March is B Corp Month, which celebrates businesses that have achieved certified B Corporation status, a measure of high standards of social and environmental performance, transparency, and accountability.
Our region has many B Corps. In fact, a report in 2023 said Bristol is home to the most B Corps of any UK city outside of London.
To mark B Corp Month 2025, we put a call out to B Corps in the Bristol Creative Industries community and had a great response. Read about inspiring businesses below, with their tips for how to become a certified B Corporation.
Bristol Creative Industries B Corps
Noughts & Ones
“My biggest piece of advice for businesses considering B Corp certification? Just start! The process may seem intense at first, but once you take that first step, it all becomes much more manageable. The B Impact Assessment gives you a clear benchmark, and it’s quicker to work through than you might think. More importantly, see it as a journey. Every step you take is a step towards becoming a better business for both people and the planet. By simply starting, you’re already making a positive impact!”
“To become a successful B Corp focus on embedding sustainability deeply within your company culture. Start by clearly assessing your environmental impact. For example, Atomic Smash made a big step by transitioning a majority of clients’ hosting to providers that solely use renewable energy and prioritising greener digital practices. Regularly evaluate your performance through the B Impact Assessment, ensuring continuous improvement. By transparently integrating these purposeful practices into daily operations and clearly communicating your efforts, your business can successfully attain B Corp status and inspire positive change.”
“One of the key tips about becoming a B Corp is that you don’t just become one and tick it off your list. Achieving B Corp certification is just the start of the journey. It’s about a wholehearted commitment from the top to the bottom of your organisation to do better business. It affects everything – from Articles of Association and company mission, to choice of suppliers, clients, company policies and so on. No business is perfect, but the B Corp assessment criteria help to set priorities and objectives towards meaningful change so that people and planet are considered equally alongside profit. It’s a huge commitment, but for us, there’s no other way to do business.”
“Halo was one of the first 1,000 businesses in the UK to become a certified B Corp.
“Becoming a B Corp challenges you to focus on areas often overlooked and helps focus your business into a force for good. There is a lot to do, so I’d say start small—review suppliers, refine policies, and engage employees by letting them choose causes they’re passionate about. Keep it on the leadership agenda, talk and learn from other B Corps.
“The process is about continuous improvement, ensuring accountability and impact. Going green doesn’t mean an overhaul; think local, reduce waste, and measure your footprint- we plant a tree for every invoice we raise. The biggest tip? Just get going.”
“Our mission is to shape an industry where paid media done the right way delivers client success whilst contributing to stronger communities and a healthier planet.
“This clearly aligns with the B Corp values and the accreditation has helped us focus on how we can expand our purpose.
“We had a mentor, Business on Purpose founder Andy Hawkins, to guide us through the process, which was very helpful. The B Corp community is a valuable one in which working collaboratively is at its core. If you are not sure whether to proceed with the accreditation, feel free to reach out to us (or any other friendly B Corp) and we’ll be happy to answer any questions.”
“Our mission is to create work that has a positive impact on people and planet, so becoming a B Corp felt like a natural step.
“Our tip is to really make sure that your people are on board with what you’re trying to achieve. B Corp certification isn’t something that a couple of people within the organisation can be solely responsible for. It’s down to everyone playing an active role – from committing to volunteering days to understanding what reproductive policies look like in our agency.
“We take regular opportunities to share what we’re working towards and invite feedback from teams across the business, which is so far proving successful.”
“Becoming a B Corp isn’t just about ticking boxes; it’s about weaving purpose into your business’s DNA. It starts with a genuine commitment to people, clients, the community, and the planet. Prioritise ethical practices, transparency, and accountability.
“Continuous improvement is key; small, meaningful changes create a lasting impact. Use your business as a force for good, challenge the status quo, and resist pressures that push against positive change. The journey to certification is a mindset shift, not just a process. When you do it for the right reasons, everything else falls into place.”
“First and foremost, you have to truly want to do it. When Something Familiar began our B Corp journey, it was because we wanted to wear our values on our sleeve and embed good practices from the start – ensuring our business grows in alignment with our principles.
“The process is rigorous and constantly evolving, but that’s the point. We started by being honest about where we were, then committed to change, growth, and improvement. It’s not just about policies, it’s about embedding impact into every decision.
“The benefits are super clear too, we’ve forged stronger relationships, engaged teams, and built long-term sustainability. If you’re considering starting your journey, the B Corp community is incredibly open and supportive, ready to guide you along the way.”
“Becoming a B Corp isn’t just about earning the certification, it’s about committing to continuous improvement in how your business operates. By embedding its principles into your company culture, you will ensure your team understands and embraces the commitment.
“From producing an annual impact report to recertifying every three years, B Corp principles should be woven into the fabric of your business, not forgotten once the plaque is on the wall. Tracking progress and gathering evidence are key to this. At our company, we hold a monthly B Corp team lunch to review each pillar and share updates. Certification isn’t the finish line–it’s the start of an ongoing journey to balance profit with purpose and drive meaningful impact.”
“Give yourself plenty of time. Use the Impact Assessment questions to inform and guide your company policies and business practices before deciding to go for certification, so that the core values of B Corp are already embedded into your culture.
“Learn from others who have been through it but if you can, engage a consultant. We were guided through the process by Byen which made the whole experience very enjoyable.
“Be thorough and meticulous. Continually record and build your evidence to simplify the submission stage.
“Look for easy wins – small changes can have a big impact.
“If you have been honest and evidenced everything, you can be confident of your score when you submit.”
You should become a B Corp because you believe in the philosophy, not because it’ll benefit you, so do it for the right reasons and focus on initiatives that make a real difference to your team, your community and the world around you.
Focus on the Three Ps
People, Purpose and Planet are the cornerstones of being a B Corp. Get those right then in turn it will benefit your Profit.
Build B Corp into your culture
It takes time and energy to live your B Corp values. Embed purposeful initiatives into your company culture and objectives to stay focused and on track.
Make friends
It’s easier (and more impactful) to make a difference if you do so with others! Find your local B Corp community and make partnerships with like-minded businesses around you.
Be adaptable
What it means to be a B Corp changes with the times, so be adaptable to new landscapes within society and the planet as a whole.
“Becoming a certified B Corp was a proud milestone for us at Rhombus.
“My advice? Don’t treat it like a side project. Make it part of how you do things, day to day.
“Get your team involved early, be honest about where you’re falling short and see it as a chance to improve, not just to certify.
“The process can feel heavy at times, but it brings real clarity. For us, it’s helped sharpen our purpose, hold ourselves to a higher standard and shape the kind of clients and collaborators we want to work with. Worth every spreadsheet (and late night!)” James Ratcliffe, Rhombus (BCI profile | B Corp profile)
Rin Hamburgh & Co
“Going through the process of becoming a B Corp is a little like eating the proverbial elephant – you have to do it one bite at a time.
“It is a big task, but by breaking it down you can make a plan that works with your resources. Try to get as many of your team involved as you can, not only to share the workload but to ensure everyone is on board and actively participating in the process. And don’t forget the wider B Corp community, including B Leaders, who are on hand to answer questions when you get stuck.”
“The best way to become a B Corp is by not taking it as a set of requirements, but genuinely using them as principles to guide yourself as a business.
“Especially with the upcoming changes, becoming certified is a lot harder if you consider it as the minimum bar to jump. By thinking genuinely about the impact you can and want to make that aligns with who you are as a business it’s far easier to get everyone on board and embed B Corp into your culture, which in turn, makes the accreditation easier too.”
“We started our B Corp journey in 2018 and certified in 2019.
“The more we heard about it the more aligned we felt with it and that it gave us a framework to work towards and ultimately the recognition that we were running the company in the right way.
“The key thing is identifying where you feel as a company you can make a meaningful difference across the five core areas assessed. It’s important everyone has a voice and that you are all working towards the same goals you want to achieve.”
“I’d suggest working through the Business Impact Assessment one section at a time. And take your time. Chip away at tasks little and often to make steady progress. Try to set aside dedicated time each week to move forward.
“Share the workload with your team, so you don’t feel overwhelmed. It’s also important that the process feels authentic. Ideally, you’ll find that many of the policies, procedures, or at least values, are already in place in your company. So going B Corp feels natural and genuine, like the next step in your journey.”
“Becoming a B Corp is a transformative journey that reshapes your business around core values centred on people, planet and purpose. At ORCA, these principles have always guided our work, and certification has only strengthened our commitment.
“This process impacts every part of your business, so involve your entire team from the start. Define clear roles and responsibilities to ensure that everyone contributes to the initiatives that drive sustainable change. Embedding these values into daily operations is key, and tapping into the B Corp community for insights and best practices provides invaluable support, reinforcing your mission and driving continuous growth.”
“In terms of the application itself, we found some of the questions quite jargon-heavy. So we found it really useful to work with someone who had been through the process who could clarify what sort of information the question needed as a response.
“Having support from an external party also kept us accountable for hitting deadlines around filling in the application. We set aside one day a week during the application process.
“Involve your team:
“It’s impossible for one or two people to do everything. We found that involving the team helped to share some of the responsibilities, as well as adding an element of team-building and fun to the process.”
“Becoming a B Corp is just the beginning. Since certification, we’ve partnered with local B Corps to amplify our collective impact.
“We’ve focused on reducing energy consumption by installing new windows. Volunteering with charities like Bristol Zoo Project and St Peter’s Hospice has engaged our team and connected us more deeply to the local community.
“The quickest win? Switching to eco-friendly alternatives like CoCo+ for business travel and Ecosia, the greenest search engine on the planet. It’s the small, habitual changes that make a lasting difference in creating a more sustainable future.”
“Being a B Corp is a commitment to ongoing positive change rather than a one-time achievement, a journey rather than a destination to tick off.
“What’s worked for us has been small but regular sustainable changes: changes that can be more easily embedded into business processes, adopted by everyone in the business and built on each year.
“Certification is truly a team endeavour but, practically, it helps to have one project leader to coordinate stakeholders and drive progress.”
“For us the best advice we can give on how to successfully become a B Corp is simply to do it for the right reasons. If the B Corp set up is right for the values and direction of your business then it’s a no brainer. If however it’s primary use is that of a tool for sales, then reconsider. We’ve noted many controversial and immoral uses of the B logo by organisations hoping it’s a route to easy wins.
“The process of certification was a wonderful and thorough thing for us. It helped us ask questions of ourselves we wouldn’t have normally, set our business on a course for the foreseeable, and helped our team unite under clear and positive values. So our advice would be to enjoy the process with an open and honest mind. Even without certification you will take value from the process.”
“Becoming a B Corp back in 2022 was a real turning point for us at Skylark. The B Impact Assessment helped us dig into what we were already doing well and where we needed to step up – across governance, team, environment and community.
“My advice? Don’t wait until everything’s perfect – just get started. The Impact Assessment is famously a journey, and with good reason. You’re interrogating every facet of your business.
“In uncertain times, when businesses face economic pressures and competing priorities, it’s easy to let purpose take a back seat. But it’s exactly when people, planet, and integrity are at risk that we need values-led leadership the most.”
“Mustard is a Bristol based creative industry recruiter. We started our B Corp journey in September 2023 and we had confirmation of our acceptance in May 2024.
“We were looking for something that people in the business could get behind to increase the “purpose” in their role. We initially shied away from B Corp but when we went to a Bristol meet up and spoke to some people we realised that B-corp was actually it!
“We used an external advisor, the ubiquitous Andy Hawkins, who was a great help in just breaking down things that sound ominous into things that become very achievable. What we found was that we already did a lot of the stuff and that spurred us on to get that confirmation from an external organisation that we were a well-run business who gives a sh**!”
“Involve your team right from the start of your B Corp journey as you can’t do it alone.
“We needed to establish what was important to us and creating a culture where everyone is heard and can contribute means your B Corp statement is authentic and owned.
“We also would recommend being transparent, while creativity can be a force for good we also needed to be upfront with the sectors that we work in that can be playing catch up as they navigate change in sustainability.”
Is there a creative resurgence in the low carbon, green sector in Bristol and Bath? Or has it been ticking away, quietly waiting, during recent years?
Bristol and Bath have always been key cities in driving forward the UK’s green and sustainability sectors – it’s part of the region’s DNA. Yet other UK hotspots seem to have taken more of a lead in developing this most vital of economic industries. Delightfully, we have recently seen multiple announcements about Bristol and Bath businesses with insightful, clever green products and inventions. Hopefully they will go beyond Bristol PR coverage and Bristol marketing to gain awareness across the UK, and potentially further.
For OggaDoon, highlighting innovative companies like the ones mentioned here is more than just showcasing future success stories; it’s about championing the bold ideas shaping a more sustainable future. Sharing their progress and getting excited about their work can be a way to inspire others to think creatively about solutions to common issues and encourage broader support for green advancements that extend beyond Bristol and Bath.
So what has caught our eyes in the low carbon market place?
Anaphite – 30% less carbon in their patented technology for dry coating electrodes. This is massive for the EV and other battery use industries. A simple chemistry formula in some senses for a small part but with a major impact.
Kelpi – turning seaweed into sustainable packaging. Anyone who has been involved in the waste and recycling sector knows full well how much packaging accounts for waste levels, how hard it is to treat, and how difficult it would be for us to do without.
Adaptavate – finally a solution to how plasterboard can be an active positively contributing material in countering carbon increases. It’s always the component parts that make the sum bigger.
Firefly – this team have come up with a process that could be the answer to sustainable aviation fuel. The reality of us not flying is pretty remote, and if we don’t fly, our supplies will continue to. It is much needed. And may also offer a solution to our effluent problems.
We know that sustainable businesses can come from any sector, as long as they care about helping the environment and saving our planet through innovative products and services that change the way society behaves. At OggaDoon, we’re committed to amplifying voices like these and driving awareness of sustainable innovation. You can learn more about our experience in green PR and low carbon marketing on our website – or head over to our blog to read more of our takes on what’s important in the PR and marketing landscape right now.
BIMA star James Hobbs appointed Head of Tech at Aer Studios
Aer Studios, a leading creative technology studio in the South West, is thrilled to announce the appointment of James Hobbs as Head of Technology. Hobbs, who brings a wealth of experience from his time at Dyson and Great State, joins at a time when Aer Studios also announces a new trio of practice leads, including Max Waring (Front End), Jon Chard (Back End), and Aaron Bushell (DevOps).
Hobbs’ appointment comes shortly after the addition of Lucy Rees, Head of People and Culture, further strengthening Aer Studios’ leadership team. These strategic hires mark a significant step in Aer Studios’ growth, as well as its commitment to excellence and innovation in the creative technology sector. Last year it secured a coveted place on the BBC Digital Design Roster.
Notable career achievements for Hobbs include a six-year period at Dyson, where he successfully led the global digital technical team from its inception to over twenty members. At Great State, Hobbs was instrumental in driving the company’s technology strategy, leading an engineering team delivering multi-award-winning work.
In addition to his impressive career achievements, Hobbs has been recognised in the prestigious BIMA 100 for Sustainability, underlining his commitment to sustainable practices. This aligns perfectly with Aer Studios’ 2024 BCorp certification and its ongoing efforts to prioritise sustainability in all aspects of its operations. Aer Studios won its own prestigious BIMA Award in the Innovative App category in October 2023.
“James’ appointment comes at a time when Aer Studios is gearing up for growth,” said Tom Harber Managing Director at Aer Studios. “His experience and values fit perfectly with our ambitions. With James on board, we’re excited to amplify our efforts and lead the charge in transforming the tech industry into a beacon of sustainability for the future.”
“I’m delighted to have joined Aer Studios,” said James. “It was immediately clear from my initial conversations with Lucy and Tom that Aer Studios have a deep focus on people and planet, both of which are really important to me, alongside delivering outstanding work for clients.”
Hobbs’ arrival at Aer Studios is set to propel the company towards new heights, enhancing its technical capabilities and reinforcing its commitment to sustainable practices. With a cross-capability leadership team in place, Aer Studios is well-positioned to lead the industry in creative and sustainable technology solutions.
About Aer Studios
Aer Studios is an award-winning creative technology studio based in the South West of England. Its mission is to create meaningful digital experiences that have a positive impact on people & planet. Partnering with leading brands in the public and private sectors, its clients include Warner Media, Cartoon Network, BBC, Dogs Trust, Diabetes UK, CNN, History Royal Palaces and GOV.UK. With a particular focus on employee experience, Aer Studios ranked in the top 100 best workplaces and best workplaces for wellbeing by the Great Place to Work awards.
Bristol based Creative Agency joins the growing movement of companies using business as a force for good
Shaped By, a creative agency for the b2b world – based in Bristol, UK, has announced its certification as a B Corporation (or B Corp), joining a growing movement of companies that are reinventing business for the benefit of all people and our shared planet. Verified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that Shaped By meets high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value.
The news comes as the ongoing climate crisis and widening social inequality continue to pose urgent challenges to our economy. B Corp Certification assesses the entirety of a business’ operations and currently covers five main impact areas: Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with companies required to reach a score of 80 points in the B Impact Assessment while providing evidence of responsible practices relating but not limited to energy supplies, waste and water use, worker compensation, diversity, and corporate transparency. A business must also legally embed their commitment to purpose as well as profit in their company articles.
Shaped By is now part of a growing community of over 8,000 businesses globally that have certified as B Corps. The B Corp community in the UK is one of the largest and fastest-growing in the world, with over 1,700 companies spanning a range of different industries and sizes. Names include The Guardian, Innocent Drinks, Patagonia, Tony’s Chocolonely, The Big Issue, Finisterre, Elemis, and Sipsmith Gin.
Chris Turner, executive director of B Lab UK, says:
“We are pleased to have B Corps of all shapes and sizes as part of our community — from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that positive impact is possible in any sector. Welcoming Shaped Byis an exciting moment for the creative industry. B Lab UK and the rest of the B Corp community are really pleased that Shaped By is paving the way for a new way of doing things.”
Nick Farrar, founder of Shaped By, says:
“Becoming a B Corp and joining the global community of businesses dedicated to building a better world was one of the first, and easiest, decisions we made after changes to the agency’s ownership last year. It aligns perfectly with our belief that design and creativity have the power to improve lives and positively impact the world around us. I’m looking forward to embracing what being a B Corp company means and committing to maintaining and improving our standards now and in the future.”
The mustard team are pleased to unveil their status as B Corp, officially joining the growing community of accredited B corporations across the world. Becoming one of 2000+ businesses in the UK, with a shared vision for the future.
The rigorous process covers all areas of the business including Governance, Workers, Customers, Environment and Community. The Bristol-based creative recruitment agency have painstakingly assessed their impact and are committed to providing a better future for not only their clients and employees but also their community. They’ll be returning to this impact report year-on-year to assess their impact and identify areas of improvement. Providing key insight into their practices, as they strive to hit their enhanced sustainability goals of net-zero by 2030, 20 years ahead of the UK government’s SME net-zero goals.
They’ve already levelled up their community commitments, from increased volunteering allowances to fundraising for their Charity of the Year, The Grand Appeal in aid of Bristol Children’s Hospital.
The B Corp certification provides businesses with comprehensive, credible, comparable impact standards to support economic systems change. Founded in 2006, to support businesses to lead the way towards a new, stakeholder-driven model.
Directors of mustard hope that this spotlight on the recruitment agency will encourage others in the sector to aim for more transparency and accountability.
“We’re delighted to become a B Corp, it’s been a long process, but a needed one. We’re continually striving for higher standards throughout the business. The whole team are extremely excited to be listed amongst like-minded businesses that are taking steps towards positive change.”
– Dave Madden, Director, mustard jobs
For Earth Day, the team at Something Familiar have taken a deep dive into sustainable website design. Looking at what it truly means, common pitfalls and how to start making more eco conscious moves – without losing sight of your brand identity.
How can digital designers make choices to minimise their environmental impact? In this blog, we explore what actions we can take to create websites that are both engaging and better for the planet.
What is sustainable or low carbon website design?
Sustainable website design is all the noise these days, and for good reason. Historically, web design practices have failed to consider the environmental consequences of maintaining a website. With an average of 1.76g of CO2 emitted per page view, the cumulative impact becomes significant. For instance, a site with 100k page views per month emits approximately 2,112kg of CO2 annually! A car travelling 8,000 miles emits roughly the same amount of CO2, which is mad. *Source
So what exactly is Sustainable web design?
It refers to the practice of creating websites with minimal negative impact on the environment, both in terms of resource consumption and emissions. This approach considers the entire lifecycle of a website, from design through to development, hosting, maintenance and user interaction.
On top of environmental impact, sustainable design also involves two other important aspects:
Social Responsibility
Practising user-friendly accessible design, paired with respectful, inclusive content ensures it’s suitable for a wide range of audiences.
Economic Sustainability
Taking this considered approach during the design phases could also streamline the development process, and minimise the page processing power. Ensuring the site is lightweight, future proof and built to last.
As cliche as it sounds we need to make a change. But how do we meet our green goals – without compromising our brand impact and website design?
It’s all about Sustainable Design Considerations
In this article we are focussing on the first phase of a website lifecycle – the initial design decisions you can implement to minimise your site’s environmental impact. This phase seems to be an area where little discussion is currently focused, but it comes hand in hand with development, so decisions made here are crucial.
We’re here to put you onto a few tips and tricks so you can get practising sustainable web design in no time. You’d be surprised what can be achieved through strategic design decisions.
Here’s are some things to consider when approaching your new sustainable website design:
Over-application of ‘best’ practice.
Yes you can remove video, and yes you can use system fonts… but should you? We don’t want to lose the soul of your brand as a result of this practice, so remain conscious about your objectives. Keep it chill.
Set your objectives Addressing what needs to be done to improve your impact at the end of a project can lead to non-optimal solutions – think first.
Do your research Design-focused resources for sustainable impact are few and far between, so when you come across design inspiration that’s also incredibly sustainable – save it and share it.
Carbon calculator hype
Yes, these are helpful and insightful, but it’s important to not prioritise your score over experience or business objectives. Also at the time of writing, these calculators seem to only measure initial page-load, which is not always an accurate reflection of page size.
To summarise, and maybe over simplify this topic, having a low-impact website typically means stripping things back. So using smaller images, removing video, less content on a page, avoiding multiple fonts etc.
But how can you do this without diluting your brand? It’s a challenge that we have been facing so we created a methodology that aligns impact and expectations.
Determine how far you want to give your website a green glow-up.
At Something Familiar, we’ve adapted a tiered approach to sustainable web development – The Gold, Silver Bronze approach. By understanding your business positioning and communication priorities we can build a sustainable website, without impacting your brand presence.
We’ve sourced some excellent example websites to see where they fall on our scale. All of these websites demonstrate excellent design and brand impact, but offer varying levels of sustainable web design.
GOLD: Lean and Green
Those who have achieved sustainable website zen! Exemplary brand communication and aesthetic, whilst upholding impressively low page weight. Sacrifices are evident in the absence of motion and video, with minimal utilisation of photography, opting primarily for a typography or vector-based design approach. However, these sacrifices are executed with meticulous consideration and attention to detail.
We made it our challenge to get to A+. 94% cleaner of all web pages globally on the website carbon calculator (a real challenge when you want to show off everything achieved in the last 12 months)
Our stickers go a long way to inject personality. Light little Lottie Files to compliment each chapter, SF style.
We used a low code page builder, Bricks Builder, built with clean bloat free code.
Our use of video was minimised by looping short autoplay clips rather than playing entire video content.
First visit from Beacon – CO2: 0.131g / SIZE: 420.56 KB
SILVER: Sustainable standard
Could this be the ideal equilibrium? Introducing distinctive and captivating features that depart from typographic and flat styling, incorporating depth and distinctive Javascript interactions and animations. Meticulous attention is given to the utilisation of video and highly optimised images.
Flayks
https://flayks.com/
Portfolio site of designer/art director Félix Péault
Design notes:
The layout is incredible and highly engaging. This is partially due to super confident use of typography – it does a lot of the work in place of heavy media.
Video is used strategically, and only plays when within your viewport.
Basic in terms of sustainability, but bespoke in terms of design impact. These sites offer incredible experiences to their users and have won Awwwards for their work, but this comes at the sacrifice of page weight. Keep in mind though that these sites have different objectives and are aimed at a smaller audience.
The dynamic apple-esque landing page serves up a really enjoyable experience to scroll through.
It’s media rich and interactive in order to convert – but also helps to sell the storytelling piece about Bearbrick ‘finding its voice’.
The on scroll animations and high quality assets are necessary to reflect the price point associated with collectable culture. Also helps to reinforce the value of the Medicom/Bearbrick brands.
First visit from Beacon – CO2: 7.307g / SIZE: 19.45 MB
So what action can you take?
Here’s some simple design-focused moves you can make now to start reaching green glowup. Ideally, these should all be actioned or considered at the beginning of a project.
Variable fonts
Reduce the amount of fonts being loaded on your site. A variable font ecompasses a slew of weights within one file, vs. the old days of loading 5-6 heavy separate files.
Be strategic with media
Beyond compressing/optimising your media, think about its value and positioning. Immersive images and video assets should be saved for key parts of communication.
Make things move
Elevate your website’s storytelling with scroll stopping motion. If you haven’t already, check out our Motion Manifesto, trust.
To further this point, ramp up typography to really push how tone and messaging can be delivered without relying on heavy media.
Main character: mobile
Designing mobile first might not be your thing, but regardless of order – get your mobile design optimised. Cater to accessibility on small devices to make the experience just as beaut.
Make accessibility breezy
Get Stark (plugin) involved in your design process to eliminate any accessibility risks. It’s a lovely little plugin in Figma you can use to review typography, palettes and contrast. It’s all aligned with the WCAG (Web Content Accessibility Guidelines) too.
With all this in mind, think about where your website to sit on the sustainable spectrum. Ultimately, the outcome is reaching a happy medium that meets objectives, delivers a killer experience and practises sustainability.
Mark your calendars because something exciting is coming your way! If you’re between the ages of 16 and 30, we’ve got an event tailor-made for you. Get ready to dive deep into the pressing issues of climate change and sustainability at our dynamic and engaging gathering.
Here’s a sneak peek of what’s in store:
Interactive Workshops: Prepare to roll up your sleeves and get involved in hands-on workshops where you’ll learn practical skills like upcycling to make a positive impact on the environment.
Open Discussions: Your voice matters! Join in on open discussions where you can share your thoughts, ideas, and concerns about climate change in a welcoming and inclusive environment.
But wait, there’s more! This event isn’t just about sharing information; it’s about empowerment. We’re committed to making climate action accessible to everyone, especially young people from lower-income and marginalised communities.
Get ready to be inspired, connect with like-minded individuals, and take meaningful steps toward a sustainable future. Stay tuned for more details coming soon!
Together, let’s make a difference.
For ways to support and get involved, you can get in contact via email [email protected]
You’d be forgiven for thinking your web presence had a small, rather insignificant impact on the environment, but research shows this isn’t the case.
In fact, the average website produces 4.61 grams of CO2 for every page view. For websites that have an average of 10,000 page views per month, we’re talking approx. 553 kilograms of CO2 each year. For high-traffic websites and businesses with multiple domains, that figure represents just a fraction of the actual emissions you’re putting out.
That’s right. Your website has its own carbon footprint.
The internet consumes a lot of electricity: 240-340 TWh per year according to the IEA. In fact, if the internet was a country, it would be the world’s 4th largest polluter – ranking higher than the United Kingdom.
With businesses around the world committed to reducing their emissions and helping to fight climate change, it’s important we all take responsibility for our digital footprint, too.
By investing in more sustainable web design, we’ll also benefit from faster load times, a more enjoyable user experience, and a better chance of ranking higher in Google search results. Basically, everyone wins.
What is sustainable web design?
Sustainable web design is an approach to designing digital products and services that focuses on environmental impact first and foremost. It respects the principles of the Sustainable Web Manifesto, which calls for the internet to be clean, efficient, open, honest, regenerative, and resilient.
4 simple steps to website sustainability
To help you navigate the world of sustainable web design, we’ve put together a few top tips. For more comprehensive guidelines, download your FREE checklist.
Embrace JEDI design
No, i’m not talking about harnessing the force. JEDI stands for justice, equity, diversity, and inclusion. Remember, not everyone’s surfing the web with perfect vision, the latest tech and lightning-fast connections. Justin Reyna put it perfectly when he said: “Not creating accessible products is just rude”. So let’s make the digital world enjoyable for all, not just a privileged few.
By striving to meet the highest possible accessibility standards, you can enhance code quality, which in turn boosts energy efficiency and elevates your SEO rankings –it’s a no-brainer.
Simplify user journeys
Did you know that 90.6% of web pages get zero traffic from Google? That’s why it’s best to prioritise page quality over quantity. Simplifying the user experience doesn’t only serve to help people find what they’re looking for. It’s also more energy-efficient, because it reduces the number of wasted clicks needed to navigate your website.
Reduce page weight
Lightweight pages load faster and consume less energy. Saving your assets in optimal formats and sizes, using video content efficiently, and embracing dark mode can all help.
Choose green hosting
Last, but not least, switch to a hosting provider powered by 100% renewable energy, e.g. Krystal. Unsure about your current hosting? The Green Web Foundation’s checker can help.
How do you calculate your website’s carbon impact?
Whilst it’s relatively straightforward to track the environmental impact for most major industries (e.g. miles per gallon for cars or energy per square meter for homes), it’s not as simple to measure the amount of CO2 produced while browsing the internet. Fortunately, the team at Sustainable Web Design have created a comprehensive methodology for estimating emissions.
If you have any questions about your website’s sustainability, you can request a free website audit here and we will send you a breakdown of different areas that you could improve. Or feel free to contact us at [email protected], for a no obligation chat.
We’re thrilled to share the news that as of the 23rd of December 2023, The Discourse is a Certified B Corporation™.
Achieving our certification is up there as one of our most significant achievements to date. Joining the B Corp movement has given us the opportunity to interrogate what it means to be a ‘good’ business, and while we’ve always believed that our mission to use design as a force for good was the right way to approach our work, the B Corp process has allowed us to validate this belief internally and open the wider business to external scrutiny.
Having now completed our certification, we’re proud to be a part of a community of over 2250 B Corps in the UK and over 7650 internationally, all committed to using business as a force for positive change. Our experience, not without its frustrations, has given us confidence that the B Impact Assessment process is rigorous, and a good way to help judge claims that a business may make to be doing things the right way. That’s not to say that it’s right for everyone, flawless, or by any means the most important thing that an organisation can do, but we do believe that the approach to business that is advocated by B Lab and the B Corp movement will pave the way for a new standard across the world, where it comes to balancing the interest of people and the environment with profit.
We were fortunate enough to have an incredible amount of support along the way, both through professional consultants and existing B Corps always willing to share their advice and experience. To pay this forward, we have compiled our thoughts and advice into the article below, hoping that it helps, inspires and motivates others. We’ve covered the reasons we applied in the first place, what we’ve learned about certification as a small business, what we wish we knew from the start, and our improvement plans for the next three years prior to recertification.
If you’re currently going through the process yourself, or even thinking about starting, we hope you find this useful and please feel free to reach out with any questions.
To B or not to B (why we applied)…
Since first registering our company in 2020, design as a force for good has been central to our ethos. Day to day we see how design can empower purpose-led businesses and charities, and while we’ve always tried to make a positive impact with our work, our B Corp certification has enabled us to validate our policies, processes and impact based on the stringent criteria set by B Lab.
In case you don’t know, B Lab is the non-profit network behind B Corp that is working to transform the global economy to benefit all people, communities and the planet. Achieving the certification has required us to adhere to high standards of social and environmental impact, public transparency, and legal accountability; a set of standards which we are pleased to have met. For a young(ish) business, it’s provided a benchmark to which we can hold ourselves accountable and ensure that our business truly is a force for good, both internally and externally. It also signals to anyone that doesn’t already know us, who we are and what we stand for.
Although not our primary motivator, it’s worth mentioning that certified B Corps tend to outperform their competitors in both ESG and financial performance, seeing an impressive turnover growth of 26% between 2017 & 2020, compared to a national average of 5% (B Lab, 2021). This proves the claim that doing business the right way and making money are not mutually exclusive, and this mindset is starting to redefine the way people perceive success in the business world.
The journey from A to B (Corp)
The B Corp certification involves a thorough review of how your company impacts various stakeholders. The review path will vary depending on the nature and size of the company, and the impact assessment will review the following areas:
Governance (policies and practices)
Workers (employee well being)
Community (local economic and social well-being)
Environment (the planet)
Customers (the value that you create)
Your total score must be above 80 for certification and the review is conducted in two phases – assessment and verification. The B-Impact Assessment is the initial ‘health check’ and submission of intent to become a B Corp, verification is a detailed audit by B Lab into the claims you’ve made and the documentation provided. As we learnt during our own audit, scores can fluctuate, so we recommend aiming for at least 90 points at the assessment phase if you can.
Completing the B Corp certification has been challenging but very worthwhile. It helped us to understand the policies and processes that we needed in the business to achieve high standards of social and environmental impact. That’s not to say that it is the only thing that a business should do in order to be ethical or sustainable, there are many businesses out there that have chosen not to certify and this takes nothing away from the incredible work they do.
As a small business, without a dedicated sustainability lead or ESG department, it has been the perfect tool and process to help us level up. It has enabled us to understand what we are doing right, in addition to what we need to improve and how projects such as the design for good grant can be developed further to create the change in the world that we want to see.
However, it wasn’t all smooth sailing, so if you’re on the journey to B-Corp yourself there are a few things we wish we knew from the start that would have helped us on the way…
Managing expectations (timescales):
Becoming a B Corp is no walk in the park; it’s a time-consuming and labour-intensive process. This isn’t just a checkbox exercise, the B Impact Assessment delves into every aspect of a company’s social and environmental footprint, and the devil is in the detail. Providing substantial evidence is a challenge, so the more adept you are at documenting your processes and your wider impact, the smoother this journey will be.
We submitted our application in March 2023, but the heavy lifting started to happen in the summer and over the last few months of the year, where we needed to dedicate a substantial number of hours each week to get everything ready in time for our interview. As a team of creatives we have mastered the art of procrastination, so our advice to anyone embarking on this process is to carve out dedicated time each week to chip away at the work, as it’s not something you can easily achieve as a casual side project. More on this below…
Asking for help (just do it):
One highlight of our B Corp certification journey was the incredible sense of community that embraced us. We were showered with invaluable advice and support from a number of remarkable individuals, and a huge shout-out to Ecolibrium, Pieminster, Skylark Media and Enviral for their advice and encouragement on the way. If you’re navigating this process, don’t hesitate to reach out to existing B Corps for guidance, as you’ll be pleasantly surprised by the amount of support you receive.
It’s also worth highlighting that there are some incredible consultancies dedicated to assisting businesses in achieving B Corp certification. The advice and support we had in the early stages of the process from Namoi Lawson (a local B Leader), Andy Hawkins (Business on Purpose) and Will Powell (Future Shift) was invaluable, there’s no way we would have achieved certification without them. Our advice to anyone reading this, given affordability, is to enlist professional support as early as possible. Had we done this much earlier in the process we easily could have halved the amount of time it took to complete.
While we may not have all the answers, we’d be more than happy to share our learnings and support you along the way. The B-Corp journey is still very fresh in our minds so feel free to reach out with any questions you may have.
Be adaptable (as things will change):
We submitted our impact with a stellar initial score, only to watch it dip during the verification stage due to technicalities around our impact business model – a bit of a buzzkill, to be honest. It was an aspect we had been warned about but not really considered, and although we were frustrated by elements of the outcome, it’s given us confidence that the process is becoming much more rigorous. If you find yourself in a similar situation, don’t let it demotivate you. Expect some fluctuations during the verification stage as it’s all part of the process.
The B Corp certification is a serious test of your ability to document and validate any claims you make as an organisation to be ethical, sustainable and impactful. A few of our clients like WECIL and Frank Water, proved to be game-changers for us when it came to measuring the wider impact of our work. While it’s a lengthy journey, it’s also a valuable opportunity to re-engage with your clients and beneficiaries, understand where you are and benchmark your business against best in class criteria. Admittedly, the process took much longer than expected, but without a doubt, it’s been worth the effort and we’ve emerged as a stronger and more mature business for it.
Over the last 12 months, our Project Manager Holly Smith was invaluable to getting our certification over the line. Here’s what she had to say about it…
“B Corp was a great learning curve for me. It gave me such a great insight into the accreditation itself but also about what being a “good” business looks like. It was great to get into the detail of what The Discourse really stands for and how the business meets the standards that B Corp sets out. It was great to work through the company’s aspirations with Ed, to understand what we do now but more importantly, how much better we have the potential to be and how we’re going to get there.
There is a lot of work to be done throughout the whole process. It is time consuming and you really need to manage it as a project. You need to understand how different areas interlink and what you need to deliver in order to meet the criteria. Then comes the part where you need to ensure you have the processes and structure internally to stand it all up and ensure it becomes a continuous way of working and doing business. B Corp isn’t about ticking a box and becoming accredited, it’s about changing your business to benefit people and the planet, and aspiring to change it even more going forward.
I am particularly passionate about the Community and Workers part. It’s good to see the commitment from the business to treat its people fairly and also to do good in the community.
If I had to do something differently, I would treat it as a project right from the start. It wasn’t until we were quite far along, that we realised how many deliverables there were. I would create a detailed plan from the start, with date commitments and timeframes. It would have made things much clearer and I think we would have completed the process much quicker too.”
Our results (and plan for the future)
Achieving our Impact Assessment score of 91.8 has made it clear how much we have to be proud of already. Within the five B impact areas, Governance and workers emerged as our strongest areas, which makes us proud of how the business has matured in just over three years. Our mission-locked, impact business model secured a decent number of points, underscoring the very essence of why The Discourse was founded – to support businesses and charities in shifting the narrative in society and industry. Our fair employment policies and our offices at The Future Leap, a carbon neutral business hub, were a huge asset, as it meant we were able to track, monitor and record lots of our environmental impact.
Becoming a B Corp doesn’t mean that a business is perfect, far from it, and there is always room for development. As well as working on our customer stewardship, environmental footprint and our support for underserved populations, we are significantly increasing the amount of work we deliver each year through the Design for Good grant.
For us, B Corp Certification is a commitment to accountability, transparency and continuous improvement. Attaining the status is a fantastic endorsement of what we achieved, but the real driver for us becoming a B Corp is looking forward – it sets the future direction of The Discourse as a progressive and ethical design agency, and represents our ongoing efforts to leverage our business as a positive force in every aspect.
Conclusion:
We hope you found this helpful, we will be giving regular updates on our involvement with the community so follow us on LinkedIn and Instagram, and sign up to our newsletter to keep up to date. If you’re a business working towards their B Corp or have any questions about the process, please don’t hesitate to get in touch.
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