kind to your fellow humans and creatures, and it also makes the perfect present for people who want to do some good with their giving this Christmas.”

The Wonderland X Anthony Burrill prints cost £100 + P&P (UK only) and are available from www.wonderlandcomms.com/shop

Only 200 are available in total. And when they’re gone, they’re gone.

All profits raised from the partnership will go to fund grassroots projects via The Kindly Collective, helping vulnerable women, kinds and creatures across the globe. For more information please go to www.kindlycollective.co

#LIVEKINDLY

#WONDERLANDXAB

Digital Cities is returning to Bristol with a week-long programme of free, inspirational learning and networking opportunities aimed at developing the skills of both the current and next generation of staff working in the creative industries. The project has run successfully in Bristol for five years, bringing industry partners together to boost their region’s digital and production skills and acting as a catalyst for exciting collaborations within the creative sector.

Starting on Monday 26 November, Skills West, a project delivered by Business West and Bristol Media are coordinating a series of free events designed to help your business face a competitive digital future, called Open Doors.

Open Doors

Open Doors is a brilliant opportunity to see behind the scenes of this buzzing industry. Companies from around Bristol will be opening their doors to small groups of guests and sharing an insight into their business which is not normally on show.

This year we have 20 businesses on board who are offering various opportunities, from tours of their workspace and career advice workshops, to question and answer sessions with experts in their field.

All of the Open Doors events are listed here: https://www.businesswest.co.uk/grow/digital-cities-bristol-2018

The beautifully shot three minute film www.uwe.ac.uk/aboutus/realworldfilm uses real students to tell an emotive story of what life is like at UWE Bristol and takes a new approach to promoting a university. The people of Bristol are being called on to support the film and vote for the film by clicking the ‘Like’ button beside the work. The winner will then be featured in the next issue of The Drum (23 July) in the Creative Showcase spread. The next two week’s are particularly special as work shown here will also be displayed at The Drum Live on Wednesday 9 July in a special Blippable Creative Showcase gallery.

 

Taking a new approach to promoting a university, the film entitled “The University for the Real World”, moves away from the usual factual, prospectus style brand films which often focus on facilities and courses.  This film is designed to prompt an emotional connection in viewers and the resulting piece is a powerful representation of life at UWE Bristol, with an emphasis on preparing students for life and careers in the real world as well as access to the great range of social, leisure and lifestyle features of the city of Bristol. The stars of the film, 25 UWE Bristol students, are shown studying and gaining practical experience for their chosen careers in a range of UWE’s excellent facilities alongside their wide ranging leisure interests.

The film aims to highlight to prospective students that UWE Bristol is a top university for passionate people who want to succeed in their chosen career.  It has been developed to show what makes UWE Bristol distinctive as a university and raise awareness and the reputation of the University both in the UK and internationally.

UWE Bristol is in the top six English universities for graduate employment and was placed 8th by The Telegraph in its list of top universities for getting a job in 2013.

You are currently viewing a placeholder content from YouTube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.

More Information

Commenting on her role in the film, business and management student Ellen Riis-White said: “The film made me feel emotional as I’m proud of the university and everything it has to offer…I truly believe this film is going to attract many to look further into all the incredible opportunities UWE, and the city of Bristol has to offer.”

Vice-chancellor, Steve West said: “UWE Bristol is an ambitious University with a real passion and commitment to transforming futures. We are engaged in ground-breaking projects that are inspiring people and improving lives across the globe. This film showcases some of the advances we are making in high-tech/advanced engineering, for example, the film features one of our business students who through her involvement with the UWE Motor Racing Society did her work placement with the Bloodhound Super Sonic Car project .

“Our top priority is to nurture the confident, agile and enterprising graduates that our society and economy needs – the individuals who will go on to shape our future. That is why it is so important that our students are part of these and many other innovative projects, and that we focus on real world experiences for all our students.”